Sebrae Roraima

What Sebrae Roraima does

Sebrae Roraima is the state-level unit of SEBRAE (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas), a private non-profit institution operating under Brazil's Sistema S framework. Founded around 1990 and headquartered in Boa Vista, Roraima, with a regional unit (UARS) in Rorainópolis, the organization supports the state's micro and small business (MPE) and individual microentrepreneur (MEI) base — 97% of Roraima's 47,962 active companies. Its portfolio spans the full entrepreneurship lifecycle: formalization support via Redesim guidance, capacity building through Empretec (UNDP-origin methodology) and Decola Roraima workshops, technical consulting through specialized units (Uagro, UARS, UGPE, UPPDT, Ufeel), rural producer advisory via the Fruticultura project (62 active producers), innovation funding through Tecnova III (FINEP partnership), subsidized technology consulting via Sebraetec, and international trade facilitation (Guyana missions, São Paulo immersions).

The organization's business model is not commercial: it is funded by mandatory contributions from Brazilian companies through the Sistema S mechanism (COSINP/IPI sources), with services delivered free or heavily subsidized to its constituents. GTM is hybrid and event-driven — large in-person events (Decola Roraima: 1,300+ participants; Roraimoda e Beleza; Caroebe Agro Show; Festival da Pesca), direct consulting at physical offices, embedded "Salas do Empreendedor" within municipal governments, and a digital content layer (ASN Roraima portal, Fala Sebra podcast, Minuto Sebra video format, and social channels). Pricing is dominated by free advisory and capacity-building services, with minor paid elements (R$80 trainee selection fee, Sebraetec subsidized consulting fees). No proprietary technology platform or AI product exists; core technology footprint is a content/news portal plus partner technology referral via Sebraetec.

Sebrae Roraima's strategic positioning leverages three structural advantages: (1) its institutional mandate as the official SME support body for Roraima, embedded in the national SEBRAE network; (2) its geographic monopoly as the only Brazilian state with a land border with Guyana, supporting US$45.15 million (2025) in Roraima-to-Guyana exports growing 23.97% YoY; and (3) deep municipal partnerships under the Cidade Empreendedora program enabling distribution through Boa Vista, Caroebe, Caracaraí and other prefectures. Revenue is not publicly disclosed at the state-unit level; primary leadership comprises Diretor Superintendente Emerson Baú, Diretor Técnico Doan Rabelo, and Conselho Deliberativo President Sílvio de Carvalho.

Name

Sebrae Roraima

Legal name

SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas

Website

https://rr.agenciasebrae.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Sebrae Roraima is the non-profit state unit of Brazil's national SEBRAE system, providing free and subsidized consulting, training, and capacity-building services to micro and small businesses and MEIs across the state of Roraima.

Ownership category

akta.pro rank

Product category

SME Business Support Services

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

Keywords

• Small business consulting
• Entrepreneurship training
• Business development services
• Rural producer advisory
• Innovation funding programs

Headquarters

HQ city

Boa Vista

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public institutional funding (Sistema S): Sebrae is a non-profit private entity part of the Sistema S, funded by compulsory social contributions from businesses (COSINP, IPI, and other sources). It does not generate commercial revenue from its services, which are largely subsidized or free for micro and small businesses. The revenue model is based on institutional funding allocated for public entrepreneurship development missions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Sebrae Roraima delivers subsidized consulting, technical training, and capacity-building programs to micro and small business owners, individual micro-entrepreneurs (MEIs), and rural producers throughout the state of Roraima. Core offerings span formalization support, management consulting (including Sebraetec technology and innovation consulting), entrepreneurship training (Empretec, Decola Roraima), advanced management programs (Jornada para a Alta Gestão, Sebrae Excelência), on-site company diagnostics (Sebrae na Sua Empresa), and sector-specific initiatives such as Projeto de Fruticultura and Tecnova III innovation funding.

Product overview

Sebrae Roraima operates primarily as a business development service organization rather than a technology product company. Its offerings consist of a portfolio of entrepreneurship support programs and services delivered to small businesses and entrepreneurs in Roraima, Brazil. The core platform is the ASN Roraima news portal (Agência IBGE de Notícias Roraima), which serves as the primary communication channel for business support services. The organization offers professional development through its Trainee Program, business capacity building via programs like Decola Roraima, Empretec, and Cidade Empreendedora, technical support through the Fruticultura project and Sebraetec technology consulting, innovation funding through Tecnova III partnership with FINEP, and specialized business acceleration via the Alagoas Excelência program. Additional services include Sala do Empreendedor (Entrepreneur Hub) support, business missions for international market access, and the Fala Sergipe podcast as an educational content platform. These programs work together to provide comprehensive support across the entrepreneurship lifecycle from business registration to growth acceleration.

Differentiator

Problem solved

Functional benefit

Brands

• Decola Roraima: Workshop program focused on sales, marketing, and innovation for small businesses
• Fala Sebra
• Projeto de Fruticultura
• Sebrae Excelência
• Cidade Empreendedora

Products and services

• Decola Roraima Free workshop-based acceleration program that provides practical management and growth training to micro and small business owners in Roraima. Targets aspiring and early-stage entrepreneurs seeking structured skills development.
• Empretec Intensive multi-day entrepreneurship training seminar focused on developing behavioral competencies, opportunity identification, and management capabilities in entrepreneurs. Delivered to cohorts of participants across Roraima.
• Projeto de Fruticultura Technical assistance and capacity-building initiative targeting rural fruit producers in Mucajaí and surrounding areas of Roraima, providing orchard management training, post-harvest handling guidance, and market access support for sustainable rural development.
• Tecnova III Innovation funding program that provides subsidized grants and resources to micro and small businesses in Roraima for developing innovative products, processes, and services. Targets technology-based and innovation-driven SMEs.
• Sebrae Excelência Advanced management program designed for high-performing micro and small business owners seeking to professionalize operations, scale sustainably, and adopt sophisticated management practices.
• Programa Cidade Empreendedora Municipal partnership program that integrates entrepreneurship promotion into local public policy. Implemented jointly with municipal governments (e.g., Caroebe) to stimulate local economic development through structured entrepreneurship initiatives.
• Sebraetec Technology and innovation consulting program that subsidizes specialized technical services (such as productivity, quality, digital transformation, and innovation projects) for micro and small businesses through a network of accredited consultants.
• Programa Trainee Professional trainee program that provides hands-on business management training to participants, delivered through Sebraetec at a nominal fee (R$80) for trainees.
• Jornada para a Alta Gestão Executive-level journey program for small business owners focused on strategic management, leadership development, and high-level business decision-making capabilities.
• Sebrae na Sua Empresa

Named customers9 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• FINEP (Financiadora de Estudos e Projetos)coreStrategic or Co-development Partner · 1 August 2024Tecnova III is a joint initiative between Sebrae's Roraima unit and FINEP, Brazil's main public funding agency for science, technology, and innovation. The program provides economic subsidies to micro and small enterprises developing innovative projects in Roraima. Fabiana Duarte, Analista Técnica da Unidade de Gestão da Inovação, Mercado e Serviços Financeiros do Sebrae's Roraima unit, is the key contact for this program.
• Coophorta (Cooperativa de Horticultores e Produtores)coreStrategic or Co-development PartnerAnnual partnership where Coophorta funds the participation of 30 member producers in Sebrae's Fruticultura project. This represents a co-investment model where the cooperative shares the cost of technical and management consulting for its members.
• Receita Federal do BrasilcoreOthersReceita Federal is responsible for implementing the new alphanumeric CNPJ system beginning July 31, 2026. Sebrae's role includes educating entrepreneurs about the transition, advising on system adaptation, and providing technical support through Sebraetec for businesses needing to update their management systems.
• Redesim (Rede Nacional para a Simplificação do Registro e da Legalização de Empresas e Negócios)coreOthersThe Redesim platform is Brazil's national single-window system for business registration and formalization. Sebrae advises entrepreneurs on the formalization process through Redesim, which maintains unchanged steps even after the new alphanumeric CNPJ implementation.
• Prefeitura de Boa Vista / SMAG (Secretaria Municipal de Administração e Gestão de Pessoas)coreStrategic or Co-development PartnerPartnership under the Cidade Empreendedora program. Sebrae Roraima provides training workshops on intraempreendedorismo, customer service, and entrepreneurship culture to municipal employees. The Feirinha do Servidor program (80-90 registered entrepreneurial servers) operates under this partnership.
• Prefeitura de CaroebecoreStrategic or Co-development PartnerCaroebe municipality partnered with Sebrae's Roraima unit for the Caroebe Agro Show and 4th Festival da Pesca Esportiva ao Tucunaré. The city also signed the Cidade Empreendedora adhesion term, integrating the municipality into Sebrae's territorial development program.
• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos)coreGTM or Marketing PartnerApexBrasil data shows bilateral trade between Brazil and Guyana reached US$1.2 billion in 2024, with 20.9% average annual growth from 2022-2025. Sebrae's international trade missions leverage ApexBrasil market intelligence to position Roraima businesses in the Guyanese market.
• MDIC (Ministério do Desenvolvimento, Indústria, Comércio e Serviços)coreOthersThe Brazil-Guyana Partial Scope Agreement (AAP.A25TM 38) coordinated by MDIC in 2025 facilitates bilateral trade with tariff reductions for various products. Sebrae's Roraima unit supports businesses in taking advantage of this agreement for exports to Guyana.
• UFRR (Universidade Federal de Roraima)minorStrategic or Co-development PartnerUFRR's Centro Amazônico de Fronteiras (CAF) serves as the venue for Sebrae's Decola Roraima events. The university also participates in the Espaço Sebra during Jogos Escolares de Roraima (JERR), combining entrepreneurship promotion with sports and youth engagement.
• SINDUSCOM Roraima (Sindicato da Indústria da Construção Civil)minorGTM or Marketing PartnerSINDUSCOM Roraima's president Clerlânio Holanda participated in the RR Indústria project mission to FEICON construction trade show. Represents the construction sector partnership for industrial development initiatives.
• Abrasel Roraima (Associação Brasileira de Bares e Restaurantes)minorGTM or Marketing PartnerYule Brasil, owner of Squad Beer bar, also serves as president of Abrasel Roraima. This represents a two-way relationship where the association supports its member businesses while also benefiting from Sebrae's programs.
• Fier (Federação das Indústrias do Estado de Roraima) and Fecomércio RoraimaminorStrategic or Co-development PartnerSupporting partners for the Roraimoda e Beleza 2025 event, which took place July 18-20, 2025 at Roraima Garden Shopping. These Sistema S institutions co-sponsored the largest fashion and beauty event in the state.
• SEPLAN (Secretaria de Estado de Planejamento)minorOthersThe state planning secretariat and other state bodies benefit from Sebrae's census data (Censo Empresarial de Roraima) for policy-making purposes, creating a data-driven public policy partnership.
• Fapetec (Fundação de Apoio ao Ensino e à Pesquisa)minorOthersFapetec manages the trainee selection process (Seletivo 02/2026) for Sebrae's Roraima unit. Applications are submitted through fapetec.selecao.net.br. Fapetec charges an R$80 registration fee for candidates.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SEBRAE São Paulo: The São Paulo state branch of SEBRAE, directly comparable to SEBRAE Roraima as a state-level SME development unit delivering consulting, training, and capacity building under the same national mandate and Sistema S funding model.
• Serviço Brasileiro de Apoio à Micro e Pequena Empresa - SEBRAE Pará: The Pará state branch of SEBRAE — directly comparable state-level unit operating under the same national mandate in another Northern Brazilian state, delivering identical programmatic frameworks tailored to regional economic activity.
• SEBRAE Amazonas: The Amazonas state branch of SEBRAE — a directly comparable state-level unit operating under the same mandate in a neighboring Northern Brazilian state with similar geographic and economic profile to Roraima.

Broad incumbents

• SEBRAE Nacional: The national parent entity of SEBRAE Roraima and the apex of the Sistema S SME support system. SEBRAE Nacional oversees 27 state units and provides national program frameworks (Empretec, Sebraetec, Cidade Empreendedora) that the Roraima unit executes locally.
• SENAC: Serviço Nacional de Aprendizagem Comercial — a fellow Sistema S institution focused on commercial/professional education and training. Comparable as a publicly funded non-profit delivering workforce and entrepreneurial capability services across Brazil.
• SENAI: Serviço Nacional de Aprendizagem Industrial — Sistema S sister institution focused on industrial training, technology services, and innovation support. Operates as a parallel federally funded non-profit network with similar state-level service structure.

Others

• BNDES: Brazilian Development Bank — provides financing, guarantees, and equity to MSEs and large companies. Comparable as a public development institution channeling capital and advisory support to Brazilian businesses, complementary to SEBRAE's non-financial services.
• ApexBrasil: Brazilian Trade and Investment Promotion Agency — a public agency that supports Brazilian companies in internationalization. SEBRAE Roraima already partners with ApexBrasil on Guyana missions, making it a natural ecosystem peer in cross-border SME support.
• Endeavor Brasil: Private non-profit supporting high-impact entrepreneurs in Brazil. Comparable as a mission-driven ecosystem organization that delivers entrepreneurial capability programs, mentorship, and networks to Brazilian SME founders.
• ANPROTEC: Brazilian Association of Science Parks, Technology Incubators and Innovation Environments. Comparable as a national non-profit ecosystem organization that supports MSE innovation and entrepreneurship infrastructure in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sebrae
• YouTubeyoutube.com/user/tvsebrae
• Facebookfacebook.com/sebrae
• LinkedInlinkedin.com/company/sebraeroraima
• Instagraminstagram.com/sebrae
• TikToktiktok.com/@sebraenacional

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sebrae Roraima