Skischule Kitzbühel Rote Teufel

What Skischule Kitzbühel Rote Teufel does

Skischule Kitzbühel Rote Teufel is an Austrian ski and snowboard school operating under the legal entity Tiroler Skischule Kitzbühel Rote Teufel Reicht GmbH from its headquarters at Josef Herold Straße 23 in Kitzbühel, Tirol. Founded in 1926/27, the school created the world-famous "Rote Teufel" (Red Devils) identity in 1949/50 through collaboration between Karl Koller and artist Alfons Walde. Following the 2005 fusion of all local Kitzbühel ski schools, it operates as one of Austria's largest ski schools, currently led by Skischulleiter Andreas Reicht from the 2025/26 winter season onward.

The school's product portfolio spans private ski and snowboard lessons (priced from €130–€470/day depending on duration and season), adult group courses for beginners and intermediates (€85/day), full-day and half-day children's ski courses with midday supervision (€85–€450), race training with video analysis, off-piste and Alpine Expert experiences (€500/day), corporate events and incentive travel packages, and a dedicated children's practice area (Kinderwiese Mocking) with three magic carpet lifts. Reservations are processed through a proprietary direct-to-consumer online shop at roteteufel.skischool.shop and at on-site offices at the main location and at Hahnenkamm. The school offers multilingual instruction in Italian, Spanish, French, Dutch, Russian, Swedish, and Norwegian, and operates a referral network of five partner hotels.

The revenue model is unit-priced, transactional lesson fees charged per session, per day, or per multi-day package, with seasonal pricing differentials between main season (Christmas, February half-term) and off-season periods, all prices including 20% VAT. Distribution is direct-to-consumer via online and on-site booking, supplemented by partner hotel referrals. The school does not disclose financials, has no venture or institutional investment, and operates within Austria's regulated Tyrolean ski school licensing framework under the Tiroler Skischulgesetz.

Name

Skischule Kitzbühel Rote Teufel

Legal name

Tiroler Skischule Kitzbühel Rote Teufel Reicht GmbH

Website

https://rote-teufel.at

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Skischule Kitzbühel Rote Teufel is an Austrian ski and snowboard school founded in 1926 in Kitzbühel, offering private lessons, children's courses, race training, and off-piste instruction to international tourists via direct online booking and a partner hotel network, now led by Andreas Reicht.

Ownership category

akta.pro rank

Product category

Ski School Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

Keywords

• Ski school services
• Ski instruction
• Snowboard lessons
• Race training
• Off-piste courses

Headquarters

HQ city

Kitzbühel

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ski and Snowboard Instruction: The company generates revenue primarily through teaching fees for ski and snowboard lessons. Revenue is structured as per-session, per-day, or multi-day packages, with pricing varying by season (main season vs. off-season), group vs. private format, and course duration. All prices include 20% VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Skischule Kitzbühel Rote Teufel delivers paid ski and snowboard instruction in Kitzbühel, Tirol, including private lessons, group courses for adults and children, race training with video analysis, off-piste and backcountry guiding, and corporate event packages. Services are bookable per session, per day, or as multi-day packages, with all prices including 20% VAT and operating from dedicated practice areas at Hahnenkamm and the Kinderwiese Mocking children's meadow.

Product overview

Skischule Kitzbühel Rote Teufel operates as a traditional ski and snowboard school offering a portfolio of instructional services centered around private lessons, group courses for children and adults, race training, and off-piste instruction. The core product lineup includes Privatskilehrer (private ski instructors), Kinderskikurs (children's ski courses available in full-day and half-day formats), Erwachsenenskikurs (adult group ski courses), Renntraining (race training with video analysis), and Snowboardunterricht (snowboard instruction). Supporting services include Off Piste courses for backcountry experiences and Events/Incentives for corporate group activities. All services are bookable through the company's proprietary Online Kursbuchung platform. The school operates from locations at Hahnenkamm and Kinderwiese Mocking in Kitzbühel, Austria, with a history dating back to 1926.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Ski Instruction (Privatskilehrer) Individual and flexible private ski instruction tailored to families or friend groups, available for all skill levels from beginner to advanced, with dedicated instructors and customisable course design.
• Full-day Children's Ski Course (Kinderskikurs ganztags) Full-day ski lessons for children focusing on safety, technique improvement, and fun, including action-packed adventure programs and weekly ski races, with small groups of up to 9 children.
• Half-day Children's Ski Course (Kinderskikurs halbtags) Half-day ski lessons for children from age 3, featuring playful instruction in a dedicated children's practice area with magic carpets.
• Adult Group Courses (Gruppenkurse für Erwachsene) Group ski lessons for adult beginners and intermediate skiers using modern teaching methods aligned with current Austrian ski teaching performance standards, with closed groups of up to 9 participants.
• Adult Ski Course (Erwachsenenskikurs) Group ski lessons for adult beginners taught by qualified snow sports instructors using modern methods for rapid skill improvement, available for 1, 2, or 3-day durations.
• Private Ski Lessons (Privatunterricht Ski) Private ski instruction allowing individual customisation of the ski vacation, including family or friends group lessons with flexible course design, with separate pricing for additional participants.
• Private Snowboard Lessons (Privatunterricht Snowboard) Private snowboard instruction with dedicated instructors for efficient learning success, including backcountry and off-piste experiences with Alpine Experts.
• Race Training (Renntraining) Professional race training including giant slalom training, stability training, video analysis, and weekly ski races held daily during peak season at the Streif downhill finish area.
• Off-Piste Courses (Off Piste) Off-piste skiing experiences with highly qualified Alpine Experts including deep snow freeriding, ski tours, and avalanche safety training.
• Snowboard Instruction (Snowboardunterricht) Snowboard instruction including backcountry experiences with Alpine Experts for riding off-piste and lifts.
• Events and Incentives (Events und Incentives) Corporate event organisation including ski races, guided ski tours, team-building activities, winter hiking, night sledding, night skiing, biathlon, and snowshoe hiking for incentive travel groups.
• Online Course Booking (Online Kursbuchung) Online booking platform for reserving ski and snowboard courses, allowing advance reservation to avoid waiting times at collection points.

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Alpenhotel KitzbühelminorChannel Partner/ Reseller/ DistributorPartner hotel that offers special arrangements and preferential rates to guests of the Skischule Kitzbühel Rote Teufel. Guests benefit from combined ski school and accommodation packages.
• Rasmushof KitzbühelminorChannel Partner/ Reseller/ DistributorPartner hotel offering special arrangements and preferential rates to guests of the Skischule Kitzbühel Rote Teufel. Part of the partner hotel network providing ski school referrals.
• Tiefenbrunner (Hotel Tiefenbrunner 1810)minorChannel Partner/ Reseller/ DistributorPartner hotel offering special arrangements to guests of the Skischule Kitzbühel Rote Teufel. Enables combined accommodation and ski lesson packages for visitors.
• Hotel Goldener Greif KitzbühelminorChannel Partner/ Reseller/ DistributorPartner hotel in Kitzbühel's partner hotel network, offering preferential arrangements for Skischule Rote Teufel guests.
• Hotel Schweizerhof KitzbühelminorChannel Partner/ Reseller/ DistributorPartner hotel offering special arrangements and preferential rates to guests of the Skischule Kitzbühel Rote Teufel. Part of the partner hotel network for ski school referrals.
• Fischer SportsminorOthersFischer Sports is a partner brand whose logo appears on the ski school website footer. Nature of partnership appears to be brand association or equipment support.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Skischule Arlberg (St. Anton): Major Tyrolean ski school in St. Anton am Arlberg, a top international ski destination. Competes for the same European tourist market with comparable offerings in private and group ski/snowboard instruction, including off-piste and race training.
• Skischule Obergurgl: Austrian ski school operating in a Tyrolean resort with similar product lineup including private lessons, group courses, and kids' programs. Comparable operating model and customer base but located in a different Austrian resort.
• Skischule Kitzbühel-Hahnenkamm (Element3 Ski School): Other ski schools operating in the same Kitzbühel destination, offering private and group ski/snowboard instruction. Directly compete for the same tourist customer pool and hotel referrals, but lack the Rote Teufel brand heritage and Streif access.
• SkiSchool Lech / Skischule Lech: One of Austria's largest and most prestigious ski schools operating in Lech/Zürs, a competing premium Arlberg destination. Same product model (private, group, kids, race, off-piste), same Tyrolean ski school framework, and similar premium international tourist positioning.
• Skischule TotalS3 (Kitzbühel): Direct competitor ski school in the Kitzbühel area offering private lessons, group courses and kids' programs. Targets overlapping international tourist and local customer segments with comparable product mix.

Others

• Wintersport Tirol (Tiroler Ski School Association): Regional industry body that governs and promotes Tyrolean ski schools, sets teaching standards, and provides a collective marketing platform. Not a competitor but an institutional ecosystem participant that all Tyrolean schools including Rote Teufel are part of.
• Fischer Sports: Major ski equipment manufacturer whose logo appears on the Rote Teufel website as an equipment/brand partner. Adjacent ecosystem participant that supplies ski equipment to schools and resorts; not a competitor but an enabler and co-marketing partner.

Regional players

• Swiss Ski School (Davos/Klosters): One of Switzerland's largest ski schools with a similar premium destination offering for international tourists, including multilingual instruction. Comparable product mix and customer type but operates in Switzerland rather than Austria.
• St. Moritz Ski School: Iconic Swiss ski school in St. Moritz serving a similarly affluent international tourist clientele with private lessons, race training, and off-piste instruction. Comparable in heritage and luxury positioning but in a different country/region.

Emerging players

• New Generation Ski School: UK-founded ski school brand operating in multiple European resorts with a focus on younger, English-speaking customers and modern marketing. Represents a more digitally-native, multi-resort challenger to traditional destination-bound schools like Rote Teufel.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/skischule-kitzb%C3%BChel-rote-teufel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skischule Kitzbühel Rote Teufel