ROTOM France

What ROTOM France does

ROTOM France S.A.S. is the French operating subsidiary of Rotom Group Europe, a privately held pan-European logistics equipment provider headquartered in Harnes, France. The company supplies and manages returnable transport items (RTIs) — wooden and plastic pallets, pallet collars, roll containers (including isothermal variants), plastic crates and pallet boxes, metal gitterboxes, and internal handling equipment — for B2B customers across food and beverage, e-commerce and retail, industrial manufacturing, agriculture, postal/courier and pharmaceutical supply chains.

Its business model combines one-time product sales, recurring equipment rental, managed packaging-recovery services, repair and maintenance, buyback of surplus assets, and custom product design. A network of 25 depots across 11 European countries, multiple white-label storefronts (Rotom Shop, Rotom Rent, 2Return, LogistiekOnline, 123 Pallets, Roldorent) and an in-house RTI Management platform — using laser-engraved pallet IDs, QR codes at entry/exit and RFID in high-volume sites — enable closed-loop pooling, PPWR/EUDR-grade traceability and rapid fulfilment (e.g., 12,000 roll containers delivered within days during the COVID-19 disruption).

Commercial go-to-market is hybrid: direct field sales for enterprise pooling contracts and self-serve e-commerce via rotomshop.fr for catalog buyers. ROTOM France holds EPAL, NIMP15/ISPM15, ISO 9001:2015, NIS2 and EcoVadis Bronze credentials, which function as procurement prerequisites for cross-border pallet trade and ESG-driven tenders. The entity itself reports a small French-entity headcount (31) and no public revenue; strategic activity in 2025–2026 has focused on a new Polish depot, certification renewals and content-led demand generation around EU sustainability regulation.

Name

ROTOM France

Legal name

Rotom France S.A.S.

Website

https://rotom.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ROTOM France is the French subsidiary of Rotom Group Europe, supplying and managing pallets, roll containers and packaging pooling services for B2B customers across food, retail, industrial, agricultural and pharmaceutical supply chains in 11 European countries.

Ownership category

akta.pro rank

Product category

Logistics Equipment & Packaging Services

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Wood Container and Pallet Manufacturing (321920), Packing and Crating (488991)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Durable Goods (5000)

akta.pro primary industry

Reusable Packaging & Refill Systems (Returnable Transport Items, Deposit/DRS Ops) (EUAIANAE)

akta.pro secondary industries

Material Handling Protective Accessories (Slip Sheets, Corner Boards, Pallet Collars) (IMALAFAN), Export & Compliance Packaging (ISPM-15, Heat-Treated Wood Packaging) (IMALAFAL), Asset Recovery, Surplus & Decommissioning Services (EUAIANAD), Tertiary Packaging & Unitization (Palletizing, Slip-Sheeting, Strapping) (TLAIAGAC)

Keywords

• Pallet manufacturing
• Logistics equipment
• Packaging recovery
• Circular packaging services
• Roll container rental

Headquarters

HQ city

Harnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (Palettes, roll conteneurs, bacs, caisses): ROTOM France sells new and used/pooled logistics equipment including wooden pallets, plastic pallets, pallet collars, roll containers, plastic crates, pallet boxes, metal cages, and internal transport equipment. Both standard and custom-made products are offered.
2. Equipment Rental: ROTOM Rent brand provides rental of pallets, roll containers, plastic crates, and isothermal containers on flexible terms. Rental supports seasonal demand spikes, reduces capital expenditure on packaging, and avoids storage costs when equipment is not in use. Rapid delivery capability demonstrated with 12,000 roll containers delivered within days during the COVID-19 pandemic.
3. Packaging Recovery and Circular Management: ROTOM collects, inspects, repairs, and returns pallets and other packaging to clients, creating a closed-loop within the client's own supply chain. Supports PPWR compliance through documentation and traceability.
4. Packaging Buyback / Purchase: ROTOM purchases surplus or unused pallets, roll containers, metal cages, and other packaging from clients, providing cash recovery, freeing warehouse space, and reintroducing equipment into the market. Also referred to as 'Rachat' service.
5. Repair and Maintenance Services: Certified EPAL repair services for wooden pallets and gitterboxes, and maintenance for roll containers. Repair costs represent only 20–35% of the price of a new pallet, extending equipment life by several years.
6. Custom Product Design / Manufacturing: Custom packaging design services where ROTOM engineers packaging solutions tailored to client-specific load requirements, dimensions, and supply chain conditions. Targets new and custom-made product manufacturing.
7. Recycling and Material Recovery: Responsible end-of-life recycling of wooden and plastic packaging, with certified documentation to support clients' PPWR compliance and environmental reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

ROTOM France sells, rents, recovers, repairs, and recycles logistics load carriers—wooden and plastic pallets, roll containers, pallet collars, plastic crates, metal gitterboxes, pallet boxes, mobile storage systems, and internal transport equipment—through its own French operations and the wider Rotom Group Europe network. The company also provides EPAL-certified pallet repair, custom packaging design, packaging buyback (Rachat), and closed-loop circular-economy services aligned with EU PPWR and EUDR compliance.

Product overview

ROTOM France is a physical logistics equipment provider offering a comprehensive portfolio of load carriers and handling equipment alongside circular economy services. The core product portfolio includes wooden pallets, plastic pallets, pallet collars, roll containers, storage equipment, plastic crates, plastic pallet boxes, metal crates, and internal transport equipment. These products are complemented by four service offerings: equipment rental for flexible capacity management, packaging recovery for closed-loop logistics, custom product design, and repair/maintenance services to extend equipment lifespan. The company operates as part of the Rotom Europe group across 25 sites in Europe, serving industries including food retail, e-commerce, pharmaceuticals, automotive, and general logistics with a focus on sustainability and circular economy solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Rotomshop: Online webshop for Rotom products and services
• Rotomrent
• 2return
• Logistiekonline
• Roldorent
• Palettes
• 123pallets

Products and services

• Wooden Pallets (Palettes bois) Wooden pallets available in standard and custom dimensions, offered in both new and used condition. EPAL-certified and NIMP15-compliant for international trade; serves as the primary load carrier for logistics and supply chain operations across food, retail, manufacturing, and pharmaceutical sectors.
• Plastic Pallets (Palettes plastique) Durable and lightweight plastic pallets in various dimensions, suitable for hygienic and cold-chain applications in food processing, beverage, pharmaceutical, and chemical industries. Available in H1 hygienic format and chemical-resistant CP1–CP9 grades.
• Pallet Collars (Rehausses pour palettes) Pallet collars in wood, plastic, or metal that increase pallet load height and volume capacity, enabling flexible bulk packaging solutions across industries.
• Roll Containers (Rolls conteneurs) Roll containers for internal transport and distribution, available in standard and isothermal configurations for cold-chain logistics. Includes accessories and variants for retail, e-commerce, postal, and food industry applications.
• Mobile Storage Equipment (Matériel de stockage) Mobile storage systems including mobile racks that optimize warehouse space utilization through flexible, movable shelving configurations.
• Plastic Crates and Bins (Bac plastique) Plastic crates and bins, including nesting/distribution containers and shuttle boxes with integrated lids, suitable for retail, logistics, and industrial handling operations.
• Plastic Pallet Boxes (Caisses palettes plastique) Large plastic pallet boxes designed for transporting bulk products, particularly suited for food and bulk goods logistics across available standard sizes.
• Metal Crates and Gitterboxes (Caisses métalliques) Metal crates and gitterboxes available in standard and customized constructions, featuring EPAL certification for repairs; used for heavy industrial loads in manufacturing and chemical sectors.
• Internal Transport Equipment (Transport interne) Internal transport equipment including hand trucks, pallet trucks, and other warehouse handling tools for standard warehouse operations.
• Equipment Rental (Location de matériel de logistique) Rental service allowing businesses to rent logistics equipment including pallets, roll containers, plastic crates, and isothermal containers on flexible terms. Eliminates capital expenditure on packaging, supports seasonal demand spikes, and avoids storage costs when equipment is not in use.
• Packaging Recovery (Récupération d'emballages) Packaging recovery and return logistics service that collects, inspects, repairs, and returns pallets and containers within a closed-loop system to ensure continuous supply, reduce waste, and support PPWR compliance documentation.
• Custom Product Design (Conception de produits) Custom product design service where ROTOM engineers packaging solutions tailored to client-specific load requirements, dimensions, and supply chain conditions to improve ergonomics and operational efficiency.
• Repair and Maintenance (Réparation et maintenance) EPAL-certified repair services for wooden pallets and gitterboxes, and maintenance for roll containers. Repair costs represent 20–35% of new-pallet price, extending equipment life by several years and reducing replacement costs by 40–60%.
• Packaging Buyback (Achat / Rachat de palettes) ROTOM purchases surplus or unused pallets, roll containers, metal cages, and other packaging from clients, providing cash recovery, freeing warehouse space, and reintroducing equipment into the market; also referred to as the 'Rachat' service.

Quantifiable outcome

• 86% reduction in CO₂ emissions per container (143g → 20g) through packaging pooling replacing stretch film
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IFCO: Global RPC pooling provider serving fresh produce, meat, and dairy customers across Europe; directly comparable as a returnable-packaging pooling operator whose closed-loop model mirrors ROTOM's RTI/rental/recovery flywheel.
• Schoeller Allibert: Manufacturer and pooler of returnable plastic transit packaging (crates, pallet boxes, folding containers); overlaps with ROTOM on plastic pallet and roll-container rentals serving automotive, retail, and food customers.
• Craemer Group: European manufacturer of plastic pallets, pallet boxes, and waste containers; competes with ROTOM on plastic-pallet SKU breadth and serves overlapping industries (food, retail, pharma) with similar hygiene-grade product lines.
• CABKA Group: Specialist in plastic pallets and large bulk containers with growing circular-economy positioning; comparable to ROTOM on plastic pallet production and pool-ready container design for industrial customers.
• Faber Group (Faber Paletten-Service): German pallet-pooling and pallet-recycling operator with similar EPAL repair, rental, and reverse-logistics services; an in-region competitor to ROTOM's Germany and Central Europe operations.
• LPR – La Palette Rouge (The Pallet Network): European pallet-pooling specialist with a strong French footprint; offers red-pallet rental and reverse logistics with similar EPAL-standard fleets, making it ROTOM's closest national-market competitor.
• Pallet Link: Pan-European pooled pallet network combining multiple national operators; directly competes with ROTOM on cross-border pallet recovery and pooled-asset density in Western and Central Europe.

Emerging players

• Bekuplast: German plastic-pallet manufacturer offering rental and pool-ready pallet programs; smaller scale than ROTOM Group but overlaps on plastic-pallet SKUs and rental models for retail and food customers.

Broad incumbents

• Brambles (CHEP): Global leader in pallet and container pooling via its CHEP brand; operates a far larger pooled asset base than ROTOM but competes directly for the same European enterprise customers on rental, recovery, and circular-economy value propositions.

Others

• EPAL Europaletten (license holder system): European Pallet Association governing the EPAL license system; not a direct competitor but defines the certification framework ROTOM depends on for repair/quality standards, shaping both ROTOM's moat and its compliance obligations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
• LinkedInlinkedin.com/company/rotom-france
• Instagramhelp.instagram.com/155833707900388

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROTOM France