Radiodiffusion Télévision Sénégalaise (RTS)

What Radiodiffusion Télévision Sénégalaise (RTS) does

Radiodiffusion Télévision Sénégalaise (RTS) is Senegal's state-owned national public broadcaster, operating a multi-channel television and radio network that reaches audiences across all regions of Senegal and the international Senegalese diaspora. RTS distributes content through five national television channels (RTS 1 through RTS 5), more than 16 regional radio stations covering Dakar, Thies, Ziguinchor, Kaolack, Matam, Saint-Louis, Kolda, Sedhiou, Diourbel, Fatick, Touba Mbacke, Kaffrine, Kedougou, and Louga, plus the international service Radio Sénégal Internationale (RSI). Distribution extends across TNT terrestrial television (where RTS 1 holds the channel 1 position), Canal+ satellite subscription (channel 210), global website streaming at www.rts.sn, and the RTS L'Officiel mobile application available on iOS and Android.

RTS's underlying technology stack consists of a digital streaming platform built and maintained in partnership with aCAN Group, delivering live TV and radio streaming, video-on-demand Replay TV, and mobile applications with integrated content access. The platform supports flagship news programs including JT 20H (evening news), Journal Télévisé 13H (midday news), XIBAAR YI (Wolof-language news at 7 PM), Edition du Soir (evening magazine), KENKELIBAA (morning show), and political programming such as Champ Contre Champ and PLURIEL, alongside official government broadcasts including the Communiqué du Conseil des Ministres.

RTS's revenue model is anchored on advertising sales across its television and radio inventory, with a published tariff grid (grille tarifaire) available to advertisers. As a state-owned public broadcaster, RTS also fulfills a public service mandate that includes government communications, religious event coverage (notably Grand Magal de Touba), major sports broadcasting (CAN Féminine, JOJ Dakar 2026), and educational programming. Customer segments span the general Senegalese public, government institutions, and the international Senegalese diaspora. Headquartered in Dakar at Triangle sud x malick sy, with a regional hub in Matam, RTS is incorporated in Senegal as a public limited company (state-owned), with no disclosed parent company, subsidiaries, funding rounds, or M&A activity.

Name

Radiodiffusion Télévision Sénégalaise (RTS)

Legal name

Radiodiffusion Télévision Sénégalaise

Website

https://rts.sn

Company type

Public

Operating status

Operating

Headcount range

101–250 employees

Short description

Radiodiffusion Télévision Sénégalaise (RTS) is Senegal's state-owned national public broadcaster, operating 5 television channels (RTS 1-5) and 16+ regional radio stations, with digital streaming, mobile applications, and a Canal+ distribution partnership serving the general Senegalese public, government, and diaspora.

Ownership category

akta.pro rank

Product category

Public Broadcasting

NAICS

Radio and Television Broadcasting Stations (5161), Television Broadcasting Stations (51612), Radio Broadcasting Stations (51611)

SIC

Television Broadcasting Stations (4833), Radio Broadcasting Stations (4832)

akta.pro primary industry

International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ)

akta.pro secondary industries

International Multilingual/Diaspora Broadcasters (MPABAEAG), International Radio Broadcasters (Shortwave/Satellite/Digital) (MPABAEAI)

Keywords

• Public broadcasting services
• National television channels
• Regional radio stations
• Live news broadcasting
• Audiovisual media distribution

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Others

Revenue model

1. Advertising: RTS generates revenue through advertising placements during television and radio broadcasts, with a published tariff grid (grille tarifaire) available for advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

RTS operates as Senegal's national public broadcaster, delivering free-to-air television through five national channels (RTS 1–5) and sixteen regional radio stations. It produces and broadcasts news, sports, religious, educational, cultural, and government programming in French and Wolof, distributed via TNT terrestrial, Canal+ satellite, online streaming, mobile app, and social media. Advertising placements on these channels and stations are the primary revenue driver.

Product overview

Radiodiffusion Television Senegalaise (RTS) is Senegal's national public broadcaster operating a multi-channel television and radio network. The offering consists of five national television channels (RTS 1 through RTS 5), sixteen regional radio stations across Senegal, and digital services including a mobile application and VOD replay platform. RTS 1 serves as the primary channel with flagship news programs including JT 20H (evening news at 8 PM), Journal Televise 13H (midday news), Edition du Soir (evening magazine), and XIBAAR YI (Wolof-language news). The network also offers entertainment and debate programs such as KENKELIBAA (morning show), MIDI PREMIERE (weekend programming), Champ Contre Champ (political debates), PLURIEL (magazine program), and Communique du Conseil des Ministres (government broadcasts). Distribution extends through TNT, Canal+, and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• RTS 1 Primary national television channel of RTS, featuring news bulletins, entertainment programs, sports coverage, and general programming in French.
• RTS 2 Secondary national television channel of RTS offering complementary programming to RTS 1.
• RTS 3 Third national television channel of RTS offering additional programming content.
• RTS 4 Fourth national television channel of RTS serving regional content needs.
• RTS 5 Fifth national television channel of RTS, operated as RTS 5 MATAM serving the Matam region with local and regional programming.
• JT 20H (Journal Télévisé 20H) Main evening news bulletin broadcast at 8 PM on RTS 1, covering national and international current affairs.
• Journal Télévisé 13H Midday news bulletin broadcast at 1 PM on RTS 1, providing daytime news coverage.
• Edition du Soir Evening news magazine program on RTS 1 providing comprehensive daily news coverage.
• XIBAAR YI Wolof-language news program broadcast at 7 PM, providing news coverage in Wolof language for local audiences.
• KENKELIBAA Morning show on RTS 1, described as the morning program of RTS 1 for breakfast viewers.
• Champ Contre Champ Political talk show on RTS 1 featuring debates on current political issues and national affairs.
• PLURIEL Weekly magazine program featuring in-depth coverage of societal and cultural topics.
• RTS L'Officiel Mobile App Official mobile application of RTS providing live TV streaming, radio listening, news access, and replay content for iOS and Android devices.
• Replay TV (Video-on-Demand) Video-on-demand service allowing viewers to watch previously aired RTS programs including news bulletins, talk shows, and special broadcasts.
• Radio Sénégal Internationale (RSI) International radio service of RTS providing news and programming globally with podcast availability.
• Chaine Nationale National radio channel of RTS providing nationwide coverage of news and programming.

Quantifiable outcome

• Live broadcast of national events including Council of Ministers, national celebrations, and major sporting competitions
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• aCAN GroupcoreTechnology or IntegrationaCAN Group developed and maintains the RTS digital platform including the website, mobile applications, and streaming infrastructure. The company is credited with developing and maintaining the digital presence of Radiodiffusion Television Senegalaise.
• Canal+coreChannel Partner/ Reseller/ DistributorRTS content is distributed through Canal+ subscription television platform at channel 210, providing access to RTS programming for Canal+ subscribers in Senegal and the region.
• Google (Play Store)minorChannel Partner/ Reseller/ DistributorRTS L'Officiel mobile application distributed through Google Play Store for Android devices.
• Apple (App Store)minorChannel Partner/ Reseller/ DistributorRTS L'Officiel mobile application distributed through Apple App Store for iOS devices.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canal+: Pan-African pay-TV operator and distributor that carries RTS 1 on channel 210. Functions both as a critical distribution partner and as a powerful content competitor in the Senegalese TV market.
• NTA (Nigerian Television Authority): Nigeria's federal public broadcaster with national TV and radio network reach. Larger-scale West African public-broadcaster peer with comparable mandate, though serving a much bigger and more complex market.

Emerging players

• TV5Monde: Francophone international TV network distributing French-language content in Africa via partnerships with Canal+ and local operators. Adjacent to RTS's multilingual/diaspora distribution mandate and Canal+ relationship.
• Radio France Internationale (RFI): French public international radio broadcaster with significant Francophone Africa reach. Comparable to RSI as an international/diaspora-facing audio broadcaster serving Senegalese audiences.

Direct peers

• Office de Radiodiffusion Télévision du Mali (ORTM): Mali's national public broadcaster with multi-channel TV and a national radio network, structurally comparable to RTS in scale, mandate, and Francophone West African market context.
• Cameroon Radio Television (CRTV): Cameroon's national public broadcaster running multiple TV channels and regional radio stations under state ownership with a comparable Francophone-Africa distribution and advertising model.
• Gabon Télévision (ONRTV/Gabon TV): Gabon's national public broadcaster, a Francophone state-owned operator running a multi-channel TV and radio network — comparable in business model and government-mandated role to RTS.
• Télé Futurs Médias (TFM): Leading private Senegalese TV broadcaster that competes head-to-head with RTS for Senegalese audience share and advertising budgets. Direct local competitor within RTS's home market.
• Radiodiffusion Télévision Ivoirienne (RTI): Côte d'Ivoire's national public broadcaster, operating multiple TV channels and regional radio stations with a similar state-owned, advertising-funded model. Closest regional peer given comparable Francophone West African mandate.
• Radiodiffusion Télévision du Burkina (RTB): Burkina Faso's state-owned public broadcaster operating national TV and radio channels. Direct peer given shared Francophone West African public-broadcaster mandate and similar audience/government role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RTS
• YouTubeyoutube.com/@RTS
• LinkedInlinkedin.com/company/radiodiffusion-t%C3%A9l%C3%A9vision-s%C3%A9n%C3%A9galaise-rts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radiodiffusion Télévision Sénégalaise (RTS)