Rumah Sakit Palang Merah Indonesia Bogor (Indonesia Red Cross)

What Rumah Sakit Palang Merah Indonesia Bogor (Indonesia Red Cross) does

Rumah Sakit Palang Merah Indonesia Bogor (RS PMI Bogor) is a Class B nonprofit hospital located at Jl. Raya Pajajaran No. 80, Bogor, West Java, Indonesia, founded in 1931 during the Dutch colonial era and owned by Palang Merah Indonesia (Indonesian Red Cross). The hospital operates as a referral center for Bogor city and surrounding West Java regions, serving individual patients, BPJS Kesehatan national health insurance beneficiaries, corporate clients, and private-pay premium patients. It is led by Director Utama drg. Sutarto, Sp.BM, with a Supervisory Board including Prof. Dr. dr. Fachmi Idris, M.Kes, and Dr. Suryani SF Motik, PhD, MBA.

RS PMI Bogor offers a multi-specialty portfolio organized around five premier centers — Hematology-Oncology, Dental, Plastic Surgery & Aesthetic (Klinik Aurora), Uro-Nephrology, and Brain (with Code Stroke response) — supported by diagnostic imaging (MRI 1.5 Tesla incoming, CT Scan, USG 4D, EEG), anatomic pathology, hemodialysis, medical rehabilitation, and 24/7 emergency and ICU services. Technology infrastructure includes an integrated digital patient portal (SIMRS) with Google OAuth authentication, online appointment booking, family health record management, and a 24/7 WhatsApp chatbot. The hospital holds JCI accreditation, KARS Paripurna (highest national) accreditation since 2020, ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certifications.

The revenue model is a diversified mix of fee-for-service medical care across seven streams: outpatient and inpatient services (consultation, nursing, room, medication), diagnostic and imaging services, tiered Medical Check-Up (MCU) packages priced Rp 285,000 to Rp 3,777,000, recurring hemodialysis, elective plastic surgery and aesthetic procedures at Klinik Aurora (up to Rp 7.8M per package), BPJS Kesehatan reimbursements, and dental services. Pricing for MCU and aesthetic packages is publicly disclosed; consultations and procedures are quoted on contact. Patient volume exceeds 500 per day with a reported 20% year-over-year increase, served by 100+ doctors (90% specialists), with 81.4% patient satisfaction and 100% complaint response rates reported.

Name

Rumah Sakit Palang Merah Indonesia Bogor (Indonesia Red Cross)

Legal name

Rumah Sakit Palang Merah Indonesia Bogor

Website

https://rspmibogor.or.id

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

RS PMI Bogor is a Class B nonprofit referral hospital owned by the Indonesian Red Cross, founded in 1931 in Bogor, West Java, operating multi-specialty centers (oncology, brain, uro-nephrology, dental, aesthetic) with JCI and KARS Paripurna accreditations, serving individual patients, BPJS beneficiaries, and corporate clients across West Java.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Outpatient and Inpatient Medical Services: Consultation and treatment fees from outpatient (rawat jalan) and inpatient (rawat inap) services across multiple specialties including executive care. Revenue generated from doctor consultations, medical procedures, nursing care, room charges, medication dispensing, and diagnostic tests.
2. Diagnostic and Imaging Services: Revenue from radiology and pathology services including USG 4D, CT Scan, MRI, EEG, and laboratory tests. Fees charged per examination or procedure.
3. Medical Check-Up (MCU) Packages: Pre-packaged health screening programs at various price tiers (Basic Rp 285,000 to Platinum up to Rp 3,777,000). Sold as one-time examinations with optional add-ons.
4. Hemodialysis (Renal Therapy): Recurring dialysis sessions for chronic kidney failure patients, typically covered by national health insurance (BPJS) or private pay.
5. Plastic Surgery & Aesthetic Services: Elective cosmetic and aesthetic procedures including non-surgical (laser, botox, filler, chemical peeling) and surgical procedures (blepharoplasty, rhinoplasty, breast surgery, liposuction). Primarily out-of-pocket or private insurance.
6. BPJS Kesehatan (National Health Insurance): Revenue from Indonesia's national health insurance program for eligible patients referred from primary healthcare facilities. Covers consultations, procedures, and hospitalizations for enrolled patients.
7. Dental Services: Comprehensive dental care across multiple subspecialties including conservation, oral surgery, orthodontics, pedodontics, prosthodontics, and periodontics. Revenue from consultations, procedures, and materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

RS PMI Bogor is a Class B referral hospital providing comprehensive inpatient, outpatient, and 24/7 emergency medical care across multiple specialties. Its core offerings include specialty centers (Hematology-Oncology, Brain/Stroke, Uro-Nephrology, Dental, and Plastic Surgery & Aesthetic), diagnostic imaging (MRI, CT Scan, USG 4D, EEG), pathology and laboratory services, hemodialysis, medical rehabilitation, executive inpatient rooms, preventive Medical Check-Up (MCU) packages, and the Klinik Aurora aesthetic clinic. A digital Patient Portal with online appointment booking, medical records access, and WhatsApp-based 24/7 service supports the full patient journey.

Product overview

RS PMI Bogor operates as a Class B hospital (Class B) offering a comprehensive portfolio of specialty centers and medical services. The hospital's flagship offerings include five premier specialty centers: Hematology and Oncology Center, Dental Center, Plastic Surgery & Aesthetic Center, Uro-Nephrology Center, and Brain Center. Supporting these are diagnostic services (USG 4D, Patologi Anatomi), therapeutic services (Hemodialisis, Rehabilitasi Medik), and executive inpatient care. The hospital also provides preventive care through Medical Check Up packages ranging from Basic to Platinum tiers, and operates Klinik Aurora for aesthetic treatments. All services are accessible through the hospital's digital Patient Portal for online appointment scheduling and medical records management. The hospital serves over 2,000 patients daily with 100+ doctors, operating 24 hours daily.

Differentiator

Problem solved

Functional benefit

Brands

• Klinik Aurora: Aesthetic clinic offering various beauty and wellness treatments including stretch mark treatment, facial treatments, and plastic surgery services

Products and services

• Hematology and Oncology Center Multidisciplinary hematology and oncology center providing comprehensive cancer care including surgery, chemotherapy, immunotherapy, and hormone therapy for blood disorders and various cancers. Targeted at patients in Bogor and West Java requiring specialty oncological and hematological treatment.
• Dental Center RS PMI Bogor One-stop-service dental clinic offering comprehensive oral health care across multiple subspecialties including conservation, oral surgery, orthodontics, pedodontics, prosthodontics, and periodontics. Serves general public patients and BPJS beneficiaries requiring dental procedures.
• Plastic Surgery & Aesthetic Center Comprehensive aesthetic and reconstructive surgery center offering non-surgical procedures (laser, fillers, Botox, chemical peels), aesthetic surgery, and reconstructive procedures for patients seeking cosmetic and reconstructive care.
• Uro-Nephrology Center Comprehensive kidney and urinary tract center providing diagnostic and treatment services for kidney disease and urological conditions, featuring ESWL (Extracorporeal Shock Wave Lithotripsy), endoscopy, URS, cystoscopy, and hemodialysis capabilities for nephrology and urology patients.
• Brain Center Integrated neurological and neurosurgical center for brain, nerve, and spinal cord care, offering stroke emergency response (Code Stroke within 4.5 hours), neurosurgery, and neurorehabilitation services for patients with neurological conditions.
• USG 4D 4D ultrasound imaging service for detailed and interactive prenatal examinations, providing real-time visualization of fetal development for expectant mothers in Bogor and West Java.
• Patologi Anatomi (Anatomic Pathology) Anatomic pathology unit offering histopathology, cytology, FNAB, immunohistochemistry, and frozen section diagnostics for accurate disease diagnosis, particularly in cancer cases, supporting oncology and other specialty referrals.
• Hemodialisis (Dialysis) Hemodialysis treatment service for chronic kidney failure patients, providing blood filtration using modern dialysis machines to remove waste and excess fluids, typically funded through BPJS or private pay.
• Rawat Inap Eksekutif (Executive Inpatient) Premium inpatient accommodation featuring exclusive rooms (VVIP Sujudi and VIP Eboni buildings) with modern design, electric beds, hot water, Wi-Fi, and 24-hour nursing care for patient comfort and privacy.
• Rehabilitasi Medik (Medical Rehabilitation) Multidisciplinary rehabilitation services including physiotherapy, occupational therapy, speech therapy, and post-stroke rehabilitation to restore physical and psychological function for inpatients and outpatients.
• Medical Check Up (MCU) Comprehensive health screening packages including Basic, Standar, Reguler, Intermediate, Gold, Platinum Laki-Laki, and Platinum Perempuan tiers, designed for early disease detection and health evaluation for individual consumers and corporate employee programs.
• Patient Portal (Portal Pasien) Digital patient portal enabling 24-hour online access for appointment scheduling, family health data management, medical records access, online registration, and Google SSO login for patients and their families.
• Klinik Aurora (Aurora Aesthetic Clinic) Subsidiary aesthetic medicine clinic located within RS PMI Bogor offering acupuncture-based aesthetic treatments (facial acupuncture, slimming programs), non-surgical aesthetics (laser, filler, Botox, chemical peeling), and surgical aesthetic procedures (blepharoplasty, rhinoplasty, breast surgery, liposuction).

Quantifiable outcome

• 81.4% patient satisfaction rate (2026)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Eka Hospital: Private hospital group operating Class B general hospitals in Greater Jakarta and surrounding regions. Comparable to RS PMI Bogor in scale, specialty centers, and premium-tiered patient positioning.
• Primaya Hospital: Indonesian hospital chain with multiple Class B facilities including sites in West Java. Direct peer in offering multi-specialty general care, BPJS acceptance, and tiered inpatient services to similar urban and suburban patient segments.
• Bundamedik: Hospital group with strong focus on women's health, oncology, and general tertiary care. Comparable to RS PMI Bogor in offering specialty centers (maternity, oncology, fertility) with a tiered inpatient model.
• Mayapada Hospital: Private hospital group operating Class B and C hospitals across Indonesia with general specialty coverage. Comparable to RS PMI Bogor in service lines (specialty centers, diagnostics, executive inpatient) and target market of middle-class Indonesian patients.
• Siloam Hospitals: Largest private hospital chain in Indonesia, operating general hospitals across major cities. Directly comparable as it offers multi-specialty tertiary care with similar tiered inpatient and outpatient offerings, although Siloam is for-profit and operates a multi-site network.
• Awal Bros Hospital: Multi-site Indonesian hospital chain offering general tertiary care with specialty centers. Comparable to RS PMI Bogor in service mix, scale, and middle-class patient base across Indonesia.
• Mitra Keluarga Karyasehat: Major Indonesian hospital group focusing on mother-and-child and general tertiary care. Comparable to RS PMI Bogor in offering multi-specialty services, tiered inpatient rooms, and BPJS/private mix, with a multi-site Java footprint.
• Rumah Sakit Pondok Indah (RSPI): Premium private hospital group in Jakarta with tertiary multi-specialty services. Comparable to RS PMI Bogor in the executive inpatient and premium private-pay segment, although RSPI is positioned more upscale and serves the Jakarta metropolitan market.

Regional players

• Rumah Sakit Cipto Mangunkusumo (RSCM): National referral hospital in Jakarta affiliated with Universitas Indonesia. Comparable to RS PMI Bogor in tertiary multi-specialty depth and referral complexity, though RSCM operates at a larger academic-hospital scale and is government-owned.
• Rumah Sakit Hasan Sadikin (RSHS): Class B public teaching hospital in Bandung, West Java, serving as a regional referral center. Comparable to RS PMI Bogor in tier, referral role, and West Java catchment, although RSHS is a government-owned teaching hospital rather than a Red Cross-affiliated facility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rspmibogor7406
• Facebookfacebook.com/about
• Instagraminstagram.com/rspmibogor
• LinkedInlinkedin.com/company/rs-pmi-bogor

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumah Sakit Palang Merah Indonesia Bogor (Indonesia Red Cross)