Ross Fowler & Co

What Ross Fowler & Co does

Ross Fowler & Co is a privately held chartered accounting and business advisory firm headquartered at 11 Tindale Street, Penrith, New South Wales, Australia. The firm traces its origins to 1945, when Edward Cavenagh-Mainwaring established an accountancy practice in St Marys to serve emerging businesses on former munitions land; Ross Fowler became a partner in 1974 and the practice relocated to Penrith and was rebranded under its current name in 1999. The firm operates as a partnership with approximately six to seven staff, including a Principal (Ross Fowler), senior and junior accountants, and administration support, offering a comprehensive suite of professional services: tax preparation, accounts preparation, statutory and special purpose audits, SMSF audits, ASIC registered agent services, MYOB bookkeeping support, management accounting, strategic business advice, succession planning, cash flow and profit budgeting, superannuation administration, salary sacrifice consulting, and annual tax compliance including GST/PAYG.

The firm's revenue model is straightforward professional services billing, with fees quote-based and not publicly disclosed; pricing varies by client complexity and engagement scope. Its go-to-market is direct and highly local, relying on face-to-face consultations at the Penrith office, community reputation, Penrith City Council relationships, and client referrals. The firm's customer base is restricted to small to medium-sized business entities and self-managed superannuation funds (SMSFs) across New South Wales, with no evidence of channel partners, paid marketing, or digital distribution. Technology adoption is limited to standard practice tools, primarily MYOB accounting software. The firm maintains a content presence through monthly Client Alert publications and Explanatory Memorandums covering tax, superannuation, and regulatory developments, distributed to clients and prospects, with an archive dating back to 2016. There is no indication of AI/ML deployment, no API or integration infrastructure, and no disclosed funding, M&A, or expansion beyond the firm's single Penrith location.

Name

Ross Fowler & Co

Legal name

Ross Fowler & Co

Website

https://rossfowler.com.au

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Ross Fowler & Co is a privately held Penrith-based chartered accounting firm serving small to medium-sized businesses and SMSFs across Western Sydney with tax, audit, ASIC compliance, and business advisory services.

Ownership category

akta.pro rank

Product category

Chartered Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

Keywords

• Chartered accounting services
• Tax preparation services
• Audit and assurance
• Self-managed super funds
• Business advisory services

Headquarters

HQ city

Penrith

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Accounting Services: Revenue generated from providing professional accounting services including tax preparation, audit services, accounts preparation, management accounting, strategic advice, and compliance services to small to medium business clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ross Fowler & Co is a chartered accounting and business advisory firm providing professional taxation, audit, accounts preparation, management accounting, superannuation, ASIC compliance, and strategic advisory services to small and medium-sized businesses, self-managed superannuation funds, and individuals in the Western Sydney region. Services are delivered as fee-for-service engagements through direct consultations at the firm's Penrith office. The firm also publishes Client Alert reports and Explanatory Memorandums to keep clients informed of tax and regulatory developments.

Product overview

Ross Fowler & Co is a chartered accounting and business advisory firm offering a comprehensive suite of professional services. Their core offerings include tax preparation, accounts preparation, audit services (covering statutory audits, SMSF audits, and ASIC compliance), management accounting, strategic business advice, and superannuation services. The firm also provides supplementary services such as MYOB support, salary sacrifice consulting, cash flow and profit budgeting, and annual tax compliance including GST/PAYG. As part of their client engagement, they publish regular Client Alert reports and Explanatory Memoranda covering current tax and regulatory developments.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation Services Professional preparation of income tax returns for individuals, businesses, and superannuation funds, delivered as a fee-for-service engagement by qualified Tax Agents.
• Accounts Preparation Services Preparation of financial accounts and statements for businesses of various sizes, supporting financial reporting and compliance obligations.
• Audit Services (including SMSF Audit) Statutory and special purpose audits of companies and other entities, including dedicated Self-Managed Superannuation Fund (SMSF) audits, delivered by a registered Company Auditor.
• ASIC Registered Agent Services Handling of Australian Securities and Investments Commission matters and corporate compliance requirements on behalf of clients, leveraging the firm's ASIC registered agent status.
• MYOB Bookkeeping Support Services Support, setup, and bookkeeping services using MYOB accounting software for small and medium-sized business clients.
• Management Accounting Services Financial management reporting and analysis to support business decision-making, including performance tracking and operational financial insight.
• Strategic Business Advice (including Succession Planning) Business strategic planning and advisory services, including succession planning support for business owners and family enterprises.
• Cash Flow and Profit Budgeting Services Budget preparation, cash flow forecasting, and profit analysis services to support financial planning and operational decision-making.
• Superannuation Services Superannuation fund administration, audits, and compliance services, including SMSF administration support and liaison with auditors.
• Annual Tax Compliance (GST/PAYG) Services

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights3 records

Direct peers

• William Buck: William Buck is an Australian mid-tier chartered accounting firm offering tax, audit (including SMSF), business advisory, and succession planning services to SMBs and SMSFs — a closely overlapping service mix with Ross Fowler & Co, although operating at much larger scale.
• Pitcher Partners: Pitcher Partners is an Australian-owned mid-tier accounting and advisory network delivering tax compliance, audit, superannuation, and business advisory services to SMBs and SMSFs, directly comparable to Ross Fowler & Co's core offerings.
• RSM Australia: RSM Australia is a mid-tier accounting firm providing audit, tax, advisory, and superannuation services to mid-market and growing SMB clients — a directly comparable service profile to Ross Fowler & Co's Penrith SMB/SMSF practice.
• HLB Mann Judd: HLB Mann Judd is an Australian mid-tier chartered accounting firm offering tax, audit, SMSF audit, and business advisory to privately-held SMBs — overlapping service lines with Ross Fowler & Co.
• Crowe Australasia: Crowe Australasia is a mid-tier accounting and advisory network providing tax, audit, superannuation, and business advisory services to SMBs and SMSFs across Australia, with a comparable mid-market client focus.
• PKF Australia: PKF Australia is a mid-tier accounting network delivering tax, audit, business advisory, and superannuation services to privately-held businesses and SMSFs — directly comparable services to Ross Fowler & Co's SMB practice.
• Bentleys: Bentleys is an Australian chartered accounting and advisory network providing tax compliance, audit, business advisory, and succession planning services to SMBs and SMSFs, mirroring Ross Fowler & Co's service mix.

Broad incumbents

• BDO Australia: BDO Australia is a large national/global accounting and audit firm offering the full suite of tax, audit (including SMSF), and advisory services. It overlaps with Ross Fowler & Co's offerings but at materially greater scale and breadth, serving as a broad incumbent rather than a direct niche competitor.
• Grant Thornton Australia: Grant Thornton Australia is a mid-to-large tier accounting and advisory firm providing tax, audit, superannuation, and business advisory services with overlapping service lines to Ross Fowler & Co, but at significantly larger scale.

Others

• MYOB: MYOB is a leading Australian accounting software platform and the named technology used by Ross Fowler & Co. It is an ecosystem participant/technology enabler for small accounting practices rather than a direct competitor, but is critical infrastructure for the firm's service delivery.

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ross Fowler & Co