Race On The Agenda - ROTA
Race On The Agenda (ROTA) is a London-based non-profit, founded in 1984 with 13 employees, whose name indicates a focus on race-related policy and advocacy work in the United Kingdom.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Race On The Agenda - ROTA does
Race On The Agenda (ROTA) is a UK-registered non-profit organisation headquartered in London, founded in 1984 and operating with a small team of 13 employees. The firm's name signals that its mission centres on race-related issues within public-policy or advocacy contexts, although the specific programmes, beneficiary groups, and policy areas served are not documented in the available source data.
The organisation's business model is consistent with a UK small charity rather than a trading enterprise: there is no indication of fee-for-service revenue, pricing structures, or commercial product lines in the input. Funding is therefore most plausibly drawn from grants, donations, and government or institutional contracts, but no funder list, grant portfolio, or income figure is disclosed in the available sources. The firm has no disclosed technology stack, proprietary platform, or app, and no certified compliance regime, integrations, or partnerships are documented.
Because the firm's own website (https://www.rota.org.uk/) and most third-party data sources returned only placeholder or verification screens in this dataset, key analytical fields — including products and services, leadership team, customer base, operating geographies, and financials — are not populated. Readers should treat this description as a factual baseline only and seek primary disclosures (annual reports, Charity Commission filings) for any investment, grant-making, or partnership decisions.
Race On The Agenda - ROTA firmographics
Firmographics- Name
- Race On The Agenda - ROTA
- Website
- https://rota.org.uk
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Race On The Agenda (ROTA) is a London-based non-profit, founded in 1984 with 13 employees, whose name indicates a focus on race-related policy and advocacy work in the United Kingdom.
- Ownership category
- akta.pro rank
Race On The Agenda - ROTA industry classification
Industry- Product category
- Racial Equality Advocacy and Community Services
- NAICS
- Human Rights Organizations (813311), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Racial & Ethnic Justice Organizations (BPAGAFAC)
- akta.pro secondary industry
- Human Rights & Anti-Discrimination Organizations (BPAGAFAB)
Keywords
Race On The Agenda - ROTA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Race On The Agenda - ROTA product offering
Product offeringCore offering
ROTA is a London-based non-profit organisation that delivers racial-equality advocacy, policy research, and community engagement services for Black, Asian, and minority ethnic (BAME) communities in the United Kingdom. Its work centres on advancing race justice, supporting community empowerment, and influencing public policy on equality issues. [Inferred from the firmographic metadata (non_profit, London, founded 1984) and the organisation's name; substantive product/service detail is not present in the available source content.]
Differentiator
Problem solved
Functional benefit
Companies that use Race On The Agenda - ROTA
Customer profileIdeal customer profiles1 record
Race On The Agenda - ROTA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Race On The Agenda - ROTA competitors and assessment
Company assessmentDirect peers
- Voice4Change England: UK advocacy infrastructure body representing the Black, Asian and minority ethnic voluntary and community sector. Directly comparable as a coalition-style race-equality non-profit in the UK.
- The Ubele Initiative: UK Black-led social enterprise focused on building stronger African and Caribbean-heritage communities. Comparable as a UK race-equality-focused organization with advocacy and capacity-building activities.
- Race Equality Foundation: UK charity focused on race equality and social justice, delivering policy research, training, and advocacy. Directly comparable to ROTA in mission, geography, and non-profit advocacy model.
- Stephen Lawrence Charitable Trust: UK charity established in memory of Stephen Lawrence, working on racial justice and opportunity. Comparable as a UK-focused racial-justice non-profit using advocacy and program delivery.
- Operation Black Vote: UK racial-justice advocacy organization focused on political representation and civic engagement for Black and minority ethnic communities. Directly comparable in racial-advocacy mission and UK non-profit structure.
- Runnymede Trust: UK-based race-equality think tank producing policy research and advocacy on racial justice. Directly comparable to ROTA in mission (race equality), geography (UK), and advocacy-led operating model.
Broad incumbents
- Equality and Human Rights Commission: Statutory UK body with a national remit across equality, diversity, and human rights. Broader and better resourced than ROTA, but operates in the same UK race-equality and human-rights policy space.
- British Institute of Human Rights: UK-focused human-rights organization promoting awareness and implementation of human-rights standards. Comparable thematic overlap with ROTA's equality-and-rights advocacy.
Others
- Trust for London: London-based grant-making foundation funding work on poverty and inequality, including racial justice. Comparable as a London-based funder ecosystem actor adjacent to ROTA's funding base.
Emerging players
- Centre for Race and Education: Race-equality research and policy unit operating within the UK education space. Adjacent to ROTA's mission with a narrower focus on education, useful for sector-specific comparison.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Race On The Agenda - ROTA social profiles
Digital presenceRace On The Agenda - ROTA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Race On The Agenda - ROTA leadership team
Management profileNumber of profiles
Race On The Agenda - ROTA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Race On The Agenda - ROTA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Race On The Agenda - ROTA
What does Race On The Agenda - ROTA do?
ROTA is a London-based non-profit organisation that delivers racial-equality advocacy, policy research, and community engagement services for Black, Asian, and minority ethnic (BAME) communities in the United Kingdom. Its work centres on advancing race justice, supporting community empowerment, and influencing public policy on equality issues. [Inferred from the firmographic metadata (non_profit, London, founded 1984) and the organisation's name; substantive product/service detail is not present in the available source content.]
When was Race On The Agenda - ROTA founded?
Race On The Agenda - ROTA was founded in -1. It employs 11 to 50 people.
Who are Race On The Agenda - ROTA's main competitors?
Direct peers on record are Voice4Change England, The Ubele Initiative, Race Equality Foundation, Stephen Lawrence Charitable Trust, Operation Black Vote and Runnymede Trust. Broad incumbents are Equality and Human Rights Commission and British Institute of Human Rights. Trust for London is listed as an others. Centre for Race and Education is listed as an emerging player.
Does Race On The Agenda - ROTA have an API?
No public API is recorded for Race On The Agenda - ROTA.
What industry is Race On The Agenda - ROTA in?
Race On The Agenda - ROTA's product category is Racial Equality Advocacy and Community Services. Its primary akta.pro industry code is BPAGAFAC, Racial & Ethnic Justice Organizations, with a secondary code of BPAGAFAB, Human Rights & Anti-Discrimination Organizations. Its NAICS code is 813311 and its SIC code is 8600.