Roth Bar & Grill

What Roth Bar & Grill does

Roth Bar & Grill is a site-specific artwork and functioning bar located within the Threshing Barn at Hauser & Wirth Somerset in Bruton, Somerset. Conceived by artist Oddur Roth (grandson of the late German-born Swiss artist Dieter Roth) and his team between January and April 2024, the bar is composed of salvaged materials and objects sourced from reclamation yards in the surrounding area, drawing on the history of Durslade Farm. The core product is a physical installation that doubles as a hospitality venue: it is available to view during gallery opening hours (Wednesday to Sunday, 12pm–5pm) and is activated as a fully functioning bar only during specific events programmed by the gallery.

The business operates with approximately five employees and generates revenue solely through food and beverage sales during event activations, under a transaction-fee revenue model. Pricing is not publicly disclosed. Its customer segments are art gallery visitors to Hauser & Wirth Somerset and the local Bruton community. Marketing is conducted through organic social media (Facebook and Instagram), an email newsletter, and Hauser & Wirth Somerset's website and events programme. The business is part of the Artfarm group, and its strategic relationship with Hauser & Wirth is one of location rather than ownership.

Roth Bar's commercial model is event-driven rather than continuous-service. The venue is intentionally constrained by its dual function as a curatorial artwork and as hospitality, which limits independent revenue scaling. Its competitive position rests on the artistic provenance of the Roth name, the institutional prestige of the Hauser & Wirth gallery network, and the curated visitor flow into the Durslade Farm complex. No funding history, M&A activity, or AI/technology investments are disclosed.

Name

Roth Bar & Grill

Legal name

Roth Bar

Website

https://rothbarandgrill.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roth Bar & Grill is a site-specific artwork functioning as a bar within the Hauser & Wirth Somerset gallery complex in Bruton, Somerset. Created by artist Oddur Roth in early 2024 from salvaged local materials, it serves gallery visitors and the local community with food and beverage during scheduled events.

Ownership category

akta.pro rank

Product category

Art-Inspired Hospitality (Gallery Bar)

NAICS

Drinking Places (Alcoholic Beverages) (722410)

akta.pro industry

PRIMARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

Keywords

• Art installation bar
• Gallery hospitality venue
• Site-specific artwork
• Cultural event catering
• Salvaged material design

Headquarters

HQ city

Bruton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Food and Beverage Sales: The bar operates as a fully functioning establishment serving food and drinks to visitors, generating revenue through beverage and food sales during gallery hours and special events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roth Bar is a site-specific artwork by artist Oddur Roth, built from salvaged materials and objects sourced from reclamation yards in the surrounding Somerset area, that operates as a functioning bar inside the Threshing Barn at Hauser & Wirth Somerset. The piece is viewable during gallery opening hours (Wednesday to Sunday, 12pm–5pm) and is activated as a working bar during specific events, serving food and drinks to gallery visitors and event attendees.

Product overview

Roth Bar is a single site-specific artwork and functioning bar offering. Located at Hauser & Wirth Somerset in Bruton, Somerset, the bar serves as both an art installation composed of salvaged materials and a fully operational bar for events. The venue operates Wednesday to Sunday from 12pm to 5pm and hosts various exhibitions including Angel Otero's 'Agua Salada' (May–October). The offering centers on the bar experience integrated with contemporary art.

Differentiator

Problem solved

Functional benefit

Products and services

• Roth Bar Site-specific artwork functioning as a fully operational bar located within the Threshing Barn at Hauser & Wirth Somerset. The piece, by artist Oddur Roth and his team, is composed of salvaged materials from local reclamation yards, inspired by the history of Durslade Farm. It is viewable during gallery opening hours and activates as a working bar serving food and drinks during specific events. Target audience is gallery visitors and the local community attending events at Hauser & Wirth Somerset.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Hauser & Wirth SomersetcoreStrategic or Co-development PartnerRoth Bar is situated within the Threshing Barn at Hauser & Wirth Somerset, operating as a site-specific artwork within the gallery complex. The bar is available to view during gallery hours and activated as a functioning bar during specific events hosted by the gallery.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Brasserie Zédel: A Soho grand-brasserie and bar with strong art-deco design heritage. Comparable as a destination F&B venue in central London whose primary draw is its architectural/artistic interior and atmosphere rather than broad market positioning.
• Chiltern Firehouse: A Marylebone hotel restaurant and bar known for its art-heavy interiors, celebrity and art-world clientele, and design-led hospitality. Comparable to Roth Bar as a design/art-forward destination bar in a cultural neighbourhood that monetises its aesthetic positioning through premium F&B.
• Sketch London: A Conduit Street venue combining restaurant, cocktail bar and gallery-like interiors (notably the Glade and the Gallery). Comparable to Roth Bar because it fuses destination cocktail-bar economics with rotating contemporary-art interiors aimed at affluent cultural visitors.
• The American Bar at The Savoy: An iconic London hotel cocktail bar with a strong design/art pedigree (including a Damien Hirst commission). Comparable as a destination cocktail bar monetising a heritage interior and art association rather than scale.
• The Fife Arms: A restored Victorian coaching inn in Braemar, Scotland, operated by Artfarm in partnership with Hauser & Wirth. It is the closest comparable: a destination hospitality venue where art curation, salvaged/heritage materials and cultural programming drive the guest experience, run by the same parent group as Roth Bar.
• Hauser & Wirth Somerset: The host gallery complex in which Roth Bar physically sits. Operates a wider portfolio of hospitality, retail and exhibition spaces around the Roth Bar site and drives all its footfall, making it the most direct operating comparator.
• Mount Juliet Estate: An Irish country estate with hotel, restaurants and bars operated by Artfarm. Comparable as a multi-outlet Artfarm hospitality property that pairs food-and-beverage with curated cultural/art programming and heritage architecture in a rural setting.
• The Connaught Bar: The bar within The Connaught, Mayfair, designed as a complete art-inspired interior (by David Collins). Comparable as a single-venue destination cocktail bar whose identity is inseparable from its interior design and art-gallery aesthetic.
• The Groucho Club: A Soho members' club founded for the art world, with a public bar and restaurant. Comparable because its identity, marketing and clientele are explicitly art-world, similar to Roth Bar's positioning inside Hauser & Wirth.

Broad incumbents

• Soho House: A global network of members' clubs whose bars and restaurants are explicitly designed around creative-industries clientele and art-heavy interiors. Comparable as a broader incumbent whose bar/club concept monetises an art-world identity across many sites.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/rothbarsomerset
• Instagraminstagram.com/rothbar.somerset
• LinkedInlinkedin.com/company/roth-bar-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roth Bar & Grill