La Ruée des Fadas
La Ruée des Fadas is a French obstacle course racing operator founded in 2014 in Lattes, running the multi-city FADAS TOUR mud-run series for individual consumers and corporate team-building clients across France.
- Company typePrivate
- Founded2014
- HeadquartersLattes, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What La Ruée des Fadas does
La Ruée des Fadas is a French live-event operator specializing in obstacle course racing (mud runs) under the FADAS TOUR brand. Founded in 2014 and headquartered in Lattes, France, the company organizes a touring series of mass-participation races delivered across multiple cities in France each year, targeting recreational adult consumers seeking outdoor fitness and adventure experiences. The core product is a timed obstacle course event with paid online registration; ancillary revenue lines include optional cancellation insurance and race-bib modifications purchased at checkout. Operational support is provided by a small internal team (1–10 employees), with the legal representative identified as GRUNDEL Thomas.
The underlying technology stack is intentionally lightweight: a public-facing website powered by Meraki Studio and Repackphone handles registration, payment processing, participant communication, and bib management. There is no proprietary hardware or software platform of note; competitive differentiation rests on event operations, course design, brand recognition accumulated over ten years, and a community of repeat participants rather than on technology.
The business model is transactional and consumer-direct. The company monetizes each event through per-participant registration fees with margin uplift from optional add-on services; the team-building offering extends the same physical product into corporate and group bookings. The company has not disclosed any external funding, recurring subscription revenue, or B2B enterprise contracts, making each event calendar the primary revenue engine.
La Ruée des Fadas firmographics
Firmographics- Name
- La Ruée des Fadas
- Legal name
- La Ruée des Fadas
- Website
- https://rueedesfadas.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Ruée des Fadas is a French obstacle course racing operator founded in 2014 in Lattes, running the multi-city FADAS TOUR mud-run series for individual consumers and corporate team-building clients across France.
- Ownership category
- akta.pro rank
La Ruée des Fadas industry classification
Industry- Product category
- Obstacle Course Racing Events
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)
- akta.pro secondary industry
- Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)
Keywords
Where La Ruée des Fadas is headquartered
LocationHeadquarters
- HQ city
- Lattes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
La Ruée des Fadas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Event Registration Fees: Revenue generated from participant registration fees for obstacle course races. Participants pay to register for events held across France as part of the FADAS Tour. The event distance is approximately 8km with obstacles and aquatic challenges.
- Cancellation Insurance: Optional cancellation insurance sold at 80€ TTC per registration, allowing participants to receive refunds under specified conditions.
- Race Bib Modification: Fee-based service for modifying race bib numbers after initial registration (10€ TTC for name changes with cancellation insurance, 30€ TTC without).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Race Registration |
| Subscription | Pay-as-you-go | Cancellation Insurance |
| Unit Pricing | Pay-as-you-go | Race Bib Modification |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
La Ruée des Fadas product offering
Product offeringCore offering
La Ruée des Fadas organizes and operates mass-participation mud-run and obstacle course racing events across France under the FADAS TOUR brand. The events feature approximately 8km outdoor courses combining physical running with obstacles, mud, and aquatic challenges in a festive atmosphere. The company also offers corporate team building packages built on the same obstacle course format.
Product overview
La Ruée des Fadas is a single-event brand offering mud-run and obstacle course events across France. The core offering is the FADAS TOUR event series, which combines outdoor running with physical obstacles and muddy conditions. The portfolio includes the main race event, a dedicated obstacles section, and a team building module for corporate clients. The company has operated since 2014 and attracts tens of thousands of participants to its festivals held between friends, family, or colleagues.
Differentiator
Problem solved
Functional benefit
Brands
- FADAS TOUR: Annual obstacle course racing tour event series operated by La Ruée des Fadas across multiple locations in France.
Products and services
- FADAS TOUR Mud Run Events Mass-participation mud-run and obstacle course racing event series held across France since 2014, featuring approximately 8km outdoor courses with mud, obstacles, and aquatic challenges in a festive atmosphere for individuals and groups.
- Cancellation Insurance Add-on Optional cancellation insurance priced at 80€ TTC per registration, allowing participants to receive refunds up to 7 days before the event date.
- Race Bib Modification Service Fee-based service allowing participants to modify their race bib number after initial registration — 10€ TTC with cancellation insurance or 30€ TTC without.
- Corporate Team Building Experience Team building package built on the obstacle course format, allowing companies to organize group activities and corporate outings for employees using La Ruée des Fadas' obstacle course setup.
Companies that use La Ruée des Fadas
Customer profileSegments3 records
Ideal customer profiles2 records
La Ruée des Fadas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Ruée des Fadas partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Meraki StudiominorWebsite development and design agency responsible for the company's website (meraki-studio.fr).
- RepackphoneminorDigital agency partner involved in website development (agence.repackphone.fr).
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
La Ruée des Fadas competitors and assessment
Company assessmentDirect peers
- Mud Day: French-based obstacle and mud run event organizer. Directly comparable in geography (France-only), product (OCR/mud run format), and customer segment (recreational adult participants seeking fun, non-competitive outdoor fitness).
- Spartan Race: World's largest obstacle course racing brand, with events across Europe including France. Closely matches La Ruée des Fadas on obstacle race format, multi-city tour model, and consumer participation base, though at significantly larger scale.
- Tough Mudder: Global obstacle course and mud run event series operating in multiple countries including France. Directly comparable to La Ruée des Fadas in core product (8–16km obstacle races with mud and water features) and target consumer (adult recreational fitness enthusiasts).
Emerging players
- The Color Run: Global mass-participation 'fun run' brand with events in France. Comparable to La Ruée des Fadas in festival-style positioning, family/friend group participation, and non-competitive recreational format, though without obstacle/mud components.
Regional players
- La Course des Héros: French mass-participation running event series tied to charity causes. Comparable to La Ruée des Fadas as a French multi-city, themed fun-run organizer targeting similar participant demographics, though with a charity rather than obstacle focus.
- Aventure Race: French adventure and obstacle run event organizer. Comparable to La Ruée des Fadas in OCR product format, French-only geographic focus, and target market of recreational fitness enthusiasts seeking outdoor challenge experiences.
- XRun: French obstacle course racing event organizer offering multi-distance OCR formats across France. Comparable to La Ruée des Fadas on geography, core OCR product, and target consumer of recreational adult participants.
Broad incumbents
- Décathlon Events: Mass-market sporting goods retailer that sponsors and co-organizes running and outdoor fitness events in France. Comparable as a broad ecosystem participant driving the same recreational fitness/leisure events market in which La Ruée des Fadas operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Ruée des Fadas social profiles
Digital presenceLa Ruée des Fadas financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Ruée des Fadas leadership team
Management profileNumber of profiles
Profiles1 record
La Ruée des Fadas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Ruée des Fadas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Ruée des Fadas
What does La Ruée des Fadas do?
La Ruée des Fadas organizes and operates mass-participation mud-run and obstacle course racing events across France under the FADAS TOUR brand. The events feature approximately 8km outdoor courses combining physical running with obstacles, mud, and aquatic challenges in a festive atmosphere. The company also offers corporate team building packages built on the same obstacle course format.
Is La Ruée des Fadas a public or private company?
La Ruée des Fadas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Ruée des Fadas founded?
La Ruée des Fadas was founded in 2014. It employs 1 to 10 people.
Where is La Ruée des Fadas based?
La Ruée des Fadas is headquartered in Lattes, France, in the Europe region.
How does La Ruée des Fadas make money?
Three revenue lines are on record. Event Registration Fees are the primary driver. The others are cancellation Insurance and race Bib Modification.
Who are La Ruée des Fadas's main competitors?
Direct peers on record are Mud Day, Spartan Race and Tough Mudder. The Color Run is listed as an emerging player. Regional players are La Course des Héros, Aventure Race and XRun. Décathlon Events is listed as a broad incumbent.
Does La Ruée des Fadas have an API?
No public API is recorded for La Ruée des Fadas.
What industry is La Ruée des Fadas in?
La Ruée des Fadas's product category is Obstacle Course Racing Events. Its primary akta.pro industry code is MPAKAIAE, Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing), with a secondary code of MPAKAGAC, Race Promoters & Event Organizers (Race Weekend Operations). Its NAICS code is 711219 and its SIC code is 7900.