ROTHKOPF REPS
Rothkopf-Reps is a privately held, 5-person manufacturer's representative firm that provides commission-based outsourced field sales coverage across Missouri, Kansas, Iowa, Nebraska, and Central/Southern Illinois for approximately 12 national manufacturers of electronic and electromechanical components.
- Company typePrivate
- Founded1984
- HeadquartersChesterfield, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What ROTHKOPF REPS does
Rothkopf-Reps (legal entity Rothkopf & Associates, Inc.) is a privately held manufacturer's representative firm that provides outsourced, commission-based sales coverage for national manufacturers across the US Midwest. Founded in 1984 by John Rothkopf when he acquired the St. Louis assets of the R.F. Carlson Company — itself in the rep business since 1958 — the firm has operated continuously under family ownership, with current President Michael Rothkopf (with the firm since 1978) completing a generational transition by acquiring the company in 2007. Headquartered in Chesterfield, Missouri, the firm covers a 330,000-square-mile territory spanning Missouri, Kansas, Iowa, Nebraska, and Central/Southern Illinois, with a population base of approximately 17.5 million, and maintains the longest-standing principal relationship in its industry with Nelson-Miller Group dating to 1960.
The firm's product is its field sales coverage and demand-generation capability: a small team (4–5 people) that conducts direct relationship-based selling to industrial buyers, engineers, supply chain managers, and purchasing teams across nine end-verticals — Industrial, Automotive/Aftermarket, Transportation, Appliance, Mil-Aero/Defense, Medical, Contract Manufacturing, Agriculture Equipment, and Test/Instrumentation. Its structured methodology is the "Principal Advocacy System," a five-pillar process (Lead with Authenticity, Cultivate and Close Deals, Effectively Cover Expansive Territory, Let Results Speak, Experienced Team) developed in the 1990s that codifies how the firm represents approximately 12 manufacturer Principals spanning connectors, printed circuit boards, power supplies, sensors, displays, nameplates, and rubber/O-ring components. The firm partners with Arrow Electronics as a key distributor and participates in industry events (Arrow University, EDS, Design 2 Part Shows) and the Electronic Representatives Association.
Rothkopf-Reps generates revenue exclusively through sales commissions paid by its Principals, with the firm explicitly stating it is "paid only once we make sales." Go-to-market combines outside field sales (Michael Rothkopf, Carrie Lessel, and principals' direct customer engagement), inside sales and business development (Debbie Sevier, joined 1993), and customer success support (Andrew Bauer, joined 2024). The firm has no app, no disclosed software platform, no AI/ML tooling, no funding rounds, and no parent company; it operates as an independent family-owned sales agency targeting manufacturers seeking Midwest market access without the cost of building their own field sales organization.
ROTHKOPF REPS firmographics
Firmographics- Name
- ROTHKOPF REPS
- Legal name
- Rothkopf & Associates, Inc.
- Website
- https://rothkopf-reps.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Short description
- Rothkopf-Reps is a privately held, 5-person manufacturer's representative firm that provides commission-based outsourced field sales coverage across Missouri, Kansas, Iowa, Nebraska, and Central/Southern Illinois for approximately 12 national manufacturers of electronic and electromechanical components.
- Ownership category
- akta.pro rank
Where ROTHKOPF REPS is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ROTHKOPF REPS business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Sales Commission Revenue: Rothkopf-Reps operates as a manufacturer's representative firm, generating revenue through commissions on sales they facilitate for their Principal clients. They receive payment only when sales are made, aligning their success with their clients' revenue growth.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
ROTHKOPF REPS product offering
Product offeringCore offering
Rothkopf-Reps operates as a manufacturer's representative firm, acting as the outsourced local sales force for national manufacturers (Principals) across the Midwest. They drive demand creation, cultivate new business opportunities, and grow market share for their Principals across electro-mechanical and electronic component categories. The firm is paid solely on commissions when sales are made, aligning its success with client revenue growth.
Product overview
Rothkopf-Reps is a manufacturer's representative organization offering a unified sales representation service for manufacturers seeking Midwest market coverage. The company provides a turnkey sales force solution, operating as an outsourced local sales team across 330,000 square miles covering Missouri, Kansas, Iowa, Nebraska, and Southern/Central Illinois. The portfolio includes Regional Sales Management, Customer Success Support, and a proprietary Principal Advocacy System—delivering up to $1 million in sales growth per rep. The company represents 12+ principal manufacturers across industrial, automotive, aerospace, medical, and other segments, and partners with Arrow Electronics for distribution support. The company has been operating since 1958 with a single long-standing client relationship dating back to 1960.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Sales growth of up to $1 million per rep
- +2 more outcomes
Companies that use ROTHKOPF REPS
Customer profileNamed customers13 records
Segments5 records
ROTHKOPF REPS technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ROTHKOPF REPS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Arrow ElectronicscoreArrow Electronics is described as a key distributor that Rothkopf-Reps works with. They host Arrow University events together in St. Louis and Kansas City.
- Nelson-Miller GroupcoreOne of the longest-standing Principal relationships since 1960. They represent Nelson-Miller Group for nameplates, overlays, membrane switches, and plastic injection molding products.
- Assmann WSW Components Inc.minorRepresenting Assmann WSW Components for connectors and thermal management products in the Midwest territory.
- CinconminorRepresenting Cincon for DC DC Converters, AC DC Adapters, and Open Frame Power Supplies.
- EMACminorRepresenting EMAC for design services, IoT products, SOMs, Panel PCs, Carrier Boards, and Manufacturing Services.
- PELCO Component TechnologyminorRepresenting PELCO Component Technology for circuit protectors, timers, film caps, and cable assemblies.
- PDI Power DynamicsminorRepresenting PDI Power Dynamics for connectors including lighting/harsh environment, IEC 60320, NEMA, and EMI/RFI filters.
- Reliance North AmericaminorRepresenting Reliance North America for terminal blocks and switches.
- S-TekminorRepresenting S-Tek for displays and LCDs.
- SensCompminorRepresenting SensComp for ultrasonic transducers and sensors in Iowa and Nebraska territory.
- TTM TechnologiesminorRepresenting TTM Technologies for printed circuit boards.
- Wermke SpringminorRepresenting Wermke Spring for custom springs and wire form products.
- Pancon ConnectorsminorRepresenting Pancon Connectors for wire to wire/wire to board/board to board connections, custom interconnect solutions, and precision stamping.
- ERA (Electronic Representatives Association)minorNational organization that co-sponsors EDS. Rothkopf-Reps is a member of the local chapter.
Scale indicators5 records
Recent moves8 records
Expansion highlights3 records
ROTHKOPF REPS competitors and assessment
Company assessmentBroad incumbents
- Sager Electronics: Specialty distributor of power supplies, batteries, and electromechanical components serving industrial and mil-aero customers across North America. Comparable to Rothkopf because both act as outsourced sales channels for component manufacturers, though Sager operates at broader scale with warehousing and direct inventory.
- Master Electronics: Authorized electronic components distributor with broad-line coverage including connectors, passives, power, and electromechanical products. Comparable to Rothkopf as a components-focused channel partner for manufacturers seeking regional and national demand creation.
- Arrow Electronics: The largest global electronic components distributor and a current Rothkopf partner. Comparable as the dominant incumbent in the same manufacturer-rep/distributor channel; provides a benchmark for what scaled, technology-enabled distribution looks like in this industry.
- Avnet: Second-largest global electronic components distributor serving industrial, mil-aero, automotive, and medical end markets. Comparable to Rothkopf as a broad-line channel partner to component manufacturers, though at vastly greater scale and geographic reach.
- Heilind Electronics: Authorized distributor specializing in connectors, relays, switches, and circuit protection with North American coverage. Comparable to Rothkopf because of the strong overlap in connector and component principals and similar vertical focus on industrial markets.
- Future Electronics: Major global electronic components distributor with deep demand-creation field sales coverage across the Americas. Comparable to Rothkopf as a field-sales-led components channel serving industrial and mil-aero OEMs in overlapping geographies.
- Digi-Key Electronics: Global electronic components catalog distributor with millions of SKUs and direct-to-engineer fulfillment. Comparable to Rothkopf as a components channel serving the same industrial/contract manufacturing buyer base, though via a fundamentally different digital-first model.
- Mouser Electronics: Global authorized distributor of semiconductors and electronic components with strong design-engineer demand-creation focus. Comparable to Rothkopf as a manufacturer-aligned sales channel reaching overlapping Midwest industrial and OEM buyers.
Direct peers
- Marsh Electronics: Regional electronic components distributor and representative serving the Midwest. Closely comparable to Rothkopf in size, model, and territory focus — both act as outsourced sales partners for component manufacturers in the heartland.
- Hughes-Peters: Regional electronic components distributor with field sales coverage across the Midwest and Southern US. Comparable to Rothkopf as a similarly sized rep-style channel serving industrial, mil-aero, and contract manufacturer customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ROTHKOPF REPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ROTHKOPF REPS leadership team
Management profileNumber of profiles
ROTHKOPF REPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ROTHKOPF REPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ROTHKOPF REPS
What does ROTHKOPF REPS do?
Rothkopf-Reps operates as a manufacturer's representative firm, acting as the outsourced local sales force for national manufacturers (Principals) across the Midwest. They drive demand creation, cultivate new business opportunities, and grow market share for their Principals across electro-mechanical and electronic component categories. The firm is paid solely on commissions when sales are made, aligning its success with client revenue growth.
Is ROTHKOPF REPS a public or private company?
ROTHKOPF REPS is a private company. It is currently operating.
When was ROTHKOPF REPS founded?
ROTHKOPF REPS was founded in 1984.
Where is ROTHKOPF REPS based?
ROTHKOPF REPS is headquartered in Chesterfield, United States, in the North America region.
How does ROTHKOPF REPS make money?
One revenue line is on record: sales Commission Revenue.
Who are ROTHKOPF REPS's main competitors?
Broad incumbents on record are Sager Electronics, Master Electronics, Arrow Electronics, Avnet, Heilind Electronics, Future Electronics, Digi-Key Electronics and Mouser Electronics. Direct peers are Marsh Electronics and Hughes-Peters.
Does ROTHKOPF REPS have an API?
No public API is recorded for ROTHKOPF REPS.