Biesheuvel Techniek
Biesheuvel Techniek, operating under Rubix Group, is a Benelux industrial MRO distributor serving 30,000 customers across 26 branches and 9 Technical Centers with 550,000+ SKUs in bearings, fluid power, tools, metrology, and PPE/safety.
- Company typePrivate
- Founded-
- HeadquartersSon en Breugel, Netherlands
- Headcount—
- GTM typeB2B
- OfferingServices
What Biesheuvel Techniek does
Biesheuvel Techniek operates as the Son en Breugel, Netherlands-based industrial distribution arm of Rubix Group, sharing the rubix-group.nl domain and effectively consolidated into Rubix Benelux (Rubix B.V. / Rubix N.V./S.A.). The company is a multi-category MRO (maintenance, repair, and operations) distributor selling bearings and mechanical power transmission, fluid power and flow, tools and general maintenance, tooling and metrology, and PPE/safety products through five core product categories and ~550,000+ SKUs (including the exclusive Roebuck proprietary tool brand with 190 years of heritage). It serves industrial maintenance and manufacturing customers across all sectors, with 30,000 active customers, 26 branches across the Netherlands, Belgium, and Luxembourg, and 9 specialized Technical Centers that provide calibration, repair, training, and expert consultation alongside product distribution.
The business model is a hybrid industrial distribution and value-added services model. Revenue is generated primarily through one-time product sales distributed via a direct sales-led field force (per branch), a self-service B2B webshop (Rubix Webshop), and 9 Technical Centers that add services revenue (calibration, repair, training). Pricing is quote-based and account-based, with multi-year contracts implied via account relationships; no public list pricing is published. The company is the authorized distributor for ~60+ tier-1 industrial OEMs (SKF, Parker, Tsubaki, Facom, Bosch, Makita, 3M, Festo, SMC, Fluke, etc.), giving it a one-stop-shop position for industrial procurement in the Benelux. Executives, ownership structure, and Rubix Group parent details are not disclosed in the source material beyond the B.V. / N.V. corporate forms and €390M FY2024 revenue.
Biesheuvel Techniek firmographics
Firmographics- Name
- Biesheuvel Techniek
- Legal name
- Rubix B.V.
- Website
- https://rubix-group.nl
- Company type
- Private
- Operating status
- Operating
- Short description
- Biesheuvel Techniek, operating under Rubix Group, is a Benelux industrial MRO distributor serving 30,000 customers across 26 branches and 9 Technical Centers with 550,000+ SKUs in bearings, fluid power, tools, metrology, and PPE/safety.
- Ownership category
- akta.pro rank
Biesheuvel Techniek industry classification
Industry- Product category
- Industrial Distribution / MRO Supplies
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Electronic and Precision Equipment Repair and Maintenance (8112), Electronic and Precision Equipment Repair and Maintenance (811210)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), General Industrial Machinery & Equipment (3560), Cutlery, Handtools & General Hardware (3420), Construction Machinery & Equip (3531)
- akta.pro primary industry
- Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)
- akta.pro secondary industries
- Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks) (TLAKAHAC), Specialty Power Systems MRO (Generators, Compressors, Pumps, Welders) (TLAKAHAJ)
Keywords
Where Biesheuvel Techniek is headquartered
LocationHeadquarters
- HQ city
- Son en Breugel
- HQ country
- Netherlands
- HQ region
- Europe
Offices38 records
Markets served
Biesheuvel Techniek business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Distribution: Sale and distribution of industrial maintenance, repair, and operations (MRO) products including bearings, power transmission components, fluid power, tools, metrology equipment, and PPE/safety products. Revenue generated through product sales across 550,000+ SKUs.
- Technical Services: Value-added services including calibration, repair, and product training for metrology tools, industrial equipment, and specialized tooling. Services delivered through Technical Centers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B distribution model with account-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Biesheuvel Techniek product offering
Product offeringCore offering
Biesheuvel Techniek, as part of Rubix Benelux, distributes industrial maintenance, repair, and operations (MRO) products including bearings, power transmission components, fluid power, tools, metrology equipment, and PPE/safety products through a network of 26 branches and a B2B e-commerce webshop. The offering also includes value-added services such as calibration, repair, and product training delivered through 9 Technical Centers. The company's proprietary Roebuck brand spans tooling with a 190-year heritage.
Product overview
Rubix is a comprehensive industrial distributor serving manufacturing and maintenance customers across all sectors in the Benelux region. The company operates as a multi-category platform offering five core product categories: Bearings & Mechanical Power Transmission (bearings, chains, conveyor belts, linear technology, motion control, robotics), Fluid Power & Flow (hydraulics, pneumatics, filtration, sealing, pumps), Tools & General Maintenance (welding, repair, registration systems), Tooling & Metrology (cutting tools, grinding, coating, calibration, metrology), and PPE & Safety (personal protection, fall protection, site safety). Rubix also offers exclusive brands like Roebuck. The company complements its product portfolio with 9 Technical Centers across Benelux providing specialized expertise and services. Rubix Benelux reports €390 million revenue (2024), serves 30,000 customers, employs 835 people, and operates 26 locations.
Differentiator
Problem solved
Functional benefit
Brands
- Roebuck: Exclusive brand of tools that has existed for 190 years
Products and services
- Bearings & Mechanical Power Transmission Complete range of mechanical power transmission components including bearings, chain technology, conveyor belts, linear technology, motion control, control technology, and robotics, sold to industrial customers for MRO and production applications.
- Fluid Power & Flow Fluid power and flow management solutions including flow and sealing, pneumatics and compressed air, industrial filtration, hydraulics, and industrial fluid pumps, for industrial maintenance and operations customers.
- Tools & General Maintenance General maintenance tools and services including maintenance and repair products, registration and management systems, and welding and soldering equipment, for industrial maintenance operations.
- Tooling & Metrology Precision tooling and measurement solutions including cutting tools and machining, grinding and coating, tool holder system revision, metrology equipment, calibration and repair services, and warehouse and workshop setup, served through Technical Centers.
- PPE & Safety Personal protective equipment and safety solutions including full-body protection, fall protection, personal hygiene and cleaning products, and site safety equipment, for industrial workers and site safety.
- Roebuck (Exclusive Brand) Exclusive proprietary tool brand with 190 years of heritage, sold as part of Rubix Exclusive Brands portfolio to industrial and professional customers.
- Calibration and Repair Services Value-added services including calibration, repair, and product training for metrology tools, industrial equipment, and specialized tooling, delivered through Technical Centers.
Quantifiable outcome
- €390 million revenue (2024)
Companies that use Biesheuvel Techniek
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
Biesheuvel Techniek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Biesheuvel Techniek partnerships and signals
Strategic signalPartnerships
68 partnerships are on record, tiered minor, major and core.
- StahlwilleminorGerman precision hand tools
- GestraminorSteam and condensate valves
- IMI NorgrenmajorPneumatics and fluid control
- INA FAGmajorBearings and linear technology
- ZargesmajorLadders, platforms, and cases
- MRC TransmarkmajorBearing distribution specialist
- VulcanminorIndustrial sealing solutions
- SodecominorElectronic components and connectors
- SimatecminorMechanical drive technology (Simalube, Simatherm, Simatool brands)
- TesamajorAdhesive tapes and mounting solutions
- NogamajorPrecision tools and instrument stands
- CRCminorIndustrial maintenance chemicals and aerosols
- MolykotemajorLubricants and bearing greases
- OptibeltmajorPower transmission belts
- SKFcoreAuthorized distributor for SKF bearings and power transmission products
- ParkercoreDistribution partner for Parker industrial components including pneumatics and hydraulics
- TsubakicoreDistribution partner for Tsubaki power transmission products including chains and sprockets
- FacomcoreDistribution partner for Facom professional tools - featured as bestseller brand 2026
- Total BeltingcoreCompetence center for conveyor belts and conveying systems across multiple Netherlands locations
- MCA LinearcoreCompetence center for linear technology and motion control solutions
- NilfiskmajorDistribution partner for Nilfisk industrial cleaning equipment including battery-powered vacuum cleaners (AERO series)
- MakitamajorDistribution partner for Makita power tools
- Robert BoschmajorDistribution partner for Bosch professional power tools and accessories
- 3MmajorDistribution partner for 3M industrial and safety products
- FestomajorDistribution partner for Festo pneumatic components and automation technology
- SMCmajorDistribution partner for SMC pneumatics and automation solutions
- FlukemajorDistribution partner for Fluke measurement and testing equipment
- TrelleborgmajorDistribution partner for Trelleborg sealing solutions and industrial components
- Flygt-XylemmajorDistribution partner for Flygt pumps and water management solutions
- GatesmajorDistribution partner for Gates power transmission and fluid power products
- LincolnmajorDistribution partner for Lincoln Industrial lubrication and workshop equipment
- IscarmajorDistribution partner for Iscar cutting tools and machining solutions
- LoctitemajorDistribution partner for Loctite industrial adhesives and sealants
- MahrmajorDistribution partner for Mahr metrology and precision measurement equipment
- HabasitmajorDistribution partner for Habasit conveyor belts and power transmission products
- SEWmajorDistribution partner for SEW industrial gearmotors and drive solutions
- FreudenbergmajorDistribution partner for Freudenberg sealing technologies
- HoneywellmajorDistribution partner for Honeywell safety products and PPE
- MagemamajorSpecialized partner for Magema industrial pumps and handling equipment with offices in Rotterdam and Ter Aar
- Bedu PompenmajorPump specialist with offices in Heteren (Netherlands) and Sint-Niklaas (Belgium)
- Vermeire EnsivalmajorTransmission specialist in Belgium with offices in Ensival and Gent
- Aciers CrustinminorSteel and industrial supplies partner in Belgium (Verviers)
- EFC FiltrationminorIndustrial filtration specialist with office in Alkmaar
- Geeve HydraulicsminorHydraulics specialist with office in Rotterdam
- TricorpcorePPE and workwear partner - protective clothing and safety gear
- PortwestcoreWorkwear and safety clothing partner
- HydrowearcoreProtective workwear and hydraulic safety clothing
- GedorecoreProfessional hand tools and torque equipment
- BahcocoreProfessional hand tools and storage solutions
- Stanley WorkscoreProfessional tools and storage brand
- BradycoreIdentification and safety labeling solutions - Silver Partner 2026
- MoldexmajorRespiratory protection and hearing protection products
- MascotmajorWorkwear and safety footwear
- MetabomajorPower tools and accessories
- NedermanmajorIndustrial air filtration and extraction equipment
- WaltermajorCutting tools and precision tools for metalworking
- Spirax-SarcomajorSteam engineering, valve, and condensate solutions
- PferdmajorAbrasives and grinding tools
- EnerpacmajorHydraulic tools and cylinders
- AltrexmajorLadders and climbing equipment
- Rust-OleummajorIndustrial coatings and protective paints
- RenoldmajorChain and conveyor products
- Rema HollandmajorLifting and lashing equipment
- RehmmajorWelding technology equipment
- ACEminorShock absorbers and industrial buffers
- BosominorMeasuring tools and hand tools
- SC JohnsonminorDeb skin care and hygiene products
- DulimexminorIndustrial seals and rubber products
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Biesheuvel Techniek competitors and assessment
Company assessmentDirect peers
- Würth: Würth is the global leader in industrial distribution for fasteners, tools, and MRO products, directly competing with Rubix across European markets including Benelux. It operates a comparable hybrid model combining direct field sales with e-commerce and offers similar exclusive brand programs (e.g., Würth proprietary tools).
- Eriks: Eriks is a major European industrial distribution and service company specializing in sealing, fluid power, and flow control — directly overlapping with Rubix's Fluid Power & Flow category. Its multi-country European footprint and technical service model position it as one of Rubix's closest direct competitors in the Benelux market.
- Brammer / IP&S: Industrial Parts Group (IP&S, formerly Brammer) is a European MRO and power transmission distributor competing across similar product categories — bearings, power transmission, fluid power, and tools. Its pan-European presence and product overlap make it a head-to-head competitor for Rubix's industrial customer base.
- Cromwell Tools: Cromwell is a UK-headquartered industrial tools and MRO distributor serving European manufacturers with a similar product range and catalog breadth. It competes in the same Tools & General Maintenance category where Rubix's Roebuck exclusive brand is positioned.
- Manutan: Manutan is a European B2B distributor of MRO, workplace supplies, and industrial equipment serving SMB and mid-market customers via webshop and field sales. It competes with Rubix across multiple product categories and shares the same broadline industrial distribution model.
Broad incumbents
- Grainger: W.W. Grainger is the largest US industrial MRO distributor, operating an extensive catalog webshop and branch network. While primarily North American, it represents a global benchmark for MRO distribution scale, e-commerce penetration, and product breadth that defines industry expectations Rubix competes against.
- MSC Industrial: MSC Industrial Direct is a major US-based broadline industrial distributor with over 2 million SKUs and a strong digital channel. As a benchmark MRO competitor, its operating model and customer acquisition approach shape the competitive context for European distributors like Rubix.
- Fastenal: Fastenal is a global industrial supplier and fastener specialist with onsite vending and digital ordering solutions. Its scale and supply-chain automation represent the kind of operational maturity that pressures regional MRO distributors like Rubix to innovate in service and digital channels.
- RS Components / RS PRO: RS Components (Electrocomponents) is a UK-headquartered global broadline electronics and MRO distributor operating across Benelux. Its pure-play digital model competes for technical and electronic component purchases that overlap with Rubix's Tooling & Metrology and Fluid Power categories.
Regional players
- Sonepar: Sonepar is the global leader in B2B electrical distribution headquartered in France, with strong presence across Benelux. While focused on electrical products rather than broadline MRO, it competes for industrial customer wallet share in fluid power, motors, and automation categories where Rubix also operates.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Biesheuvel Techniek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biesheuvel Techniek leadership team
Management profileNumber of profiles
Biesheuvel Techniek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biesheuvel Techniek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biesheuvel Techniek
What does Biesheuvel Techniek do?
Biesheuvel Techniek, as part of Rubix Benelux, distributes industrial maintenance, repair, and operations (MRO) products including bearings, power transmission components, fluid power, tools, metrology equipment, and PPE/safety products through a network of 26 branches and a B2B e-commerce webshop. The offering also includes value-added services such as calibration, repair, and product training delivered through 9 Technical Centers. The company's proprietary Roebuck brand spans tooling with a 190-year heritage.
Is Biesheuvel Techniek a public or private company?
Biesheuvel Techniek is a private company. It is classified as corporate owned and is currently operating.
When was Biesheuvel Techniek founded?
Biesheuvel Techniek was founded in -1.
Where is Biesheuvel Techniek based?
Biesheuvel Techniek is headquartered in Son en Breugel, Netherlands, in the Europe region.
How does Biesheuvel Techniek make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are technical Services.
Who are Biesheuvel Techniek's main competitors?
Direct peers on record are Würth, Eriks, Brammer / IP&S, Cromwell Tools and Manutan. Broad incumbents are Grainger, MSC Industrial, Fastenal and RS Components / RS PRO. Sonepar is listed as a regional player.
Does Biesheuvel Techniek have an API?
No public API is recorded for Biesheuvel Techniek.
What industry is Biesheuvel Techniek in?
Biesheuvel Techniek's product category is Industrial Distribution / MRO Supplies. Its primary akta.pro industry code is TLAKAHAL, Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks), with a secondary code of TLAKAHAC, Material Handling Equipment MRO (Forklifts, Reach Trucks, Pallet Jacks). Its NAICS code is 423810 and its SIC code is 3530.