Rugby365.com

What Rugby365.com does

Rugby365.com is a free-to-access digital media platform that publishes around-the-clock rugby union news, real-time scores, fixtures, results, match previews, opinion pieces, player profiles, and video highlights for a global audience of rugby union fans. Its content spans elite international men's competitions (Rugby World Cup, Six Nations, The Rugby Championship, Nations Championship), major domestic leagues (United Rugby Championship, Currie Cup, Premiership, Super Rugby, European Cup), British & Irish Lions tours, Sevens, women's rugby, and South African schoolboy rugby (Craven Week, SA Schools Top 20), with country-specific hubs covering South Africa, New Zealand, Australia, England, France, Ireland, Scotland, Wales, Argentina, Italy, Japan, and other rugby-playing nations.

The underlying technology is a standard web-based digital media platform with no public API or SDK; content distribution is anchored on the rugby365.com website and supplemented by video content delivered through RugbyPass TV and a secondary mobile touchpoint via the RugbyPass iOS and Android applications. Editorial production is human-led with contributor columns and around-the-clock publishing cadence. Social sharing buttons (Facebook, X, WhatsApp, Messenger) and an @rugby365com X account support organic distribution, and a weekly email newsletter provides a direct subscriber channel.

The business model is advertising-supported: the site carries multiple display ad placements, dedicated "ADVERTISEMENT" sections between content blocks, and partner content within the RugbyPass network, with no subscription, freemium, or paid tier. Rugby365 is a brand within the RugbyPass network, with legal, privacy, and cookie frameworks inherited from rugbypass.com; no disclosed financials, funding history, investor backing, or headcount detail beyond nine employees were identified. The entity is privately held with no public ticker, and operates within the South African jurisdiction while serving a global audience.

Name

Rugby365.com

Legal name

Rugby365

Website

https://rugby365.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rugby365.com is a free-to-access digital media platform that publishes global rugby union news, scores, fixtures, results, opinion, and video coverage for rugby fans worldwide, operating as a brand within the RugbyPass network and monetising through display advertising.

Ownership category

akta.pro rank

Product category

Sports Media & Digital Publishing

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Rugby union news
• Sports media platform
• Live scores fixtures
• Tournament coverage
• Digital sports journalism

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: Rugby365 is a free-to-access digital media platform that generates revenue through display advertising. Multiple ad placements (display ads) appear throughout the site and article pages, including dedicated 'ADVERTISEMENT' sections between content blocks. The platform also carries promotional content and partner content within the RugbyPass network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rugby365.com is a free-to-access digital media platform providing around-the-clock rugby union news, real-time scores, match fixtures, results, opinion articles, player profiles, and tournament coverage for global rugby union competitions. The site covers elite international tournaments (Rugby World Cup, Six Nations, Rugby Championship, Nations Championship, British & Irish Lions), domestic leagues (United Rugby Championship, Currie Cup, Super Rugby, European Cup, Premiership), women's rugby, and school-age rugby (Craven Week, SA Schools Top 20) across multiple rugby-playing nations. It generates revenue through display advertising on the website and within the RugbyPass network.

Product overview

Rugby365.com is a unified rugby union media and content platform that delivers real-time news, scores, results, and tournament coverage. The platform operates as a single integrated offering combining news reporting, match fixtures/results, tournament-specific hubs, country-focused sections, player databases, and opinion content. The core product suite encompasses comprehensive news coverage, fixtures and results tracking, dedicated tournament sections (including Rugby World Cup, Six Nations, Currie Cup, United Rugby Championship, and others), country-specific news pages, a player profiles database, schools rugby coverage, and opinion/analysis content. Additional features include a weekly newsletter subscription and laws/referees discussion resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby365 News Coverage Comprehensive rugby union news coverage including match reports, opinion articles, team announcements, player profiles, and tournament updates across men's, women's, and school-level rugby. Targeted at rugby union fans worldwide.
• Fixtures & Results Platform Real-time and scheduled access to rugby union match fixtures and historical results across multiple tournaments and competitions. Targeted at rugby fans who want to track upcoming and past matches.
• Tournament Coverage Hubs Dedicated coverage for major tournaments including Rugby World Cup, Six Nations, Rugby Championship, United Rugby Championship, Currie Cup, European Cup, Premiership, Super Rugby, Sevens, British & Irish Lions, and Nations Championship. Targeted at rugby fans following specific competitions.
• Country-Specific Rugby News Sections Focused news sections for rugby-playing nations including South Africa, New Zealand, Australia, England, France, Ireland, Scotland, Wales, Argentina, Italy, Japan, and other countries. Targeted at fans following national teams.
• Player Profiles Database Database of rugby players with profiles including photos, team affiliations, positions, biographical information, and career statistics. Targeted at rugby fans seeking detailed player information.
• Schools Rugby Coverage Dedicated section for South African schoolboy rugby including news, Craven Week coverage, and the Rugby365 Top 20 school rankings. Targeted at rugby enthusiasts interested in youth and school-level rugby.
• Opinion & Analysis Section Expert opinion columns, analysis pieces, and contributor articles providing in-depth commentary on rugby matters. Targeted at rugby fans seeking analytical and editorial perspectives.
• Weekly Newsletter Email newsletter subscription service delivering weekly rugby insights, highlights, and unmissable content summaries to subscribers. Targeted at rugby fans wanting curated weekly rugby content via email.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• RugbyPasscoreOthersRugby365 is operated within the RugbyPass network, which owns and manages the platform alongside its parent website (rugbypass.com). RugbyPass provides the underlying technology infrastructure, content management, video streaming (RugbyPass TV), and mobile app (RugbyPass app) ecosystem that powers Rugby365's distribution. The RugbyPass Privacy Policy and Terms of Use govern Rugby365's legal framework.
• World RugbyminorOthersWorld Rugby is referenced as the governing body for data protection matters — the World Rugby Data Protection Officer serves as the contact point for privacy and cookies policy queries related to Rugby365, as stated in the site's Cookies and Similar Technologies Policy.

Recent moves5 records

Expansion highlights4 records

Direct peers

• FloRugby: FloRugby is a rugby-focused digital media and streaming platform offering news, live coverage, and on-demand video for rugby union in North America. It targets the same content category as Rugby365 with an emphasis on streaming, competing for global rugby audience attention.
• Planet Rugby: Planet Rugby is a long-standing digital rugby union news and analysis site covering global competitions. It competes head-to-head with Rugby365 for the same rugby union fan audience with similar editorial, fixtures, and results content.
• RugbyPass: RugbyPass is Rugby365's parent network and also a directly comparable rugby-focused digital media and streaming platform. Both serve global rugby union fans with news, scores, video, and tournament coverage, making the parent the most directly comparable peer.
• Rugby World Magazine: Rugby World is a long-running rugby union media brand providing news, features, and analysis online. It targets the same rugby union fan audience as Rugby365 with editorial content across elite and grassroots levels.

Broad incumbents

• World Rugby: World Rugby is the international governing body of rugby union and runs an official digital platform providing news, fixtures, results, and laws content. As Rugby365 references World Rugby for data-protection matters and covers its tournaments, World Rugby is the dominant incumbent authority in the same content space.
• Sky Sports Rugby: Sky Sports operates a major rugby union vertical covering Premiership, internationals, and Six Nations with news, video, and analysis. It overlaps with Rugby365's audience and editorial scope but is bundled within a broader pay-TV sports portfolio.
• BBC Sport Rugby Union: BBC Sport runs a comprehensive rugby union section covering Six Nations, Premiership, and international fixtures. It competes for rugby fan attention as part of a publicly funded national broadcaster rather than a niche commercial property.
• ESPN Rugby: ESPN is a global sports media giant whose rugby section provides news, scores, and analysis for rugby union. It competes for the same audience as Rugby365 but as part of a much broader multi-sport portfolio rather than a rugby-only niche.

Emerging players

• RugbyPass TV: RugbyPass TV is the streaming arm of the RugbyPass network, offering live and on-demand rugby video content. While Rugby365 relies on it for distribution, RugbyPass TV is increasingly positioned as a standalone streaming destination that competes for the same rugby fan's screen time.
• Talking Rugby Union: Talking Rugby Union is a UK-focused rugby union news and opinion site covering Premiership, Six Nations, and European competitions. It targets a similar editorial niche to Rugby365 with a more regional UK audience focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sportsmedia365

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby365.com