Roulette Records
Roulette Records (Roulette Media) is a UK-based independent record label signing and releasing rock, metal, and alternative artists globally across vinyl and digital formats, supported by its NxT emerging-talent program.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Roulette Records does
Roulette Records (legal name: Roulette Media) is a UK-based independent record label headquartered in Deal, England, founded in 2016 and operating with approximately five employees. The label signs and releases music from independent and emerging rock, metal, and alternative artists, including The Ovines, LiVES, Zed Head, Thunderstick, Penny Skint, Ettercon, Mike Matney, White Raven Down, and Red Baron Band. Its active roster spans artists based in the United Kingdom, Canada, the United States, the Czech Republic, and France.
The label's core product is a music catalog delivered across two channels: physical releases (notably limited-edition etched vinyl such as The Ovines' "Two Bucks and a Bottle of Ketchup" EP) and digital singles, EPs, and albums distributed via the label's own e-commerce storefront and through third-party digital aggregators to platforms including Spotify and Apple Music. A secondary offering is the NxT talent development program, positioned as a pipeline for emerging musicians. The label has also moved into adjacent film/TV soundtrack work, including The Miner's Son soundtrack and a co-write with multi-platinum Brit Award winner James Morrison via the LiVES project.
Roulette Records generates revenue through physical product sales, digital streaming royalties, and soundtrack/sync placements. Pricing is not publicly disclosed, and the operating model is consistent with a micro-indie label: small-batch releases, artist-driven marketing via Instagram, Facebook, YouTube, and earned coverage from music press such as Louder Than War. The company is privately held, shows no evidence of institutional funding, and is structured as an independent operating entity under the Roulette Media banner.
Roulette Records firmographics
Firmographics- Name
- Roulette Records
- Legal name
- Roulette Media
- Website
- https://roulettemedia.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roulette Records (Roulette Media) is a UK-based independent record label signing and releasing rock, metal, and alternative artists globally across vinyl and digital formats, supported by its NxT emerging-talent program.
- Ownership category
- akta.pro rank
Roulette Records industry classification
Industry- Product category
- Music Record Label
- NAICS
- Record Production and Distribution (51225)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
Keywords
Roulette Records business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain
Distribution channels2 records
Marketing channels5 records
Roulette Records product offering
Product offeringCore offering
Roulette Records is an independent UK-based record label founded in 2016 and headquartered in Deal, England, that signs, develops, and releases music by rock, metal, and alternative artists in both digital and physical (vinyl, CD) formats. The label operates an artist development program (NxT) for emerging musicians and sells its catalogue directly to consumers through its own online store and via major streaming platforms.
Product overview
Roulette Records is an independent UK-based record label operating as a multi-artist platform. The core offering comprises a music catalog with releases across digital and physical formats (singles, EPs, albums, limited edition vinyl) from multiple signed and affiliated artists spanning rock, metal, and alternative genres. The label supports rising artists through its NxT talent development program, which provides guidance for emerging musicians. Music distribution is handled through an integrated online store for physical and digital purchases. Artists on the roster include The Ovines, LiVES, Zed Head, Thunderstick, Penny Skint, Ettercon, Mike Matney, White Raven Down, and Red Baron Band.
Differentiator
Problem solved
Functional benefit
Brands
- NXT: A program dedicated to empowering the next generation of musicians, as described on the NXT page of the website.
Products and services
- Roulette Records Music Catalogue Signed-artist music catalogue of rock, metal, and alternative releases available in digital formats and on streaming platforms, as well as physical media (vinyl, CD). Targeted at music fans and collectors.
- Roulette Records Online Store Direct-to-consumer e-commerce store selling the label's vinyl, CD, and digital music releases to fans and collectors.
- NxT Artist Development Program Artist development and label services program for emerging rock, metal, and alternative musicians, providing signing, development, and release support.
Companies that use Roulette Records
Customer profileSegments1 record
Ideal customer profiles2 records
Roulette Records technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roulette Records partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Roulette Records competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roulette Records social profiles
Digital presenceRoulette Records financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roulette Records leadership team
Management profileNumber of profiles
Roulette Records funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roulette Records M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roulette Records
What does Roulette Records do?
Roulette Records is an independent UK-based record label founded in 2016 and headquartered in Deal, England, that signs, develops, and releases music by rock, metal, and alternative artists in both digital and physical (vinyl, CD) formats. The label operates an artist development program (NxT) for emerging musicians and sells its catalogue directly to consumers through its own online store and via major streaming platforms.
Is Roulette Records a public or private company?
Roulette Records is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roulette Records founded?
Roulette Records was founded in -1. It employs 1 to 10 people.
Does Roulette Records have an API?
No public API is recorded for Roulette Records.
What industry is Roulette Records in?
Roulette Records's product category is Music Record Label. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent). Its NAICS code is 51225.