Rower LLC
Rower LLC is a New York-based matrimonial and family law firm founded in 2017, serving individuals and families in Manhattan and Westchester with litigation, mediation, prenuptial agreements, fertility law, and trust and estate planning.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rower LLC does
Rower LLC is a New York-based matrimonial and family law firm founded in 2017 by Alyssa Rower, headquartered at 2 Park Avenue in Manhattan with a second office in White Plains, Westchester County. The firm delivers a comprehensive suite of family law services through individual attorney-client engagements, spanning contested litigation, divorce settlements, prenuptial and postnuptial agreements, custody matters, parenting coordination, orders of protection, fertility law (including surrogacy and assisted reproduction under New York's Child-Parent Security Act), appellate work, post-judgment proceedings, grandparent rights, and trust and estate planning. Practice delivery is exclusively through licensed attorneys and support staff; there is no software product, platform, or technology-mediated service surface.
The firm operates as a privately-held LLC with no disclosed external investment, parent company, or public-market presence. Revenue is generated through professional services billing on an hourly-rate and retainer basis, with New York-mandated client billing protections (written itemized bills at least every 60 days and non-refundable retainer restrictions). Client acquisition is driven by a thought-leadership go-to-market: extensive publication in the New York Law Journal, Brooklyn Journal of International Law, and Psychology Today; features in Forbes, Bloomberg, Business Insider, The Atlantic, Good Morning America, Women's Health, and MarketWatch; lectures at Duke University, Brooklyn Law School, the New York City Bar Association, AAML, and STEP Cayman; and a library of educational videos and podcast appearances.
Rower LLC employs approximately 36 people, including founding partner Alyssa Rower, partner Siobhan Stewart in the fertility law practice, trusts and estates practitioner Nicole Hurley, and associates Hayley Flug (joined 2025 from Gunderson Dettmer) and John Plotz (joined 2023 from Sidley Austin). The firm has earned a Tier 1 ranking for Family Law in the New York metropolitan area from Best Lawyers (2024) and a Super Lawyers Rising Star recognition (2025-2026) for John Plotz.
Rower LLC firmographics
Firmographics- Name
- Rower LLC
- Legal name
- Rower LLC
- Website
- https://rowerllc.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rower LLC is a New York-based matrimonial and family law firm founded in 2017, serving individuals and families in Manhattan and Westchester with litigation, mediation, prenuptial agreements, fertility law, and trust and estate planning.
- Ownership category
- akta.pro rank
Rower LLC industry classification
Industry- Product category
- Matrimonial and Family Law Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411), Trusts, Estates, and Agency Accounts (52592)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
- akta.pro secondary industry
- Estate Administration & Probate Services (FSAAANAE)
Keywords
Where Rower LLC is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rower LLC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services Revenue: Rower LLC generates revenue through legal services rendered to clients in family law matters including litigation, prenuptial agreements, divorce settlements, custody matters, mediation, collaborative law, fertility law, trust and estate planning, and related practice areas. Fees are based on hourly rates and retainer agreements as indicated in their Statement of Client's Rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Legal services billed at hourly rates with retainer arrangements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Rower LLC product offering
Product offeringCore offering
Rower LLC is a New York matrimonial and family law firm providing litigation and alternative dispute resolution services, including contested divorce, prenuptial and postnuptial agreements, custody matters, mediation, collaborative law, parenting coordination, orders of protection, fertility law (surrogacy and assisted reproduction), appellate work, and post-judgment proceedings. The firm also delivers trust and estate planning services covering wills, revocable trusts, healthcare proxies, and specialized trusts, serving individual clients and families from its Manhattan and Westchester offices.
Product overview
Rower LLC is a New York-based matrimonial and family law firm offering a comprehensive suite of legal services. The firm provides both litigation and alternative dispute resolution services, including collaborative law, mediation, and parenting coordination. Core practice areas encompass divorce proceedings, custody matters, prenuptial and postnuptial agreements, and fertility law (including surrogacy and assisted reproduction under New York's Child-Parent Security Act). The firm also maintains a trust and estate planning practice. Services are delivered through individual attorney-client relationships rather than a technology product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Litigation Full-service matrimonial litigation representing clients in contested divorce proceedings, custody disputes, and family court matters in New York.
- Divorce Settlements Legal representation and negotiation services for couples seeking divorce, including asset division and support arrangements.
- Prenuptial & Postnuptial Agreements Drafting and negotiation of prenuptial and postnuptial agreements covering property division, spousal support, and estate planning matters.
- Mediation Neutral third-party mediation services to help couples resolve family law disputes outside of court through cooperative negotiation.
- Collaborative Law A cooperative approach to divorce where both parties work with specially trained collaborative attorneys to reach mutually beneficial agreements.
- Custody Matters Legal representation in child custody disputes including custody determinations, visitation rights, and parenting time arrangements.
- Parenting Coordination Professional assistance to help separated or divorced parents implement parenting plans and resolve ongoing conflicts regarding their children.
- Orders of Protection Legal services related to orders of protection for victims of domestic violence, including filing petitions and representing clients in related court proceedings.
- Fertility Law Legal representation for assisted reproduction matters including surrogacy agreements, sperm/egg/embryo donor agreements, embryo disposition agreements, and LGBTQ+ parental rights under New York's Child-Parent Security Act.
- Appeals Appellate representation in family law matters, including appeals of divorce judgments, custody orders, and support determinations.
- Post-Judgment Proceedings Legal services for modifications of existing divorce judgments, custody modifications, support modifications, and enforcement of court orders.
- Trust and Estate Planning Comprehensive estate planning services including wills, revocable trusts, power of attorney, healthcare proxies, living wills, and specialized trusts (irrevocable life insurance trusts, Medicaid trusts, supplemental needs trusts).
- Grandparent Rights Legal representation for grandparents seeking custody or visitation rights with their grandchildren.
Companies that use Rower LLC
Customer profileSegments2 records
Ideal customer profiles2 records
Rower LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rower LLC partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Rower LLC competitors and assessment
Company assessmentBroad incumbents
- Blank Rome LLP: National full-service firm with a prominent matrimonial and family-law practice in New York. Comparable in serving high-net-worth New York family-law clients; broader portfolio of practice areas differs from Rower's dedicated family-law focus.
- Davis Polk & Wardwell LLP: Premier New York firm with a personal-planning practice covering matrimonial, prenuptial, and family-law matters for ultra-high-net-worth clients. Comparable clientele and NYC location but vastly larger scale and broader remit.
- Hughes Hubbard & Reed LLP: New York-based full-service firm with an established matrimonial practice serving high-net-worth individuals. Comparable in NYC family-law focus, but operates as part of broader corporate and litigation practices.
- Kramer Levin Naftalis & Frankel LLP: Large New York firm with a notable matrimonial and family-law group handling complex divorces and high-stakes custody matters. Comparable client profile but as part of a much wider full-service practice.
Direct peers
- Pinker & Associates: Long-tenured New York matrimonial and family-law boutique recognized in Best Lawyers and Super Lawyers. Direct comparable peer in boutique scale, NYC focus, and dedicated family-law practice.
- Wisselman & Associates: Long-established New York matrimonial and family-law firm handling complex divorce, custody, and prenuptial matters. Direct comparable boutique peer serving overlapping NYC/Westchester clientele.
- Greenblatt Pierce Funt & Flores LLC: New York matrimonial and family-law boutique focused on complex divorces, custody disputes, and prenuptial agreements. Direct peer in boutique scale, NYC focus, and family-law specialty.
- McKinley Davis LLC: NY-based boutique matrimonial law firm with similar premium positioning and high-net-worth clientele. Direct peer offering comparable divorce, custody, and prenuptial services in the same NYC market.
- Chemtob Moss Formica & Williams LLP: New York matrimonial and family-law boutique serving high-net-worth clients across divorce, custody, prenuptial agreements, and appeals. Most direct comparable in scale, NYC focus, and family-law-only positioning.
Regional players
- Mandelbaum Barrett PC: New Jersey-based full-service firm with a substantial family-law practice serving clients across the NY/NJ metro area. Comparable high-net-worth family-law work for clients in the broader tristate region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rower LLC social profiles
Digital presenceRower LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rower LLC leadership team
Management profileNumber of profiles
Profiles7 records
Rower LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rower LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rower LLC
What does Rower LLC do?
Rower LLC is a New York matrimonial and family law firm providing litigation and alternative dispute resolution services, including contested divorce, prenuptial and postnuptial agreements, custody matters, mediation, collaborative law, parenting coordination, orders of protection, fertility law (surrogacy and assisted reproduction), appellate work, and post-judgment proceedings. The firm also delivers trust and estate planning services covering wills, revocable trusts, healthcare proxies, and specialized trusts, serving individual clients and families from its Manhattan and Westchester offices.
Is Rower LLC a public or private company?
Rower LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rower LLC founded?
Rower LLC was founded in -1. It employs 11 to 50 people.
Where is Rower LLC based?
Rower LLC is headquartered in New York, United States, in the North America region.
How does Rower LLC make money?
One revenue line is on record: legal Services Revenue.
Who are Rower LLC's main competitors?
Broad incumbents on record are Blank Rome LLP, Davis Polk & Wardwell LLP, Hughes Hubbard & Reed LLP and Kramer Levin Naftalis & Frankel LLP. Direct peers are Pinker & Associates, Wisselman & Associates, Greenblatt Pierce Funt & Flores LLC, McKinley Davis LLC and Chemtob Moss Formica & Williams LLP. Mandelbaum Barrett PC is listed as a regional player.
Does Rower LLC have an API?
No public API is recorded for Rower LLC.
What industry is Rower LLC in?
Rower LLC's product category is Matrimonial and Family Law Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAAANAE, Estate Administration & Probate Services. Its NAICS code is 541110 and its SIC code is 8111.