Ruffles and Bells

Name

Ruffles and Bells

Legal name

Ruffles and Bells

Website

https://rufflesandbells.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Ruffles and Bells is a Melbourne-based boutique luxury wedding styling and event planning firm that designs, coordinates and executes bespoke weddings, corporate brand events and destination celebrations for affluent couples and premium brands globally.

Ownership category

akta.pro rank

Product category

Wedding and Event Styling Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Luxury wedding styling
• Event planning services
• Wedding design
• Vendor coordination
• Destination weddings

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Wedding Styling Services: Core service providing luxury wedding styling and event design. Packages include concept development, lookbook creation, vendor coordination, on-day styling execution, and breakdown. Pricing varies based on event scope and requirements.
2. Wedding Planning Services: Full-service wedding planning including vendor management, timeline creation, budget management, and day-of coordination. Offered as standalone service or combined with styling packages.
3. Creative Mentoring & Coaching: One-on-one mentoring sessions for event stylists, coordinators, and planners. Includes 3-hour sessions ($1120), 2-hour sessions ($780), and 4-week business strategy coaching ($3500). Also offers downloadable resources.
4. Shop Hire - Event Decor Rentals: Rental of wedding decor items including cake stands ($20), table numbers ($6-$10), candelabras ($12-$13), lamps ($18), wishing wells ($30-$160), vases, and other styling pieces. 4-day hire period with security bonds.
5. Shop Products: Sale of wedding products including vow booklets ($60), calligraphy engraving services ($150), and porcelain ring dishes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ruffles and Bells is a luxury wedding styling and event planning company offering bespoke design services including concept development, lookbook creation, vendor curation, spatial layout planning, on-day styling execution, and full-service event planning. The studio also operates a decor hire shop (cake stands, table numbers, candelabras, vases, lamps), a calligraphy engraving service, and a Creative Essentials mentoring program for industry professionals. Operations are delivered from Melbourne, serving couples across Australia and worldwide for destination weddings.

Product overview

Ruffles and Bells is a luxury wedding styling and event planning company offering bespoke design services for weddings, corporate events, and editorial productions. The core offering consists of full-service wedding styling (concept design, lookbook development, vendor curation, spatial planning, and on-site styling) and event planning (budget management, timeline coordination, and day-of execution). The business operates a Shop & Hire division offering curated decor items including cake stands, table numbers, candelabras, vases, wishing wells, and lighting for direct hire. Additionally, Ruffles and Bells provides educational products through its Creative Essentials program, including 1:1 mentoring sessions and downloadable business resources for event industry professionals. The product portfolio also includes branded gift items sourced from partners such as Azalea Calligraphy (vow booklets), Sarah Hudson (porcelain ring dishes), and calligraphy engraving services.

Differentiator

Problem solved

Functional benefit

Brands

• Creative Essentials: Mentoring sessions, resources, and downloadable tools for wedding planners and event stylists to grow their creative businesses
• Clea Curated

Products and services

• Wedding Styling Services Luxury wedding design and styling services including concept development, lookbook creation, vendor curation, spatial layout planning, and on-the-day styling execution for affluent couples.
• Event Planning Services Full-service event planning including budget management, vendor coordination, timeline creation, and day-of coordination for weddings and events.
• Corporate Events Styling Event styling services for corporate functions, brand activations, and commercial editorial shoots delivered for premium brand clients.
• Editorial Styling Styled editorial content creation for publications, brand campaigns, and storytelling shoots.
• Shop & Hire Collection Wedding decor and furniture hire items including cake stands, table numbers, candelabras, vases, wishing wells, candlesticks, and ambient lighting for events on a 4-day hire period with security bonds.
• 1:1 Mentoring Sessions Personalized one-on-one business mentoring for event stylists, planners, and creatives including brand elevation, social media strategy, pricing guidance, and workflow optimization, delivered as 2-hour or 3-hour sessions.
• Business Strategy Mentoring Four-week intensive coaching program covering brand direction, social media coaching, pricing workshop, inventory sourcing, workflow audits, and business action planning led by Creative Director Eliska.
• Creative Essentials Digital Resources Downloadable business resources including venue planning checklists, workflow templates, client questionnaires, wedding timelines, and styled shoot guides for event industry professionals.
• Vow Booklets by Azalea Calligraphy Handmade vow booklets and flat sheet vow papers in various paper and ribbon combinations with optional custom calligraphy writing service.
• Calligraphy Hand Engraving Service Custom calligraphy engraving on perfume and wine bottles with color fill options for keepsake personalization.
• Porcelain Ring Dish by Sarah Hudson Handcrafted porcelain ring dishes sourced from partner Sarah Hudson for wedding gifting and styling use.

Quantifiable outcome

• Featured in top wedding publications and recognized as one of Australia's best wedding planners
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• L'Oréal ParisminorGTM or Marketing PartnerLuxury brand collaboration for events and editorial activations. Ruffles and Bells brings refined design expertise to L'Oréal Paris brand experiences.
• KérastaseminorGTM or Marketing PartnerLuxury hair care brand partnership for events and editorial content featuring Ruffles and Bells' design expertise.
• McLarenminorGTM or Marketing PartnerLuxury automotive brand collaboration for events and brand activations.
• Engaged CreativecoreTechnology or IntegrationWebsite design agency that designed Ruffles and Bells' custom website using Squarespace platform. Described as having 'customised our website to exactly how we've envisioned it to be.'
• Florists NetworkcoreStrategic or Co-development PartnerOngoing partnerships with florists including Ivy & Eve, Poppy Culture, Blonde Florals, Flos Botanical Studio. Core vendor partner for wedding styling execution.
• Venue PartnerscoreStrategic or Co-development PartnerRelationships with premium venues including Melbourne Town Hall, Carousel Albert Park, Metropolis Events, Half Acre, Mitchelton Wines, and international venues.
• Photography PartnerscoreStrategic or Co-development PartnerPreferred photographer network including Smokey Oscar, Tess Follet, Lilli Kad Photography, Lost in Love Photography, Ashleigh Haase Photography for capturing styled events.
• Stationery & Calligraphy PartnerscoreStrategic or Co-development PartnerPartnerships with stationery designers including Studio Silva, Rebel Reflect, Azalea Calligraphy, and Acqua and Ink for wedding suite design.
• Pinterest & Theodore MagazineminorGTM or Marketing PartnerCo-hosted industry masterclass event as Pinterest industry partner with Theodore Magazine.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Others

• Ivory Tribe: Australian wedding publication and vendor community featuring real weddings, styled shoots, and editorial content. Comparable as an Australian ecosystem player that amplifies luxury wedding brands through PR and editorial exposure, though not a direct planner.
• Honeybook: Leading business management platform for event planners, photographers, and creative small businesses. Comparable as an enabling ecosystem for boutique event styling businesses (used by many in Ruffles and Bells' competitive set) and a potential competitive channel for workflow automation in wedding planning.

Direct peers

• Marcy Blum Associates: New York-based luxury wedding and event planner with decades of experience serving celebrity and high-net-worth clients. Comparable in long-tenured founder brand, full-service design model, and high-touch bespoke execution.
• Lisa Vorce Co. California-based luxury wedding design and planning firm serving high-net-worth clients nationally and internationally. Comparable in boutique premium positioning, destination wedding capability, and editorial-led brand presence.
• Mindy Weiss Party Consultants: Beverly Hills-based luxury wedding and event planner widely regarded as one of the top celebrity wedding planners in the US. Highly comparable to Ruffles and Bells in boutique scale, premium positioning, celebrity-tier client roster, and high-touch full-service design model.
• Rafanelli Events: Boston-based luxury event planning firm handling high-end weddings, corporate events, and destination celebrations. Comparable in boutique full-service model, vendor coordination expertise, and focus on affluent clientele.
• Preston Bailey Designs: International luxury event designer renowned for elaborate destination weddings and large-scale luxury celebrations. Comparable in design-led brand, destination event execution, and premium global positioning.
• Bash Please: Los Angeles-based boutique event design firm specializing in high-end weddings, brand events, and editorial work. Comparable boutique team size, design-led approach, and premium positioning with strong publication-driven marketing.
• David Tutera: Celebrity wedding planner and designer known for luxury weddings, brand extensions (including product lines), and media presence. Comparable in founder-led brand, premium positioning, and emphasis on editorial/PR-driven marketing.
• Colin Cowie Lifestyle: Internationally recognized luxury event designer and lifestyle brand founded by Colin Cowie. Comparable in founder-led brand, global destination event execution, luxury wedding and corporate brand work, and editorial/brand extension beyond core event services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/rufflesandbells
• LinkedInlinkedin.com/company/ruffles-and-bells-events-and-wedding-styling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ruffles and Bells