What Rover Kennels does

Rover Kennels is a pet care services business operating two physical locations in Culver City and Santa Monica, California, serving local dog owners with boarding, daycare, grooming, and obedience training. The company operates on a direct-to-consumer model with published per-service pricing that spans roughly $37 for basic daycare up to $211 for premium grooming, alongside a tiered boarding structure (Standard, Luxury, Presidential suites) priced from approximately $79 to $129 per night. Reservations are processed through the Gingr third-party booking platform, which digitizes scheduling and customer data capture, and purchase financing is offered through a CareCredit partnership.

The business is part of the Destination Pet network, situating it within a multi-brand pet care platform rather than as a standalone independent operator. Customer retention is supported by the ROVER Rewards loyalty program and a Friends & Family Referral Program, while service quality is anchored by a certified dog training staff. The company monetizes purely on a transactional per-service basis with no disclosed subscription model, and the customer base consists of individual pet owners rather than enterprise or B2B accounts. Given the small headcount (9 employees) and two-location footprint, unit economics depend on occupancy, mix toward premium tiers, and repeat-visit frequency from the surrounding Los Angeles pet-owning population.

Name

Rover Kennels

Legal name

Rover Kennels

Website

https://roverkennels.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rover Kennels operates two Los Angeles locations (Culver City and Santa Monica) offering dog boarding, daycare, grooming, and obedience training to local pet owners, with online booking via Gingr and financing through CareCredit.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Cage-Free / Open-Play Dog Daycare (HSANAFAC)

akta.pro secondary industries

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Overnight Kennel Boarding (Dogs) (HSANADAA), Training-Integrated Dog Daycare (Day Training) (HSANAFAE)

Keywords

• Dog boarding services
• Pet daycare
• Dog grooming
• Cage-free boarding
• Pet care services

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dog Boarding Services: Overnight boarding accommodations with various suite options ranging from Standard to Presidential, including group daycare benefits during the day and private rooms at night. Prices vary by location and suite type, with nightly rates and discounted package options available.
2. Dog Daycare Services: Cage-free daycare program offering full-day and half-day options for dogs to enjoy supervised play, socialization, and activities. Packages available for multiple visits at discounted rates.
3. Dog Grooming and Spa Services: Full-service grooming salon including full grooms, bath & brush, exit baths, and various add-on services such as de-shedding treatments, teeth cleaning, and medicated shampoos.
4. ROVER Rewards Program: Multi-pet discounts, daycare packages, and special incentives through the ROVER Rewards loyalty program. Also includes Friends & Family referral program with gift certificates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rover Kennels provides premium dog boarding, cage-free dog daycare, and full-service dog grooming at two physical facilities in Culver City and Santa Monica, California. Boarding is offered in Standard, Luxury, and Presidential suite tiers, while daycare operates as supervised group play in cage-free indoor playgrounds. The grooming spa delivers full grooms, bath and brush services, and exit baths using the Hydrosurge massage bathing system, and the operation also runs obedience and behavior modification training led by a certified dog trainer.

Product overview

Rover Kennels is a premier dog boarding, daycare, and grooming facility operating two locations in Culver City and Santa Monica, CA. Its core offerings consist of Dog Boarding (in Standard, Luxury, and Presidential Suite tiers), Dog Daycare (cage-free group play with separate areas for small/teacup dogs), and Dog Grooming (full groom, bath & brush, and exit bath services using the Hydrosurge massage bathing system). These three core services are supplemented by an Obedience Training program led by a certified trainer, and two loyalty programs (ROVER Rewards for multi-pet and volume discounts, and a Friends & Family Referral Program). The boarding product includes group daycare benefits during the day and private overnight accommodations at night, tying the boarding and daycare offerings together. Online booking is available through the Gingr platform portal, and downloadable Grooming and Boarding Agreement forms are provided for client intake.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Boarding Overnight dog boarding offered at Standard, Luxury, and Presidential Suite tiers, including group daycare benefits during the day and private accommodations at night, with 24/7 monitored surveillance and fire detection systems.
• Dog Daycare Cage-free group daycare for dogs of all sizes, breeds, and ages, featuring indoor playgrounds with agility obstacles, trained staff supervision, natural skylight lighting, and separate areas for small and teacup dogs.
• Dog Grooming Full-service grooming spa offering full grooms, bath and brush, and exit baths utilizing the Hydrosurge massage bathing system and natural botanical products, with add-on services such as de-shedding, teeth cleaning, and medicated shampoo.
• Obedience Training Extensive obedience and behavior modification training program led by a certified dog trainer, including puppy obedience training, available as a standalone service.

Quantifiable outcome

• 24/7 monitored surveillance and fire detection systems ensure pet safety
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CareCreditminorOthersCareCredit is advertised on the Rover Kennels website as a payment option accepted at the facility, allowing pet owners to finance veterinary and pet care expenses through a healthcare credit card.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Best Friends Pet Hotel: Multi-location U.S. pet resort providing dog and cat boarding, daycare, grooming, and training. Comparable as a premium overnight boarding and daycare operator with a similar full-service model and suite-based accommodations.
• Dogtopia: Large North American franchise operating cage-free dog daycare, boarding, and spa services. Directly comparable as a multi-location premium dog daycare and boarding brand targeting similar urban, affluent pet owners with a similar cage-free open-play model.
• Camp Bow Wow: National franchise offering dog daycare, boarding, and grooming with a cage-free, camp-style play environment. Comparable as a scaled multi-location competitor in the same premium pet care category with overlapping service offerings.
• K9 Resorts Luxury Pet Hotel: Franchise operating luxury cage-free dog boarding, daycare, and spa facilities with suite-style accommodations. Comparable at the premium tier where Rover Kennels competes, offering a similar upscale overnight boarding experience.

Regional players

• Wag Hotels: Premium overnight boarding, daycare, and grooming facilities primarily in the San Francisco Bay Area. Comparable as a premium urban pet resort brand with similar suite-style boarding and luxury positioning.
• Paw Commons Pet Resort & Athletic Club: California-based (Bay Area) pet resort offering daycare, boarding, grooming, and training with a similar premium, cage-free, open-play facility model. Comparable as a regional premium pet care operator in the same California market.

Broad incumbents

• Petco Pet Care Center: National pet retailer offering full-service grooming, training, and increasingly in-store boarding/daycare. Comparable as a broad incumbent expanding into adjacent pet care services, competing for the same discretionary pet care spend.
• Destination Pet: Parent company of Rover Kennels and a multi-brand national pet care platform operating boarding, daycare, grooming, and veterinary facilities across the U.S. Directly comparable as the parent entity sharing branding, technology (Gingr booking), and operational playbook.
• PetSmart PetsHotel: National pet retail chain operating in-store PetsHotel boarding and Doggie Day Camp facilities. Comparable as a high-volume, mass-market boarding and daycare service, though positioned at a lower price tier than Rover Kennels.

Emerging players

• Rover.com: Online marketplace connecting pet owners with in-home pet sitters and boarders. Comparable as an alternative channel for pet boarding and sitting, particularly for price-sensitive or in-home-preferring customers in the same LA market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rover-kennels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rover Kennels