Rubie's France

What Rubie's France does

Rubie's France is a costume and accessories manufacturer and retailer serving the French market through its e-commerce platform rubies.fr and a B2B wholesale channel to retailers and resellers. The company produces and distributes licensed costumes drawn from more than 50 major entertainment franchises — including Marvel, DC Comics, Star Wars, Harry Potter, Disney properties (Barbie, Miraculous, Stitch), Wednesday, One Piece, Squid Game, and KPop Demon Hunters — alongside generic fantasy, profession, and seasonal lines for Halloween, Christmas, and Carnaval. Products are tiered across entry-level (entrée de gamme), classic, and luxury price points, and span children's and adult sizing, with complementary categories including makeup, props and weapons, party supplies, role-play kits, and pop culture collectibles (NECA figurines, Head Knockers, Kid Robot plush).

The underlying technology is conventional apparel and accessory manufacturing with no disclosed proprietary platforms, APIs, or integrations; product discovery is organized by brand license, character, occasion, and quality tier on a WordPress/WooCommerce-style storefront. Pricing is gated behind account login, consistent with B2B trade pricing layered on top of direct consumer sales. The company also sells branded retail display fixtures (Présentoirs) to support wholesale merchandising of licensed assortments.

Rubie's France generates revenue through one-time product sales across licensed and generic costume lines, with a hybrid B2C/B2B go-to-market: direct e-commerce to consumers and account-based wholesale to retailers. The firm is privately held, headquartered in Mauguio (Occitanie) with operational phone presence in the Saône-et-Loire department of Burgundy, operates with a reported headcount of approximately 10 employees, and runs an organic social presence on Facebook, Instagram, and TikTok. There is no disclosed parent company, ownership structure, funding history, or revenue figure in the source data.

Name

Rubie's France

Legal name

Rubies France

Website

https://rubies.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rubie's France is a costume manufacturer and retailer serving the French market, offering licensed and generic costumes, accessories, makeup, props, and party supplies to consumers via rubies.fr and to retailers through a B2B wholesale channel.

Ownership category

akta.pro rank

Product category

Fancy Dress Costumes and Accessories

NAICS

Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industry

Greeting Cards, Gift Wrap & Party Paper Goods Distribution (CRAOALAJ)

Keywords

• Licensed costume manufacturing
• Fancy dress costumes
• Halloween accessories wholesale
• Character costume distribution
• Seasonal costume retail

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Costume and accessory product sales: One-time product sales of costumes, accessories, makeup, and decorations across multiple licensed brands and generic themes. Revenue is generated through direct consumer purchases via their e-commerce platform rubies.fr, with pricing that requires account registration indicating B2B wholesale channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rubie's France manufactures and sells licensed and generic costumes and accessories through its e-commerce platform rubies.fr, primarily serving the French market. Its portfolio spans character costumes from major entertainment franchises (Marvel, DC Comics, Star Wars, Harry Potter, Disney, horror properties) and generic themes (princess, pirate, profession, animal), plus seasonal lines for Halloween and Christmas. Products are organized by quality tier (budget, classic, luxury) and age group (children, adults), and the company also supplies retail display fixtures and accessories such as props, makeup, and party supplies to wholesale customers.

Product overview

Rubie's France is a manufacturer and retailer of costumes and accessories, operating an e-commerce platform that offers a diverse portfolio of products organized across multiple categories. The core offering includes Licensed Costumes featuring major entertainment franchises (Marvel, DC Comics, Star Wars, Harry Potter, Disney), Generic Costumes spanning fantasy themes (princess, fairy, ninja, pirate), and seasonal offerings (Christmas and Halloween). Supporting product lines encompass Children's Role-Play Costume Kits, Costume Makeup & Face Paint, Props & Weapons, and Party Supplies. For retail partners, the company provides Display Fixtures (Présentoirs) for merchandising. Products are tiered by quality level (entrée de gamme/budget, classique/classic, and luxe/luxury) and targeted to age groups (enfant/children and adulte/adults). The company holds numerous character licenses and manufactures costumes primarily for the French market.

Differentiator

Problem solved

Functional benefit

Products and services

• Licensed Character Costumes Costumes featuring licensed characters from Marvel, DC Comics, Star Wars, Harry Potter, Disney, Netflix franchises, and horror properties, available in multiple sizes for children and adults across quality tiers.
• Generic Costumes (Fantasy and Fairy Tale) Non-licensed fantasy-themed costumes including princess, fairy, unicorn, mermaid, knight, pirate, ninja, cowboy, disco/cabaret, and animal outfits for children and adults.
• Profession Costumes (Métiers) Profession and occupation-inspired costumes including doctor, nurse, firefighter, police officer, astronaut, and pilot role-play attire for children and adults.
• Halloween Costumes and Decorations Halloween-themed costumes and accessories including horror character outfits, spooky decorations, Halloween makeup kits, and horror movie character costumes.
• Christmas Costumes and Accessories Seasonal Christmas costumes and accessories including Santa suits, Mrs. Claus outfits, elf costumes, reindeer accessories, Christmas stockings, and festive decorations.
• Costume Props and Weapons Costume props and weapons including swords, shields, magic wands (including Harry Potter), nunchaku, foam weapons, and decorative items to complement costume outfits.
• Costume Makeup and Face Paint Makeup and face painting products for costumes including neon nail polish, face paint tubes, multi-color makeup palettes, and Halloween-themed face paint kits.
• Children's Role-Play Costume Accessories Role-play accessory sets for children aged 5-8 including knight (sword and shield), pirate (hat and eyepatch), ninja (nunchaku), and police (handcuffs and badge) themed accessories.
• Party Supplies and Festive Accessories Festive and party supplies including confetti, balloons, photobooth accessories, party hats, streamers, and celebration decorations for events and birthdays.
• Retail Display Fixtures (Présentoirs) Retail display fixtures and merchandising stands for retailers, including Isorel displays for Avengers, Harry Potter, Spider-Man, Star Wars, and other licensed brands, plus product assortment and themed display units.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Party City: Large North American party supply retailer carrying costumes, decor, and accessories. Broad incumbent in adjacent party category; overlapping product types but multi-category, not costume-specialist.
• Amscan International: Global party goods manufacturer and distributor covering costumes, decor, and tableware for occasions. Broad incumbent serving similar B2B channels with a wider party-supply portfolio.
• Spirit Halloween: US-based seasonal Halloween retailer that has begun opening stores internationally. Broad incumbent overlap on licensed Halloween assortment and seasonal decor, but distribution is largely through pop-up retail rather than B2B wholesale.

Direct peers

• California Costumes: US-based costume manufacturer selling licensed and themed costumes plus accessories through wholesale and online channels. Direct peer covering adult/children costumes, Halloween and party categories.
• Disguise (JAKKS Pacific): US-licensed costume maker and a subsidiary of JAKKS Pacific, focused on Marvel, Disney, Star Wars and similar franchises. Direct peer in licensed role-play/costume manufacturing, supplying multiple European retailers and competing for the same licensor relationships.
• Smiffys: UK-based designer and manufacturer of fancy dress costumes and accessories. Direct peer given similar licensed-and-generic mix, B2B wholesale distribution, and adult/children's coverage of licensed IP costumes.
• Boland: Dutch costume and party accessories manufacturer. Direct European peer supplying costumes for adults and children across licensed and generic characters, often via B2B wholesale to retailers.
• Forum Novelties: US manufacturer and wholesaler of costumes, masks, and novelty products. Direct peer in licensed and generic costume and accessory supply, with overlapping B2B wholesale channels.

Regional players

• Smiffys France / Déguisement.fr: French online costume and accessory retailer carrying licensed and generic costumes across seasonal categories. Same geography and B2C e-commerce motion as Rubie's France.
• Widmann: Italian party and costume producer with European distribution of fancy dress and accessories. Comparable product mix and seasonal skew but regional (Italy) versus Rubie's France's French focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RubiesFrance
• Instagraminstagram.com/rubiesfrance
• TikToktiktok.com/tag/rubiescostumes
• LinkedInlinkedin.com/company/rubie-s-france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rubie's France