RTO 9 | South Eastern Ontario
RTO 9 is a provincially mandated, non-profit regional tourism organization headquartered in Kingston, Ontario, funded by the Ontario Ministry of Tourism, Culture and Gaming. It coordinates marketing, product development, and visitor research across 11 South Eastern Ontario destinations serving DMOs, municipalities, and tourism operators.
- Company typePrivate
- Founded-
- HeadquartersKingston, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
RTO 9 | South Eastern Ontario firmographics
Firmographics- Name
- RTO 9 | South Eastern Ontario
- Legal name
- Region 9 Regional Tourism Organization
- Website
- https://rto9.ca
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RTO 9 is a provincially mandated, non-profit regional tourism organization headquartered in Kingston, Ontario, funded by the Ontario Ministry of Tourism, Culture and Gaming. It coordinates marketing, product development, and visitor research across 11 South Eastern Ontario destinations serving DMOs, municipalities, and tourism operators.
- Ownership category
- akta.pro rank
RTO 9 | South Eastern Ontario industry classification
Industry- Product category
- Regional Tourism Organization Services
- NAICS
- Convention and Visitors Bureaus (561591)
- akta.pro primary industry
- Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data) (THALAIAL)
- akta.pro secondary industries
- Tourism Trade & Services Exports Development (BPADAMAO), Impact Monitoring, Verification & Reporting (MRV) Tools (Impact KPIs, Compliance Reporting) (THAAANAN)
Keywords
Where RTO 9 | South Eastern Ontario is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
RTO 9 | South Eastern Ontario business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Government Funding: RTO 9 is a regional tourism organization funded by the Ontario Ministry of Tourism, Culture and Gaming. It receives provincial government funding to promote and develop tourism in South Eastern Ontario.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Report - $350 per report |
| Subscription | Annual | DMO-PMD Complimentary Reports - No charge for up to 4 reports/year |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
RTO 9 | South Eastern Ontario product offering
Product offeringCore offering
RTO 9 is a regional tourism organization that supports and grows the tourism industry across South Eastern Ontario through product development initiatives, results-driven marketing campaigns, and partnership funding programs. Its core offerings include a Partnership Fund Program (50/50 co-investment for tourism projects), a Visitor Research Program built on Environics Analytics tools (VisitorView, MobileScapes, PRIZM), a CBRE Hotel Trends benchmarking program for accommodation operators, FAM tours and travel media coordination, and industry workshops and events.
Product overview
RTO 9 is a regional tourism organization funded by the Ontario Ministry of Tourism, Culture and Gaming that supports and grows the tourism industry in South Eastern Ontario. The organization operates as a coordination and support body rather than a technology product company. Its core offerings include the Partnership Fund Program (providing 50/50 co-investment for tourism projects), the Visitor Research Program (offering VisitorView, MobileScapes, and PRIZM analytics), CBRE Hotel Trends Database (for accommodation performance tracking), FAM Tours & Travel Media programs, and Workshops & Events for industry development. The organization focuses on marketing, product development, investment attraction, and workforce development for the South Eastern Ontario tourism sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Visitor Research Program
- Partnership Fund Program
- CBRE Hotel Trends Data Program
- FAM Tours and Travel Media Program
- Industry Workshops and Events
Quantifiable outcome
- Over $3.7M in federal tourism investment facilitated for 27 Eastern Ontario organizations
- +1 more outcomes
Companies that use RTO 9 | South Eastern Ontario
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
RTO 9 | South Eastern Ontario technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RTO 9 | South Eastern Ontario partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting and core.
- Great Lakes Museum (Kingston)supportingThe Great Lakes Museum in Kingston received $250,000 through the Tourism Growth Program for S.S. Keewatin restoration and over $77,000 from the Canada Fund for Cultural Spaces for pumping station renovations. The museum showcases Kingston's unique maritime heritage.
- Environics AnalyticscoreRTO 9 partnered with Environics Analytics to license cutting-edge tourism data tools (VisitorView, MobileScapes, PRIZM), providing high-value visitor data to DMOs, municipalities, and tourism organizations across South Eastern Ontario to support data-driven planning, marketing, and investment decisions.
- CBRE Hotels (Trends Program)supportingCBRE Hotels operates the Trends data program, collecting monthly performance data (RevPAR, occupancy, ADR) from accommodation partners. RTO 9 facilitates this program for South Eastern Ontario operators, providing benchmarking data and market performance insights.
- Visit The County (Prince Edward County DMMO)supportingVisit The County is the official Destination Marketing & Management Organization (DMMO) for Prince Edward County, established in 2022. It collaborates with RTO 9 on marketing, visitor services, product development, and tourism management.
- Tourism KingstonsupportingTourism Kingston is the official DMO for Kingston and works collaboratively with RTO 9 on destination marketing, events promotion, and tourism development initiatives.
- GreenStep Tourism CertificationsupportingRTO 9 is GreenStep Certified, demonstrating commitment to sustainable tourism destination practices.
- Rainbow Registered (CGLCC)supportingRTO 9 holds Rainbow Registered certification from the Canadian Gay and Lesbian Chamber of Commerce, indicating inclusive tourism offerings for 2SLGBTQ+ travelers.
- Kingston Workplace Inclusion ChartersupportingRTO 9 is a signatory to the Kingston Workplace Inclusion Charter, demonstrating commitment to workplace diversity and inclusion.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RTO 9 | South Eastern Ontario competitors and assessment
Company assessmentBroad incumbents
- Visit California: State-level destination marketing organization funded through assessments on tourism-related businesses; performs analogous marketing, research and partnership functions to RTO 9 but at a much larger U.S. state scale and via a different funding mechanism.
- Destination Canada: National Crown corporation for tourism marketing and intelligence in Canada; broader in mandate than RTO 9 and operates federally rather than provincially, but performs overlapping functions in visitor research, partnership funding, and destination promotion.
Direct peers
- Tourism Toronto: Municipal DMO for the City of Toronto performing destination marketing, visitor research, partnership funding and FAM tours—highly comparable to RTO 9's mandate but at a larger urban scale.
- Visit The County (Prince Edward County DMMO): Official Destination Marketing & Management Organization (DMMO) for Prince Edward County, established in 2022 and a direct RTO 9 partner; performs identical tourism marketing, product development and management functions for a single sub-region.
- Destination Ontario: Provincial Destination Management Organization (DMO) for Ontario and the parent/funder of all 13 regional tourism organizations including RTO 9; directly comparable mandate of regional tourism marketing, product development, and investment attraction across the province.
- Southwest Ontario Tourism Corporation (RTO 4): One of Ontario's 13 provincially-designated Regional Tourism Organizations (RTO 4), funded by the Ontario Ministry of Tourism and tasked with marketing and product development across Southwest Ontario—structurally and operationally identical to RTO 9.
- Visit Kingston: Official municipal DMO for Kingston and a direct RTO 9 partner; performs destination marketing, visitor services and stakeholder coordination at a single-destination scale, mirroring RTO 9's DMO-level capabilities within one of its 11 destinations.
Others
- Environics Analytics: Data and analytics provider whose VisitorView, MobileScapes, and PRIZM platforms are licensed by RTO 9; comparable as an enabling ecosystem participant supplying the underlying tourism-intelligence data layer.
- Tourism Industry Association of Canada (TIAC): National industry association representing tourism businesses and DMOs in Canada; not a regional operator but a peer in the tourism policy, advocacy, and partnership-funding ecosystem that RTO 9 operates within.
- Ontario Ministry of Tourism, Culture and Gaming: Provincial ministry that funds RTO 9 and oversees all 13 Ontario RTOs; functions as the regulatory and funding parent rather than a competitor, shaping RTO 9's mandate, budget, and KPIs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
RTO 9 | South Eastern Ontario social profiles
Digital presenceRTO 9 | South Eastern Ontario financial estimates
Financial estimateRevenue estimate
Valuation estimate
RTO 9 | South Eastern Ontario leadership team
Management profileNumber of profiles
Profiles2 records
RTO 9 | South Eastern Ontario funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RTO 9 | South Eastern Ontario M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RTO 9 | South Eastern Ontario
What does RTO 9 | South Eastern Ontario do?
RTO 9 is a regional tourism organization that supports and grows the tourism industry across South Eastern Ontario through product development initiatives, results-driven marketing campaigns, and partnership funding programs. Its core offerings include a Partnership Fund Program (50/50 co-investment for tourism projects), a Visitor Research Program built on Environics Analytics tools (VisitorView, MobileScapes, PRIZM), a CBRE Hotel Trends benchmarking program for accommodation operators, FAM tours and travel media coordination, and industry workshops and events.
Is RTO 9 | South Eastern Ontario a public or private company?
RTO 9 | South Eastern Ontario is a private company. It is classified as state government owned and is currently operating.
When was RTO 9 | South Eastern Ontario founded?
RTO 9 | South Eastern Ontario was founded in -1. It employs 1 to 10 people.
Where is RTO 9 | South Eastern Ontario based?
RTO 9 | South Eastern Ontario is headquartered in Kingston, Canada, in the North America region.
How does RTO 9 | South Eastern Ontario make money?
One revenue line is on record: government Funding.
Who are RTO 9 | South Eastern Ontario's main competitors?
Broad incumbents on record are Visit California and Destination Canada. Direct peers are Tourism Toronto, Visit The County (Prince Edward County DMMO), Destination Ontario, Southwest Ontario Tourism Corporation (RTO 4) and Visit Kingston. Others are Environics Analytics, Tourism Industry Association of Canada (TIAC) and Ontario Ministry of Tourism, Culture and Gaming.
Does RTO 9 | South Eastern Ontario have an API?
No public API is recorded for RTO 9 | South Eastern Ontario.
What industry is RTO 9 | South Eastern Ontario in?
RTO 9 | South Eastern Ontario's product category is Regional Tourism Organization Services. Its primary akta.pro industry code is THALAIAL, Sustainability & ESG Travel Intelligence (Emissions, SAF, impact data), with a secondary code of BPADAMAO, Tourism Trade & Services Exports Development. Its NAICS code is 561591.