ROY'S STATION COFFEE & TEAS

What ROY'S STATION COFFEE & TEAS does

Roy's Station Coffee & Teas is a single-location independent coffee shop operating at 197 Jackson Street in San Jose's Japantown, at the corner of N. 5th and Jackson Streets. Founded in 2015, the business occupies a converted Mobil gas station that previously belonged to "Grandpa Roy," and the founders built the cafe around that family heritage narrative. The shop is staffed by approximately 7 employees and operates seven days a week (8am-2pm weekdays, 8am-3pm weekends), serving walk-in customers exclusively at the counter.

The core offering is specialty coffee brewed from Verve Coffee roasts (Buena Vista blend for hot coffee, Sermon blend for espresso and cold-brewed drinks, and Vancouver decaf), single-origin and small-batch teas sourced from Satori Tea Company, and pastries delivered daily from Firebrand Artisan Breads of Oakland, supplemented by items from Sweetdragon Baking Company and Eizel's Bakery. There is no proprietary technology, no online ordering system, no delivery capability, and no mobile application; the website functions primarily as a brand and heritage page plus a Square-based e-Gift Card purchase link.

Revenue is generated entirely through in-person counter sales to local residents and Japantown visitors. Marketing is limited to an organic Instagram presence (@roysstation). The business is privately held with no disclosed institutional investors, no parent company, no subsidiaries, and no franchise or wholesale distribution. The company appears to be a lifestyle/community-oriented small business rather than a venture-backed or growth-stage enterprise.

Name

ROY'S STATION COFFEE & TEAS

Legal name

Roy's Station

Website

https://roys-station.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Roy's Station is a single-location specialty coffee shop in San Jose's Japantown serving Verve Coffee, Satori Tea, and Firebrand pastries to local walk-in customers.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop / Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

akta.pro secondary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee shop
• Retail tea service
• Artisan pastries café
• Japantown coffee retail
• Walk-in beverage service

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Coffee and Tea Sales: In-person sales of specialty coffee and tea beverages to walk-in customers. Customer purchases directly at the counter during business hours.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Roy's Station is a single-location specialty coffee shop at 197 Jackson Street in San Jose's Japantown, serving Verve Coffee beverages (hot coffee, espresso, cold-brewed and decaf), Satori Tea Company single-origin and small-batch teas, and daily pastries from Firebrand Artisan Breads of Oakland (with additional items from Sweetdragon Baking Company and Eizel's Bakery). Sales occur primarily at the walk-in counter during operating hours (8am-2pm weekdays, 8am-3pm weekends), with gift cards sold online via Square and branded merchandise via shop.rasteroids.com.

Product overview

Roy's Station is a single-location coffee shop serving as a unified retail offering. The business operates as a traditional cafe serving Verve Coffee products (hot coffee, espresso, cold-brewed drinks, and decaf), Satori Tea Company teas, and various pastries from Firebrand Artisan Breads with occasional items from Sweetdragon Baking Company and Eizel's Bakery. The shop is located in a restored gas station building in San Jose's Japantown.

Differentiator

Problem solved

Functional benefit

Products and services

• Roy's Station Coffee & Tea Café Service The standalone walk-in café service offered at 197 Jackson Street, San Jose, where customers purchase Verve Coffee beverages, Satori Tea Company teas, and pastries from Firebrand Artisan Breads (plus items from Sweetdragon Baking Company and Eizel's Bakery) directly at the counter. Intended for local residents and Japantown visitors seeking specialty coffee and tea in a heritage setting.
• Roy's Station Gift Cards (e-Gift Card) Online gift cards for Roy's Station sold through Square's gift card platform, redeemable in-store at the Japantown café.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Verve CoffeecoreOthersRoy's Station serves Verve Coffee's Buena Vista blend for hot coffee, Sermon blend for espresso, and Vancouver decaf for decaf drinks. This is a primary supplier partnership for their core product offering.
• Satori Tea CompanycoreOthersTeas are sourced by Satori, a collection of single-origin and small-batch blended teas from organic farms using sustainable agricultural practices. This is a primary supplier partnership for their tea offerings.
• Firebrand Artisan BreadscoreOthersAmazing croissants and pastries delivered every morning from Firebrand Artisan Breads of Oakland. Primary pastry supplier.
• Sweetdragon Baking CompanyminorOthersRegularly carries items from Sweetdragon Baking Company as an additional bakery partner.
• Eizel's BakeryminorOthersRegularly carries items from Eizel's Bakery as an additional bakery partner.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Philz Coffee: Bay Area founded specialty coffee chain with a strong neighborhood-café identity. Comparable to Roy's Station in heritage-driven Bay Area positioning, but operates at significantly larger chain scale.
• Verve Coffee Roasters: Santa Cruz–origin specialty coffee roaster that is Roy's Station's primary coffee supplier. Verve operates its own retail cafés in California and New York, making it a directly comparable specialty coffee operator with multi-location scale and the same third-wave positioning.
• Blue Bottle Coffee: Oakland-origin third-wave specialty coffee chain now owned by Nestlé. Comparable product category and Bay Area roots, but operates at a much larger scale with nationwide distribution and broader retail channels.
• La Colombe Coffee Roasters: Specialty coffee roaster and café operator with both retail and wholesale presence. Comparable product category (third-wave specialty coffee) and café retail model, though operating at a multi-city scale.
• Peet's Coffee: Berkeley-origin specialty coffee pioneer and major Bay Area incumbent. Comparable to Roy's Station in Bay Area heritage and specialty coffee positioning, but operates at a national chain scale with retail stores, grocery, and wholesale.

Direct peers

• Saint Frank Coffee: Russian Hill neighborhood café that built a neighborhood specialty coffee brand. Highly comparable to Roy's Station in its single-location, neighborhood-anchored, heritage-positioned model in the Bay Area.
• Four Barrel Coffee: Mission District specialty coffee roaster and café. Directly comparable in third-wave specialty positioning, neighborhood retail format, and Bay Area independent operator profile.
• Sightglass Coffee: San Francisco-based independent specialty coffee roaster and café operator. Comparable to Roy's Station in its third-wave positioning, single-origin focus, and San Francisco Bay Area geography, though operating at a larger multi-location scale.
• Réveille Coffee Co. Independent Bay Area specialty coffee café with multiple San Francisco locations. Similar specialty/third-wave positioning to Roy's Station, scaled to a small chain while retaining independent ownership.
• Andytown Coffee: San Francisco neighborhood specialty coffee shop known for its Snowy Plover drink and community presence. Closely comparable to Roy's Station in its independent, neighborhood-rooted, single-origin specialty coffee model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/roysstation
• LinkedInlinkedin.com/company/roy's-station-coffee-&-teas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROY'S STATION COFFEE & TEAS