What Round Rock High School does

Round Rock High School is a public secondary school located at 201 Deep Wood Drive in Round Rock, Texas, operating as one of several high schools within Round Rock Independent School District (RRISD). The school serves students in grades 9-12 who reside within its designated attendance zone, with enrollment administered through the district's central system. Its academic portfolio includes standard college-preparatory coursework, Advanced Placement (AP) courses with formal AP exam administration, the AVID college-readiness program, Special Education services, and a Career and Technical Education (CTE) track spanning Engineering, Health Science, and Automotive Technology. Supporting services include a counseling center, library, registered nurses, and a campus-testing coordinator, alongside a broad extracurricular slate covering athletics, fine arts (Band, Choir, Orchestra, Theatre, Dance, Art), and ROTC.

The school's underlying technology stack is modest and procurement-oriented rather than proprietary. Its public website (rrhs.roundrockisd.org) is built and operated on the Apptegy CMS platform, which also powers the school's iOS and Android mobile applications, staff directory, event calendar, and parent communications. The school integrates third-party communications and outreach tools including Peachjar for digital flyer distribution, Let's Talk for parent/community inquiries, and an anonymous reporting channel. There are no APIs, proprietary platforms, AI/ML products, or technology products commercialized by the school itself; the district handles all back-end IT.

The institution is a government entity funded through local property taxes, state education funding, and federal grants channeled via RRISD, and does not generate commercial revenue. Tuition is not charged to in-district students; ancillary fees (such as AP exam fees and parking permits) are the only student-facing charges. The school's leadership comprises Principal Gordon Butler supported by multiple Assistant and Associate Principals, counselors, librarians, nurses, and administrative staff, with a total staff body estimated at approximately 250-300 based on the public directory. The institution's primary customer segments are local students in grades 9-12 and their parents or guardians, with go-to-market limited to district enrollment processes.

Name

Round Rock High School

Legal name

Round Rock High School

Website

https://rrhs.roundrockisd.org

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

Round Rock High School is a public secondary school in Round Rock, Texas, operated by Round Rock Independent School District, serving grades 9-12 with academic, AP, CTE, athletic, and fine arts programs, and funded by local and state public-education allocations.

Ownership category

akta.pro rank

Product category

Public Secondary Education

NAICS

Elementary and Secondary Schools (6111), Other Technical and Trade Schools (611519)

akta.pro primary industry

Public High Schools (EDAJAAAD)

akta.pro secondary industry

Public Career & Technical Education (CTE) Centers & Programs (EDAJAAAJ)

Keywords

• Public secondary education
• High school programs
• College preparation courses
• Career technical education
• Extracurricular activities

Headquarters

HQ city

Round Rock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Education Funding: Funded through local property taxes and state education funding as part of Round Rock Independent School District. Operates as a public institution without direct revenue generation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Round Rock High School is a public high school serving students in grades 9-12 within Round Rock Independent School District. It delivers secondary education through academic courses, Advanced Placement (AP) exam administration, Career and Technical Education (CTE) pathways, AVID college preparation, Special Education, counseling, nursing, and library services, alongside extracurricular programs in athletics, fine arts, and ROTC.

Product overview

Round Rock High School is a public educational institution offering standard high school academic programs and services. The school's offerings include AVID (Advancement Via Individual Determination) college preparation program, CTE (Career and Technical Education) programs spanning areas such as Engineering, Health Science, and Automotive Technology, AP (Advanced Placement) exam administration, Special Education services, Library services, Counseling services, and Health/Nursing services. Additionally, the school provides extracurricular programs including Athletics, Fine Arts (Band, Choir, Orchestra, Theatre, Dance, Art), and ROTC. The school does not offer commercial technology products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Advanced Placement (AP) Exam Administration School-administered AP exams enabling students to earn college credit, coordinated through an external registration platform for enrolled high school students.
• Career and Technical Education (CTE) Programs Career-focused pathways covering Engineering, Health Science, and Automotive Technology for students seeking industry-aligned skills and certifications.
• AVID College Preparation Program Advancement Via Individual Determination (AVID) program supporting college readiness for enrolled high school students through structured academic support.
• Special Education Services Specialized instruction and support services for students with identified learning needs, delivered within the public school setting.
• School Counseling Services Counseling services covering academic advising, college and career guidance, and social-emotional support for enrolled students.
• Health and Nursing Services On-campus registered nursing staff providing health services and emergency care to students during school hours.
• Library Services School library operated by campus librarians, providing research resources and reading materials for students.
• Athletics Program Competitive athletics program offered to enrolled students as part of extracurricular activities.
• Fine Arts Program Performing and visual arts curriculum including Band, Choir, Orchestra, Theatre, Dance, and Art for enrolled students.
• ROTC Program Junior Reserve Officers' Training Corps program available to enrolled students as an extracurricular leadership pathway.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ApptegycoreTechnology or IntegrationWebsite platform provider powering the school's official website with content management, mobile apps, and communication tools. The school website footer credits Apptegy as the platform provider.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• KIPP Texas Public Schools: Large Texas charter network with multiple high school campuses including KIPP Austin Collegiate, serving similar college-prep demographics. Operates with public funding but outside traditional ISD attendance zones, making it an emerging alternative within Central Texas.
• Harmony Public Schools: Texas-based charter network operating STEM-focused public schools grades K-12. Comparable to Round Rock HS as a tuition-free, publicly funded secondary option with a STEM/CTE lean that competes for the same pool of college-bound Central Texas families.
• BASIS Charter Schools: Texas- and Arizona-based charter network emphasizing rigorous AP-heavy curriculum. Competes indirectly with Round Rock HS for college-prep oriented students and families in the broader Central Texas market.

Direct peers

• Allen High School: Large Texas public high school serving a fast-growing suburban district north of Dallas, comparable in program breadth (AP, CTE, athletics, fine arts) and reliance on local property tax funding. Useful benchmark for enrollment scale and program portfolio at the larger end.
• Cedar Ridge High School: Sister RRISD comprehensive high school offering AP, CTE, fine arts, and athletics to grades 9-12 students in an adjacent attendance zone. Operates under the same district funding structure with directly overlapping curricular and extracurricular offerings.
• Westwood High School: RRISD high school widely known for strong academic outcomes and college-prep culture. Comparable to Round Rock HS in scale, district backing, and grade span, and competes for the same central Texas college-bound student pool.
• McNeil High School: Another RRISD high school serving grades 9-12 in the same district. Directly comparable in operating model, program breadth (AP, CTE, athletics), and student-support staffing.
• Plano Senior High School: Historic large Texas public high school within Plano ISD, offering AP, CTE, fine arts, and athletics to grades 9-12. Comparable in scale, mission, and Texas public-school operating model.
• Hendrickson High School: RRISD high school in the Pflugerville portion of the district, offering comparable AP, CTE, fine arts, and athletic programs. Functions as a directly comparable comprehensive public high school peer within the same funding district.
• Stony Point High School: Fellow comprehensive public high school within Round Rock ISD serving grades 9-12 with overlapping AP, CTE, and extracurricular offerings. Direct peer due to shared district governance, identical funding model, and parallel program portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/RoundRockISDVideo
• Facebookfacebook.com/rrisd
• Instagraminstagram.com/roundrockisd
• LinkedInlinkedin.com/school/round-rock-high-school-46

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Round Rock High School