ROSKINO

What ROSKINO does

ROSKINO (legal name: АО РОСКИНО / JSC ROSKINO) is a Russian state-owned joint-stock company and the designated national operator for promoting Russian audiovisual content — films, series, animation, and documentaries — on international markets. It operates under the institutional oversight and funding of the Ministry of Culture of the Russian Federation and traces its institutional lineage to Sovexportfilm, the Soviet state film export agency founded in 1924. The organization is headquartered in Moscow (14 Kalashny Lane) with a staff of approximately 11 employees.

ROSKINO's product portfolio consists of six interconnected programs: (1) the unified 'Russian Content Worldwide' brand under which Russian companies collectively participate in international film markets such as DISCOP Dubai, BCWW Seoul, TIFFCOM Tokyo, FILM BAZAAR India, and SIFF China; (2) the Key Buyers Event, a B2B marketplace presenting Russian projects to international content buyers; (3) the Russian Film Festival, running since 2020 to screen Russian content in foreign markets; (4) ROSKINO Academy, an educational program launched in 2022 providing professional development on international market integration; (5) Filming in Russia, a location promotion project for inbound foreign productions; and (6) national stand support, offering reimbursement of up to 70% of international market participation costs for approved Russian producers.

ROSKINO's business model is non-commercial: it does not generate revenue from the producers or buyers it serves. Operations are funded through government budget allocations from the Ministry of Culture, and services to Russian content producers are provided at no direct cost. Between 2020 and 2025 the Russian Film Festival reached 48 countries and over 9 million viewers, and Key Buyers Event editions in 2021 and 2022 each attracted 1,600 participants including 750+ international representatives from 80 countries and 400+ projects from 119 Russian companies. There are no private funding rounds, no M&A activity, and no disclosed revenue figures.

Name

ROSKINO

Legal name

АО РОСКИНО (Joint-Stock Company ROSKINO)

Website

https://roskino.org

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

ROSKINO is a Russian government-owned national operator that promotes Russian audiovisual content internationally through organized market participation, the Key Buyers Event marketplace, the Russian Film Festival, and ROSKINO Academy educational programs, funded by the Ministry of Culture.

Ownership category

akta.pro rank

Product category

International Film & Content Promotion Services

NAICS

Motion Picture and Video Distribution (512120)

SIC

Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

International Sales & Licensing (Territory Pre-Sales) (MPADAJAC)

akta.pro secondary industries

Industry-Specific B2B Trade Show Organizers (THAHABAB), International TV Program Distribution (Sales/Output Deals) (MPABAMAD)

Keywords

• International film promotion
• Content export services
• Film market organization
• Audiovisual distribution support
• Co-production facilitation

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding and Support Services: As a state-owned organization (JSC ROSKINO), the company operates with government funding from the Ministry of Culture of the Russian Federation. Services provided to Russian content producers include market participation support, educational programs, and international promotion assistance at no direct cost to beneficiaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ROSKINO is a Russian state-owned national operator that promotes Russian audiovisual content (films, series, animation) on international markets. It organizes collective Russian company participation at international film markets under the unified "Russian Content Worldwide" brand, runs the Key Buyers Event B2B marketplace for content sales, executes Russian Film Festival screenings abroad, and delivers ROSKINO Academy educational programs for film industry professionals. It is funded by the Russian Ministry of Culture and provides subsidies covering up to 70% of international market participation costs for approved Russian film projects.

Product overview

ROSKINO is a government organization representing the Russian audiovisual content industry on international markets. It serves as the national operator for promoting films, series, and animation, as well as creative potential and co-production opportunities with Russia. The organization operates a multi-product portfolio consisting of: the Russian Content Worldwide (RCW) unified brand for international market presence; the Key Buyers Event B2B marketplace for content sales; the Russian Film Festival program for international screenings; ROSKINO Academy for professional education; Filming in Russia for location promotion; and national stand support services for market participation. The portfolio is designed to support the full lifecycle of Russian content internationalization from market access to educational support and location services.

Differentiator

Problem solved

Functional benefit

Brands

• Key Buyers Event: International market for Russian audiovisual content organized by ROSKINO with support of the Ministry of Culture of the Russian Federation. A business platform for presenting Russian projects to international content buyers and searching for co-production partners.
• Russian Film Festival
• ROSKINO Academy
• Filming in Russia

Products and services

• Key Buyers Event An international B2B marketplace organized by ROSKINO in Moscow where Russian audiovisual projects (films, series, animation, documentaries) are presented to international content buyers, distributors and co-production partners through a business program of panel discussions, round tables, project pitchings, screenings and business meetings. Editions in 2021 and 2022 each united 1,600 participants including 750+ international representatives from 80 countries and presented over 400 projects from 119 Russian companies.
• Russian Film Festival Days of Russian cinema organized by ROSKINO abroad since 2020 with support of the Russian Ministry of Culture to introduce foreign audiences to modern Russian feature films, series, animation and documentaries. Conducted both online and offline across 48 countries from 2020-2025, reaching more than 9 million viewers.
• ROSKINO Academy An educational project for the Russian film and creative content industry created by ROSKINO in 2022 with support of the Russian Ministry of Culture. Delivers applied knowledge and skills for international initiatives through online seminars, masterclasses and workshops featuring Russian and international experts, aimed at integrating Russian filmmakers into the international content industry.
• Russian Content Worldwide (RCW) A unified brand under which Russian companies participate collectively in international markets, forums, conferences and other industrial venues, providing a cohesive national presence for promoting Russian audiovisual content abroad.
• Filming in Russia A project promoting Russian regions as filming locations for foreign production teams by organizing location tours for international cinematographers to showcase production capabilities in Russia.
• National Stand / International Market Participation Support A government support program providing reimbursement of up to 70% of participation costs for Russian film industry representatives at international film markets including DISCOP Dubai, TELEFILM Vietnam, BCWW South Korea, TIFFCOM Japan, DICM Dubai, FILM BAZAAR India and SIFF China. Support is available only for national films that pass the ROSKINO selection procedure.

Quantifiable outcome

• 48 countries reached by Russian Film Festival with 9+ million viewers (2020-2025)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Ministry of Culture of the Russian FederationcoreStrategic or Co-development PartnerROSKINO operates under the support and guidance of the Russian Ministry of Culture. The Ministry provides governmental backing for ROSKINO's initiatives including international market participation, Key Buyers Event, Russian Film Festival, and ROSKINO Academy educational programs.
• Industrial Council of ROSKINOcoreOthersAdvisory body comprising representatives from Russian film, TV, and animation production and distribution industry, as well as Russian export leaders. Tasks include: forming unified direction for promoting Russian audiovisual content internationally; developing measures to support Russian content abroad; initiating projects with international partners.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hong Kong International Film & TV Market (FILMART): Asia's leading content marketplace, comparable to Key Buyers Event in being a market-format B2B platform for international content trading. Operates in one of the regions where ROSKINO actively builds presence, making it both a peer and a potential partner/substitute channel.
• Korea Creative Content Agency (KOCCA): South Korean government agency under the Ministry of Culture that promotes Korean content (K-content) globally through international market presence, festivals, and industry education — a direct functional equivalent of ROSKINO for the Korean audiovisual industry.
• UniFrance: The French national agency for the promotion of French audiovisual content abroad — operates film markets, festivals, and educational programs in exactly the same role as ROSKINO, but for French content. Closest functional peer in structure, mandate, and business model.
• European Film Market (EFM / Berlinale): The business arm of the Berlin International Film Festival and one of the top three global film markets. Highly comparable to ROSKINO's Key Buyers Event as an organized international B2B marketplace for content sales and co-productions.
• Japan Foundation (Film & Performing Arts): Japan's public organization promoting Japanese film and performing arts abroad, including international co-production support and market presence. Operates a comparable government-backed model of international content promotion.
• German Films: Germany's national information and advisory office for the promotion of German films internationally. Organizes German presence at international film markets and festivals, providing sales-support, location promotion, and industry services analogous to ROSKINO's mandate.
• Marché du Film (Cannes Film Market): The world's largest film market, organized alongside the Cannes Film Festival. Directly comparable as a B2B marketplace model to ROSKINO's Key Buyers Event, though at much larger global scale and as a private-association operator rather than state agency.

Broad incumbents

• British Film Institute (BFI): UK's lead organization for film and the moving image, with international cultural-exchange programs, education, and industry events. Broader mandate than ROSKINO but overlaps on international promotion of national film culture and industry.
• Institut Français: French public institution promoting French culture abroad, including audiovisual content and co-productions. Overlaps with ROSKINO on the cultural-diplomacy side of content internationalization, though broader in cultural scope.
• China Film Co-Production Corporation (CFCC): State-affiliated Chinese body facilitating international co-productions with China. Comparable as a state-promoted gateway for international content partnerships, with similar mandate of bridging domestic producers to global markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ROSKINORussianContentWorldwide
• LinkedInlinkedin.com/company/roskino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROSKINO