Roze Filmdagen | Amsterdam LGBTQ+ Film Festival

What Roze Filmdagen | Amsterdam LGBTQ+ Film Festival does

Roze Filmdagen | Amsterdam LGBTQ+ Film Festival is an annual 12-day cultural event organized by Stichting Pink Media, a Dutch non-profit foundation (Stichting) with ANBI public-benefit status, founded in 1996 and headquartered in Amsterdam. The festival operates each March at Bioscoop Het Ketelhuis and Theater de Krakeling on the Westergasterrein, screening curated feature films, short films, and documentaries of interest to LGBTQ+ audiences and film enthusiasts, with a particular platform function for beginning filmmakers and short-form content. The organization has grown to approximately 10,000 festival visitors in 2025 (up from 4,400 in 2008), making it the largest queer film festival in the Netherlands and positioning Amsterdam as hosting a major LGBTQ+ cultural event in both spring (the festival) and summer (Gay Pride).

Revenue is generated through five primary streams: direct ticket sales (standard €13, reduced €9.50, youth/Stadspas €8, opening night €17), tiered membership subscriptions (Pink €60/year, Platinum €750/year), donations eligible for ANBI tax deductibility, corporate sponsorship (tiered Premier/Major/Minor with Hivos, PwC, ABN AMRO, Mastercard, Vattenfall), and institutional grants from Dutch cultural funds including the Netherlands Film Fund, Amsterdam Fund for the Arts, Fonds21, VSBfonds, and Zadelhoff Cultuurfonds. Distribution occurs through on-site box office at Het Ketelhuis, online ticket sales, and acceptance of Cineville and CJP passes, with pre-festival preview screenings extending reach to six additional Dutch cities. There is no proprietary technology platform; operations run on standard festival-management tooling with content curation handled by a small permanent team of three paid employees, supported by approximately 30 volunteers and seasonal production/education staff.

Name

Roze Filmdagen | Amsterdam LGBTQ+ Film Festival

Legal name

Stichting Pink Media

Website

https://rozefilmdagen.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Roze Filmdagen is a Dutch non-profit foundation organizing the largest LGBTQ+ film festival in the Netherlands, a 12-day March event at Het Ketelhuis and De Krakeling in Amsterdam serving the queer community, film enthusiasts, and VO/MBO schools through curated cinema, education programs, and year-round monthly screenings.

Ownership category

akta.pro rank

Product category

Cultural Event Services

NAICS

Motion Picture and Video Exhibition (51213), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Film Festivals & Festival Organizers (MPADAKAD)

akta.pro secondary industries

Arts & Culture Community Festivals (Multidisciplinary Arts Weeks) (MPAGAEAG), Community & Cultural Screenings (Museums, Cultural Centers) (MPADAKAH), Programming, Booking & Repertory Exhibition Services (MPADAKAL)

Keywords

• LGBTQ+ film festival
• Queer cinema events
• Cultural film programming
• Film festival operations
• Educational film programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales: Direct ticket sales at Het Ketelhuis box office and online. Standard tickets €13, reduced €9.50/€8.00. Opening night premium pricing €17. Cineville passes accepted from 4 hours before screenings.
2. Membership Program: Pink Member at €60/year provides festival discounts and event access. Platinum Member at €750/year includes opening night guest access and personal passe-partout for all films.
3. Government and Foundation Funding: Support from cultural ANBI status allows tax-deductible donations. Primary funders include Hivos (Free to Be Me partnership), Netherlands Film Fund, Amsterdam Fund for the Arts, and Fonds21.
4. Corporate Sponsorship: Tiered sponsorship program: Premier (Hivos), Major (PwC), Minor (ABN AMRO, FreeWillie, Mastercard). Includes sponsor deck available for download.
5. Donations: One-time donations accepted with potential tax benefits for multi-year commitments (minimum 5 years for full deductibility). Large gifts can be designated to specific programs (education, randprogramma) or general use.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Roze Filmdagen organizes the largest LGBTQ+ film festival in the Netherlands, running for 12 days each March in Amsterdam with approximately 100 films per edition across features, documentaries, and shorts. Beyond the annual event, the organization runs a year-round program of monthly special screenings, preview events (Voorpremières), pub quizzes, an educational program (Educatieprogramma) for Dutch secondary schools, and a tiered annual membership scheme (Pink and Platinum), along with the international Hivos Free To Be Me Award for LGBTQ+ filmmakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Roze Filmdagen Festival
• Educatieprogramma (Education Program)
• Maandelijkse Special (Monthly Special)
• Queer Pub Quiz
• Voorpremières (Special Preview Screenings)
• Annual Membership (Pink and Platinum tiers)

Quantifiable outcome

• Grown from 4,400 visitors (2008) to nearly 10,000 visitors (2025)
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered premier, major, core and minor.

• HivospremierGTM or Marketing PartnerHivos is a Premier partner and co-sponsor of the Hivos Free To Be Me Award given annually to filmmakers from countries where being yourself is not safe. Long-standing loyal partner sharing the mission to increase acceptance and visibility of diversity.
• PwCmajorGTM or Marketing PartnerMajor corporate sponsor providing financial support to the festival operations.
• Het KetelhuiscoreStrategic or Co-development PartnerPrimary festival venue - cinema on Westergasterrein in Amsterdam. Partnership includes ongoing Queer screenings throughout the year and co-presentations of film programs.
• Theater de KrakelingcoreStrategic or Co-development PartnerSecondary festival venue on Westergasterrein used for screenings and education programs.
• COC AmsterdamcoreStrategic or Co-development PartnerLGBTQ+ rights organization providing experienced guest speakers for educational program follow-up discussions. Partnership supports safe dialogue during school visits.
• Iris PrizeminorStrategic or Co-development PartnerInternational LGBTQ+ film festival in Cardiff, Wales. Festival partnership for cross-promotion and shared audience.
• Imagine Film FestivalminorStrategic or Co-development PartnerDutch fantastic film festival partnership for co-presentations (e.g., Body Blow screening).
• TranScreenminorStrategic or Co-development PartnerAmsterdam transgender film festival partnership for co-presentations (e.g., Miss Peppermint, Rocky Horror documentaries).
• Spread the Word Intersex CollectiveminorStrategic or Co-development PartnerIntersex advocacy organization co-presenting the NEWBORN screening about intersex experiences.
• CinevillecoreChannel Partner/ Reseller/ DistributorDutch cinema subscription pass accepted at festival. Pass holders can obtain tickets from 4 hours before screenings (not valid for opening night).
• CJP (Cultureel Jongeren Paspoort)minorChannel Partner/ Reseller/ DistributorCultural youth passport accepted for reduced-price tickets at festival.
• ABN AMROminorGTM or Marketing PartnerMinor corporate sponsor from banking sector.
• FreeWillieminorGTM or Marketing PartnerMinor sponsor with sexual health focus, co-presenting SEX DRIVE shorts program.
• MastercardminorGTM or Marketing PartnerMinor corporate sponsor from payment services.
• VattenfallminorGTM or Marketing PartnerEnergy company partner supporting festival operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Frameline: San Francisco-based LGBTQ+ film festival and one of the largest queer film organizations globally. Directly comparable in operating a multi-day curated festival with year-round programming and educational outreach.
• Inside Out: Toronto-based LGBTQ+ film festival and year-round arts organization. Comparable as a Canadian queer film festival with annual festival programming plus outreach initiatives for LGBTQ+ communities.
• MIX COPENHAGEN: Copenhagen's LGBTQ+ film festival, one of the longest-running queer film events in Northern Europe. Comparable Nordic-European LGBTQ+ film festival operating a curated multi-day annual program.
• NewFest: New York's LGBTQ+ film festival and year-round film organization. Comparable in operating a marquee annual LGBTQ+ film event plus year-round screenings and educational initiatives in a major cultural market.
• Image+Nation: Montreal's LGBTQ+ film festival, operating annually since 1988. Comparable in running a long-standing dedicated queer cinema festival with curated features, shorts, and community programming.
• Outfest: Los Angeles-based LGBTQ+ film organization operating the Outfest Fusion festival and Outfest LA. Closely comparable in scale, mission, and curated queer cinema programming for broad community and industry audiences.
• BFI Flare: BFI's LGBTQ+ film festival in London, one of Europe's longest-running queer film events. Closely comparable in mission, annual-event model, and curated feature/short/documentary programming for LGBTQ+ audiences.
• Iris Prize: International LGBTQ+ short-film festival based in Cardiff, Wales, and an active cross-promotion partner of Roze Filmdagen. Both festivals curate queer cinema for community audiences and operate annual competitive award programming.
• TranScreen: Amsterdam transgender film festival and active partner of Roze Filmdagen for co-presentations. Highly comparable as a Dutch LGBTQ+ film event sharing audience, sponsors, and venue relationships with the subject.
• Imagine Film Festival: Amsterdam-based film festival focused on fantastic genre cinema; a local partner of Roze Filmdagen for co-presentations (e.g., Body Blow). Comparable Dutch cultural-festival operating model with shared venue ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@roze_filmdagen
• Facebookfacebook.com/rozefilmdagen
• LinkedInlinkedin.com/company/roze-filmdagen-amsterdam
• Instagraminstagram.com/rozefilmdagen
• TikToktiktok.com/@rozefilmdagen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roze Filmdagen | Amsterdam LGBTQ+ Film Festival