Royal Lytham & St Annes Golf Club

What Royal Lytham & St Annes Golf Club does

Royal Lytham & St Annes Golf Club is a private members golf club founded in 1886 in Lytham St Annes, Lancashire, UK. It operates a championship 18-hole links course (par 70, 7,094 yards from the back tees, 174 strategically positioned pot bunkers) that has hosted 11 Open Championships, 2 Ryder Cups, and multiple other major tournaments including the Women's Open, Senior Open, Walker Cup, and Curtis Cup. The club serves private members, visiting golfers, elite amateur tournament participants, and championship spectators, with visitor green fee access limited to roughly March through October due to winter maintenance (coring, over-seeding, sand dressing). The organization has 14 employees and operates under traditional member-governed ownership with no parent company, institutional investors, or external funding.

Revenue is generated through four primary streams: visitor green fees (£245-£400 per person depending on season), 16-room Dormy House accommodation with bundled golf-and-dinner packages (£519-£1,038 per person), on-site catering and bar services, and an online pro shop operated by Head Professional Ben Squires. Distribution operates via direct phone/email bookings, the BRS Golf third-party online tee booking platform, on-site reception, and a Sodexo partnership for hospitality staffing. The club also runs the annual Lytham Trophy amateur tournament (since 1965), with the 60th edition scheduled for 2026.

Technology infrastructure is light: GolfGenius for tournament tee sheets, PogoTurfPro for daily pin position sheets, BRS Golf for visitor bookings, and GolfWorking for website maintenance. The club holds England Golf Safe Golf Accreditation (2024) with updated safeguarding policies (2025), and no AI/ML capabilities, proprietary models, or data assets are disclosed.

Name

Royal Lytham & St Annes Golf Club

Legal name

Royal Lytham & St Annes Golf Club

Website

https://royallytham.org

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Lytham & St Annes Golf Club, founded 1886 in Lancashire, England, is a private members golf club operating a championship 18-hole links course that has hosted 11 Open Championships. It serves members, visiting golfers, and tournament spectators via green fees, Dormy House accommodation, catering, and pro shop retail.

Ownership category

akta.pro rank

Product category

Private Golf Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Links golf course
• Golf club membership
• Golf accommodation
• Tournament venue hosting
• Golf equipment retail

Headquarters

HQ city

Lytham St Annes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Visitor green fees for 18-hole rounds on the championship links course. Pricing varies by season: £245 (late Feb-March 2026), £400 (April-September 2026), £280 (October 2026 & March 2027). Weekend and bank holiday rates subject to availability. The club is closed to visitors November through February.
2. Accommodation (Dormy House): 16 en-suite rooms overlooking the 1st tee. Package pricing includes 1 Night/1 Round at £519 per person, 1 Night/2 Rounds at £818 per person, and 2 Nights/2 Rounds at £1,038 per person. Includes dinner, bed and breakfast.
3. Catering & Hospitality: On-site catering services including daily dining, fine dining experiences for events and larger parties, and a bar overlooking the 18th hole. Pre-bookable dining available daily, subject to availability and demand.
4. Pro Shop: Online pro shop offering branded and licensed golf merchandise, club equipment, and crested items. Run by Head Professional Ben Squires and team.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Royal Lytham & St Annes Golf Club is a private members' club operating an 18-hole championship links golf course in Lancashire, UK, founded in 1886. The club sells visitor green-fee access to its par-70, 7,094-yard course, on-site accommodation in the Dormy House, clubhouse catering, and an online pro shop, and it hosts major amateur and professional tournaments including The Open, Ryder Cup, and its own Lytham Trophy.

Product overview

Royal Lytham & St Annes Golf Club operates as a traditional private members' golf club offering a single, unified championship links golf experience centered on its world-renowned 18-hole, par-70 course with 174 pot bunkers. The club's product portfolio comprises the core Championship Golf Course (with green fee access), the Dormy House accommodation (16 en-suite rooms), the Pro Shop (online retail), and Clubhouse/Catering services. Major events including The Open Championship, Ryder Cup, and the club's own Lytham Trophy amateur tournament are hosted at the venue, combining golf recreation with heritage tourism experiences.

Differentiator

Problem solved

Functional benefit

Brands

• The Dormy House: Luxurious en-suite accommodation overlooking the 1st tee area, built in 1911. Features 16 en-suite rooms and provides overnight stays with dinner, bed and breakfast packages.
• Lytham Trophy

Products and services

• Green Fee Play & Tee Time Booking Visitor access to play the championship links course for 18 holes, with seasonal green fee rates (peak £400, shoulder £245–£280 per person) and tee times booked through the BRS Golf online platform or by phone; visitors excluded November through February.
• Dormy House Accommodation Packages Tudor-fronted, 16-room en-suite guesthouse overlooking the 1st tee, sold as bundled golf-and-stay packages (1 Night/1 Round from £519, 1 Night/2 Rounds from £818, 2 Nights/2 Rounds from £1,038 per person) including dinner, bed and breakfast.
• Pro Shop Retail Online and on-site pro shop offering branded and licensed golf merchandise, club equipment, and crested apparel, operated by Head Professional Ben Squires.
• Clubhouse Dining & Event Catering On-site catering including pre-bookable daily dining, fine dining for events, a bar overlooking the 18th hole, and the Club Room (up to 80 diners) for corporate events and private functions.
• Lytham Trophy Amateur Tournament Annual World Amateur Golf Ranking 72-hole stroke play competition for elite amateur golfers (handicap limit +0.4), attracting top international talent and operated via the GolfGenius tournament management platform.
• Major Championship Venue Hosting Hosting of professional and amateur major championships including The Open (11 times), Ryder Cup (1961, 1977), Women's British Open, Senior Open, Walker Cup, and Curtis Cup, with corporate hospitality and spectator admission.
• Visitor Equipment Hire & Practice Facilities Fee-based visitor services including single caddy (£80), forecaddie (£120), club hire (£50/set), buggy hire (£50, medical need only), electric trolley (£25) and pull trolley (£10), plus practice facilities (driving range, pitching area, putting green, warm-up nets).

Quantifiable outcome

• No specific quantifiable outcomes reported - primarily a prestige and experience-driven value proposition

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• GolfworkingminorOthersWebsite development and maintenance partner responsible for the official club website (royallytham.org). Provides digital infrastructure and online presence.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• St Andrews Links: The Home of Golf operates multiple links courses at much larger scale than Royal Lytham, but is the dominant premium links destination globally and sets the upper benchmark for visitor pricing and brand prestige in the category.
• Trump Turnberry: Resort-style championship links venue in Scotland combining golf with luxury hotel and spa, offering a higher-amenity integrated experience that competes for premium golf-tourism spend alongside Royal Lytham's Dormy House bundles.

Direct peers

• Royal Birkdale Golf Club: Fellow Open Championship rota links course on England's northwest coast with comparable championship pedigree and visitor green-fee structure, directly competing for inbound golf tourists and Open rota inclusion.
• Royal Liverpool Golf Club: Hoylake-based Open Championship links venue with overlapping championship heritage and similar visitor/membership model, competing for elite tournament hosting and international visitor bookings.
• Carnoustie Golf Links: Scottish Open Championship links with comparable championship hosting track record, similar visitor booking infrastructure, and overlapping international golf-tourist target segment.
• Royal County Down Golf Club: Northern Ireland's premier links and ranked among the world's top courses, competing for elite amateur and championship prestige visitors in the UK and Ireland links category.
• Royal Portrush Golf Club: Host of The Open in 2019 alongside Royal Lytham's recent championship calendar, with a comparable private-club-plus-visitor model and similar scale of UK championship-links offerings.
• Royal Troon Golf Club: Scottish Open Championship links venue operating a similar members-plus-visitor green-fee model with comparable course conditioning, bunker density, and championship pedigree.
• Royal St George's Golf Club: Kent-based Open rota links club with comparable visitor pricing, championship hosting history, and English seaside-links positioning, directly competing for premium UK golf tourism.
• Muirfield (Honourable Company of Edinburgh Golfers): Open Championship rota links club in Scotland operating a comparable private membership and visitor green-fee model, competing for elite inbound golf tourism and championship rotation slots.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/royallythamgolf
• Facebookfacebook.com/RoyalLythamGolf
• Instagraminstagram.com/royallythamgolf
• LinkedInlinkedin.com/company/royal-lytham-&-st-annes-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Lytham & St Annes Golf Club