Hefei Royalstar Electronic Appliance Co., Ltd

Name

Hefei Royalstar Electronic Appliance Co., Ltd

Legal name

合肥荣事达电子电器集团有限公司

Website

https://rsdgroup.com.cn

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Smart Home Appliances

NAICS

Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (33521), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Household Appliances (3630)

akta.pro primary industry

Smart Appliances & Connected Kitchen/Laundry Retail (CRACAGAG)

akta.pro secondary industries

Smart Appliances & Kitchen/Laundry (Major/Small Appliances) (HSAPAQAE), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Smart home appliances
• IoT home automation
• Air source heat pumps
• Household appliances manufacturing
• Smart bathroom products

Headquarters

HQ city

Hefei (合肥)

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Smart Home Hardware Sales: Sale of proprietary smart home products including smart appliances, IoT devices, smart bathroom fixtures, air-source heat pumps, and integrated home systems. Products sold through direct retail, distributors, and partner channels.
2. Enterprise Services & Solutions: B2B smart home solutions for commercial projects including hospitals (贵州医科大学 case: daily 1000-ton water supply), schools, and hospitality facilities requiring integrated hot water and climate control systems.
3. 双创 Platform Investment Returns: Returns generated from the Three-Quality Fund (三品基金) investing 100 million yuan annually in smart home startups, with profit-sharing from successful portfolio companies through the partner + business division model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hefei Royalstar Electronic Appliance Co., Ltd manufactures and sells a portfolio of smart home products under the Royalstar brand, including IoT-enabled appliances (refrigerators, washing machines, dryers), air-source heat pumps, smart door locks, smart toilet seats, smart lighting, and full-house customized home solutions. The company operates a China-wide distribution network of 50,000+ retail outlets and serves both residential consumers (B2C) and commercial/institutional customers (B2B) through the Dual Innovation (双创) partner ecosystem.

Product overview

Hefei Royalstar Electronic Appliance Co., Ltd is a diversified smart home and appliances company with over 65 years of history. The company operates a platform-plus-modules architecture centered on the 'Smart Home Full-House System' (智能家居全屋系统), integrating major appliances (refrigerators, washing machines, dryers), air source energy products, smart home devices, lighting, and custom solutions. The product portfolio includes the core Royalstar brand alongside sub-brands like Pingo (品冠全屋定制), spanning categories such as solar energy systems, smart buildings, intelligent toilet products, and innovative offerings like tourism space capsules. The company positions itself as a 'Smart Home Whole-House System Solutions Provider' focusing on IoT-enabled, intelligent home environments.

Differentiator

Problem solved

Functional benefit

Brands

• 品冠全屋定制: Full house customization brand offering integrated home solutions
• 品冠
• 健洗宝
• 乐库

Products and services

• Royalstar Smart Home Full-House System (荣事达智能家居全屋系统) Comprehensive smart home solution integrating multiple product categories including appliances, lighting, security, climate control, and energy management. Features voice control, mobile app control, and automated scene-based operation across 10 living scenarios.
• Refrigerators (冰箱) Smart refrigerators with IoT connectivity and intelligent temperature management for residential households.
• Washing Machines and Dryers (洗衣机/干衣机) Including AI ultra-thin washing cylinders and intelligent clothing care machines with steaming, ironing, drying, and sterilization functions for residential households.
• Air Source Heat Pumps (空气能) Air energy water heaters and heating systems for residential and commercial applications, providing energy-efficient hot water solutions that can reduce electricity costs by 70%+.
• Smart Home Devices (智能家居) Smart home devices and systems including voice assistants, smart door locks, smart sensors, and home automation controllers for residential and commercial customers.
• Smart Lighting (照明) Intelligent lighting systems with remote control and automated scheduling capabilities for residential and commercial use.
• Pingo Full House Customization (品冠全屋定制) Customized whole-house solution brand offering integrated home furnishing and smart home integration for residential customers.
• Solar Energy Products (太阳能) Solar water heaters and photovoltaic products including rooftop solar systems and solar street lamps for residential and commercial applications.
• Smart Buildings (智能房屋) Intelligent building solutions integrating smart home technology with architectural design for residential and commercial customers.
• Smart Bidet and Smart Toilet Seat (智能洁身器/智能马桶盖) Intelligent toilet seats with health monitoring capabilities including physical and biochemical indicator detection, blood pressure measurement, and health assessment for residential and healthcare facilities.
• NB-IoT Smart Door Lock (NB-IoT智能门锁) Smart door lock using NB-IoT technology with multiple authentication methods including fingerprint, password, card, key, and mobile app. Supports remote monitoring and anti-coercion alarm for residential customers.
• Smart Clothing Care Machine (智能衣物护理机) Intelligent garment care device using steam technology for ironing, with drying, sterilization, and remote mobile control capabilities. Functions as a home mini dry cleaning service for residential customers.
• Smart Heating Floor and Tiles (智能发热地板/瓷砖) Floor and tile products with integrated heating functionality for smart home climate control in residential applications.
• Automatic Clothes Rack (自动晾衣架) Smart laundry hanging system with automatic lifting and drying features for residential customers.
• Tourism Space Capsule (文旅太空舱) Glamping accommodation unit featuring large floor-to-ceiling windows, rooftop stargazing skylights, dry-wet separation design, smart home configuration, and private terrace for tourism and hospitality operators.
• Royalstar AI Ultra-Thin Washing Cylinder (荣事达AI超薄洗滚筒) AI-powered washing machine with ultra-thin design, upgraded intelligent washing capabilities, and improved cleaning performance for residential households.

Quantifiable outcome

• 100% survival rate for all entrepreneurship projects under the 双创 platform since 2014
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Huawei (华为)coreTechnology or Integration · 1 July 2018Strategic collaboration for integrating Huawei's NB-IoT (Narrowband IoT) technology into Royalstar's smart home product line. The partnership resulted in NB-IoT smart door locks featuring offline capability, extended battery life (10 years), and seamless integration with other Royalstar smart home devices.
• China Telecom (中国电信)coreTechnology or Integration · 1 July 2018Collaboration to integrate China Telecom's NB-IoT network infrastructure with Royalstar's smart home solutions for enhanced connectivity in smart security, gas leak detection, and home appliance control applications.
• Chinese Academy of Sciences (中科院)coreStrategic or Co-development Partner · 1 January 2017Joint research and development of the 'Super Smart Toilet' product combining AI, microwave sensing, near-infrared spectroscopy, and Zigbee wireless networking for comprehensive health monitoring through bathroom fixtures.
• National Administrative Academy (国家行政学院)flagshipStrategic or Co-development Partner · 1 January 2016Collaborative research resulting in the '荣事达双创模式专题调研报告' submitted to the State Council, which led to Prime Minister Li Keqiang's endorsement of Royalstar's innovation ecosystem as a national model.
• Hefei University of Technology and Other Anhui Provincial UniversitiesminorStrategic or Co-development Partner · 1 January 2015Industry-academia-research cooperation with provincial universities to promote the transformation of scientific research achievements into commercial products through the 双创 platform.

Scale indicators7 records

Recent moves9 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/chinaroyalstar

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hefei Royalstar Electronic Appliance Co., Ltd