Rud Pedersen Communications

What Rud Pedersen Communications does

The Stockholm Project is the Swedish arm of Rud Pedersen Group, operating as a strategic communications agency with expertise in policy and advocacy. The firm advises Swedish and international companies and organisations on navigating complex political and societal issues, with service lines spanning crisis communications, public affairs, media relations, message training, brand strategy and corporate positioning. The client base is horizontal, spanning hospitality, technology, cybersecurity, gaming, food and beverage, real estate, and pharmaceutical sectors.

The firm operates without a software platform; its core 'technology' consists of codified AI-assisted methodologies layered on top of senior advisory expertise. Documented proprietary approaches include decision-tree modeling for public affairs (mapping complex procurement and policy decisions into weighted decision trees for scenario testing) and an AI brand perception analysis methodology that uses narrative-completion tests and chatbot-based evaluation of how large language models represent client brands. These capabilities are communicated externally through the firm's weekly newsletter, The Stockholm Insights, published on Substack in Swedish.

Commercially, the firm operates as a professional services consultancy on a sales-led model with direct senior-led engagement to enterprise and mid-market clients. Pricing is not publicly disclosed. As part of Rud Pedersen Group, the Stockholm office can draw on the broader group's 20 offices across 19 European countries and 300+ client relationships, though the Stockholm unit itself is small with approximately 16 team members. The Stockholm Insights newsletter functions as a top-of-funnel content marketing channel alongside the firm's primary distribution via direct senior advisor engagement.

Name

Rud Pedersen Communications

Legal name

The Stockholm Project

Website

https://rudpedersencommunications.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rud Pedersen Communications (The Stockholm Project) is a Stockholm-based strategic communications and public affairs agency advising Swedish and international companies on policy, crisis, and reputation challenges, operating as part of the pan-European Rud Pedersen Group's 20-office network.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industry

Public Affairs & Government Relations (MPAAADAE)

Keywords

• Strategic communications
• Public affairs consulting
• Policy advocacy services
• Crisis communications advisory
• Corporate communications

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Communications Consulting: Professional services engagement providing strategic communications counsel, crisis management, public affairs advisory, and media relations to companies and organisations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rud Pedersen Communications is a Stockholm-based strategic communications consultancy (operating in-market as "The Stockholm Project") that advises organisations on public affairs, policy advocacy, crisis communications, and media relations. The firm combines political and regulatory expertise with proprietary data-driven analytical methods, including AI-enabled brand perception analysis and decision tree modeling, to help clients navigate complex stakeholder environments across Europe.

Product overview

Rud Pedersen Communications operates as a strategic communications agency offering advisory services centered on strategic communications and policy/advocacy expertise. The core offering is strategic communications advisory combined with data-driven insights. The primary branded product is The Stockholm Insights, a weekly newsletter covering politics, society, and future topics. The company does not operate a software product platform but provides professional services. The portfolio consists of advisory services and the proprietary newsletter publication.

Differentiator

Problem solved

Functional benefit

Brands

• The Stockholm Insights: A weekly newsletter about politics, society and future from The Stockholm Project, published on Substack.

Products and services

• Strategic Communications Advisory Senior-led advisory engagement for organisations needing integrated positioning, narrative development, and stakeholder engagement support across European markets.
• Public Affairs and Policy Advocacy
• Crisis Communications
• Media Relations
• The Stockholm Insights (newsletter)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rud Pedersen GroupcoreOthersParent group encompassing The Stockholm Project and other communications firms across Europe. The group provides shared resources, cross-border capabilities, and collective intelligence across 20 offices in 19 countries.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Kreab: Stockholm-headquartered public affairs and financial communications consultancy; one of the most direct Nordic competitors in policy and corporate communications advisory.
• Rud Pedersen Public Affairs: Sister company within the Rud Pedersen Group focused on public affairs; offers the closest direct comparison as a Nordic public affairs and strategic communications firm operating under the same parent network and serving overlapping client bases.
• Welcom: Swedish strategic communications and public affairs agency; part of the same Rud Pedersen network but operates as an independent brand, offering a closely comparable Swedish market peer.
• Geelmuyden Kiese: Nordic communications and public affairs firm with strong presence in Norway and Sweden; competes directly for strategic communications, crisis, and policy advisory engagements.
• Hallvarsson & Halvarsson: Swedish public affairs and corporate communications consultancy; directly comparable in scope, geography, and client mix to the Stockholm Project's public affairs practice.

Emerging players

• Forsman & Bodenfors: Leading Nordic creative agency (chaired by The Stockholm Project's chairman Erik Sollenberg); comparable in senior talent pedigree but focuses on brand creativity rather than public affairs/strategic communications.
• Citigate Dewe Rogerson: European strategic communications and public affairs consultancy with strong Nordic and Brussels footprint; competes for cross-border policy and corporate communications engagements.

Broad incumbents

• Hill+Knowlton Sweden: Global communications consultancy operating in Sweden; directly comparable in policy advisory, crisis, and corporate communications offerings for multinational clients.
• FleishmanHillard Sweden: Global PR network with a Stockholm presence; competes for crisis, public affairs, and corporate communications work with the backing of an international platform.
• Edelman Sweden: Sweden office of global PR giant Edelman; competes for enterprise strategic communications mandates and offers broader geographic reach plus global resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rud-pedersencommunications

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rud Pedersen Communications