RFC Haarlem

What RFC Haarlem does

RFC Haarlem (legal name: Rugbyclub Haarlem) is a member-governed Dutch rugby vereniging (association under Dutch law) founded in 1980 and headquartered at Van der Aartweg 23, Haarlem Noord, Netherlands. The club operates competitive and recreational rugby programs spanning eight youth age tiers from age 5 (Muggen) through Colts (16–17), four senior men's teams, a women's team, a touch rugby group for non-contact play, and a recreational (35+) stream. Its senior men's first team has competed in the Ereklasse — the top national division of Dutch rugby — since promotion in 2020. Membership is the core commercial product, with publicly disclosed annual fees ranging from €121 (donateurs) to €447 (seniors), supplemented by a €20 six-week adult introductory course and a €15 youth trial that includes Rugby Nederland supplementary insurance. Ancillary revenue is generated through a clubcard/KNIP cashless bar system and a 50-plus sponsor network of local businesses (including Rabobank ClubSupport, Grolsch, Jopen, and Bouwcenter Floris). Member registration, insurance, and competition access are routed through a core partnership with Rugby Nederland and its e-rugby platform.

The club's technology stack is standard for amateur sports associations: Socie ClubApp for member communications and scheduling, KNIP/MijnKNIPOnline for clubcard and bar payments, and the e-rugby platform for national registration and competition data. Live match streaming is delivered via Eyecons (eyecons.com/channels/rfc-haarlem). Marketing is conducted organically through Facebook, Instagram, X, the club's bilingual (Dutch/English) website, and community events such as the Amsterdam City Swim, in which the club fields multiple teams to support Stichting ALS Nederland — a charity co-founded in 2006 by chairman Pieter Zandhuis, who was diagnosed with ALS in December 2025. The club also partners with Jeugdfonds Sport & Cultuur and Rotaryclub Haarlem to subsidize memberships for children from lower-income families. No AI/ML capabilities, external funding, or M&A activity are associated with the organization.

Name

RFC Haarlem

Legal name

Rugbyclub Haarlem

Website

https://rugbyclubhaarlem.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

RFC Haarlem is a Dutch member-governed rugby club founded in 1980 in Haarlem, offering membership-based programs from age 5 through competitive seniors, with Ereklasse status, sponsorships, and ALS charity initiatives.

Ownership category

akta.pro rank

Product category

Amateur Rugby Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur rugby club
• Youth rugby programs
• Rugby membership subscriptions
• Community sports club
• Competitive rugby leagues

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions ranging from €121 (donateurs) to €447 (senior members), with tiered pricing by age category from Muggen (age 5) at €202 to Seniors at €447. Includes access to training, competitions, tournaments, and club facilities.
2. Club Bar Sales: Revenue generated from bar sales at the clubhouse, facilitated by clubcard and KNIP app payments. Members load credit onto clubcards for cashless transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

RFC Haarlem is a member-governed amateur rugby club that sells tiered annual memberships giving access to twice-weekly coached training, competitive league matches, tournaments, and clubhouse facilities for players aged 5 to senior, including dedicated youth, senior men's, women's, touch, and recreational tiers. It also offers a paid six-week introductory course for adult beginners, a Clubcard cashless bar payment system, member ClubApp access, and live match streaming, with sponsorship, bar revenue, and charity fundraising (Amsterdam City Swim) supporting operations.

Product overview

RFC Haarlem operates as a rugby sports club offering a unified membership experience combining training, competitions, and community events. The core product is membership access (from age 5 upwards) providing twice-weekly training, league play, and tournaments. Supporting services include the Clubcard/KNIP payment system for bar operations, the ClubApp for member communications and scheduling, and Eyecons for live match streaming. The club also organizes special initiatives like the Amsterdam City Swim fundraiser and sells branded merchandise including swim shorts.

Differentiator

Problem solved

Functional benefit

Products and services

• Rugby Club Membership (annual subscription)
• Introductory Rugby Course (Introductiecursus)
• Youth Introductory Membership (6-week trial)
• Clubcard (KNIP bar payment system)
• ClubApp (member mobile application)
• Eyecons Live Match Streaming
• Amsterdam City Swim Participation (ALS fundraising)
• RFC Haarlem Branded Swim Shorts (merchandise)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Stichting ALS NederlandminorStrategic or Co-development Partner · 6 September 2026RFC Haarlem participates in Amsterdam City Swim charity event to raise funds for ALS research. Chairman Pieter Zandhuis, who helped found Stichting ALS Nederland in 2006, was diagnosed with ALS in December 2025. The club organizes multiple teams for the swimming event.
• Multiple Sponsors (50+ local businesses)minorOthersWide network of local sponsors including Acctel, Bevela BV, Bouwcenter Floris, Café De Toerist, Cobra Café BV, Grolsch, Jopen, Rabobank ClubSupport, and many others across various industries (construction, hospitality, sports, finance). These sponsors provide financial and material support in exchange for club visibility and community engagement.
• Rugby NederlandcoreStrategic or Co-development PartnerNational rugby federation. RFC Haarlem members are registered through Rugby Nederland. The federation handles competition organization, provides insurance coverage for members, and maintains the e-rugby member administration system.
• e-rugbycoreTechnology or IntegrationOnline membership administration platform used by Rugby Nederland. Handles online member registration, team management, communications to members, and scheduling.
• Jeugdfonds Sport & CultuurminorGTM or Marketing PartnerYouth Sports and Culture Fund partnership. Club refers families with financial need to this fund, which covers membership fees and provides budget for sports clothing at Huijg Sport.
• Rotaryclub HaarlemminorGTM or Marketing PartnerLocal Rotary club partners with RFC Haarlem to support children from low-income families through the Jeugdfonds Sport & Cultuur program.
• Amsterdam City SwimminorGTM or Marketing PartnerAnnual open water swimming event in Amsterdam's canals. RFC Haarlem participates with multiple teams to raise funds for ALS research.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• EYZ Rugby Eindhoven: Southern Dutch rugby club with senior and youth teams operating under the same membership-driven, Rugby Nederland-affiliated model. Useful regional comparator outside the Randstad.
• RC Diok (Delft): Historic Delft-based rugby club competing in Dutch national competitions including the Ereklasse, with comparable senior and youth programs and a similar membership-driven model. Closest direct comparable for senior-tier amateur rugby in the Netherlands.
• Rotterdamse Rugby Club: One of the oldest rugby clubs in the Netherlands, based in Rotterdam, with senior teams in the Ereklasse and a large youth program. Comparable in scale, structure, and national-league ambitions.
• Amsterdam Rugby Club (ARC): One of the largest and most established Dutch rugby clubs, fielding senior teams across multiple divisions and a sizable youth academy. Competes in the same Ereklasse and shares the international, expat-friendly character of RFC Haarlem.
• The Dukes (Den Haag): Den Haag-based rugby club competing at the top of Dutch rugby with comparable youth and senior team structure. A direct Ereklasse competitor with similar membership and sponsorship dynamics.
• Hilversum Rugby Club: Mid-sized Dutch rugby club in North Holland offering competitive and recreational rugby across age groups. Competes with RFC Haarlem for members and Ereklasse positioning in the same region.
• Castricum Rugby Club: North Holland rugby club near Haarlem offering youth and senior rugby with membership subscriptions. Direct regional peer competing for the same talent pool in the Haarlem/Amsterdam region.

Others

• Rugby Nederland: The national rugby federation that organizes competitions, administers member registrations (e-rugby), and provides insurance to affiliated clubs including RFC Haarlem. Not a competitor but the governing body and primary platform dependency for the club.
• HC Den Bosch (hockey): Large Dutch field-hockey club operating a comparable membership/clubhouse model with tiered youth and senior programs. Useful adjacent comparator for member pricing, clubhouse revenue, and youth-pipeline economics in the Dutch club-sports market.

Regional players

• Sportpark催 Haarlem (HFC Haarlem / local amateur clubs): Local Haarlem amateur football club sharing the same regional talent pool and sponsor ecosystem. Indicates competitive pressure for youth participation in Haarlem, even though the sport differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rugbyhaarlem
• Facebookfacebook.com/rugbyhaarlem
• Instagraminstagram.com/haarlemrfc/?hl=es
• LinkedInlinkedin.com/company/rfc-haarlem

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RFC Haarlem