Royal Surrey Charity

What Royal Surrey Charity does

Royal Surrey Charity (legally Royal Surrey County Hospital Charity, registered charity 1049776) is a UK-registered nonprofit founded in 1998 and headquartered at Royal Surrey County Hospital in Guildford, Surrey. The charity exists to fund projects, equipment, staff training, and patient experience enhancements that lie outside standard NHS provision, acting as the principal philanthropic vehicle for Royal Surrey NHS Foundation Trust. It serves cancer patients (including radiotherapy and chemotherapy cases), dementia patients, heart failure patients, and NHS staff, with a primary catchment across South West Surrey and surrounding regions covering a population of 1.2–1.4 million for radiotherapy services.

The charity operates a multi-channel fundraising platform comprising a donation-enabled website (Stripe and GoCardless payment processing), telephone and postal donation lines, community events (Stride for Cancer Care, Surrey Half Marathon, London Marathon), legacy giving programmes, and the Bid for Better innovation funding competition — a dragon's-den-style scheme that has deployed over £574K across 36 staff-led innovation projects through three rounds (2022, 2023, 2025). Funded outputs include Cold Cap Machines, a Histolog Scanner (UK-first NHS deployment), 3D-printed radiotherapy bolus, RITA dementia therapy systems, Sky Inside Screens, Dragonfly Care Boxes, and sensory activity bags. The organisation runs on a lean team of 14 employees, executes digital outreach via Facebook, X, and Instagram, and coordinates with strategic partners including the University of Surrey, Health Innovation Kent Surrey Sussex, The Prostate Project, and grant-making trusts such as the Luigi Francescon Trust.

Name

Royal Surrey Charity

Legal name

Royal Surrey County Hospital Charity

Website

https://royalsurreycharity.org.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Surrey Charity is a UK-registered NHS hospital charity founded in 1998 that funds medical equipment, patient comfort technology, staff training, and clinical innovation projects beyond NHS provision for Royal Surrey NHS Foundation Trust in Guildford, Surrey.

Ownership category

akta.pro rank

Product category

Hospital Charity Fundraising

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Public Charities & Grantmaking Intermediaries (BPAGAKAE)

akta.pro secondary industry

Humanitarian Health & Emergency Medical Relief NGOs (HLAJAKAE)

Keywords

• Hospital charity fundraising
• Patient care funding
• Medical equipment grants
• Charitable donations
• Nhs hospital support

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Primary revenue stream through individual donations, online fundraising pages, event participation, and community appeals. Supports specific hospital departments or general funding.
2. Legacy Gifts: Bequests and gifts left in supporters' wills, providing long-term funding for hospital projects.
3. Corporate Partnerships: Sponsorship and corporate donations from businesses supporting hospital innovation projects.
4. Bid for Better Sponsorship: Corporate sponsorship programme allowing companies to fund staff innovation projects at the hospital.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Royal Surrey Charity is a registered NHS hospital charity (registration 1049776) that raises funds through individual donations, community fundraising events, corporate partnerships, and legacy gifts to provide medical equipment, patient comfort items, environmental enhancements, staff training, and innovation project funding beyond what standard NHS provision delivers at Royal Surrey County Hospital in Guildford.

Product overview

Royal Surrey Charity is a hospital charity supporting Royal Surrey NHS Foundation Trust, operating as a platform of interconnected fundraising initiatives rather than a unified software product. The core offering consists of donation collection through an online platform, supplemented by themed fund-specific initiatives (Cancer Centre Fund, Radiotherapy Cancer Care Fund, Dementia Care Fund, Teenage and Young Adult Cancer Service Fund) and the Bid for Better innovation funding program. Fundraised money is directed toward medical equipment (Cold Cap Machines, Histolog Scanner, 3D-printed radiotherapy bolus), patient comfort technology (Sky Inside Screens, RITA Machines, Dragonfly Care Boxes, Sensory Activity Bags), environmental enhancements, and staff support initiatives. The organization also facilitates supporter engagement through online fundraising pages and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Donation Platform Website-based donation system allowing supporters to make one-time or recurring donations with allocation options for specific wards, departments, or general areas of greatest need.
• Online Fundraising Pages Platform allowing supporters to create personal fundraising pages for events, challenges, or causes, with donation tracking and progress reporting toward fundraising targets.
• Radiotherapy Cancer Care Fund Dedicated fund supporting people living with cancer receiving radiotherapy at Royal Surrey Cancer Centre in Guildford and the satellite site at East Surrey Hospital in Redhill. Funds state-of-the-art equipment, welcoming spaces, staff wellbeing support, and research investment.
• Dementia Care Fund Fund supporting people with dementia cared for across Royal Surrey hospitals and in the community. Funds RITA Machines, magic tables, dementia-friendly environments, and age-appropriate activities.
• Bid for Better Innovation Funding Programme A dragon's den-style competition funding innovative staff projects at Royal Surrey NHS Foundation Trust. Over £574K provided across 36 projects through three competitions (2022, 2023, 2025), with corporate sponsorship opportunities for companies to fund specific innovation projects.
• Legacy Giving Programme Programme enabling supporters to leave bequests and gifts in their wills, providing long-term funding for hospital projects and campaigns.
• Corporate Partnership Programme Sponsorship and corporate donation programme allowing businesses to support hospital innovation projects and fund specific staff-led initiatives at Royal Surrey NHS Foundation Trust.

Quantifiable outcome

• Reduced 28-day hospital readmissions from 24% to 15.7% through pharmacist-led heart failure clinic
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• University of SurreycoreStrategic or Co-development PartnerCollaborative partner in Bid for Better initiative, providing additional funding for cooperative projects. Has contributed over £200K in combined funding across three competition rounds.
• Health Innovation Kent Surrey SussexsupportingStrategic or Co-development PartnerProvides support for Bid for Better innovation projects at Royal Surrey NHS Foundation Trust.
• The Prostate ProjectcoreStrategic or Co-development PartnerCo-funded purchase of Histolog Scanner with Royal Surrey Charity - first NHS trust in UK to introduce this prostate cancer surgery technology.
• StripesupportingTechnology or IntegrationPayment services provider for processing credit card donations on the charity's website.
• GoCardlesssupportingTechnology or IntegrationPayment services provider for processing direct debit donations on the charity's website.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imperial Health Charity: Charity supporting Imperial College Healthcare NHS Trust hospitals in London. Same NHS-hospital-charity structure with grantmaking for equipment, environment, research, and arts/wellbeing, serving a comparable urban multi-site trust.
• UCL Hospitals Charitable Foundation: Charitable foundation funding projects at University College London Hospitals NHS Foundation Trust. Same NHS-trust-affiliated fundraising and grantmaking model with cancer and specialist hospital focus comparable to Royal Surrey.
• Royal Marsden Cancer Charity: The fundraising charity for The Royal Marsden NHS Foundation Trust, another specialist cancer hospital. Directly comparable NHS hospital charity model, donor base, and equipment/innovation grantmaking focus, with a larger cancer-specialist scope.
• Great Ormond Street Hospital Children's Charity: High-profile NHS hospital charity supporting a specialist trust, with comparable donation, events, corporate partnership, and legacy revenue streams, plus a similar grantmaking-to-NHS-trust operating model.
• Guy's & St Thomas' Charity: Independent charity supporting Guy's and St Thomas' NHS Foundation Trust in London. Same NHS-hospital-charity operating model, multi-fund portfolio (cancer, community, staff), and corporate/legacy fundraising mix.

Others

• Health Innovation Kent Surrey Sussex: Regional innovation accelerator supporting NHS adoption of new treatments and technologies. Listed as a supporting partner in Royal Surrey Charity's Bid for Better program; comparable as an adjacent NHS innovation funder rather than a direct competitor.

Broad incumbents

• NHS Charities Together: Umbrella membership body for NHS-affiliated charities in the UK. Comparable donor ecosystem and beneficiary base (NHS patients and staff), but operates as a collective rather than a single-hospital fundraiser.
• Macmillan Cancer Support: Large UK cancer charity funding cancer services, equipment, and support across NHS hospitals nationally. Overlaps with Royal Surrey Charity's cancer fundraising streams but operates nationally rather than at a single trust.
• Cancer Research UK: The UK's largest cancer charity, funding cancer research and treatment infrastructure. Tangentially comparable as a cancer-focused fundraising charity competing for the same UK donor pounds, but with a research rather than hospital-equipment focus.

Emerging players

• The Prostate Project: Regional Surrey-based prostate cancer charity and existing Royal Surrey Charity co-funding partner. Highly comparable as a disease-specific NHS-aligned fundraiser with direct joint-projects (Histolog Scanner) and shared donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/RSCharity
• Facebookfacebook.com/royalsurreycharity
• Instagraminstagram.com/royalsurreycharity
• LinkedInlinkedin.com/company/royalsurreycharity

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Surrey Charity