Royal Berks Charity

What Royal Berks Charity does

Royal Berks Charity is the official NHS charity of the Royal Berkshire NHS Foundation Trust, registered with the Charity Commission for England and Wales (Registered Charity Number 1052720). Operating from Royal Berkshire Hospital in Reading, it funds projects that extend beyond core NHS provision across six sites — Royal Berkshire Hospital, Townlands Memorial Hospital, West Berks Community Hospital, Bracknell Healthspace, Dingley Children's Centre, Prince Charles Eye Unit, and Windsor Dialysis Unit — serving a catchment of over one million people across Berkshire and Southeast England. The charity's programmatic focus is structured around three priority areas: advanced medical equipment, improved hospital environments, and staff wellbeing and health literacy.

Revenue is generated almost entirely from voluntary giving rather than commercial transactions. Streams include individual donations (online portal, direct debit, Gift Aid allowing 25% tax reclaim), corporate Charity-of-the-Year partnerships and event sponsorships (HCR Law, Reading Buses, Thames Valley Chamber of Commerce, Jacobs Jewellers, Ridge LLP, Chancellors, Select Car Leasing), community fundraising events (Walk for Wards, NHS Big Tea, Tough Mudder, cycling events, Christmas appeals), merchandise sales, legacy gifts, and grants from national NHS funding bodies. The November 2025 £50,000 award from NHS Charities Together and NHS England is a representative grant transaction. Operating geographies are regional — Reading, Berkshire, and Southeast England — with no international footprint.

Technology and infrastructure are modest and oriented toward donor conversion rather than clinical or analytical capabilities. Digital donation platforms (JustGiving, NHS Charity Checkout), an e-commerce merchandise shop, and a content/newsletter operation (Spotlight Magazine) form the core stack. The charity's flagship service is the Single Point of Access (SPoA) referral hub at Royal Berkshire Hospital, which has prevented 4,397 hospital admissions and redirected 1,795 patients from the Emergency Department and was recognised with the Trust's Innovation of the Year Award. A 2,400 sqm Oasis Staff Wellbeing Garden, a Breast Screening Appeal for mobile mammography, a Neonatal Incubator Appeal, and a Jacobs Cardiology Appeal are the most material current fundraising initiatives, supported by a public 2026–2030 strategic framework launched in May 2026.

Name

Royal Berks Charity

Legal name

Royal Berkshire NHS Foundation Trust Charity

Website

https://royalberkscharity.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Royal Berks Charity is the official NHS charity of the Royal Berkshire NHS Foundation Trust, raising funds via donations, corporate partnerships, events, and grants to fund medical equipment, hospital environments, and staff wellbeing programmes across six Berkshire NHS sites.

Ownership category

akta.pro rank

Product category

Healthcare Charity Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

akta.pro secondary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

Keywords

• NHS hospital charity
• Healthcare fundraising
• Medical equipment appeals
• Corporate charity partnerships
• Community health programs

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals, patients, families, and supporters through online portal, direct debit, credit/debit card, and cheque. Gift Aid scheme allows reclaiming 25% tax on eligible donations.
2. Corporate Partnerships: Annual Charity of the Year partnerships with businesses (HCR Law, Reading Buses, Thames Valley Chamber of Commerce, Select Car Leasing), corporate sponsorships (Ridge for NHS Big Tea, Chancellors for Walk for Wards), and one-time significant donations from companies (Westcoast, Jacobs Jewellers, NFU Mutual).
3. Fundraising Events: Revenue from participation events including Walk for Wards, Tough Mudder challenges, cycling events, Christmas raffles, and community challenges where supporters raise funds.
4. Shop Sales: Sale of merchandise including NHS blue hearts and other charity products through the online shop.
5. Legacies and Bequests: Legacy gifts left in supporters' wills as a source of long-term charitable income.
6. NHS Charities Together Grants: Grant funding from NHS Charities Together as part of national NHS workforce wellbeing programmes. Royal Berks Charity received £50,000 as part of an £11 million national programme.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Royal Berks Charity is the official NHS charity (Registered Charity Number 1052720) of the Royal Berkshire NHS Foundation Trust, raising funds through individual donations, corporate partnerships, fundraising events, grants, legacies, and merchandise sales. The charity directs these funds to projects that go above and beyond core NHS services across six Berkshire sites, including advanced medical equipment, enhanced hospital environments, staff wellbeing programmes, and community health initiatives such as the Single Point of Access (SPoA) service and the Preventative Health Programme.

Product overview

Royal Berks Charity is an NHS-affiliated charitable organization (registered charity number 1052720) that supports the Royal Berkshire NHS Foundation Trust across six sites including Royal Berkshire Hospital, Townlands Memorial Hospital, West Berks Community Hospital, Bracknell Healthspace, Dingley Children's Centre, and Prince Charles Eye Unit. The charity does not offer a technology product but raises funds through various campaigns and appeals to enhance patient care and staff wellbeing above what NHS funding covers. Their fundraising portfolio includes equipment appeals (neonatal incubators, mammography, cardiac care), environmental projects (Staff Wellbeing Garden/Oasis), and service enhancement programs (Single Point of Access, Preventative Health Programme).

Differentiator

Problem solved

Functional benefit

Brands

• Oasis Wellbeing Centre/Garden: A staff health and wellbeing garden and centre project developed in collaboration with Food4families and Mulberry Tree Landscapes at 17 Craven Rd, providing a restorative space for NHS staff.
• Single Point of Access (SPoA) Service
• MeetPEET
• Berkshire Cancer Centre

Products and services

• Neonatal Incubator Appeal A fundraising appeal to provide neonatal incubators for premature and ill babies at the Royal Berkshire Hospital's Buscot Ward.
• 30th Anniversary Equipment Appeal Equipment fundraising campaign marking the charity's 30th anniversary to upgrade medical equipment across the hospital.
• Breast Screening Appeal Campaign to raise £130,000 for new mammography equipment for the mobile breast screening unit to improve early detection of breast cancer.
• Staff Health and Wellbeing Garden (Oasis) A 2,400 square metre therapeutic garden at 17 Craven Road providing NHS staff with outdoor space for relaxation, exercise, and contemplation, including an outdoor gym and memorial garden.
• Jacobs Cardiology Appeal Campaign to raise £39,000 to redesign and refurbish the cardiac care outpatient unit, including new seating, artwork, TV screens, and private consultation areas.
• Christmas Appeal (Maternity Bereavement Suites) Appeal to raise £40,000 to soundproof and refurbish maternity ward bereavement suites for families who experience pregnancy or baby loss.
• Single Point of Access (SPoA) Service An award-winning central hub for patient referrals at Royal Berkshire Hospital that has redirected 1,795 patients from the Emergency Department and prevented 4,397 hospital admissions.
• Preventative Health Programme A staff wellbeing initiative providing access to the National Diabetes Prevention Programme, health inequality support for Black and Asian communities, and stress management workshops.

Quantifiable outcome

• 4,397 hospital admissions prevented by Single Point of Access service
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• HCR LawcoreGTM or Marketing Partner · 1 April 2026Law firm Thames Valley office (HCR Law) adopted Royal Berks Charity as Charity of the Year for second consecutive year. Inspired by ICU survival story of colleague's family member. Staff participate in challenges like Tough Mudder to raise funds for ICU overnight room improvements.
• Reading BusescoreGTM or Marketing Partner · 1 January 2024Local bus company selected Royal Berks Charity as Charity of the Year for 2023 and extended partnership into 2024. Includes branded charity bus and multiple fundraising activities.
• Thames Valley Chamber of CommercecoreGTM or Marketing Partner · 1 January 2024Selected Royal Berks Charity as Charity of the Year for 2024 through staff vote across Thames Valley offices. Partnership to involve fundraising activities and business network engagement.
• Chancellors Estate AgentsminorGTM or Marketing Partner · 1 September 2023Estate agents sponsoring Walk for Wards annual event, enabling maximum fundraising proceeds to support NHS projects.
• Reading FC Community TrustminorGTM or Marketing Partner · 1 August 2023Football club's community trust co-sponsoring children's ward fish tank project with Give Back FC.
• Jacobs JewellerscoreGTM or Marketing Partner · 1 November 2022Local independent jewellers raising funds for cardiology outpatient unit refurbishment. Over £136,000 raised over the past decade; current appeal targeting £39,000 to reach £175,000 total. Includes 'Have a Heart' plaque programme for donors.
• Food4FamiliescoreStrategic or Co-development Partner · 1 November 2022Community food-growing project collaborating with Royal Berks Charity to develop Staff Health and Wellbeing Garden. Partner since 2010 with experience designing over 30 community gardens.
• Reading International Solidarity Centre (RISC)coreStrategic or Co-development Partner · 1 November 2022Development education centre collaborating on Staff Health and Wellbeing Garden project. Aims to raise awareness of global/local issues and support action for social justice.
• Ridge LLPminorGTM or Marketing Partner · 1 June 2022Property and construction consultancy sponsoring NHS Big Tea events for second consecutive year. Volunteers participate in cake stalls and goody bag distribution at hospital events.

Scale indicators20 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barts Charity: Charity supporting Barts Health NHS Trust across several East London hospital sites. Comparable multi-site NHS hospital charity model focused on equipment, research, and patient/staff experience.
• King's College Hospital Charity: Official charity of King's College Hospital NHS Foundation Trust in London. Closely comparable NHS hospital charity running multi-site fundraising appeals, corporate partnerships, and staff/patient wellbeing programmes.
• Royal Free Charity: Charity supporting the Royal Free London NHS Foundation Trust. Operates the same NHS-affiliated fundraising model, including staff wellbeing programmes, capital appeals for equipment, and community-led events, with comparable scale and donor base.
• Imperial Health Charity: Official NHS charity for Imperial College Healthcare NHS Trust hospitals in London. Directly comparable model: raises funds through corporate partnerships, events, and individual donations to fund equipment, environment upgrades, and research across multiple hospital sites.
• Southampton Hospitals Charity: Official charity of University Hospital Southampton NHS Foundation Trust. Comparable NHS-affiliated fundraising model with multi-site support, capital appeals, and corporate partnerships.
• Chelsea and Westminster Hospital Charity: NHS charity supporting Chelsea and Westminster Hospital NHS Foundation Trust. Comparable in structure, fundraising mix, and beneficiary focus on equipment, environment, and staff/patient wellbeing.
• Addenbrooke's Charitable Trust: Charity supporting Cambridge University Hospitals NHS Foundation Trust. Closely comparable NHS hospital charity running capital appeals, corporate partnerships, and community fundraising for a single major Trust.
• Guy's & St Thomas' Charity: Long-established NHS-affiliated charity supporting Guy's and St Thomas' NHS Foundation Trust. Runs multi-site hospital fundraising, major appeals, and strategic health programmes, with similar structure and revenue model to Royal Berks Charity.

Broad incumbents

• NHS Charities Together: National federation representing and funding NHS charities across the UK, including Royal Berks Charity. Acts as both funder (£50K grant awarded) and sector umbrella, making it the natural incumbent peer and key partner.

Regional players

• Oxford Hospitals Charity: Charity supporting Oxford University Hospitals NHS Foundation Trust. Comparable NHS hospital charity with similar fundraising activities and beneficiary model, serving an adjacent Thames Valley geography to Royal Berks.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RoyalBerksChar
• Facebookfacebook.com/royalberkscharity
• Instagraminstagram.com/royalberkscharity
• LinkedInlinkedin.com/company/royal-berks-charity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Berks Charity