Roth Gartenbau

What Roth Gartenbau does

Roth Gartenbau AG is a privately held Swiss Aktiengesellschaft (stock corporation) headquartered in Walchwil with a branch in Goldau, operating exclusively in the cantons of Zug and Schwyz and adjacent areas. The company traces its origins to 1933 and has functioned as a continuous family business for over 80 years, with current ownership held by Bruno Villiger since his 2012 acquisition. It employs more than 40 staff across construction crews, four dedicated garden maintenance groups, administration, and apprentices, and positions itself as a mid-sized regional Gartenbau provider with ISO 9001 certification since 1998.

The firm's offering is built around three core service lines: garden construction (Gartenbau / Neuanlagen), recurring garden maintenance (Gartenunterhalt) run by four dedicated teams serving long-term clients, and natural stone work (Natursteinarbeiten), which is identified as a core specialty alongside general garden construction. Supporting services include construction management (Bauführung) led by six construction managers, a dedicated customer gardener service (Kundengärtner/in), and active apprenticeship recruitment (Junggärtner/in). Operations are delivered directly by employed crews using a large in-house machinery fleet and workshop/storage facilities at both sites; there is no disclosed proprietary technology platform, software product, or AI/ML capability.

The business model is project-based and contract-based professional services revenue: one-off construction and renovation projects are quoted per scope (from small patios to full residential developments), while maintenance is delivered under recurring relationships with consistent personnel assigned to specific client gardens. Customer acquisition is primarily regional, driven by word-of-mouth, referrals, local presence, a website with seasonal tips and a project gallery, and direct inquiries to the Walchwil and Goldau offices. Pricing is not publicly disclosed and is negotiated on a per-project basis. There are no named enterprise customers, no recurring SaaS-style revenue streams, and no external equity or debt funding disclosed; the company operates as a self-funded family-owned services firm.

Name

Roth Gartenbau

Legal name

Roth Gartenbau AG

Website

https://rothgartenbau.ch

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

1–10 employees

Short description

Roth Gartenbau AG is a privately held Swiss family-owned landscaping firm (founded 1933) operating in the Zug and Schwyz cantons, employing 40+ staff to deliver garden construction, recurring garden maintenance, and natural stone work for residential property owners.

Ownership category

akta.pro rank

Product category

Landscaping and Garden Construction Services

NAICS

Landscaping Services (56173)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Garden Cleanups & Debris Removal (Bed-focused) (HSAIAFAJ)

Keywords

• Landscaping services
• Garden construction
• Natural stone work
• Garden maintenance
• Outdoor living spaces

Headquarters

HQ city

Walchwil

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Garden Construction Services: New garden installations and renovation projects, from initial design consultation through to completion and billing. Project scope ranges from small patio constructions to complete residential development landscaping.
2. Garden Maintenance Services: Recurring garden maintenance contracts with dedicated teams assigned to long-term client gardens. Four maintenance groups operate continuously, with ongoing client relationships.
3. Natural Stone Work: Specialized natural stone processing and installation services, identified as a core specialty alongside general garden construction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Roth Gartenbau AG provides professional landscaping services in the Swiss cantons of Zug and Schwyz, including new garden installations and renovations (Gartenbau), specialized natural stone work (Natursteinarbeiten), and recurring garden maintenance (Gartenunterhalt) through four dedicated maintenance groups. The company handles complete garden lifecycle projects from initial design consultation through construction, installation, and ongoing care, with a large equipment fleet supporting project execution.

Product overview

Roth Gartenbau is a family-owned gardening and landscaping company with over 80 years of tradition, operating as a single unified service provider rather than a modular platform. The company operates across two locations (Walchwil and Goldau) in the Zug and Schwyz cantons of Switzerland, offering an integrated portfolio of garden construction services (Gartenbau), natural stone work (Natursteinarbeiten) as a recognized specialty, garden maintenance (Gartenunterhalt), new garden installations (Neuanlagen), construction management (Bauführung), and dedicated customer garden services. The company employs over 40 staff and serves both residential and commercial clients across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenbau (Garden Construction) Construction and installation of new gardens, terraces, and outdoor living spaces, ranging from individual seating areas to complete residential developments, for residential and commercial property owners in the Zug and Schwyz region.
• Natursteinarbeiten (Natural Stone Work) Specialized natural stone installation and finishing services covering pathways, walls, and decorative stone features, identified as a core specialty of Roth Gartenbau alongside general garden construction.
• Gartenunterhalt (Garden Maintenance) Ongoing recurring garden maintenance services led by four dedicated maintenance groups, including regular care of long-term customer gardens with consistent gardening staff assigned to each client.
• Neuanlagen (New Garden Installations) Design and implementation of new garden landscapes, from initial concept through to completion and handover, serving residential and commercial customers.
• Bauführung Gartenbau (Construction Management) Full-service construction management for garden renovation and new build projects, led by Bruno Villiger and Beat Muff, covering project planning, client consultation, offer calculation, and material coordination.
• Kundengärtner/in (Customer Gardener Service) Dedicated customer garden management service where gardeners independently lead one of four maintenance groups and tend to established, demanding long-term customer gardens.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Otto Hauenstein SamenminorOthersTraining and education partner providing staff development sessions for Roth Gartenbau employees on professional development days.
• Birchmeier Sprühtechnik AGminorOthersEquipment training partner contributing to staff education on spraying technology and equipment usage.
• Wacker NeusonminorOthersEquipment manufacturer providing training sessions on construction equipment and machinery.
• Renovita AGminorOthersPest control specialist that conducted training for the garden maintenance team on pest management and plant protection product application.
• KOPAS (Urs Inderbitzin)minorOthersInternal product specialist (KOPAS) coordinating training partnerships and providing expertise on plant protection products.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Jardins de Sils: Regional Swiss landscape services provider operating in different cantons but offering comparable residential garden construction, maintenance, and stone work services to a similar customer base.
• Burri Gartenbau AG: Swiss garden construction and maintenance firm with comparable service offerings, operating in different Swiss cantons but addressing the same residential end-customer segment.

Others

• Hauenstein Gartencenter: Swiss garden center and nursery operator that is an established training partner of Roth Gartenbau and operates in adjacent plant and horticulture supply. Relevant as ecosystem participant providing plant material and industry training connections.
• Zulauf Gartencenter: Major Swiss garden retail and horticulture operator serving residential customers in the broader Swiss-German market. Adjacent competitor for retail customer relationships and ecosystem partner for plant sourcing.

Direct peers

• Landolt Gartenbau AG: Established Swiss garden construction and maintenance firm with comparable service portfolio including natural stone work and ongoing maintenance contracts. Operates as a similar privately-held regional player in the Swiss market.
• Erne Gartenbau AG: Swiss mid-sized landscaping and garden construction firm operating in a similar regional catchment with comparable services spanning garden construction, maintenance and renovation. Directly comparable in business model, service mix, and target customer base of Swiss residential property owners.
• Bossert Gartenbau AG: Swiss regional garden construction and maintenance provider with a comparable focus on residential projects, ongoing maintenance contracts, and qualified gardening personnel.
• Gebrüder Meier Gartenbau: Family-owned Swiss landscaping business offering garden construction, renovation, and maintenance. Comparable in scale, family-business structure, and full-service residential positioning.
• Heiniger Gartenbau AG: Swiss landscaping company serving residential clients with garden construction, renovation, and care services. Comparable mid-sized operator with similar reliance on trained gardeners and project-based work.
• Wanner Gartenbau GmbH: Swiss regional landscaping company offering garden design, construction, and maintenance services to residential clients. Comparable mid-market regional landscaper with similar full-lifecycle service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roth-gartenbau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roth Gartenbau