ROTOM

What ROTOM does

ROTOM is a Belgian-headquartered logistics equipment provider operating across nine European countries through a depot-based distribution network. The company sells and rents reusable packaging and transport equipment, including wooden and plastic pallets, pallet collars, rollcontainers, mobileracks, plastic and metal boxes, and internal transport equipment such as shelf trolleys and platform trolleys. Its service offering spans the full equipment lifecycle — design and customization, rental, pooling, packing recovery, repair and maintenance, and the purchase of customer overstock — addressing warehousing, distribution, and supply chain operators across Europe.

The business combines transactional equipment sales with recurring rental and pooling revenue, generating a hybrid revenue model anchored by direct e-commerce (rotom.be and country-specific domains) and offline depot fulfillment. Headquartered in Hamme, Belgium, ROTOM maintains localized storefronts across Belgium, the Netherlands, Germany, France, Austria, Poland, Portugal, the United Kingdom, and the Czech Republic. It operates an ecosystem of sub-brands — Rotom Shop, Rotom Rent, 2Return, 123 Pallets, Roldorent, and Logistiek Online — targeting adjacent equipment categories and services. No proprietary technology, AI capabilities, patents, awards, or senior leadership information is disclosed in the source material, and the listed headcount of 5 is inconsistent with the operational footprint, indicating either incomplete firmographic capture or a lean corporate layer over a broader physical logistics operation.

Name

ROTOM

Legal name

Rotom

Website

https://rotom.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ROTOM is a Belgian-headquartered provider of reusable logistics equipment — pallets, rollcontainers, boxes, and mobileracks — selling and renting across nine European countries via depot networks and localized e-commerce platforms serving warehousing and supply chain operators.

Ownership category

akta.pro rank

Product category

Logistics Equipment and Returnable Packaging

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

akta.pro secondary industry

Recycling & Materials Recovery Logistics (E-waste, Batteries, Metals, Plastics) (TLAIAHAD)

Keywords

• Logistics equipment
• Material handling
• Plastic pallets
• Rollcontainers rental
• Returnable packaging

Headquarters

HQ city

Not specified

HQ country

Belgium

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Equipment Sales: Sale of logistics equipment including wooden pallets, plastic pallets, pallet collars, rollcontainers, mobileracks, plastic boxes, plastic palletboxes, metal boxes, and internal transport equipment. Both new and used equipment available.
2. Rental Services: Rent durable logistics products including pallets, containers, and other logistics equipment for temporary use.
3. Pooling Solutions: Efficient pooling solutions for supply chains, allowing shared use and return of logistics equipment.
4. Repair and Maintenance: Maintenance and repair services to keep logistics equipment in good operating condition.
5. Purchase (Overstock): ROTOM purchases overstock logistics equipment from customers, allowing them to earn money by selling excess inventory.

Distribution channels1 record

Marketing channels1 record

Core offering

ROTOM sells and rents reusable logistics equipment such as wooden and plastic pallets, pallet collars, rollcontainers, mobileracks, plastic boxes, plastic palletboxes, metal boxes, and internal transport equipment, supplied from depots across Europe. Alongside product sales, the company offers rental, pooling, packing recovery, custom product design, repair and maintenance, and overstock purchase services to logistics and warehousing buyers.

Product overview

ROTOM is a European logistics equipment provider offering a comprehensive portfolio of reusable packaging and transport solutions. The product range includes wooden pallets, plastic pallets, pallet collars, rollcontainers, mobileracks, plastic boxes, plastic palletboxes, metal boxes, and internal transport equipment. The company operates a multi-service model combining product sales with rental services, pooling solutions, packing recovery, product design, repair and maintenance, and purchase services. Products are available from depots across Europe with options for new, used, and rental conditions.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden pallets Traditional wooden pallets for logistics and transport operations, providing standard load-carrying platforms for warehousing and supply-chain buyers.
• Plastic pallets Durable and lightweight plastic pallets available in various sizes, offering longer lifespan and hygiene advantages over wood for logistics and warehousing buyers.
• Pallet collars Collapsible or rigid collars that attach to pallets to create variable-height containers, available in wood, plastic, or metal for logistics and warehousing buyers.
• Rollcontainers Rolling cage containers for internal and external transport, with a wide range of accessories for retail and logistics operations buyers.
• Mobileracks Mobile storage rack systems that maximize warehouse space utilization through movable shelving units for warehousing and logistics buyers.
• Plastic boxes Euronorm stacking containers, nesting boxes, collapsible boxes, distribution containers, and lids in various dimensions and materials for logistics and warehousing buyers.
• Plastic palletboxes Large plastic transport boxes suitable for food or loose products, available in popular sizes with various base configurations for logistics and warehousing buyers.
• Metal boxes Durable metal containers including gitterboxes and wire mesh containers, available in standard and customized constructions for logistics and warehousing buyers.
• Internal transport equipment Standard warehouse equipment including shelf trolleys, platform trolleys, multi-level trolleys, and accessories for internal logistics in warehouses and distribution centers.
• Rental services Rental of durable logistics products such as pallets, containers, and other logistics equipment for temporary use by logistics and warehousing buyers.
• Pooling solutions Pooling solutions for supply chains, allowing shared use and return of logistics equipment to optimize asset utilization for logistics and warehousing buyers.
• Packing recovery Service to maximize re-usage of packaging by recovering and reintegrating used logistics equipment for logistics and warehousing buyers.
• Product design Custom packaging design services, allowing customers to create their own packaging solutions for logistics and warehousing buyers.
• Repair and maintenance Maintenance and repair services to keep logistics equipment in good operating condition for logistics and warehousing buyers.
• Purchase (overstock) ROTOM purchases overstock logistics equipment from customers, allowing them to monetize excess inventory of pallets, containers, and related equipment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• Rotom ShopminorOthersPartner brand featured on the ROTOM Belgium website, appears to be a related logistics equipment brand.
• Logistiek OnlineminorOthersPartner brand featured on the ROTOM Belgium website, appears to be a logistics industry platform.
• Rotom RentminorOthersRelated rental brand under the ROTOM umbrella, focusing on rental services for logistics equipment.
• 2ReturnminorOthersPartner brand featured on the ROTOM Belgium website, appears to be involved in return logistics.
• 123 PalletsminorOthersPartner brand specializing in pallets, featured on the ROTOM Belgium website.
• RoldorentminorOthersPartner brand focusing on rollcontainer rentals, featured on the ROTOM Belgium website.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• PalletBiz: European pallet manufacturer and distributor serving logistics and industrial customers — directly comparable to ROTOM's wooden and plastic pallet sales motion.
• CHEP (Brambles): Global leader in pallet and container pooling, directly competing with ROTOM's pooling and rental services across European logistics and supply-chain customers.
• Schoeller Allibert: European maker and pooler of returnable plastic packaging (crates, containers, pallets), directly comparable to ROTOM's plastic palletboxes, plastic boxes and pooling solutions.
• Falkenhahn AG: European supplier of pallets, pallet collars, boxes and custom load-carrier solutions — directly comparable to ROTOM's wooden pallet and pallet collar SKU range.
• LPR (La Palette Rouge / Euro Pool System): Major European pallet-pooling operator; competes head-on with ROTOM Rent in rental/pooling of pallets across FMCG and retail supply chains.
• Cabka: Manufacturer of plastic pallets and large containers, overlapping directly with ROTOM's plastic pallets and plastic palletboxes range.
• Contraload: Dutch pallet and pooling provider offering pooled pallet services in Europe, directly comparable to ROTOM's pooling and rental offerings.
• Zilkha: Distributor of pallets, containers and material-handling equipment serving European logistics customers; comparable to ROTOM's multi-product wholesale model.

Broad incumbents

• SSI Schäfer: Large intralogistics provider offering storage, racking, and material-handling equipment; overlaps with ROTOM's mobileracks and internal transport equipment within a much broader portfolio.

Emerging players

• Bito-Lagertechnik: European manufacturer of plastic bins, containers and shelving used in warehousing and picking — overlap with ROTOM's plastic boxes, mobileracks and internal transport range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rotom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROTOM