Rukka

What Rukka does

Rukka (legal entity: rukka AG) is a privately held Swiss outdoor apparel company founded in 1990 and headquartered in Tübach, Switzerland. It designs and distributes weather-resistant clothing for the Swiss market, with a catalog of approximately 236 products spanning women, men, children, toddlers, and accessories. The core product range includes rain jackets and coats, winter jackets, ski jackets, quilted jackets, soft shell and hybrid jackets, fleece, vests, rain pants, winter and ski pants, trekking pants, thermal underwear, and headwear. The company operates sub-brands 'wetterfest by rukka' (all-weather fashion-focused apparel) and 'made visible' (reflective clothing), and runs an 'Arbeitstag' workwear line certified to EN ISO 20471 high-visibility standards for painters, plasterers, and industrial workers.

Rukka runs a multi-channel distribution model: direct-to-consumer e-commerce on rukka.ch, a B2B dealer portal (Händlerbereich) for trade accounts, and company-operated wetterfest physical retail stores across Switzerland. The company monetizes through one-time consumer product sales and B2B wholesale to dealers, with products priced in Swiss Francs (CHF 39-499 across categories). A differentiating offering is the in-house repair service operating for 30+ years, which extends product lifecycles and underpins a sustainability positioning. The technology stack is conventional e-commerce and marketing tooling (Google Analytics, Mailchimp, LiveChat, Typeform, Meta) — no proprietary platform or AI capability is disclosed.

Rukka employs 27 people and operates as an independent private company with no disclosed institutional funding, no parent entity, and no public listing. With 30+ years of continuous operation, an established domestic dealer network, and certified workwear verticals, the company is a mature Swiss niche apparel specialist rather than a high-growth venture. Revenue is not publicly disclosed; product breadth, dealer reach, and physical retail footprint suggest a small-to-mid sized Swiss DTC and wholesale operation.

Name

Rukka

Legal name

rukka AG

Website

https://rukka.ch

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Rukka is a Swiss outdoor apparel company founded in 1990, designing weather-resistant clothing for women, men, children, and workwear buyers. It sells through its own e-commerce site, a dealer network, and wetterfest physical stores across Switzerland, offering 236+ products including rain jackets, ski wear, and ISO-certified high-visibility workwear.

Ownership category

akta.pro rank

Product category

Outdoor Apparel

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

akta.pro secondary industries

Cold-Weather & Thermal Protective Workwear (CRAAALAJ), Outerwear & Snowsuits (Children) (CRAAAHAF)

Keywords

• Outdoor apparel
• Weatherproof jackets
• Ski clothing
• Safety workwear
• Rain gear

Headquarters

HQ city

Tübach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Consumer Product Sales: Direct-to-consumer sales of outdoor apparel and accessories through the rukka.ch e-commerce platform. Products include weather-resistant jackets, pants, fleece, base layers, and accessories for women, men, children, and toddlers.
2. B2B/Dealer Wholesale: Wholesale distribution to retailers and dealers through the Händlerbereich (dealer portal), offering trade accounts for businesses to purchase Rukka products for resale.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rukka designs, sells, and distributes weather-resistant outdoor apparel and certified workwear for the Swiss market. The product range spans rain jackets, winter jackets, ski jackets, quilted and soft shell jackets, fleece, gilets, pants, base layers, headwear, and accessories, offered across women's, men's, children's, and toddler segments, plus a specialized EN ISO 20471 workwear line for painters, plasterers, and industrial workers. The company also operates the "wetterfest by rukka" and "made visible" sub-brand collections and an in-house repair service to support product longevity.

Product overview

Rukka is a Swiss outdoor apparel company offering a comprehensive weather-resistant clothing portfolio. The core product line includes rain jackets/coats, winter jackets/coats, ski jackets, quilted jackets, soft shell/tech/hybrid jackets, fleece/sweaters, gilets/vests, rain pants, winter/ski pants, trekking/hiking pants, thermo underwear, and headwear. The company operates two sub-brands: 'wetterfest by rukka' for weatherproof clothing designed for Swiss conditions, and 'made visible' for reflective high-visibility clothing. Rukka also offers specialized workwear certified to EN ISO 20471 standards for painters, plasterers, and industrial workers, along with accessories including bags, drinking bottles, Nikwax textile care products, socks, and belts. Products are available for women (Damen), men (Herren), children (Kinder), and toddlers (Kleinkinder).

Differentiator

Problem solved

Functional benefit

Brands

• wetterfest by rukka: A sub-brand featuring weather-resistant clothing collections, including rain jackets and all-weather apparel designed for outdoor activities in changing weather conditions.
• Arbeitstag (Workwear)

Products and services

• Rain Jackets and Coats

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Meta Platforms, Inc. (Facebook/Instagram)minorGTM or Marketing PartnerSocial media plugins and sharing functionality integrated into the Rukka website. Rukka maintains official brand pages on Facebook and Instagram for social media marketing.
• Creditreform SchweizminorOthersCredit management and collection services provider used for credit checks and debt collection purposes as part of the company's payment and credit risk management processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mammut Sports Group: Swiss-founded outdoor apparel and equipment brand headquartered in Switzerland. Directly comparable as a home-market Swiss outdoor brand serving alpine and everyday outdoor consumers with overlapping product categories (jackets, base layers, trekking gear) and similar price-point positioning.
• Jack Wolfskin: German outdoor apparel and equipment brand operating across DACH and Europe. Comparable as a mid-market European outdoor apparel brand with similar weather-protection product focus (rain jackets, insulated outerwear) and multi-channel retail/dealer distribution.
• Schöffel: German family-owned outdoor apparel brand. Directly comparable as a privately held, family-run outdoor apparel specialist focused on functional weatherproof jackets, hiking pants, and base layers sold through European dealer and DTC channels.
• Vaude: German sustainable outdoor brand. Comparable as a DACH outdoor apparel specialist with strong sustainability/circular positioning, weatherproof outerwear focus, and multi-channel dealer + DTC distribution in German-speaking markets.
• Fjällräven: Swedish outdoor apparel and equipment brand. Comparable as a heritage European outdoor brand (founded 1960) with weather-resistant outerwear, trekking pants, and outdoor accessories sold through dealer and DTC channels across Europe.
• CMP (F.lli Campagnolo): Italian outdoor and ski apparel brand. Comparable as a European mid-market outdoor apparel brand specializing in ski jackets, insulated outerwear, and trekking wear sold across European dealer and retail channels.
• Löffler: Austrian sportswear and outdoor apparel brand. Comparable as a DACH-region outdoor apparel specialist with functional base layers, cycling, and weatherproof outerwear sold through specialty dealers.
• Engelbert Strauss: German workwear specialist with strong European B2B/dealer presence. Comparable as a workwear competitor to Rukka's ISO 20471 certified Arbeitstag line, with broader scale and more extensive high-visibility and protective apparel ranges.
• Mountain Equipment: British outdoor apparel and equipment brand. Comparable as a European outdoor apparel specialist with technical insulated jackets, waterproof outerwear, and base layers, sold through specialty outdoor dealers and DTC.

Broad incumbents

• Helly Hansen: Norwegian workwear and outdoor apparel brand owned by Canadian Tire. Overlaps with Rukka's Arbeitstag workwear line (professional outerwear, high-visibility) and outdoor apparel categories, but operates at significantly greater scale globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/rukka-Schweiz/100063455015650
• Instagraminstagram.com/rukkaschweiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rukka