Raiffeisen Technik HSL GmbH

What Raiffeisen Technik HSL GmbH does

Raiffeisen Technik HSL GmbH is a German agricultural equipment dealer and service provider headquartered in Bad Oldesloe, operating as a wholly-owned subsidiary of Raiffeisen Waren GmbH (RW-Gruppe), a diversified German agricultural cooperative group. The company employs approximately 100 people across five Technik-Center locations in North Germany — Bad Oldesloe, Bützow, Gadebusch, Goldberg, and Elmenhorst/Lanken — serving farmers, agricultural businesses, and municipal authorities. Its primary offerings are the sale of new and used agricultural and municipal machinery, spare parts supply, and repair and maintenance services delivered through physical locations augmented by a mobile on-site service with 24-hour emergency response.

The company's product portfolio is anchored by Fendt as the main supplier (Hauptlieferant) and complemented by other major manufacturers including Amazone, Grimme, Krampe, Siloking, HAWE, and Valtra, providing tractors, soil cultivation, seeding, potato and vegetable harvesting equipment, trailers, feeding technology, hydraulic components, and municipal technology. Distribution combines direct sales at the five Technik-Centers with an e-commerce spare parts shop at landwirtschaft.rw.net, and its service offering extends to inspection packages (post-harvest inspections, brake checks, device testing, and main/exhaust examinations for HU/GAS compliance).

Revenue is generated primarily through hardware sales of new and used machinery, supplemented by recurring aftermarket streams from spare parts and professional service work (repair, mobile service, regulatory inspections). Pricing is quote-based and not publicly disclosed. The company markets through regional event participation (e.g., the Raiffeisen Feldabend) and inherits the marketing reach of its parent's social media presence. Management is led by Geschäftsführer Sascha Göttsche, and the company is incorporated as a private limited company (GmbH) with no public listing or external venture or private equity ownership disclosed.

Name

Raiffeisen Technik HSL GmbH

Legal name

Raiffeisen Technik HSL GmbH

Website

https://rt-hsl.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Raiffeisen Technik HSL GmbH is a North German agricultural equipment dealer and service provider operating five Technik-Centers, selling new and used farm and municipal machinery (Fendt as primary supplier), spare parts, and repair/mobile service to farmers, agricultural businesses, and municipal authorities.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership and Service

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)

Keywords

• Agricultural machinery
• Farm equipment sales
• Spare parts distribution
• Machinery repair services
• Municipal technology

Headquarters

HQ city

Bad Oldesloe

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure

Revenue model

1. New and Used Agricultural Machinery Sales: Sale of new and used farm machinery and municipal technology through physical Technik-Center locations.
2. Spare Parts Sales: Spare parts sales with broad inventory, available both in-store at Technik-Centers and via online ordering through landwirtschaft.rw.net.
3. Repair and Service: Repair and maintenance services for agricultural and municipal technology, including mobile service delivery directly at customer sites. Service actions include post-harvest inspections, device inspections, brake checks, and main/exhaust inspections.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Raiffeisen Technik HSL GmbH is an agricultural machinery dealer and service provider in North Germany, operating five Technik-Centers (Bad Oldesloe, Bützow, Gadebusch, Goldberg, Elmenhorst/Lanken). The company sells new and used farm machinery and municipal technology (Fendt as the main supplier alongside Amazone, Grimme, Krampe, Siloking, HAWE, and Valtra), supplies spare parts via the online Landwirtschaftsshop, and provides repair, maintenance, mobile on-site service, and inspection services.

Product overview

Raiffeisen Technik HSL GmbH operates as an agricultural equipment dealer and service provider offering a unified portfolio centered on the sale, repair, and spare parts supply for agricultural and municipal machinery. The core product offerings consist of new and used agricultural equipment (with Fendt as the primary brand alongside Amazone, Grimme, Krampe, Siloking, HAWE, and Valtra) complemented by comprehensive repair/maintenance services including mobile on-site support and 24-hour emergency service. The company's service layer includes spare parts sales via the online Landwirtschaftsshop platform and periodic service actions such as post-harvest inspections, brake checks, and main/exhaust examinations. The products and services are delivered through five Technik-Center locations in Bad Oldesloe, Bützow, Gadebusch, Goldberg, and Elmenhorst/Lanken.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Machinery Sale of new agricultural machinery and municipal technology, with Fendt as the main brand supplemented by Amazone, Grimme, Krampe, Siloking, HAWE, and Valtra. Targeted at farmers and agricultural operations, as well as municipal customers in North Germany.
• Used Agricultural Machinery Sale of pre-owned agricultural machines and municipal equipment for farmers and municipal buyers seeking more affordable equipment options.
• Repair and Maintenance Services Repair and restoration of agricultural and municipal technology, including a 24-hour mobile service available on-site at customer locations across the service region.
• Spare Parts Sales (Landwirtschaftsshop) Wide range of spare parts for agricultural and municipal machinery, available through online ordering via the Landwirtschaftsshop at landwirtschaft.rw.net and at Technik-Center locations.
• Service Actions (Inspections and Checks) Periodic service actions including post-harvest inspections (Nachernteinspektionen), device testing (Geräteprüfungen), brake checks (Bremsencheck), and main/exhaust examinations (Haupt- und Abgasuntersuchung) for agricultural and municipal equipment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FendtcoreOthersMain supplier (Hauptlieferant) of agricultural machinery. Fendt is a leading agricultural equipment brand, and Raiffeisen Technik HSL serves as a distribution and service partner for Fendt products in North Germany.
• AmazoneminorOthersSupplier of agricultural technology equipment including soil cultivation and seeding machinery.
• GrimmeminorOthersSupplier of potato and vegetable harvesting equipment.
• KrampeminorOthersSupplier of agricultural trailer and handling equipment.
• SilokingminorOthersSupplier of feeding technology and mixer wagons for livestock operations.
• HAWEminorOthersSupplier of hydraulic systems and components for agricultural machinery.
• ValtraminorOthersSupplier of tractors and agricultural equipment.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BayWa AG: Diversified German agricultural, building-materials, and energy conglomerate with a substantial farm machinery dealer footprint. Comparable in machinery dealer activities but operates at much larger scale across multiple countries and adjacent segments.
• AGCO Corporation (Fendt): Parent manufacturer of the Fendt brand that is RT-HSL's Hauptlieferant. Not a direct competitor but a critical commercial counterparty; included as a peer because Fendt's dealer-network strategy directly determines RT-HSL's economics and competitive positioning.

Direct peers

• LVD Bernard Krone GmbH & Co. KG: German agricultural machinery dealer and service group associated with the Krone brand. Comparable multi-location farm equipment sales, service, and parts operations focused on German agricultural customers.
• John Deere GmbH & Co. KG (Dealer Network): Competing premium tractor and agricultural equipment brand with its own authorized dealer network in Germany. Comparable as the principal competitive alternative to Fendt in the same North German customer segments that RT-HSL serves.
• AGRAVIS Raiffeisen AG: Large German agricultural cooperative operating machinery dealerships, spare-parts retail, and farm service across multiple German regions. Direct comparable to RT-HSL as a cooperative-affiliated farm machinery dealer with multi-location service infrastructure.
• RWZ Rhein-Main eG: Agricultural cooperative with machinery, agrar, energy, and retail divisions serving western Germany. Comparable cooperative structure and farm-machinery dealer/service business model, though operating in a different region.
• ZG Raiffeisen eG: Baden-Württemberg-based agricultural cooperative offering farm machinery, agrar inputs, energy, and markets. Directly comparable cooperative-affiliated farm machinery dealer with similar product/service mix (new/used equipment, service, parts).

Regional players

• ATR Landhandel GmbH & Co. KG: Northern German agricultural trading and machinery dealer group. Comparable regional farm machinery distribution and service operations, with similar customer base of farmers in northern Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/raiffeisen.waren
• LinkedInlinkedin.com/company/raiffeisen-technik-hsl-gmbh
• Instagraminstagram.com/raiffeisen.waren.gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Technik HSL GmbH