Rugby Deutschland

What Rugby Deutschland does

Rugby Deutschland is the national governing body for rugby union in Germany, operating as a non-profit federation affiliated with the German Olympic Sports Confederation (DOSB) and World Rugby. The organization is headquartered in Heidelberg with approximately 40 employees and is responsible for sanctioning and operating official rugby competitions across the country — including 1st and 2nd Bundesliga for men, Bundesliga and 7er Liga for women, and youth leagues — as well as selecting and managing multiple national team programs (men's and women's 7s, Girl Gang, Wolfpack) that compete in European Championships.

The federation's product portfolio spans organized league competition services, national team programs, a Vereinsfinder (club finder) directory, an official Fanshop for branded merchandise, and premium training events such as the All Blacks Clinic 2026 in Heidelberg featuring former New Zealand All Blacks players. Commercial revenue is generated through three streams: event registration fees (e.g., training camps), merchandise sales via the vivenu-powered Fanshop, and recurring club affiliation and membership fees. A premium partnership roster — Eurovia, Unzer, Macron, and Swiss Sense — anchors the sponsorship side, supported by institutional relationships with DOSB, Deutsche Sporthilfe, nada, Bundeswehr, and police sports programs.

Distribution is multi-channel: the Rugby Deutschland website and newsletter serve information dissemination, Facebook/YouTube/Instagram drive social engagement, WhatsApp channel provides push updates, vivenu handles ticketing and e-commerce, and a nationwide network of affiliated rugby clubs serves as the primary physical touchpoint for players and supporters. Technology infrastructure relies on third-party providers including Catapult (athlete tracking), Veo (video analysis), and vivenu (ticketing/merchandise platform), with no proprietary technology stack evident.

Name

Rugby Deutschland

Legal name

Rugby Deutschland

Website

https://rugbydeutschland.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rugby Deutschland is the national governing body for rugby union in Germany, organizing men's, women's, and youth leagues, managing national teams that compete internationally, and supporting the country's network of affiliated rugby clubs, players, and supporters.

Ownership category

akta.pro rank

Product category

National Sports Federation / Rugby Governing Body

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

akta.pro secondary industries

Rugby (Union & League) Leagues (MPAKAAAG), Regional/Continental Confederations & Associations (MPAKAFAD), Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE)

Keywords

• National rugby federation
• Sports league management
• Rugby league competitions
• National team programs
• Rugby club network

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Registration Fees: Revenue generated from training camps and events such as the All Blacks Clinic in Heidelberg, where participants pay to attend training sessions with former international players.
2. Merchandise Sales: Revenue from the Rugby Deutschland Fanshop selling branded merchandise to supporters and members.
3. Membership/Club Affiliation: Revenue generated through club network and league organization, likely including affiliation fees from rugby clubs across Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Rugby Deutschland serves as the official national governing body for rugby union in Germany, organizing national league competitions across men's (1st/2nd Bundesliga), women's (Bundesliga/7er Liga), and youth categories. It manages multiple national teams competing internationally, hosts elite training events such as the All Blacks Clinic 2026 in Heidelberg, operates an official Fanshop for branded merchandise, and maintains a club finder directory service to connect prospective players with local rugby clubs.

Product overview

Rugby Deutschland operates as the German Rugby Federation, offering a unified platform of sports organization services rather than a software product portfolio. The core offerings include: (1) national league management for men's (1st/2nd Bundesliga), women's (Bundesliga/7er Liga), and youth competitions; (2) event services such as the All Blacks Clinic 2026 training camp; (3) a merchandise fanshop; and (4) a club finder directory service. These services are accessed through the Rugby Deutschland website and the Vivenu ticketing platform, with news and updates distributed via newsletter and WhatsApp channel.

Differentiator

Problem solved

Functional benefit

Products and services

• All Blacks Clinic 2026 Elite training camp hosted by Rugby Deutschland featuring former All Blacks players, scheduled for August 2026 in Heidelberg. Participants register and pay to attend training sessions with world-class international players.
• Rugby Deutschland Fanshop Official merchandise store for Rugby Deutschland supporters, selling branded merchandise and apparel via the Vivenu platform.
• 1. / 2. Bundesliga Männer (Men's Rugby Bundesliga) Men's rugby league competition featuring 1st and 2nd Bundesliga divisions across Germany, with results, standings, and schedules published online.
• Bundesliga / 7er Liga Frauen (Women's Rugby Bundesliga) Women's rugby league competition including both 15-a-side Bundesliga and 7-a-side league formats across Germany.
• Ligen Jugend (Youth Rugby Leagues) Youth rugby league competitions for various age groups across Germany, supporting grassroots rugby development.
• Vereinsfinder (Club Finder) Interactive directory service helping individuals find rugby clubs across Germany, enabling prospective players to locate and join local teams.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered premium partner, core and minor.

• Euroviapremium partnerOthersPremium partner of Rugby Deutschland. Eurovia is a European road construction and infrastructure company.
• Unzerpremium partnerOthersPremium partner providing payment solutions for Rugby Deutschland's e-commerce and event registration platforms.
• Macronpremium partnerOthersPremium partner and official kit supplier for Rugby Deutschland, providing apparel and sports equipment.
• Swiss Sensepremium partnerOthersPremium partner specializing in sleep and recovery products for athletes.
• DOSB (Deutscher Olympischer Sportbund)coreStrategic or Co-development PartnerGerman Olympic Sports Confederation - the national umbrella organization for sports in Germany. Rugby Deutschland is an affiliated member.
• nada (Nationale Anti Doping Agentur)minorOthersNational Anti-Doping Agency ensuring clean sport compliance for German athletes.
• Deutsche SporthilfeminorOthersGerman Sports Aid Foundation supporting elite athletes in Germany.
• BundeswehrminorOthersGerman Armed Forces partnership supporting athletes in military service through Spitzensport program.
• Landespolizei Baden-WürttembergminorOthersPolice sports program in Baden-Württemberg supporting athletes in police service.
• Polizei Berlin SpitzensportminorOthersBerlin Police elite sports program supporting athletes in police service.
• Sportchirurgie HeidelbergminorOthersSports surgery clinic in Heidelberg providing medical support for athletes.
• RhinominorOthersSports equipment manufacturer providing rugby gear and protective equipment.
• IMPACTminorOthersGum shield manufacturer providing protective equipment for athletes.
• Snowden TexmarkminorOthersTechnical textile manufacturer.
• Deutsche Sportjugend (dsj)minorStrategic or Co-development PartnerGerman Sports Youth organization supporting youth sports development.
• Bundeskanzleramt - Sport und EhrenamtminorOthersFederal Chancellery department for sport and voluntary work supporting sports initiatives.
• Athletic Sport Sponsoring (ASS)minorOthersAthletic sports sponsorship partner with car fleet program for athletes.
• Freiwilligendienste im SportminorOthersVoluntary service in sports organization supporting volunteer development.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• England Rugby (RFU): The Rugby Football Union is the national governing body for rugby union in England. As a direct peer, it shares the same regulatory monopoly model, league structure, and national team responsibilities, though operating in a much larger rugby market.
• Scottish Rugby Union: The governing body for rugby union in Scotland. Comparable as another Home Nations rugby federation managing professional and amateur leagues, national teams, and development programs within a smaller national rugby ecosystem.
• Federazione Italiana Rugby (FIR): The Italian Rugby Federation governs rugby in Italy and is a direct Six Nations peer. Comparable in its role as a smaller European rugby nation working to develop the sport domestically and compete internationally.
• Welsh Rugby Union (WRU): The national governing body for rugby union in Wales. As another Tier 1 European rugby nation with a Six Nations presence, it serves as a direct comparison for governance, commercial operations, and national team management at a similar European rugby market scale.
• Fédération Française de Rugby (FFR): The French Rugby Federation governs rugby union in France. As a neighboring European national rugby federation, it provides a direct comparison for governance structure, league organization, and national team management.

Others

• Rugby Europe: The European rugby continental association governs rugby across Europe. Rugby Deutschland participates in Rugby Europe competitions, making it the relevant continental governing body for the federation's international competition pathway.
• World Rugby: The international governing body for rugby union worldwide. Rugby Deutschland is an affiliated member, and World Rugby sets the global rules, competition formats, and development frameworks that the German federation operates within.

Broad incumbents

• Deutscher Fußball-Bund (DFB): The German Football Association is the national governing body for football in Germany and a fellow DOSB member. It serves as a comparable national sport federation model, though operating at vastly larger scale in Germany's dominant sport.
• Deutscher Basketball Bund (DBB): The German Basketball Federation is a fellow DOSB-affiliated national sport governing body. Comparable in its non-profit federation structure managing basketball leagues and national teams in a competitive German sports market.
• Deutscher Handball-Bund (DHB): The German Handball Federation is another DOSB-affiliated national sport governing body. Comparable in its non-profit federation structure, league management, and national team programs, though handball has significantly larger domestic popularity than rugby in Germany.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/RugbyDeutschland
• Facebookfacebook.com/407663556022531
• Instagraminstagram.com/rugby.deutschland/?hl=en
• LinkedInlinkedin.com/company/rugbydeutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rugby Deutschland