RSIA Puri

What RSIA Puri does

RSIA Puri, operating under the legal entity PT. PURI ANANDA HUTAMA, is a private specialty hospital established in 2011 and located on Jl. Taman Slamet No. 20, Malang, East Java, Indonesia. The facility is dedicated exclusively to maternal and child healthcare, with five medical departments: Obstetrics (Obstetri), Pediatrics (Pediatri), Gynecology (Ginekologi), Andrology (Andrologi), and Nutrition (Nutrisi). Supporting clinical services include inpatient and outpatient care, a 24/7 Emergency Unit (IGD), an on-site pharmacy, operating and delivery rooms, a fertility and family planning clinic, nutrition counseling, comprehensive vaccination programs, and a Neonatal Intensive Care unit. Revenue is generated through per-service fees across consultations, inpatient stays, diagnostics (including 4D ultrasound, fetomaternal assessments, Pap smears, laboratory tests), deliveries and surgical procedures, emergency care, and fertility/vaccination programs, with payment sourced from self-pay patients, the national BPJS Kesehatan program, and private insurance providers. The facility differentiates on domain specialization, employing credentialed specialists (Sp.A, Sp.OG, Sp.THT-KL) with formal medical practice permits, and leverages diagnostic technology including 4D ultrasound and a CCTV-equipped neonatal care room. Go-to-market is multi-channel: a website (rsiapuri.com), a self-serve online appointment booking system, monthly health newsletters, direct phone/WhatsApp intake, and word-of-mouth referrals originating from a catchment spanning Malang, Blitar, Pasuruan, and Purwosari. The business operates as a single facility with no disclosed subsidiaries, branches, M&A activity, or external investment, and is privately held with no public listing.

Name

RSIA Puri

Legal name

PT. PURI ANANDA HUTAMA

Website

https://rsiapuri.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

RSIA Puri is a private specialty hospital in Malang, East Java, founded in 2011, dedicated to maternal and child healthcare across obstetrics, pediatrics, gynecology, andrology, and nutrition, serving individual patients from Malang and surrounding East Java regions via BPJS and private insurance.

Ownership category

akta.pro rank

Product category

Maternal and Child Healthcare

NAICS

General Medical and Surgical Hospitals (6221)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Maternity & Perinatal Hospitals (Acute Care) (HLAFAAAJ)

akta.pro secondary industries

Labor & Delivery / Obstetric Hospitalist (OB Hospitalist) Services (HLAKAJAK), General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Child hospital services
• Obstetrics and gynecology
• Pediatric and neonatal care
• Fertility and prenatal services
• Maternal healthcare services

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Consultation Services: Revenue generated from outpatient consultations across multiple specialties including obstetrics, gynecology, pediatrics, and andrology. Patients pay per visit or through insurance coverage.
2. Inpatient Care: Hospitalization services including room charges, nursing care, and medical procedures for mothers and children requiring overnight or extended stays.
3. Diagnostic Services: Revenue from imaging services (ultrasound 2D/4D, fetomaternal assessments), laboratory tests, and screening services including Pap smears and vaccinations.
4. Emergency and Delivery Services: Fees for emergency room visits, labor and delivery services, and operating room procedures for cesarean sections and other surgical interventions.
5. Insurance Billing: Revenue from BPJS Kesehatan (national health insurance) and private insurance companies for covered services provided to insured patients.
6. Vaccination Services: Comprehensive vaccination program for children and adults including routine immunizations, travel vaccines, and specialized vaccines (HPV, Japanese Encephalitis, etc.).
7. Psychology and Counseling Services: Psychological testing and counseling sessions including child development screening, career aptitude tests, family counseling, and psychotherapy services.
8. Fertility and Family Planning Services: Fertility clinic consultations and family planning services including contraceptive counseling and reproductive health management.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RSIA Puri is a private maternal and child hospital (Rumah Sakit Ibu dan Anak) that provides obstetric, gynecological, pediatric, neonatal, and fertility services to women and children in Malang, East Java, Indonesia. The hospital offers inpatient, outpatient, and emergency care, including delivery services, neonatal intensive care, prenatal diagnostics with 4D ultrasound, laboratory testing, and pharmacy services. It accepts both private patients and BPJS national health insurance coverage.

Product overview

RSIA Puri is a maternal and child healthcare institution offering a unified portfolio of integrated medical services. The core services include five medical specializations: Obstetri (Obstetrics), Pediatri (Pediatrics), Ginekologi (Gynecology), Andrologi (Andrology), and Nutrisi (Nutrition). Supporting these are diagnostic services (4D Ultrasound, Neonatal Intensive Care), clinical services (Inpatient/Outpatient care, Emergency Unit 24/7, Pharmacy, Operating & Delivery Rooms, Fertility & Family Planning Clinic), and an online booking system for appointments. The institution operates as a single healthcare facility with comprehensive services rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetric and Delivery Services Inpatient and outpatient obstetric care including normal delivery, cesarean section, and postpartum care for expectant mothers in Malang and surrounding East Java regions.
• Gynecology Services Outpatient and surgical gynecological care for women, including consultations and reproductive health treatment.
• Pediatric Services General pediatric outpatient consultations, inpatient pediatric care, and immunization services for infants and children.
• Neonatal Intensive Care (NICU) Specialized neonatal intensive care for newborns requiring medical monitoring and treatment, including preterm and at-risk infants.
• Prenatal Ultrasound (4D) Diagnostics Prenatal imaging using 4D ultrasound technology for expectant mothers, providing detailed fetal development visualization and diagnostic screening.
• Fertility Services Reproductive and fertility consultation and treatment services for couples seeking assistance with conception.
• Clinical Laboratory and Pharmacy On-site clinical laboratory testing and pharmacy dispensing supporting diagnostic, inpatient, and outpatient needs.
• Emergency Services (IGD) 24/7 emergency department (Instalasi Gawat Darurat) for maternal, neonatal, and pediatric emergencies.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• BPJS KesehatancoreOthersRSIA Puri has established a partnership with BPJS Kesehatan, Indonesia's national health insurance program, to provide accessible healthcare services to registered members. This partnership allows BPJS participants to access the hospital's maternal and child healthcare services with coverage for consultations, procedures, and treatments as defined under the national insurance scheme.
• Private Insurance CompaniessupportingOthersRSIA Puri accepts various private health insurance providers in addition to BPJS, enabling patients with commercial insurance coverage to access services with cashless or claim-based payment options. The hospital facilitates direct billing with participating insurers to streamline the patient experience.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• RSIA Bunda Group: Indonesia's largest mother and child hospital chain operating Bunda Women and Children Hospitals across major cities. Directly comparable to RSIA Puri as a specialty maternal-child hospital group, but at significantly greater scale and geographic reach.
• Kemang Medical Care: Mother and child-focused hospital in Jakarta offering obstetrics, gynecology, pediatrics, and fertility services. Closely matches RSIA Puri's specialty scope and target customer (expectant mothers and families), though operating in a different metropolitan market.
• Hermina Hospital Group: Indonesian hospital group historically specialized in mother and child services before expanding. Closely comparable specialty heritage, similar target patient base (expectant mothers and families), and comparable insurance-driven model.

Regional players

• Brawijaya Hospital: General hospital group headquartered in Malang, East Java. Directly competes with RSIA Puri in the same geographic catchment; offers broader general services but also runs women and children's departments, making it a strong same-city competitor.
• Lavalette Hospital: Established private hospital in Malang providing general, maternity, and pediatric services. Competes with RSIA Puri for the same East Java patient base with a more diversified service mix.
• Permata Medika Hospital: Private hospital network operating in Java with mother and child service lines. Comparable specialty positioning to RSIA Puri, competing for regional maternal-pediatric patient flow in overlapping East and Central Java catchments.

Broad incumbents

• Siloam Hospitals Group: Indonesia's largest private hospital network with broad specialty coverage including obstetrics and pediatrics. Represents the dominant broad incumbent whose scale, brand, and insurance partnerships could pressure smaller specialty players like RSIA Puri.
• Mitra Keluarga Karyasehat: Major Indonesian hospital chain with multiple facilities across Java and beyond. Overlaps with RSIA Puri on women and children's services as part of a broader multi-specialty portfolio, competing for insured patients in East Java.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSIA Puri