Keolis Grand Bassin De Bourg-en-Bresse

What Keolis Grand Bassin De Bourg-en-Bresse does

Keolis Grand Bassin De Bourg-en-Bresse is a French Société par Actions Simplifiée (SAS) operating the Rubis public transport network under a Délégation de Service Public (DSP) from Grand Bourg Agglomération. The network serves 74 communes centered on Bourg-en-Bresse in the Auvergne-Rhône-Alpes region, with 7 urban bus lines, 3 peri-urban lines, on-demand transport (Rubis'Plus), a free electric city shuttle (Rubis'City), school transport (Rubis'Junior), electric bike-sharing (Rubis'Vélo with 41 stations and a 100% electric fleet), and two carpooling services (Rubis'Covoit' Ligne on 8 dedicated lines and an integrated BlaBlaCar Daily service). The legal entity is a wholly-owned subsidiary of Keolis SA and operates from a 19-person headquarters at 8 rue Jean Gutenberg, with field operations subcontracted to three regional carriers (Keolis Autocars Planche, Régie de l'Ain, Philibert). The network originated in 1966 and celebrated its 60th anniversary in 2026.

The technology stack is multimodal and third-party-integrated rather than proprietary. The Rubis mobile app (iOS/Android) aggregates real-time bus schedules, BlaBlaCar Daily booking, and EcoVelo bike-sharing access. An interactive web journey planner is powered by WhereOS, supporting multi-modal routing across bus, car, bike, walking, and ridesharing. The Elioz accessibility platform provides video-based customer service with real-time interpretation in French Sign Language (LSF), Real-Time Speech Transcription (TTRP), and Cued Speech (LPC). Onboard CB validators, the OùRA! card system, and a deposit holder network across 74 communes provide physical distribution. The company holds GDPR and French Loi Informatique et Libertés certifications, with Cookiebot consent management and Brevo as the email/SMS marketing platform.

Revenue is generated primarily through the DSP contract with Grand Bourg Agglomération, supplemented by farebox revenue from single tickets (€1.30–€1.60), monthly passes (€20–€34), and annual subscriptions (€170–€340). Pricing includes tiered reductions for students (monthly €20, down from €34; annual €170, down from €340) and seniors (€200/year). Some product lines operate at zero direct revenue but capture public-good value: Rubis'Covoit' Ligne and BlaBlaCar Daily passenger rides are free (with BlaBlaCar drivers subsidized €1.50–€3 per passenger by the agglomeration), and Rubis'City is a free electric shuttle. The Citiz car-sharing partnership and bike-sharing generate indirect revenue through affiliate/managed services arrangements with third-party operators. Total revenue is not publicly disclosed.

Name

Keolis Grand Bassin De Bourg-en-Bresse

Legal name

Keolis Grand Bassin de Bourg-en-Bresse

Website

https://rubis.grandbourg.fr

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Keolis Grand Bassin De Bourg-en-Bresse operates the Rubis integrated multi-modal public transport network under a public service delegation from Grand Bourg Agglomération, serving 74 communes in the Bourg-en-Bresse area with buses, on-demand, bike-sharing, and carpooling.

Ownership category

akta.pro rank

Product category

Public Transportation Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521), Other Transit and Ground Passenger Transportation (4859), School and Employee Bus Transportation (485410), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Regional/County Public Bus Operators (THAIAEAB)

akta.pro secondary industries

Public Transit Bus Operators (Municipal/Regional) (TLAFAAAI), Rural/Small-Town Public Bus Operators (TLAFAGAD)

Keywords

• Public bus transport
• On-demand mobility
• Bike-sharing services
• Carpooling network
• School transport

Headquarters

HQ city

Bourg-en-Bresse

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Urban and Peri-Urban Passenger Transport Fares: Revenue from single-ride tickets, multi-trip packs (10-ride), and term passes sold to general passengers, students, seniors, and school transport users. Fares include single tickets (€1.30–€1.60), hourly passes, monthly (€20–€34), annual subscriptions (€170–€340), and school subscriptions.
2. Covoiturage Integration (BlaBlaCar Daily): BlaBlaCar Daily integrated within the Rubis app. Grand Bourg Agglomération subsidizes drivers (€1.50–€3 per passenger per trip) and makes rides free for passengers for trips within the agglomeration (3–80 km). Revenue is indirect via reduced car usage and public subsidy.
3. Car Sharing Integration (Citiz): Partnership with Citiz Auvergne-Rhône-Alpes cooperative for car-sharing. Revenue model for Rubis is indirect; users pay Citiz directly (from €3/hour, €0.44/km). Bourg-en-Bresse is exploring deployment.
4. Transport à la Demande (On-Demand): On-demand transport service (Rubis'Plus) covering 74 communes. Revenue generated per trip at €1.30 unit ticket or via loaded passes. Booked by phone (04 57 38 37 01).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Keolis Grand Bassin De Bourg-en-Bresse operates the Rubis multi-modal public transport network for Grand Bourg Agglomération across 74 communes. The service portfolio includes scheduled urban and interurban bus lines, free electric city shuttles (Rubis'City), on-demand transport (Rubis'Plus), bike-sharing (Rubis'Vélo), carpooling (Rubis'Covoit' Ligne), car-sharing (Citiz), dedicated school transport (Rubis'Junior), and accessibility services (Elioz) for deaf and hard-of-hearing users.

Product overview

Rubis is an integrated multi-modal urban mobility platform operated by Keolis Grand Bassin de Bourg-en-Bresse, combining 7 urban bus lines, 3 periurban lines, the free electric Rubis'City shuttle, on-demand transport (Rubis'Plus/Rubis'Plus Time), and PMR accessibility services. The ecosystem extends to shared mobility through Rubis'Covoit' spontaneous ridesharing (8 lines), BlaBlaCar Daily integration, Rubis'Vélo 100% electric bike-sharing (41 stations), and the Citiz car-sharing partnership. Supporting infrastructure includes the Rubis mobile app with personalized notifications, an interactive journey planner, school transport (Rubis'Junior), and the Elioz accessibility platform for deaf/hard-of-hearing users. The network celebrated its 60th anniversary in 2026, having operated since 1966.

Differentiator

Problem solved

Functional benefit

Brands

• Rubis'Bus: 7 urban bus lines and 3 peri-urban lines serving Bourg-en-Bresse and surrounding communes
• Rubis'City
• Rubis'Plus
• Rubis'Plus Time
• Rubis'Vélo
• Rubis'Covoit' Ligne
• BlaBlaCar Daily
• Rubis'Junior
• Rubis'Plus PMR

Products and services

• Rubis (urban and interurban bus network) Main scheduled bus network operated under the Rubis brand across Grand Bourg Agglomération, serving 74 communes with regular urban and interurban lines for daily mobility.
• Rubis'City (electric city shuttle) Free electric shuttle service operating in the city centre of Bourg-en-Bresse for short intra-urban trips.
• Rubis'Covoit' Ligne (spontaneous carpooling) Spontaneous carpooling service on designated lines, integrated with BlaBlaCar Daily, offering free rides for passengers and incentives for drivers.
• Rubis'Plus (on-demand transport) On-demand transport service across the agglomeration, with virtual stops and hourly reservation windows to serve areas not covered by fixed bus lines.
• Rubis'Plus Time Scheduled on-demand transport variant that allows passengers to reserve a ride in advance for a set time.
• Rubis'Plus PMR On-demand transport service adapted for persons with reduced mobility (PMR), providing accessible door-to-door mobility.
• Rubis'Junior (school transport) Dedicated school transport service for nursery and primary school children, with half-rate subscription tied to school hours.
• Rubis'Vélo (bike-sharing) Self-service bike-sharing service letting users pick up and drop off bicycles at dedicated stations across the agglomeration.
• Citiz car-sharing Station-based car-sharing service available to Rubis subscribers, providing access to vehicles on a self-service basis.
• Rubis'Summer (seasonal service) Seasonal Rubis service offering adapted timetables and routes during the summer period.
• Rubis mobile application Official Rubis mobile application available on iOS and Android for purchasing tickets, planning journeys, and accessing real-time service information.
• Elioz accessibility service Accessibility service that provides real-time remote sign-language translation between deaf or hard-of-hearing users and Rubis staff (agency, dispatching, drivers) through the Elioz platform.
• Interactive journey planner Web-based interactive journey planner for the Rubis network, computing routes, timetables, and connections across available modes.

Quantifiable outcome

• Over 8,000 registered users on BlaBlaCar Daily in Grand Bourg Agglomération
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EliozcoreTechnology or Integration · 18 December 2025Elioz provides a video-based accessibility platform enabling Rubis to serve deaf and hard-of-hearing passengers via real-time interpretation in French Sign Language (LSF), Real-Time Speech Transcription (TTRP), and Cued Speech (LPC). The platform was launched on December 18 and operates Monday–Friday 9h–12h15 and 14h–18h15, Wednesday 9h–18h15, and Saturday 9h–12h15.
• BlaBlaCar DailycoreTechnology or IntegrationBlaBlaCar Daily is integrated within the Rubis app to provide commuter covoiturage services. Grand Bourg Agglomération subsidizes drivers (€1.50–€3 per passenger per trip) and passengers travel free for trips within the agglomeration (3–80 km). Already 8,000 registered users on the territory.
• Grand Bourg AgglomérationcoreStrategic or Co-development PartnerGrand Bourg Agglomération is the organizing authority (Autorité Organisatrice) that delegated public transport operations to Keolis Grand Bassin de Bourg-en-Bresse. The Agglomeration subsidizes BlaBlaCar Daily driver compensation and is exploring Citiz car-sharing deployment. It also provides financial support for covoiturage infrastructure and network expansion.
• EcoVelocoreTechnology or IntegrationEcoVelo operates the Rubis'Vélo bike-sharing platform (rubis.ecovelo.mobi). Provides the technical infrastructure for station management, bike access via dedicated app (Rubis'Vélo), and subscriber account management. EcoVelo support available at (+33) 9 74 59 13 14.
• Keolis Autocars Planche (Attignat)minorChannel Partner/ Reseller/ DistributorKeolis Autocars Planche is a school transport carrier based in Attignat, operating school bus services under the Rubis'Junior brand. Contact: 04 74 25 93 95. Retains found items from school buses.
• Régie de l'AinminorChannel Partner/ Reseller/ DistributorSchool transport carrier operating under the Rubis'Junior brand within Grand Bourg Agglomération. Contact: 04 74 22 01 77. Retains found items from school buses.
• PhilibertminorChannel Partner/ Reseller/ DistributorSchool transport carrier operating under the Rubis'Junior brand within Grand Bourg Agglomération. Contact: 04 74 23 86 30. Retains found items from school buses.
• Keolis SA / Keolis Solution (Parent Group)coreStrategic or Co-development PartnerKeolis Grand Bassin de Bourg-en-Bresse is a subsidiary of the Keolis Group. Customer and candidate data may be shared within the Keolis Group (Keolis SA and Keolis Solution) for service continuity, website/app operation, and recruitment purposes.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keolis SA: Parent company and one of the world's largest public transport operators, with hundreds of DSP contracts globally. Provides the strategic, technological, and capital context for the Bourg-en-Bresse subsidiary.
• SNCF Voyageurs (Transilien and TER): France's national rail operator runs regional rail services (TER) that overlap with peri-urban bus corridors around French agglomerations. Broad incumbent with overlapping multimodal public transport mandate rather than direct competition in urban bus.

Regional players

• Cars du Rhône: Interurban bus operator serving the Rhône department adjacent to Ain, running scheduled regional coach services. Operates a comparable intercity/regional bus model in a neighboring French territory.
• Lignes d'Azur (Métropole Nice Côte d'Azur): Public transit network for the Nice metropolitan area, operating urban bus, tram, on-demand, and school transport services. Comparable in multi-modal structure and DSP-style public service operation, though in a different French territory.
• Tisséo Collectivités (Toulouse): Organizing authority and operator group for the Toulouse agglomeration transit network — multi-modal bus, metro, tram, and on-demand services across multiple communes. Operates in a different French agglomeration with comparable scope and DSP-style organization.

Direct peers

• RATP Dev: Subsidiary of RATP Group operating public transit networks under DSP contracts across France and internationally. Highly comparable in operating model, customer base, and regulatory framework to Keolis Grand Bassin de Bourg-en-Bresse.
• Transdev: Global public transport operator with a similar délégation de service public model in French regional networks. Directly comparable as a competing DSP contractor serving mid-sized French agglomerations with multi-modal bus and on-demand services.
• Citiz Auvergne-Rhône-Alpes: Cooperative car-sharing operator with 24/7 self-service vehicles across 80+ communes in Auvergne-Rhône-Alpes, including Bourg-en-Bresse. Provides overlapping mobility service under a partnership agreement with Rubis.
• BlaBlaCar Daily: Daily commuter ridesharing platform integrated directly into the Rubis app, with 8,000+ registered users in Grand Bourg Agglomération. Directly competes for commuter trips and is a strategic partner simultaneously — material service overlap.

Emerging players

• EcoVelo: Bike-sharing platform operator providing the technical infrastructure (stations, mobile app, account management) powering Rubis'Vélo. An emerging niche player enabling electric bike-sharing deployments for mid-sized French cities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rubisgrandbourgmobilites8545
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• Instagraminstagram.com/rubis.grandbourg
• LinkedInlinkedin.com/company/keolis-grand-bassin-de-bourg-en-bresse

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Keolis Grand Bassin De Bourg-en-Bresse