Rototank S.L.

What Rototank S.L. does

Rototank S.L. is a Spanish manufacturer of waste containers founded in 1994, headquartered in Villena (Alicante) with an original production facility in Biar. The company designs and produces rotomolded (rotationally molded) high-density polyethylene containers for urban waste collection, serving primarily Spanish municipal governments (Alcobendas, Alcalá de Henares, Orihuela, Cáceres, Sevilla, Talavera de la Reina, among others) and large waste management concessionaires (Sacyr, FCC, Urbaser, Acciona, Valoriza, Rivamadrid). Its core product range includes six container families — Rotourban (lateral load), Rotocube and Rotoglobe (bilateral top load), Iglú Redondo (round top load), Carga Trasera (rear load, 1,200L) and Soterrados (underground, 2,500–3,500L) — plus accessories, industrial tanks, and custom rotomolding services.

Rototank claims to be the only company manufacturing 100% of container parts via rotomolding, a process the company says reduces structural tensions that make polyethylene brittle and enables double-wall construction for higher durability (claimed 10+ year lifespan). The technology stack combines rotomolding with injection molding, blow molding, and in-house metal fabrication, all backed by ISO 9001, ISO 14001, ISO 14006, and ISO 45001 certifications and UNE 170001-1:2007 accessibility compliance. Optional smart features include electronic locks (card and smartphone), RFID bin identification, and filling sensors, positioning the products within IoT-enabled municipal waste infrastructure.

The business model is B2G/B2B direct sales through contract-based municipal procurement, with secondary revenue from custom manufacturing, mould design, and maintenance services. Distribution is direct to customers with no intermediaries; marketing relies on trade fair participation (Equiplast) and the company website. Rototank reported €7M revenue in 2020, projected €8M in 2021, and has stated a €12M revenue target, supported by a 20,000+ sqm Villena facility inaugurated November 2024 with capacity for 40,000 containers per year. The company is 50/50 owned by former CEOE president Juan Rosell (since 2019) and Jesús de Juan (second generation of the original Jesmar founding family), and operates innovation subsidiary Urban Gravity S.L. in Barcelona, which co-developed the award-winning Diamond rear-load system and holds a European commercialization agreement with German multinational Schaefer.

Name

Rototank S.L.

Legal name

ROTOTANK SL

Website

https://rototank.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Rototank S.L. is a Spanish manufacturer of rotomolded HDPE waste containers serving municipal governments and waste management concessionaires, with proprietary 100% rotomolding production, ISO-certified manufacturing, and smart container integrations via its Urban Gravity innovation subsidiary.

Ownership category

akta.pro rank

Product category

Waste Management Equipment Manufacturing

NAICS

Solid Waste Collection (562111)

SIC

Refuse Systems (4953)

akta.pro industry

PRIMARYIMAHALAI

Industrial Waste Handling & Compaction Equipment (Balers, Compactors)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Industrial Cleaning & Maintenance Equipment

Keywords

• Rotomoulded waste containers
• Municipal waste collection equipment
• HDPE recycling bins
• Urban cleaning solutions
• Plastic container manufacturing

Headquarters

HQ city

Villena

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Waste Container Manufacturing: Design and manufacture of waste collection containers (residential, commercial, industrial). Products include Rotourban lateral load, Rotocube and Rotoglobe bilateral top load, igloo round, rear load, and underground bins. Direct B2G and B2B sales model with contract-based procurement from municipalities and waste management companies.
2. Custom Manufacturing Services: Design and manufacturing of molds, plastic and metal products for third parties. Thermoplastic transformation services via rotomolding, injection, and blow molding. Metal fabrication and assembly services.
3. Maintenance and Support Services: Preventive and corrective maintenance services for containers. Bin cleaning services. Staff training services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rototank designs and manufactures rotomoulded HDPE waste collection containers (lateral load, bilateral top load, rear load, round igloo, and underground formats) at its Villena and Biar facilities in Spain. The company sells directly to municipal governments and waste management operators, complemented by mould manufacturing, metal fabrication, electronic lock adaptations, and preventive/corrective maintenance services.

Product overview

Rototank S.L. is a manufacturer of rotomoulded waste containers and plastic/metal products, offering a comprehensive portfolio of waste collection solutions. The core product line includes six main container types: Rotourban (lateral load), Rotocube (bilateral top load with Kinshofer/F90 compatibility), Rotoglobe (bilateral top load for larger capacities), Iglú Redondo (round top load), Carga Trasera (rear load 1,200L), and Soterrados (underground fixed). Additionally, the company offers accessories (litter pickers, covers, signs, battery bins) and services including maintenance, electronic lock solutions, product design, mould manufacturing, hardware manufacturing, and rotomoulding services for third parties. All containers are manufactured in HDPE with UV protection and are 100% recyclable, with manufacturing facilities certified to ISO 9001, ISO 14001, ISO 14006, and ISO 45001 standards.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Gravity: Innovation subsidiary of Rototank focused on developing advanced waste collection systems and container designs. Located in Barcelona, led by Johnny Rosell. Developed the Diamond system which won award for best design at Equiplast.

Products and services

• Rotourban Lateral load rotomoulded waste container made from 100% recyclable HDPE for urban environments, with accessibility features (pedal and handle) for reduced-mobility users. Available in 1,800 to 3,200 liter capacities.
• Rotocube Bilateral top load HDPE container with double hook or Kinshofer F90 hook-lift compatibility, smooth surfaces for easy cleaning, large leachate collection tray, and 2,200-3,200 liter capacities.
• Rotoglobe Bilateral top load HDPE container with double hook or Kinshofer attachment, user lid, double-walled hatches, large leachate tray, and 2,000-4,600 liter capacities.
• Iglú Redondo (Round Igloo) Top load double hook HDPE container with smooth surfaces, double-walled hatches, designed for all selective collection fractions, in a 2,500 liter capacity.
• Carga Trasera (Rear Load Bins) Rear load 1,200 liter HDPE container manufactured to DIN, EN-840, ISO, and UN standards, with only 5 parts for quick assembly, adjustable pedal, and compatibility with all waste fractions (organic, rest, packaging, paper, glass).
• Soterrados (Underground Bins) Stationary underground HDPE waste container in 2,500-3,500 liter capacities, rotomoulded with UV additives for atmospheric resistance, 100% recyclable, compatible with rear loading and double hook collection systems.
• Accessories for Municipal Cleaning Professional tools for municipal cleaning and equipping including HDPE bin colors, litter pickers, litter bin covers, signage posts, and tabletop battery bins.
• Maintenance and Cleaning Services Preventive and corrective maintenance, operational functioning, image preservation, and bin cleaning services for installed containers, plus staff training.
• Electronic Lock and Smart Container Adaptations Adaptation of containers with electronic locking equipment via personalized card reading and smartphones, plus filling sensors and RFID for bin identification (e.g., brown bio-waste containers with smart card/mobile app access).
• Custom Mould Design and Manufacturing Services In-house mould design and manufacturing division offering customised moulds for clients' workflows, with technical advice from Rototank's Technical Department.
• Contract Rotomoulding and Plastic Transformation Services Contract rotational moulding and thermoplastic transformation services (including injection and blow moulding) for third parties, producing hollow plastic pieces, tanks, containers, and storage/transport accessories.

Quantifiable outcome

• Collection time reduced from 3 minutes to 1 minute per container with lateral load system
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cámara Oficial de Comercio, Industria, Servicios y Navegación de EspañaminorGTM or Marketing Partner · 1 January 2024Spanish Official Chamber of Commerce promoted the Mentoring and Support Program for SME Internationalization within which Rototank received international certification support, funded by NextGenerationEU through the Recovery, Transformation and Resilience Plan (PRTR).
• Urban Gravity S.L.coreStrategic or Co-development Partner · 1 January 2021Urban Gravity is a subsidiary focused on innovation in waste collection systems, based in Barcelona and led by Johnny Rosell (son of Juan Rosell). Together with Rototank, they developed the Diamond system which won the best design award at Equiplast. Urban Gravity secured a commercialization agreement with German multinational Schaefer for European markets.
• SchaeferminorChannel Partner/ Reseller/ Distributor · 1 January 2021German multinational with which Urban Gravity closed a commercialization agreement to enter different European markets with the Diamond system.
• Zoeller / FFS Equipos UrbanosminorStrategic or Co-development Partner · 1 January 2017German company (now FFS Equipos Urbanos in Spain) manufacturing lateral load collection trucks. Rototank originally partnered with Zoeller to manufacture containers adapted to their collection vehicles. Juan Rosell holds 20% stake in FFS Equipos Urbanos.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Plastic Omnium: Large French-listed plastics group with a portfolio spanning automotive, environment (waste containers) and other industrial segments. Overlaps with Rototank in HDPE waste container manufacturing but operates at vastly larger scale and scope.
• Mauser Packaging Solutions: Global manufacturer of industrial packaging including IBCs, drums and large plastic containers. Adjacent in rotomoulded/blow-moulded plastic container manufacturing for industrial customers, with much broader product and geographic reach.

Direct peers

• Dolav: Israeli manufacturer of heavy-duty plastic pallets, boxes and containers produced via rotomoulding and injection moulding. Closest direct comparator on rotomoulding technology and industrial plastic container manufacturing.
• Sulo Group: One of Europe's largest manufacturers of wheeled waste and recycling bins (HDPE and metal) for municipalities and waste haulers. Directly comparable product portfolio, customer base and business model to Rototank, but at materially larger scale.
• Schaefer Container Systems: German manufacturer of waste and logistics container systems. Already a commercialization partner via Urban Gravity; directly comparable in product category, geography and end customers.
• Werit: German manufacturer of IBC tanks and rotomoulded plastic industrial containers. Comparable rotomoulding process, HDPE material expertise and B2B industrial customer base to Rototank's industrial tanks segment.
• Hailo: German manufacturer of waste bins, step stools and household/commercial waste sorting solutions. Overlaps with Rototank in plastic waste container manufacturing for municipal and commercial customers.
• ESE World: European manufacturer of plastic waste containers and recycling bins sold to municipalities and waste management operators. Comparable HDPE container range and direct B2G/B2B go-to-market as Rototank.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rototank-s.l.

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rototank S.L.