La Piscine - Musée d'art et d'industrie André Diligent de Roubaix

What La Piscine - Musée d'art et d'industrie André Diligent de Roubaix does

La Piscine – Musée d'art et d'industrie André Diligent is a publicly operated municipal museum (Régie municipale de la Ville de Roubaix) housed in a restored Art Deco former swimming pool built in 1932 by architect Albert Baert in Roubaix, Hauts-de-France. Designated a 'Musée de France' by the French Ministry of Culture, the museum opened in 2001 and maintains dual collections spanning fine arts (paintings by Vuillard, Bonnard, Dufy and Marquet; sculptures by Rodin, Claudel, Bugatti and Pompon) and applied/industrial arts with particular depth in textile heritage reflecting Roubaix's industrial past. It serves approximately 250,000 visitors annually, runs educational and workshop programming for over 50,000 children per year, and operates a documentation center plus the online Tissuthèque textile library.

Revenue is generated through a diversified mix including ticket sales (€7-11 standard admission, with combined tickets at €13.50 with La Manufacture and €19.50 with La Villa Cavrois), annual memberships (€10-30 across Solo, Duo, and Young tiers) administered through the ~3,000-member Amis de La Piscine association, private venue rentals across six spaces (auditorium, basin, restaurant, Carré Bussy, hall, gardens), restaurant and salon de thé operations (Méert, managed by Lionel Diallo), film and photography location rentals, corporate sponsorship through the Cercle des Entreprises Mécènes (~40 companies), individual tax-deductible donations, and institutional subsidies from Ville de Roubaix, DRAC Hauts-de-France, Région Hauts-de-France, and Métropole Européenne de Lille.

Distribution combines a physical box office, online ticketing via Tickeasy (with Weezevent for events), the in-house librairie-boutique, and a GTM motion that pairs event-driven programming (vernissages, Nuit des Arts, Nuit des Musées, Pool Party) with strong community engagement via the Amis association and the corporate mécènes network. The technology stack is entirely non-proprietary: standard website infrastructure hosted by Nexylan, Navigart for online collections, and social media channels (Instagram, Facebook, YouTube, LinkedIn). There are no AI/ML capabilities, no proprietary platform, and no public-facing API. Recent strategic moves include the September 2025 municipalisation of sister museum La Manufacture, a 2024 directorial transition to Hélène Duret, and a dense 2026-2027 exhibition pipeline built on co-productions with Musée d'Orsay, Bibliothèque Nationale de France, Fondation Mapfre, CNAP, and the Musée des Beaux-Arts de Besançon.

Name

La Piscine - Musée d'art et d'industrie André Diligent de Roubaix

Legal name

La Piscine – Musée d'art et d'industrie André Diligent

Website

https://roubaix-lapiscine.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

La Piscine – Musée d'art et d'industrie André Diligent is a municipal 'Musée de France' in Roubaix, France, housed in a restored 1932 Art Deco swimming pool, serving 250,000 annual visitors with fine arts, textile heritage collections, and educational programming.

Ownership category

akta.pro rank

Product category

Museum and Cultural Heritage Services

NAICS

Museums (712110), Museums (71211)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Art museum exhibitions
• Fine arts collections
• Textile heritage museum
• Cultural education programs
• Event venue rental

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Revenue from museum admission fees: 11€ full/9€ reduced during exhibitions; 9€ full/7€ reduced outside exhibition periods. Combined tickets with La Manufacture (13.50€) and La Villa Cavrois (19.50€). Audioguides at 2€.
2. Membership Dues: Annual membership fees: Carte amis Solo 20€, Carte amis Duo 30€, Carte jeune amis (18-25 years) 10€. Association of nearly 3,000 members supporting the museum.
3. Venue Rental: Private event rentals including auditorium (up to 96 people), Carré Bussy (up to 50), the 1,500m2 basin (200-700 people), restaurant (220 seated/300 standing), hall, and gardens. Also filming and photography location rentals.
4. Restaurant Operations: Méert restaurant and salon de thé operates within the museum, offering dining, afternoon tea, and catering services. Revenue from food and beverage sales. Managed by Lionel Diallo.
5. Corporate Sponsorship (Mécénat): Corporate sponsorship through the Cercle des Entreprises Mécènes (around 40 member companies). Tax-deductible donations (60% IS deduction, up to 0.5% of CA). Benefits include museum entries, exhibition catalogs, space access, and communication visibility.
6. Individual Donations: Tax-deductible individual donations supporting acquisitions, restoration, programming, or museum development. 66% income tax deduction for individuals.
7. Government Subsidies: Institutional funding from Ville de Roubaix (municipal management), Ministry of Culture/DRAC Hauts-de-France, Région Hauts-de-France, and Métropole Européenne de Lille.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

La Piscine is a municipal art and industry museum housed in a restored 1932 Art Deco swimming pool in Roubaix, France. It operates permanent and temporary exhibitions of fine arts, decorative arts, and industrial (textile) heritage, alongside educational workshops, guided tours, on-site dining (Méert restaurant), a bookshop-boutique, and private venue rentals for corporate and private events. The museum is recognized as a 'Musée de France' and is supported by municipal, regional, and ministerial funding as well as individual and corporate patronage.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admissions
• Amis de La Piscine Membership Annual membership program of the Amis de La Piscine association. Three tiers: Carte amis Solo (20€/year), Carte amis Duo (30€/year), and Carte jeune amis for ages 18-25 (10€/year). Benefits include free museum access, reduced rates at regional museums (MUba Eugène Leroy, Musée de Flandre, Musée Henri Matisse, Musverre, Colisée Roubaix), 10% discount at Méert restaurant and boutique.
• Guided Group Tours Themed guided tours for groups of up to 20 persons (15 for textiles/rehabilitation themes). 105€ per group for 1-hour tours, 117€ per group for 1.5-hour tours, plus after-18h/weekend/holiday tours at 117€ per group with 25€ supplement for foreign language. External guide speaking fee: 65€. Group rates apply during weekdays during opening hours.
• Educational Programs and School Workshops Educational visits (Promène-carnet) for school groups from maternelle through lycée, plus vacation workshops. Free for Roubaisien establishments; 95€ weekday / 110€ weekend-holiday rates for non-Roubaisien. Vacation workshop pricing scaled to family quotient: 29-53€ for Roubaisien children, 84€ non-Roubaisien. Over 30 workshop themes offered; 50,000+ children participate annually.
• Quarterly Wednesday Workshops Quarterly (per trimester) art workshops. Pricing scaled to family quotient: 57€ (0-400), 77€ (401-610), 88€ (611-1050), 102€ (1051+) per person per trimester. Non-Roubaisien: 144€ per trimester.
• Children's Birthday Parties Birthday party packages for 10-15 children aged 4-12. Held Saturdays 14h-17h. 15€ workshop + 7€ snack per child.
• Venue Rental for Private Events Private rental of museum spaces for corporate events, seminars, product launches, fashion shows, cocktail parties, and private dinners. Spaces include auditorium (up to 96 persons), Carré Bussy (up to 50), the 1,500m² basin (200-700 persons), restaurant (220 seated / 300 standing), hall, and gardens.
• Film and Photography Location Rental Rental of museum spaces (basin, exhibition halls, restaurant, botanical garden) for film, television, and photography shoots. Past clients include Abdellatif Kechiche ('La vie d'Adèle'), Arnaud Desplechin ('Frère et Sœur'), France Télévisions ('Meurtres à Lille', 'Les gens des Haut'), Skip The Use, Lomepal, and Louane. Contacts: Benjamin Belval and Alexia Guillier.
• Méert Restaurant and Salon de Thé Full-service restaurant and tea room inside the museum's Art Deco setting, offering dining, afternoon tea, and catering. Open Tuesday-Sunday 12h-17h30. Takeaway available. Managed by Lionel Diallo.
• Librairie-Boutique (Museum Bookshop-Gift Shop) On-site gift shop selling books, gifts, and souvenirs. 10% member discount (5% on books). Accessible via librairie.roubaix-lapiscine.com.
• Audioguide Rental Self-service audioguide rental at 2€ per person, providing commentary on museum collections.
• Weekend Guided Tours Drop-in weekend guided tours at 4€ per person plus museum entry fee.
• Papoter sans Faim Lunch Visits Lunchtime museum visits at 11€ per person; visitors bring their own lunch and the museum provides a non-alcoholic and hot beverage. Minimum 6 persons.
• Art & Pilates Sessions Free monthly sessions combining art observation with pilates and yoga. On reservation only.
• Friday Evening Drawing Sessions Free Friday-evening drawing workshops for ages 12+. Reservation required (minimum 6, maximum 12 participants).
• Exhibition: Préraphaélisme - Itinéraires féminins Exhibition of over 100 works celebrating women artists within the Pre-Raphaelite movement. Curated in partnership with Fondation Mapfre, Madrid. Scheduled 6 March - 27 June 2027.
• Exhibition: Ni Dieu ni maître ! Arts et anarchie de Courbet à Banksy Exhibition exploring links between anarchist movements and arts from the 19th century to contemporary period, with works from Courbet to Banksy. Co-produced with Musée des Beaux-Arts et d'Archéologie de Besançon and supported by Musée d'Orsay, Bibliothèque Nationale de France, and Archives Signac. Scheduled 10 October 2026 - ?
• Exhibition: Révolution denim Exhibition examining the history and cultural significance of denim/jeans as textile and fashion object, from workwear to global wardrobe staple. Scheduled 10 October 2026.
• Exhibition: Roubaix Photo. Plus d'un siècle d'images Exhibition exploring over a century of photographic images from the museum's collections, tracing photography's evolution from vernacular to artistic expression. Organized for the bicentennial of photography. Runs 6 June - 6 September 2026.
• Exhibition: Créer un vase Traveling exhibition featuring 21 vase models created by 10 designers from CNAP national commission, exploring contemporary design reinvention of vase forms. Scheduled 5 June 2027.
• Exhibition: Thomas Devaux à La Piscine Exhibition by plastic photographer Thomas Devaux exploring photography that blurs boundaries between photography, abstract painting, and design, using dichroic glass. Scheduled summer 2027 in collaboration with Galerie Bacqueville.
• Exhibition: Nature textile Textile exhibition in echo with the Pre-Raphaelite exhibition, showcasing floral motifs in historical textiles from the museum's collection. Scheduled 6 March 2027.
• Exhibition: L'art du motif. Invitation à Minakani. Exhibition celebrating textile pattern designer Frédéric Bonnin and his Minakani studio, exploring how patterns transfer from drawings to fabrics and fashion. Scheduled 7 March 2026.
• Exhibition: Naime Merabet - La vie au seuil Free outdoor exhibition in the garden featuring photographer Naime Merabet's intimate exploration of Roubaix through doorways, windows, and crossings. Part of summer 2026 exhibitions. Opening 6 June 2026.

Quantifiable outcome

• 250,000 visitors per year
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Cercle des Entreprises MécènescoreStrategic or Co-development Partner · 1 January 2011Association loi 1901 created in 2011 supporting the museum through acquisition and restoration of works, and project deployment. Includes around 40 companies as members: IRCEM Groupe (Active Member), Dael et Grau, Eautex, Esmod, Forvis Mazars, Galerie Kle SAS, Grain de Malice, La Boulangerie Mathieu, La Flandre Assurances, M comme Mutuelle, Nortia, Tikamoon, Yves Delorme (Partner Members), and others. Provides 25% benefits return on donations including museum entries, catalogs, space access, and visibility.
• Ministère de la Culture / DRAC Hauts-de-FrancecoreOthersFrench Ministry of Culture provides institutional recognition as 'Musée de France' and project funding through DRAC Hauts-de-France. Supports the museum's acquisitions, exhibitions, and operational development.
• Région Hauts-de-FrancecoreOthersRegional government contributes to museum's financing and supports programming initiatives.
• Métropole Européenne de LillecoreOthersMetropolitan area government provides support for artistic programming and cultural initiatives.
• La Manufacture - Musée de la mémoire et de la création textilecoreStrategic or Co-development PartnerLinked museum in Roubaix sharing the same municipal cultural initiative (with La Piscine and 'Roubaix Ville d'art et d'histoire' marking 25th anniversary in 2026). Combined ticket offerings available. La Manufacture was municipalized in September 2025.
• La Villa CavroisminorChannel Partner/ Reseller/ DistributorHistoric mansion in Croix, near Roubaix. Combined museum tickets offered (19.50€ valid 1 month) for joint visitor experiences.
• Centre Culturel du Monde Arabe de RoubaixminorStrategic or Co-development PartnerCollaborated on Mediterranean Season (April-June 2026) with participatory workshops around Mediterranean diasporas led by photographer Naime Merabet.
• Musée d'OrsaycoreStrategic or Co-development PartnerExceptional support for the 'Ni Dieu ni maître! Arts et anarchie' exhibition. Part of exhibition benefiting from Musée d'Orsay's partnership.
• Bibliothèque Nationale de FrancecoreStrategic or Co-development PartnerPartnership support for the 'Ni Dieu ni maître! Arts et anarchie' exhibition exploring anarchist arts movements.
• Archives SignaccoreStrategic or Co-development PartnerPartnership for 'Ni Dieu ni maître' exhibition, with Archives Signac providing access to Paul Signac's archives and artistic legacy.
• Musée des Beaux-Arts et d'Archéologie de BesançoncoreStrategic or Co-development PartnerCo-production partner for 'Ni Dieu ni maître' exhibition. Will host the exhibition from February to July 2027 after La Piscine.
• Musée Ziem à MartiguesminorChannel Partner/ Reseller/ DistributorThird venue for 'Ni Dieu ni maître' exhibition (September 2027 - January 2028) following La Piscine and Besançon.
• Fondation Mapfre, MadridcoreStrategic or Co-development PartnerClose collaboration on 'Préraphaélisme – Itinéraires féminins' exhibition, designed in partnership with Fondation Mapfre where it will be visible from September 2026 to January 2027.
• Centre national des arts plastiques (CNAP)coreStrategic or Co-development PartnerInitiated 'Créer un vase' design exhibition launched in April 2023. CNAP organized the traveling exhibition that will be hosted at La Piscine in 2027 after Cité du design (Saint-Etienne) and JAD (Sèvres).
• Galerie BacquevilleminorStrategic or Co-development PartnerCollaborating with La Piscine on Thomas Devaux exhibition (summer 2027). Artist Thomas Devaux works with the gallery representing him.
• Cinéma L'HybrideminorStrategic or Co-development PartnerPartner cinema for 'Petit bain de cinéma' screening series featuring short films in echo with museum exhibitions. Programming includes discussions with cinema programmer.
• Peintures TollensminorGTM or Marketing PartnerGenerous support for exhibition scenography, particularly for 'Roubaix Photo' exhibition.
• Le Fresnoy - Studio national des arts contemporainsminorStrategic or Co-development PartnerPartner for 'Ni Dieu ni maître' exhibition offshoot: Charlie Chaplin film screening on November 23, 2026 at Le Fresnoy's Renoir cinema.
• La Grande Plage - Médiathèque de RoubaixminorStrategic or Co-development PartnerPartner for writing workshops as part of 'La fièvre des vendredis soirs' Friday evening programming.
• Service des sports de la Ville de RoubaixminorStrategic or Co-development PartnerCollaborative partner for 'Art & Pilates' sessions combining art observation with wellness activities (pilates and yoga) held monthly.
• Colisée (Roubaix)minorChannel Partner/ Reseller/ DistributorTheater venue offering reduced rates to Amis de La Piscine members as part of regional partnership network.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Louvre-Lens: Decentralized Louvre branch in Hauts-de-France. Comparable as a fine arts museum in the same region but with vastly stronger national/international draw and brand.
• Centre Pompidou-Metz: Decentralized Centre Pompidou in Lorraine. Comparable as a high-profile French regional cultural venue with blockbuster temporary exhibitions and modern/contemporary focus.
• Palais des Beaux-Arts de Lille: One of France's largest regional fine arts museums, located in the Lille metropolitan area. Direct competitor for cultural tourism in Hauts-de-France, with broader collections and stronger national profile.

Direct peers

• MUba Eugène Leroy (Tourcoing): Regional fine arts museum in the Lille metropolitan area offering reciprocal membership access with La Piscine. Similar scale and Hauts-de-France positioning.
• La Manufacture – Musée de la mémoire et de la création textile (Roubaix): Sister Roubaix textile museum, now municipalized into the same Ville de Roubaix network. Closest peer — same city, combined ticketing, shared textile heritage focus.
• Musée de Flandre (Cassel): Regional museum in Hauts-de-France offering reciprocal membership with La Piscine. Comparable regional scale, fine arts and decorative arts focus.
• Musée des Beaux-Arts et d'Archéologie de Besançon: French regional fine arts museum and direct co-production partner for 'Ni Dieu ni maître!' (exhibition traveling from La Piscine in 2027). Similar scope and operating model.
• Musée Henri Matisse (Le Cateau-Cambrésis): Hauts-de-France fine arts museum (Matisse birthplace) with reciprocal membership access to Amis de La Piscine. Similar regional scale and modern/contemporary art focus.
• La Villa Cavrois (Croix): Robert Mallet-Stevens Art Deco villa near Roubaix, operated by the Centre des monuments nationaux with combined ticketing via La Piscine. Closely comparable in regional scope and architectural-heritage positioning.

Broad incumbents

• Musée d'Orsay: France's leading 19th-century art museum in Paris. Comparable as a fine arts museum with extensive Impressionist/Post-Impressionist holdings; La Piscine explicitly partners with it on the 'Ni Dieu ni maître!' exhibition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MuséeLaPiscine-w3p
• Facebookfacebook.com/MuseeLaPiscine
• LinkedInlinkedin.com/company/museelapiscine
• Instagraminstagram.com/museelapiscine

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Piscine - Musée d'art et d'industrie André Diligent de Roubaix