Ruby Homes

What Ruby Homes does

Ruby Homes is a residential home builder operating in New South Wales, Australia, through its legal entity Homevale Pty Ltd. The company designs and constructs custom and project homes, primarily across the Sydney metropolitan region — including the Southwest, Northwest, and Hills districts — with extended service coverage to the Central Coast, Newcastle, Hunter Region, and Mid-North Coast. Ruby Homes targets first-time homebuyers, homeowners seeking upgrades or knock-down rebuilds, property investors, and multi-generational families, and operates through a sales-led motion with dedicated builder consultations and physical display homes. The firm is privately held, previously operated under the name "Plantation Homes," and is led by a team with over a decade of construction industry experience.

The company's product portfolio comprises 17 distinct home designs organized into four collections: Single Storey (Aston 15, Maya 17, Manang 19, Agnes 18), Double Storey (eight designs including Ella 24, Mustang 32, and Le Chateau 45), Signature Design (Shahi at 422 sqm, Ayers 65 at 606 sqm), and Dual Living & Duplex (Metropolitan 39 at 380 sqm). Core technology centers on energy-efficient design aligned with NSW BASIX requirements, optimal solar orientation for passive heating/cooling, and the Blue Hyne frame structural system backing a 25-year structural warranty. Customers select from five tiered inclusion packages — Essential, Emerald, Sapphire, Ruby, and Granny — spanning basic compliance requirements through full turnkey luxury solutions (including landscaping, pool, and solar). All designs are customizable to accommodate narrow lots and dual living configurations.

Ruby Homes generates revenue primarily through one-time construction contracts, with pricing determined via tender and varying by location, design complexity, inclusion tier, and site costs (GST-inclusive but excluding stamp duty and statutory charges). The business is privately held with no disclosed external funding, no parent company, and no public listing. The company holds NSW Contractor's Licence 355303C, HIA Professional Major Builder certification, and Master of Design recognition, and operates from Oakville, NSW with 18 employees. No disclosed revenue figures, project pipeline, or founding year are available in source data, limiting quantitative benchmarking.

Name

Ruby Homes

Legal name

Homevale Pty Ltd

Website

https://rubyhomes.com.au

Company type

Private

Operating status

Operating

Short description

Ruby Homes is an Australian residential home builder operating under Homevale Pty Ltd in NSW, designing and constructing 17 customizable home designs with tiered inclusion packages for first-time buyers, upgraders, investors, and multi-generational families across Sydney Metro and extended NSW regions.

Ownership category

akta.pro rank

Product category

Residential Home Building

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

Operative Builders (1531)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

akta.pro secondary industries

Custom Home Building (IMAFABAC), Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Custom home building
• Residential construction
• Home design services
• Project home builder
• New home construction

Headquarters

HQ city

Oakville

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New Home Construction: One-time revenue from constructing custom new homes. Complete pricing provided prior to signing contract/tender. Includes Essential, Emerald, Sapphire, and Ruby inclusion packages with varying levels of finishes and features. Full turn-key packages available including landscaping, pool, and solar.
2. Inclusion Upgrades: Revenue generated from tiered inclusion packages (Essential, Emerald, Sapphire, Ruby) and additional upgrades such as pools, landscaping, and customization options
3. Dual Living / Granny Flat Construction: Construction of secondary dwellings (Granny Flats) as part of dual living home designs, offering additional rental income potential for homeowners

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ruby Homes is a residential home builder that designs and constructs custom new homes across the Sydney Metro region and surrounding NSW areas. The company offers 20+ pre-designed floor plans across Single Storey, Double Storey, Signature, Dual Living, and Narrow Lot ranges, with full customization capabilities. Homes are sold via tiered inclusion packages (Essential, Emerald, Sapphire, Ruby) ranging from basic compliance builds to full turnkey luxury solutions including landscaping, pool, and solar.

Product overview

Ruby Homes is a residential home building company offering a portfolio of 17 distinct home designs across four categories: Single Storey (Aston 15, Maya 17, Manang 19, Agnes 18), Double Storey (Ella 24, Mustang 32, Aria 25, Le Chateau 45, Tilicho 25, Adobe 33, Glenelg 22, April 25, Fewa 21, Tsho 27), Signature Design (Shahi, Ayers 65), and Dual Living & Duplex (Metropolitan 39). The company also offers five inclusion packages (Essential, Emerald, Sapphire, Ruby, Granny) that provide tiered building specifications from basic compliance requirements to full turnkey luxury solutions. All designs are customizable and can be modified to suit individual family requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• Aria 25 A double-storey home designed with space and substance, well-appointed rooms and storage as major features, tailored for narrow blocks with open living area, downstairs bedroom, balcony, rumpus room upstairs, and walk-in robe. Area: 237 sqm.
• Aston 15 A practical single-storey family home designed for an urban lifestyle, offering three bedrooms with connected living and dining, ensuite, walk-in robes, and wider entry door and porch. Area: 141.11 sqm.
• Maya 17 A single-storey home designed for small to medium families and investors, featuring well-appointed master bedroom, ample living area, pantry, and fits narrow and small lots. Area: 150.4 sqm.
• Manang 19 A single-storey home with spacious open plan living area, internal wall between kitchen and meals for separation, generous walk-in robes in master bedroom, walk-in pantry, and suited for narrow lots with mirror capability. Area: 174 sqm.
• Agnes 18 A single-storey home inspired by remote northmost Queensland, designed for culinary home chefs with a ninety-degree kitchen, walk-in pantry, and suited for narrow blocks and smaller land sizes. Area: 166 sqm.
• Ella 24 A double-storey home with elegant charm, distinct bold brick features, open lounge, wide corridor leading to open living area and alfresco, combined pantry and laundry. Area: 219.6 sqm.
• Mustang 32 A double-storey home with gallant and vibrant design, wide facade and huge footprint, wider foyer, open stairs providing backdrop to living area, home theater, prayer room, and separate living areas. Area: 294.2 sqm.
• Le Chateau 45 A French provincial-inspired double-storey home larger than life with classic white rendered facade, traditional windows, additional sunlight and void creating warm space, office, open living area, double balconies, option for man cave or basement entertainment. Area: 414 sqm.
• Tilicho 25 A double-storey home named after a Himalayan lake, designed to fit narrow lots of ten meters width with combined toilets and bathrooms creating more livable spaces, featuring open living area, downstairs bedroom, balcony, and upstairs rumpus. Area: 230 sqm.
• Adobe 33 A modern double-storey family home for urban lifestyle with high ceiling and void living space overlooking the living area, guest bedroom downstairs with full bathroom, sleek bar to complement alfresco, outdoor living, and media room. Area: 309.5 sqm.
• Glenelg 22 A double-storey home designed for narrow lots with surprisingly spacious living area inspired by South Australian suburb lifestyle, wide opening lobby concealing staircase, clever floor plan use, pantry, upstairs rumpus, and ensuite with bathtub. Area: 202 sqm.
• April 25

Quantifiable outcome

• Energy savings through optimal home orientation design
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Masterton Homes: NSW-based custom and project home builder of comparable scale, offering single and double storey designs with tiered inclusions and display home network across Sydney. Closely mirrors Ruby Homes' target customer (families and upgraders) and product architecture.
• Clarendon Homes: Sydney-based home builder offering house and land packages, single and double storey designs, and tiered inclusions. Comparable geography (NSW), similar customer profile, and parallel product breadth to Ruby Homes.
• Eden Brae Homes: NSW-focused home builder with extensive design range, dual living options, and granny flat offerings. Overlaps directly with Ruby Homes on Sydney Metro coverage, dual living products, and tiered inclusions.
• Rawson Homes: NSW/ACT custom home builder offering knock-down rebuild, house and land packages, and dual occupancy options. Highly comparable to Ruby Homes on geographic footprint, build services, and customization messaging.
• Boutique Homes: NSW and Victorian custom home builder offering personalized designs, inclusions packages, and dual living options. Comparable mid-market custom positioning and tiered inclusions strategy.
• McDonald Jones Homes: NSW/QLD home builder with strong display home presence, multi-range offerings, and dual living designs. Comparable customer segmentation (first home buyers, upgraders, investors) and product breadth.
• Sherridon Homes: Sydney-based custom home builder serving Southwest, Northwest, and Hills districts of Sydney — overlapping directly with Ruby Homes' core geographic territory and customer profile.
• Wisdom Homes: Sydney-based custom home builder with narrow lot expertise, knock-down rebuild services, and inclusion packages. Comparable to Ruby Homes on narrow lot specialization and upgrade-driven customer base.

Broad incumbents

• Metricon Homes: Australia's largest home builder, operating nationally with extensive design libraries, display home networks, and house-and-land packages. Competes with Ruby Homes in NSW but at significantly greater scale and geographic breadth.
• Henley Properties: Large Victorian-headquartered home builder with NSW presence, offering a broad portfolio across price tiers and product types. Overlaps with Ruby Homes on NSW project home market but at greater national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruby Homes