Roze in Wit

What Roze in Wit does

Roze in Wit (legal entity: Stichting RozeinWit, also known as 'Pink in White') is a Dutch non-profit foundation established on March 20, 2018 by three pulmonologists — Karin Pool, Geert Rootmensen, and Chris Rikers — to increase the visibility of LGBTQIA+ healthcare professionals and patients in the Netherlands. The foundation is registered in Beverwijk with KvK number 711.983.85 and holds ANBI (Algemeen Nut Beogende Instelling) public benefit organization status, making donations tax-deductible. It operates without any paid employees under a six-member unpaid board (Voorzitter Roel Huijsmans, Penningmeester Gerbrand Zoet, Secretaris Robyn van Vehmendahl, plus Rimke de Kroon, Noor Hamstra, and Karin Pool), and as of 2025 holds no assets. Its activities are entirely funded through donations. The foundation's origins trace to a 2016 conference where LGBTI+ pulmonologists first identified the need, formalized at a May 2017 meeting, and culminating in the 2018 launch alongside its inaugural Amsterdam Pride Canal Parade boat.

Roze in Wit delivers its mission through three working groups (Research, Education, Network), an educational course ('LHBTIQ+: De Basiscursus' developed with Juf Danielle), the 'Roze in Onderwijs' medical curriculum advocacy program, a 'Roze-FAQ' terminology and best-practice document, and a searchable online registry of more than 100 LGBTQIA+-friendly doctors across the Netherlands. It organizes annual symposia (first held November 2025 at Kargadoor in Utrecht; second scheduled November 2026 at Zalen van Zeven), participates in the Amsterdam and Utrecht Pride Canal parades, and delivers on-request education to healthcare institutions. The foundation collaborates with a broad partner network including COC Nederland (founded 1946), KNMG (Dutch Medical Association, which endorses its objectives), Transgender Netwerk, Treat it Queer, NVVP Platform LHBT & Psychiatrie, Alliantie Gezondheidszorg op Maat, and several other advocacy organizations.

The business model is donation-dependent rather than commercial: services to healthcare professionals and patients are provided free of charge, and the donation page accepts one-time and recurring contributions (monthly, quarterly, annual) ranging from €10 to €500 via credit card, iDEAL, Google Pay, and direct debit. The organization reaches its audiences through its website (rozeinwit.nl), a quarterly newsletter, organic social media (Facebook, Instagram, LinkedIn), pride events, annual symposia, and earned media coverage in outlets such as Medisch Contact and Vrije Tijd Amsterdam. It is governed and operated entirely by volunteers with no parent company, subsidiaries, or institutional investors.

Name

Roze in Wit

Legal name

Stichting RozeinWit

Website

https://rozeinwit.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Roze in Wit is a Dutch non-profit foundation (Stichting) established in 2018 that increases LGBTQIA+ visibility in healthcare through a 100+ doctor registry, educational programs, annual symposia, and pride events, serving LGBTQIA+ patients, healthcare professionals, and medical students across the Netherlands.

Ownership category

akta.pro rank

Product category

LGBTQIA+ Healthcare Advocacy

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro primary industry

LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)

Keywords

• LGBTQIA+ healthcare advocacy
• Medical diversity education
• Healthcare provider directory
• Nonprofit health foundation
• Inclusive medical training

Headquarters

HQ city

Beverwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: RozeinWit is a non-profit foundation (Stichting) with ANBI (public benefit organization) status, meaning donations are tax-deductible. The foundation depends on donations to fund activities. The board works unpaid with no employees. The foundation currently has no assets (as of 2025) and hopes to finance planned activities through future donations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Stichting RozeinWit (Roze in Wit) is a Dutch non-profit foundation that increases visibility of LGBTQIA+ healthcare professionals and patients in the Netherlands. It delivers an online foundational course on LGBTQIA+ concepts (LHBTIQ+: De Basiscursus), maintains a searchable registry of LGBTQIA+-friendly doctors, operates research and education working groups, and organizes an annual symposium and Pride event participation. The foundation is funded entirely by donations and has ANBI (public benefit organization) status, with an unpaid six-member board and no paid employees.

Product overview

RozeinWit is a Dutch foundation (Stichting RozeinWit) focused on increasing visibility of LGBTQIA+ healthcare professionals and patients. Rather than a commercial tech product, it offers educational programs (LHBTIQ+: De Basiscursus), a doctor directory for finding LGBTQIA+-friendly physicians, working groups on research and education, and organizes annual symposia. The organization operates as an NGO with an unpaid board, holding ANBI public benefit organization status in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• LHBTIQ+: De Basiscursus A foundational online course developed with Juf Danielle that teaches healthcare professionals about sex, gender, and sexual orientation concepts, inclusive communication, creating safe spaces, and specific health issues affecting LGBTQIA+ patients.
• LHBTQIA+-friendly Doctor Directory A searchable registry of healthcare providers in the Netherlands who support diversity in healthcare and have signed RozeinWit's statement, allowing patients to find physicians open to sexual, gender, and sex diversity.
• Roze in Onderwijs - Medical Education Program A working group that advocates for sexual, sex, and gender diversity to have a permanent place in medical curricula, develops educational materials, and provides interactive training sessions on LGBTQIA+-sensitive care for healthcare professionals and students.
• Werkgroep Onderzoek - Research Working Group A working group established in 2024 that acts as a supportive and connecting partner for experts and researchers on LGBTQIA+ issues in healthcare, and promotes LGBTQIA+ health research in the Netherlands.
• Roze in Wit Annual Symposium Annual networking day and symposium bringing together stakeholders and professionals interested in LGBTQIA+ inclusive healthcare, featuring masterclasses and expert speakers.

Quantifiable outcome

• Published survey on LGBTQI+ in Dutch Medical Education (2021) showing need for more LGBTQIA+ content in curricula
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• NVVP Platform LHBT & PsychiatriecoreStrategic or Co-development Partner · 1 January 2022The Platform LGBT & Psychiatrie is a network of psychiatrists personally and/or professionally interested in gender and sexual diversity. They collaborate on promoting knowledge, attention, and correct perspectives on LGBT and psychiatric issues.
• PrEPnuminorStrategic or Co-development Partner · 1 January 2015PrEPnu advocates for good access to PrEP for everyone who needs it in the Netherlands, with a focus on the LGBT community. They work to inform and lobby for PrEP user voices in politics and healthcare.
• Treat it QueercoreStrategic or Co-development PartnerTreat it Queer is a non-profit organization working internationally for better healthcare for LGBTQIA+ people through education (mainly for healthcare professionals), research, and advice. All founders have a background in medicine and/or global health and identify as queer.
• Transgender NetwerkcoreStrategic or Co-development PartnerTransgender Netwerk is the national advocacy organization for transgender persons, striving for a gender-diverse society and fighting discrimination. They advise initiatives to make healthcare gender-inclusive and provide consultation for healthcare providers.
• Alliantie Gezondheidszorg op MaatcoreStrategic or Co-development PartnerStarted by COC Nederland, Rutgers, and WOMEN Inc. in 2018, the Alliance makes the public and healthcare sector aware of diversity in sex, gender, and sexual orientation in relation to health. They provide knowledge, tools, training, and lobby for diversity considerations.
• PrEPzorgminorStrategic or Co-development PartnerPrEPzorg is a general practice offering online services around PrEP, making HIV protection accessible and low-threshold for everyone in the Netherlands.
• COC NederlandcoreStrategic or Co-development PartnerCOC Nederland advocates for the interests of lesbians, homosexual, bisexual, trans, and intersex persons (LGBTIs). Founded in 1946, it is the oldest existing LGBTQI organization in the world, striving for equal rights, emancipation, and social acceptance.
• NNIDminorStrategic or Co-development PartnerNNID is an intersex-led human rights and knowledge organization working for emancipation of intersex persons and promoting visibility and acceptance of intersex and sex diversity in society.
• TransvisieminorStrategic or Co-development PartnerTransvisie advocates for all people with questions about their gender identity and their family, close ones, and relevant environment. They represent collective and individual interests as a patient organization.
• CODINGminorStrategic or Co-development PartnerCODING is a national network of (future) healthcare professionals committed to a sensitive and inclusive healthcare system, focusing on ethnic and cultural diversity with attention to intersectionality.
• Roze Buddyzorg (Amsterdam)minorStrategic or Co-development PartnerRoze Buddyzorg is a volunteer organization providing social support to LGBTQIA+ persons in Amsterdam. Buddies are paired with LGBTQIA+ individuals who need companionship, a listening ear, or encouragement.
• Juf DaniellecoreStrategic or Co-development PartnerCollaboration with Juf Danielle to develop 'LHBTIQ+: De Basiscursus' - an educational video course covering sex, gender, and sexual orientation concepts for healthcare professionals.
• Alliantie Gezondheidszorg op MaatcoreStrategic or Co-development PartnerCollaborated with Alliantie Gezondheidszorg op Maat, Platform LHBT en Psychiatrie van NVVP, Maaike Muntinga, and Jason van Heesewijk for the 2021 survey on LGBTQI+ in Dutch Medical Education.
• KNMG (Koninklijke Nederlandsche Maatschappij tot bevordering der Geneeskunst)coreStrategic or Co-development PartnerKNMG (Dutch Medical Association) endorses RozeinWit's objectives for diversity and inclusion in healthcare. The organization has applied for KNMG accreditation for its symposia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LGBTQ+ Healthcare Directory: A searchable directory connecting patients with LGBTQ+-affirming healthcare providers. It is directly comparable to RozeinWit's national doctor finder because both solve provider-discovery and trust problems for LGBTQIA+ patients.
• OutCare Health: Provides an LGBTQ+ healthcare provider directory together with education and resources for affirming care. It overlaps with RozeinWit's registry, training, and healthcare-visibility mission.
• RAD Remedy: Maintains a referral network of affirming healthcare providers and educational resources for trans, gender-nonconforming, and intersex communities. Its provider-directory and inclusive-care focus directly overlaps RozeinWit's doctor finder and education mission.
• Alliantie Gezondheidszorg op Maat: A Dutch alliance that develops knowledge, tools, and training and lobbies for diversity in sex, gender, and sexual orientation in health and healthcare. It is a close mission and institutional-education peer to RozeinWit, though the supplied data does not identify its website.
• Treat it Queer: An international nonprofit focused on better healthcare for LGBTQIA+ people through education, research, and advice. It is comparable to RozeinWit's medical education and research working groups, although its geographic reach is broader.

Broad incumbents

• Rutgers: A Dutch expertise and advocacy organization in sexual and reproductive health, providing research, education, and public-health programs. It is comparable to RozeinWit's research, education, and healthcare-visibility work, but covers a broader sexual-health mandate.
• GLMA: A professional association for LGBTQ+ health professionals that combines networking, education, advocacy, and clinical-provider visibility. It is comparable to RozeinWit's professional network, education, and inclusion advocacy, but operates at a broader association level.
• COC Nederland: A national LGBTQI+ advocacy organization focused on equal rights, acceptance, and emancipation. It is relevant as a broad incumbent and ally in the same Dutch LGBTQ+ ecosystem and can partner with RozeinWit on healthcare inclusion.

Regional players

• PrEPnu: A Dutch advocacy and information initiative improving access to PrEP and representing user voices in healthcare and politics. It overlaps with RozeinWit's LGBTQ+ health education, access, and advocacy activities, but has a narrower HIV-prevention scope.

Emerging players

• Transgender Netwerk: A Dutch patient advocacy organization promoting a gender-diverse society and advising healthcare providers. It is comparable through its healthcare inclusion work, policy advocacy, and support for transgender patients, though it is not a physician directory.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rozeinwit
• LinkedInlinkedin.com/company/rozeinwit
• Instagraminstagram.com/rozeinwit

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Roze in Wit