RRUFF Healing Heroes
RRUFF Healing Heroes is a Rocklin, California-based 501(c)(3) nonprofit that funds service dog training, facility dog placement, and outdoor mental health programs for disabled American veterans and first responders with PTSD and other invisible disabilities in Northern California, at no cost to beneficiaries.
- Company typePrivate
- Founded2011
- HeadquartersRocklin, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What RRUFF Healing Heroes does
RRUFF Healing Heroes is a 501(c)(3) nonprofit organization headquartered in Rocklin, California (Tax ID 27-3130260), founded in 2011 as RRUFF Dog Park and pivoted in 2014 to its current mission of supporting disabled American veterans and first responders living with PTSD and other invisible disabilities. Its core offering is the funding of 12-18 month service dog training curricula delivered through two partner training organizations (Althea Canines and Healing Paws by All Stage Canine Development) using force-free, positive-reinforcement methods. The organization also funds facility dog training for police and fire stations in Northern California, and sponsors mental health programs through partners including The Forgotten Soldier Program and Disconnect to Reconnect, ranging from fishing trips to mountain biking and snow sports.
The operations are volunteer-powered with a single full-time Executive Director (Brianna Callahan), a Board of Directors chaired by Heather Clark, and an Advisory Committee. Revenue is generated entirely from individual donations (via PayPal), corporate and foundation grants (Rosendin Foundation, Yocha Dehe Community Fund, United Auburn Indian Community, Placer Community Foundation, Lyon Cares Foundation, Veterans United Foundation, among others), and signature fundraising events, most notably the annual Heroes & Hounds Hoorah gala. All programs are provided at no cost to beneficiaries. The geographic footprint is concentrated in Northern California and the Greater Sacramento region, with embedded training site presence at American River College, Sierra College, and Beale Air Force Base. As of June 1, 2026, the organization will transition management of the RRUFF Dog Park Special Needs Area to the City of Rocklin Parks & Recreation to concentrate resources on its veteran and first-responder mission.
RRUFF Healing Heroes firmographics
Firmographics- Name
- RRUFF Healing Heroes
- Legal name
- RRUFF Healing Heroes
- Website
- https://rruffhealingheroes.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RRUFF Healing Heroes is a Rocklin, California-based 501(c)(3) nonprofit that funds service dog training, facility dog placement, and outdoor mental health programs for disabled American veterans and first responders with PTSD and other invisible disabilities in Northern California, at no cost to beneficiaries.
- Ownership category
- akta.pro rank
RRUFF Healing Heroes industry classification
Industry- Product category
- Veteran and First-Responder Support Services
- NAICS
- Voluntary Health Organizations (813212), Veterinary Services (541940), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industries
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Veterinary Rehabilitation, Physiotherapy & Pain Management (AFAEANAL)
Keywords
Where RRUFF Healing Heroes is headquartered
LocationHeadquarters
- HQ city
- Rocklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RRUFF Healing Heroes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations: Individual and corporate donations fund service dog training and mental health programs for veterans and first responders. Donations can be made via PayPal and are tax-deductible as the organization is a 501(c)(3) nonprofit with Tax ID #27-3130260.
- Event Fundraising: Annual signature events like the Heroes & Hounds Hoorah generate revenue through ticket sales, live and silent auctions, and sponsorship opportunities.
- Grants: The organization receives grants from foundations including Rosendin Foundation, Yocha Dehe Community Fund, Placer Community Foundation, United Auburn Indian Community, and others to fund service dog training and facility dog programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | All programs provided at no cost to beneficiaries |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
RRUFF Healing Heroes product offering
Product offeringCore offering
RRUFF Healing Heroes is a 501(c)(3) nonprofit that funds service dog training for disabled American veterans and first responders living with PTSD and other invisible disabilities. The organization also funds facility dog placement in police and fire stations, and sponsors mental health programs including healing retreats and outdoor adventures. All services are provided at no cost to beneficiaries through donations, grants, and fundraising events.
Product overview
RRUFF Healing Heroes operates as a nonprofit organization offering a portfolio of three interconnected programs: Service Dog Training (funding 12-18 month training for service dogs for veterans and first responders with PTSD), Facility Dog Training (training dogs for police and fire stations), and Mental Health Support Programs (healing retreats and outdoor adventures). The organization also maintains the RRUFF Dog Park as a community facility. All programs are designed to support disabled veterans and first responders in their healing journey, with the dog-related programs being the core offerings that distinguish the organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Service Dog Training Program Trains and places service dogs with disabled American veterans and first responders living with PTSD and other invisible disabilities. The program is provided at no cost to the beneficiary and is funded through donations, grants, and fundraising events.
- Facility Dog Training Program Trains and places facility dogs in police and fire stations to support the mental health and wellness of first responders on the job. Delivered in partnership with public-safety agencies.
- Mental Health Support Programs Sponsors mental health programs for disabled veterans and first responders, including healing retreats and outdoor adventures that complement canine-assisted therapy. Provided at no cost to beneficiaries.
- RRUFF Dog Park Community dog park operated by RRUFF Healing Heroes that supports in-person engagement, training, and community building around the organization's canine-assisted mission.
Quantifiable outcome
- Over 12 years of continuous operation supporting disabled veterans and first responders with canine-assisted therapy programs
- +2 more outcomes
Companies that use RRUFF Healing Heroes
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RRUFF Healing Heroes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RRUFF Healing Heroes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Disconnect to Reconnect (D2R)coreA Veteran-led nonprofit dedicated to helping Veterans heal through outdoor adventure, fitness, and community. Programs bring Veterans together for activities like mountain biking, camping, hiking, backpacking, and snow sports. RRUFF helps fund these life-changing outings.
- The Forgotten Soldier ProgramcoreProvides no-cost, whole-person healing opportunities for Veterans, First Responders, and their families through outdoor adventures including mountain biking, hiking, rafting, and fishing. RRUFF supports these outings, helping ensure more Heroes can access the restorative power of nature and community.
- Althea CaninescoreAlthea Canines specializes in force-free, positive reinforcement training, helping service dogs and their handlers build lasting partnerships through trust, patience, and compassion. RRUFF Healing Heroes partners with Althea Canines to fund service dog and facility dog training for Veterans, First Responders, and the communities they serve.
- Healing Paws by All Stage Canine DevelopmentcoreHealing Paws provides advanced, mission-driven training tailored to the unique needs of each handler and organization. RRUFF Healing Heroes honors funding Veteran and First Responder service dog teams through this program, expanding access to expertly trained dogs.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
RRUFF Healing Heroes competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RRUFF Healing Heroes social profiles
Digital presenceRRUFF Healing Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
RRUFF Healing Heroes leadership team
Management profileNumber of profiles
RRUFF Healing Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RRUFF Healing Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RRUFF Healing Heroes
What does RRUFF Healing Heroes do?
RRUFF Healing Heroes is a 501(c)(3) nonprofit that funds service dog training for disabled American veterans and first responders living with PTSD and other invisible disabilities. The organization also funds facility dog placement in police and fire stations, and sponsors mental health programs including healing retreats and outdoor adventures. All services are provided at no cost to beneficiaries through donations, grants, and fundraising events.
Is RRUFF Healing Heroes a public or private company?
RRUFF Healing Heroes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was RRUFF Healing Heroes founded?
RRUFF Healing Heroes was founded in 2011. It employs 1 to 10 people.
Where is RRUFF Healing Heroes based?
RRUFF Healing Heroes is headquartered in Rocklin, United States, in the North America region.
How does RRUFF Healing Heroes make money?
Three revenue lines are on record. Donations are the primary driver. The others are event Fundraising and grants.
Does RRUFF Healing Heroes have an API?
No public API is recorded for RRUFF Healing Heroes.
What industry is RRUFF Healing Heroes in?
RRUFF Healing Heroes's product category is Veteran and First-Responder Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of BPAGAIAD, Veterinary Charity Clinics & Medical Aid. Its NAICS code is 813212 and its SIC code is 8300.