What RSM New Zealand does

RSM New Zealand is a private professional services firm headquartered in Auckland, New Zealand, operating as the local member firm of the RSM International network — the 7th largest global network of independent accounting and consulting firms spanning 120 countries with 56,000+ professionals. The legal entity, RSM New Zealand Group Limited, comprises two wholly-owned trading subsidiaries: RSM Hayes Audit (audit and assurance) and RSM New Zealand Limited Partnership (tax and advisory). The firm serves New Zealand middle-market businesses with a comprehensive suite of services organized into five core lines: Audit and Assurance (including financial statement audits, internal audit, and Screen Production Rebate audits), Tax Advisory (compliance, international tax, R&D incentives, transfer pricing, GST), Consulting (data analytics, ESG, forensic accounting, risk advisory, cyber security, restructuring), Corporate Finance (valuations, debt advisory, financial modelling, due diligence, M&A), and Business Services (outsourcing, accounting). Additional specialty offerings include a China Practice Group for cross-border advisory and Private/Individual services for high-net-worth clients covering Kiwisaver, superannuation, and personal insurance.

The firm operates from three Auckland locations (Albany, Highbrook, and CBD) and employs approximately 144 people. Revenue is generated through professional services fees on a quote-based engagement model, with no proprietary technology platform or AI/ML capabilities disclosed — the firm relies on standard accounting, audit, and advisory technology tools. The go-to-market is partner-led, direct sales targeting the middle market, supported by content marketing through an Insights Hub and a "Trial Balance" email newsletter. No funding rounds, M&A activity, or management team details are disclosed in available material. RSM New Zealand is structured as an independently operated member firm under the RSM International Association (a Swiss entity), with local partner autonomy while leveraging the global network's brand, methodology, and cross-border referral capabilities.

Name

RSM New Zealand

Legal name

RSM New Zealand Group Limited (comprising of trading firms RSM Hayes Audit and RSM New Zealand Limited Partnership)

Website

https://rsmnz.co.nz

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

RSM New Zealand is a private professional services firm in Auckland providing audit, tax, consulting, and corporate finance services to New Zealand middle-market businesses, operating as a member firm of the global RSM International network.

Ownership category

akta.pro rank

Product category

Professional Services (Audit, Tax & Advisory)

NAICS

Offices of Certified Public Accountants (541211)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Audit assurance services
• Tax advisory services
• Management consulting
• Corporate finance advisory
• Business advisory services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: RSM New Zealand generates revenue through professional services including audit and assurance, tax advisory, consulting, and business advisory services. Revenue is derived from service fees charged to middle market clients for advisory, compliance, and assurance engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RSM New Zealand is a professional services firm providing audit and assurance, tax advisory, consulting, corporate finance, and business advisory services to middle-market businesses across New Zealand. The firm delivers these services through partner-led engagements from its Auckland offices (Albany, Highbrook, CBD) and supplements domestic work with cross-border capabilities via the RSM global network, including a specialized China Practice Group.

Product overview

RSM New Zealand is a professional services firm that provides a comprehensive suite of audit, assurance, tax, and consulting services to middle-market leaders in New Zealand. The firm operates as a unified service offering rather than a product platform architecture. Core services include Audit and Assurance (covering financial statement audits, internal audit, and New Zealand Screen Production Rebate Audits), Tax Advisory (spanning tax compliance, international tax, R&D tax incentives, and transfer pricing), Consulting (including data analytics, ESG consulting, forensic accounting, risk advisory, and cyber security), Corporate Finance (commercial valuations, debt advisory, financial modelling, and M&A advisory), and Business Services (accounting, business advisory, and strategic outsourcing). Additional specialty services include the China Practice Group for clients with China business interests, and Private and Individual services for personal financial planning. The firm serves diverse industries including technology and innovation, financial services, agribusiness, healthcare, and public sector, with offices in Albany, Highbrook, and Auckland CBD.

Differentiator

Problem solved

Functional benefit

Products and services

• Audit and Assurance Provides financial statement audits, internal audit services, New Zealand Screen Production Rebate Audits, financial reporting and technical advice, and other assurance services for middle-market businesses and organisations in New Zealand.
• Tax Advisory Delivers tax advisory, tax compliance, GST consulting and compliance, international tax, R&D tax incentive guidance, and transfer pricing services for businesses and individuals.
• Consulting Offers data analytics, ESG consulting, forensic accounting and litigation support, people and culture services, restructuring and insolvency, risk advisory, and cyber security and resilience services for organisations.
• Corporate Finance Provides commercial valuations, debt and capital advisory, financial modelling, due diligence, and mergers and acquisitions and business sale advisory services.
• Business Services Delivers accounting and tax, business advisory, and strategic outsourcing services for mid-sized businesses.
• China Practice Group (中国业务部) Specialised practice group providing advisory services for clients with China business interests, including bilingual support and cross-border tax, advisory, and corporate finance capabilities.
• Private and Individual Services Offers kiwisaver and superannuation, personal insurance, and retirement planning services for individual clients in New Zealand.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• KPMG New Zealand: KPMG New Zealand is the fourth Big 4 firm in NZ, with audit, tax, and consulting practices that overlap with RSM NZ's service portfolio, particularly in middle-market and cross-border advisory.
• EY New Zealand: EY New Zealand is one of the Big 4 firms in NZ, offering audit, tax, and advisory at much larger scale than RSM NZ. Competes for larger middle-market and enterprise mandates and represents the incumbent ceiling above RSM NZ's positioning.
• Deloitte New Zealand: Deloitte New Zealand is a Big 4 firm offering the full suite of audit, tax, consulting, and advisory services in NZ. Significant overlap with RSM NZ in service categories, but at much larger scale and broader portfolio.
• PwC New Zealand: PwC New Zealand is a Big 4 firm operating across audit, tax, and advisory in NZ. Overlaps with RSM NZ's middle-market service offerings but competes from a substantially larger resource base.

Direct peers

• BDO New Zealand: BDO New Zealand is the local member of the BDO global accounting network and a direct mid-tier competitor to RSM NZ, serving middle-market businesses with audit, tax, and advisory services across New Zealand. Highly comparable in positioning, scale, and global network membership model.
• Moore New Zealand: Moore New Zealand (part of Moore Global) is an international mid-tier accounting and advisory network member firm in NZ. Direct comparable in scale, segment focus, and global mid-tier network structure.
• Nexia New Zealand: Nexia New Zealand is the NZ member of Nexia International, providing audit, tax, and business advisory to mid-market clients. Comparable to RSM NZ in international mid-tier network affiliation and client targeting.
• Grant Thornton New Zealand: Grant Thornton New Zealand is another top international mid-tier accounting network with comparable middle-market focus, audit, tax, and advisory offerings. Competes with RSM NZ for the same mid-sized NZ client segment and uses the same independent member-firm model.
• Crowe New Zealand: Crowe New Zealand is part of the Crowe Global network and serves mid-market NZ clients with audit, tax, and advisory services. Direct comparable to RSM NZ in network structure, client segment, and service breadth.

Regional players

• Baker Tilly Staples Rodway: Baker Tilly Staples Rodway is a New Zealand-headquartered mid-tier accounting and advisory firm serving primarily the NZ middle market. Comparable in segment focus but operates as a regional brand rather than as part of a top-tier international network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rsm-nz

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RSM New Zealand