Power Play
Power Play is a London-based email deliverability consultancy that helps B2B businesses build, scale, and rescue cold email campaigns through authentication setup, infrastructure management, and ongoing optimization, sold as a subscription starting at $900/month.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Power Play does
Power Play is a London-based email deliverability consultancy founded in 2021 by Ilya Stilik. The firm serves B2B businesses running outbound and inbound email campaigns — including B2B SaaS companies, lead generation agencies, accelerators, AI real estate firms, and startup studios — by providing end-to-end cold email infrastructure management. Core technical work centers on authentication protocol configuration (SPF, DKIM, DMARC, BIMI, DANE, MTA-STS, ARC), IP reputation remediation, MTA/ISP configuration, multi-domain orchestration, and deliverability rescue for campaigns with elevated spam rates. The company also offers A/B testing and automated smart follow-up sequences to replace manual sales workflows.
Services are packaged into a proprietary 4-step methodology called the "Power Play Protocol" (free campaign audit, infrastructure setup, campaign alignment with KPIs, and ongoing maintenance), with specialized add-ons for email scaling (10 to 1,000+ sending domains), spam/deliverability rescue, and A/B testing. The company operates a subscription model starting at $900/month, scaled by campaign complexity and support level, with no lock-in contracts and 5-day cancellation notice.
Go-to-market is sales-led and founder-driven: prospective clients book a free deliverability consultation via Calendly, after which Power Play proposes an ongoing subscription engagement. The company maintains a content marketing footprint (blog, LinkedIn, Instagram, Facebook, webinar appearances) and co-markets with major cold email platforms (SmartLead.ai, Lem-list, Instantly). The firm is bootstrapped with no disclosed external funding and operates with 1–10 employees, serving 100+ partnerships across primarily the UK and EMEA/MENA markets.
Power Play firmographics
Firmographics- Name
- Power Play
- Legal name
- Power Play
- Website
- https://joinpowerplay.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Power Play is a London-based email deliverability consultancy that helps B2B businesses build, scale, and rescue cold email campaigns through authentication setup, infrastructure management, and ongoing optimization, sold as a subscription starting at $900/month.
- Ownership category
- akta.pro rank
Where Power Play is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Power Play business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Email Deliverability Consultancy Subscription: Power Play operates on a subscription model, charging a base of $900/month with pricing scaled based on the complexity of email campaigns and level of support required. No lock-in contracts; clients can discontinue with 5 days notice before the next billing cycle. Revenue is recurring on a monthly basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base subscription starting at $900/month |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Power Play product offering
Product offeringCore offering
Power Play is an email deliverability consultancy that helps B2B businesses build, scale, and maintain cold email campaigns through technical infrastructure setup, deliverability remediation, and ongoing campaign optimization. Its core offering is the "Power Play Protocol," a four-step subscription service (free audit, infrastructure setup, campaign alignment, ongoing maintenance) delivered as a managed service rather than a self-serve software product, with pricing starting at $900/month and no lock-in contracts.
Product overview
Power Play is an email deliverability consulting service (not a software product) that operates as a unified consulting offering rather than a platform-plus-modules architecture. The company's services are delivered as an integrated methodology called the 'Power Play Protocol,' which encompasses four core service stages: Free Campaign Audit, Infrastructure Setup, Campaign Alignment, and Ongoing Maintenance. Additional specialized offerings include Email Scaling, Spam and Deliverability Rescue, and A/B Testing and Smart Follow-ups. The company works exclusively with businesses running outbound and inbound email campaigns, providing end-to-end email infrastructure management, technical backend configuration, and campaign optimization to achieve high deliverability rates (65% open rate average for clients) and multi-million dollar outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Email Scaling Service to build and scale client email sending systems from 20 up to 1000+ domains, acting as technical growth partners to expand volume without infrastructure failures.
- Spam and Deliverability Rescue Diagnostic and remediation service that audits client campaigns to identify why spam rates exceed 2% and performs backend remediation work to restore deliverability.
- A/B Testing and Smart Follow-ups Campaign comparison testing service combined with the creation of automated Smart Follow-up Subsequences to replace manual follow-up workflows and accelerate pipeline.
- Free Campaign Audit Complimentary deliverability audit reviewing existing email setup, identifying urgent required changes, and developing a campaign strategy aligned with business goals; used as a lead generation tool for the subscription.
- Power Play Protocol Subscription
Quantifiable outcome
- 65% average open rate for Power Play clients vs. approximately 30% stated industry open rate
- +9 more outcomes
Companies that use Power Play
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Power Play technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Power Play partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Global App LabminorGlobal App Lab is a startup studio and a former client of Power Play. They are featured as a case study subject and listed as a partner on Power Play's website.
- SaaS CampminorSaaS Camp is the largest UK B2B SaaS accelerator and a former client of Power Play. Listed as a partner on Power Play's website, with a case study showing 12 new clients generated.
- LinkedProspectminorLinkedProspect is a LinkedIn automation SaaS and a former client of Power Play. Listed as a partner on Power Play's website, with a case study showing scaling from 10 to 100 domains.
- The Branding MembershipminorFounder José Domínguez of The Branding Membership is listed as a testimonial provider on Power Play's website, citing a 50% sales increase within the first month.
- Lift MediaminorLift Media is listed as a partner on Power Play's website.
- RealisteminorRealiste.io is a B2B AI real estate company and a former client of Power Play. Listed as a partner on Power Play's website, with a case study showing a $52M deal secured via cold email.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Power Play competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Power Play social profiles
Digital presencePower Play financial estimates
Financial estimateRevenue estimate
Valuation estimate
Power Play leadership team
Management profileNumber of profiles
Profiles2 records
Power Play funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Power Play M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Power Play
What does Power Play do?
Power Play is an email deliverability consultancy that helps B2B businesses build, scale, and maintain cold email campaigns through technical infrastructure setup, deliverability remediation, and ongoing campaign optimization. Its core offering is the "Power Play Protocol," a four-step subscription service (free audit, infrastructure setup, campaign alignment, ongoing maintenance) delivered as a managed service rather than a self-serve software product, with pricing starting at $900/month and no lock-in contracts.
Is Power Play a public or private company?
Power Play is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Power Play founded?
Power Play was founded in 2021. It employs 1 to 10 people.
Where is Power Play based?
Power Play is headquartered in London, United Kingdom, in the Europe region.
How does Power Play make money?
One revenue line is on record: email Deliverability Consultancy Subscription.
Does Power Play have an API?
No public API is recorded for Power Play.