The Royal Oak Hotel (Betws-y-Coed) Ltd

What The Royal Oak Hotel (Betws-y-Coed) Ltd does

The Royal Oak Hotel (Betws-y-Coed) Ltd trades under the legal entity Snowdonia Hospitality & Leisure Ltd, a private limited company incorporated in Wales that operates a portfolio of hospitality venues anchored by the 4-star AA-rated Royal Oak Hotel on Holyhead Road in Betws-y-Coed, the gateway to Eryri-Snowdonia National Park. The flagship property offers five room categories (Deluxe, Standard, Superior, Triple/Family, Single) and three on-site dining venues — The Grill Room, the Llugwy River Restaurant, and the Lounge (refurbished February 2026). The wider group also encompasses Y Stablau (a central ale-and-music venue), The Waterloo Hotel (spa, leisure, and pet-friendly lodge rooms), Stables Lodge (budget accommodation), and Stations (a fitness and social hub with pool, gym, sauna, and steam room). Revenue is generated through room bookings, food and beverage service, events and private-hire gatherings, BespOAK popup culinary events, and gift vouchers sold via giftpro.co.uk. Distribution is predominantly direct-to-consumer via the hotel's own website and a Guestline-powered booking engine, supplemented by phone, email, and walk-in reservations; the firm advertises a best-price guarantee for direct bookings. Ancillary product lines include the Golden Ticket loyalty scheme, monthly Snowdonia & Local Producers and Makers Markets, corporate and private-hire events (including the new Y Stafell Wyrdd meeting space launched March 2025), outdoor painting workshops, and an art exhibition and competition programme revived from the hotel's heritage as Britain's first artist colony (established 1844 by David Cox Jnr). Technology integration is limited to standard hospitality tooling (Guestline PMS, Mailchimp newsletter, Google Analytics, Facebook/Instagram channels); no proprietary technology, AI capabilities, or external funding are disclosed. The company is owner-operated under Managing Director Glenn Evans and is accredited as a Real Living Wage Employer and SAS Plastic Free Champion.

Name

The Royal Oak Hotel (Betws-y-Coed) Ltd

Legal name

Snowdonia Hospitality & Leisure Ltd

Website

https://royaloakhotel.net

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Royal Oak Hotel (Betws-y-Coed) Ltd, trading under parent Snowdonia Hospitality & Leisure Ltd, operates an AA 4-star heritage hotel plus four sibling venues in Betws-y-Coed, North Wales, offering accommodation, multiple dining venues, events, and gift vouchers primarily to leisure tourists visiting Eryri-Snowdonia National Park.

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Heritage & Palace Luxury Hotels (THAGACAF), Resort-Style Extended-Stay Properties (THAGAEAL)

Keywords

• Hotel accommodation
• Hospitality services
• Country inn dining
• Event venues
• Wedding venues

Headquarters

HQ city

Betws-y-Coed

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Hotel rooms and suites including Deluxe, Standard, Superior, Triple/Family, and Single rooms. Revenue generated from room bookings with various rate options including rack rate and pre-pay advance rates.
2. Food & Beverage: Multiple dining venues including The Grill Room, Llugwy River Restaurant, and Lounge serving locally sourced seasonal produce. Revenue from restaurant meals, bar service, and room service.
3. Events & Gatherings: Hosting of weddings, events, parties, business meetings, and special occasions. The hotel also hosts BespOAK popup dining events and local markets.
4. Gift Vouchers: Sale of gift vouchers through their giftpro.co.uk platform for hotel stays, dining, and special experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Royal Oak Hotel is an AA 4-star country hotel in Betws-y-Coed offering individually designed rooms across five categories (Deluxe, Standard, Superior, Triple/Family, Single), three on-site dining venues (The Grill Room, Llugwy River Restaurant, and the Lounge), and event/celebration spaces (weddings, corporate meetings, BespOAK popup dining, and the Y Stafell Wyrdd private-hire meeting room). It is the flagship property of the Snowdonia Hospitality & Leisure Ltd portfolio.

Product overview

The Royal Oak Hotel operates as the flagship property of Snowdonia Hospitality & Leisure Ltd, a multi-venue hospitality company. The hotel offers individually designed accommodation across five room categories (Deluxe, Standard, Superior, Triple/Family, and Single), holding a 4-star AA rating. Its dining portfolio comprises three distinct venues: The Grill Room (primary restaurant), the Llugwy River Restaurant (riverside dining), and the Lounge (refurbished 2026). The hotel hosts celebrations, events, weddings, and business meetings through its BespOAK events programme and the newly launched Y Stafell Wyrdd (The Green Room) multi-purpose private hire space. An active cultural programme includes monthly art exhibitions by the New Betws-y-Coed Outdoor Painters Group, annual art competitions, and outdoor painting workshops. The hotel also operates a Golden Ticket loyalty scheme and hosts a monthly local producers market. Under the same parent company, the broader portfolio includes Y Stablau (a social venue with local ales and live music), The Waterloo Hotel (spa and pet-friendly lodge accommodation), Stables Lodge (budget accommodation), and Stations (fitness hub with pool, gym, sauna, and steam rooms), all serving the Betws-y-Coed and North Wales visitor economy.

Differentiator

Problem solved

Functional benefit

Products and services

• Royal Oak Hotel Accommodation Individually designed hotel rooms across five categories — Deluxe, Standard, Superior, Triple/Family, and Single — awarded 4-star status by the AA, located in Betws-y-Coed, Eryri-Snowdonia. Sold to leisure and business travellers as overnight stays with rack rate and pre-pay advance pricing options.
• The Grill Room The hotel's primary restaurant serving locally sourced seasonal produce, available to hotel guests and walk-in diners.
• Llugwy River Restaurant Riverside dining venue offering meals with local produce and hosting themed popup dining experiences.
• The Lounge (refurbished 2026) Refurbished hotel lounge offering casual dining and drinks in a setting decorated with locally sourced fabrics, handcrafted oak tables from the hotel's woodland, and locally made furnishings.
• Y Stafell Wyrdd – The Green Room (Meeting Space) Private-hire multi-purpose event space for up to 12 guests, available for workshops, business meetings, afternoon tea, product launches, and small private dining. Includes AV (wireless casting/screen sharing) and catering options.
• BespOAK Celebrations, Weddings and Private Events Bespoke events programme hosting weddings, milestone celebrations, private parties, and themed popup culinary dining experiences, with on-site accommodation and dining at the Royal Oak Hotel.
• Golden Ticket Loyalty Scheme Membership loyalty programme offering stamp-based discounts, quarterly prize draws for free stays, and member-only dining benefits across the hotel's restaurants.
• Outdoor Painting Workshops Small-group plein air painting workshops (max 5 participants) led by professional artist Debbie Baxter, with half-day (£65) and full-day (£100) sessions that include all materials, an easel, and a finished canvas for the participant to take home.
• Snowdonia & Local Producers and Makers Market Monthly on-site market event hosting local producers, artisans, and food makers (e.g., Merywen Gin, Bragdu Lleu, Snowdonia Farm & Butchery, Celtalan, Penybryn Apiary), held in the hotel's front car park on the first Saturday of each month from April to September.
• The Waterloo Hotel (Pet-Friendly Retreat) Sister property under the Snowdonia Hospitality & Leisure Ltd portfolio offering a retreat with spa and leisure facilities, pet-friendly lodge rooms, and large family suites in Betws-y-Coed; acts as referral venue for Royal Oak guests travelling with pets.
• Stables Lodge Affordable accommodation venue within the Snowdonia Hospitality & Leisure Ltd portfolio offering comfortable rooms with eco-friendly refillable toiletries for visitors exploring Snowdonia.
• Stations (Fitness & Social Hub) Fitness and social hub within the Snowdonia Hospitality & Leisure Ltd portfolio offering pool, gym, sauna, and steam room experiences.
• Y Stablau (The Stables) Social Venue Adjacent social venue within the Snowdonia Hospitality & Leisure Ltd portfolio offering local ales, live music nights, and food, hosting monthly art exhibitions by the New Betws-y-Coed Outdoor Painters Group.

Quantifiable outcome

• 70% of waste generated on site is from food, composted through Veolia anaerobic digestion creating green energy
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Waterloo Hotel & LodgecoreStrategic or Co-development PartnerPartner hotel for pet-friendly accommodation referrals. When the Royal Oak cannot accommodate pets, they refer guests to The Waterloo Hotel & Lodge on 01690710411.
• Snowdonia & Local Producer and Makers Market VendorscoreStrategic or Co-development PartnerMonthly local market hosting various producers including Merywen Gin, Bragdu Lleu (craft brewery), Snowdonia Farm & Butchery, Celtalan, Grandma's Cupboard, PenyBryn Apiary, Kirsty Williams Ceramics, Lief, and Just Moo. Market held first Saturday of each month from April to September.
• Adventure Activity ProvidersminorStrategic or Co-development PartnerPartnerships with local adventure companies including Rib Ride, Breese Adventures, Snowdonia Adventure Activities, ScubaScape, Canolfan Tryweryn (National White Water Centre), and Sblash aquatic playground.
• Arts & Business CymruminorStrategic or Co-development PartnerLong-standing partnership with Arts & Business Cymru dating back to 2003, including sponsorship of young artists, support for Ruthin Craft Centre, Pontio Arts & Innovation Centre, National Writing Centre of Wales, and Snowdonia Arts Festival.
• Grŵp Llandrillo MenaicoreStrategic or Co-development PartnerEducational partnership for apprenticeships and work-based learning. The hotel works with Coleg Llandrillo on skills development, hosting apprentices, and sponsoring the Work Based Learning Awards. Also partnered with Grŵp Llandrillo Menai on bulk prep kitchen development as part of Tourism Talent Network.
• Ambition North WalescoreStrategic or Co-development PartnerPartnership with Ambition North Wales & the Growth Deal for tourism skills development and commercial benefits from the hospitality sector in North Wales.
• New Betws-y-Coed Outdoor Painters GroupminorStrategic or Co-development PartnerArtistic partnership hosting monthly exhibitions, art competitions (Ysbridoli gan Eryri - Inspired by Snowdonia), and reviving the 19th-century artist colony tradition. Over 20 members in the collective.
• Local Artisan PartnersminorStrategic or Co-development PartnerCollaboration with local craftspeople including Anna Pritchard (fabric designer), Noho Furniture (Rob - oak coffee tables), D. Cousins Decorators, CJ Carpets, and Bastable Upholstery for interior refurbishments.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoyalOakHotelBetws
• Instagraminstagram.com/explore/tags/betwsycoed
• LinkedInlinkedin.com/company/the-royal-oak-hotel-betws-y-coed-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Royal Oak Hotel (Betws-y-Coed) Ltd