Runner Store

Name

Runner Store

Legal name

RUNNER STORE sas

Website

https://runnerstore.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Running Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Performance Running Specialty Retail (CRAMACAA)

akta.pro secondary industries

Performance Footwear (Running, Training, Court) (CRAAAEAI), Running & Endurance Wear (CRAAAEAD), Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Specialty running retail
• Barefoot minimalist footwear
• Running gait analysis
• Running technique coaching
• Triathlon gear shop

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Sale of running shoes, minimalist/barefoot footwear, technical apparel, triathlon gear, and accessories through the physical store and online shop.
2. Services (video analysis, courses, workshops): Running technique courses (€95), video gait analysis (€20), workshops, osteopathy and reflexology consultations offered as paid services at the store.
3. Gift vouchers: Sale of gift vouchers (e.g., €250 voucher) for products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Runner Store is a specialty running retailer in Milan that sells curated running, barefoot/minimalist, and triathlon footwear, technical apparel, and accessories from brands such as Vivobarefoot, Vibram Fivefingers, Merrell, Freet, Be Lenka, Altra, Brooks, Hoka, Saucony, and Topo Athletic, both in-store and through runnerstore.it. The company augments retail with paid services including in-store and remote video gait analysis (€20), certified running technique courses (€95), plantar reflexology, osteopathic consultations, and foot activation workshops.

Product overview

Runner Store is a specialty running store in Milan offering a comprehensive portfolio of running-related products and services. The product range includes running shoes (Altra, Brooks, Hoka, Saucony, Vibram Fivefingers, Vivobarefoot, Merrell, Freet, Be Lenka, Topo Athletic), technical apparel for all seasons, triathlon equipment (wetsuits, goggles, accessories), and running accessories (orthotics, belts, water bottles). The company specializes in barefoot/minimalist footwear with an expanded department. Services include gait analysis (both in-store 'TEST DELLA CORSA PRO' and remote video analysis at 20€), running technique courses (95€ for 3 lessons with certified instructors), plantar reflexology, osteopathy consultations, and experiential workshops on foot activation and running technique. The store also organizes races and events including the Self Transcendence Spring Race 10K and sells gift vouchers. The offering centers on the philosophy that humans were born to run barefoot, with professional staff helping customers choose the right products and improve performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Running Shoes (Scarpe da Corsa) Running shoes for road running, barefoot walking, and triathlon, featuring brands such as Altra, Brooks, Hoka, Saucony, and Vibram Fivefingers, priced roughly €59–€185 per pair. Sold to runners, triathletes, and sport walkers through the Milan store and runnerstore.it.
• Technical Apparel (Abbigliamento Tecnico) Technical apparel for summer and winter seasons designed for running and athletic activities, sold to runners and athletes through the Milan store and online shop.
• Triathlon Equipment Triathlon gear including wetsuits for rental and purchase, goggles, buoys, swimsuits, caps, and heart rate monitors, sold to triathletes through the Milan store and online shop.
• Running Accessories (Accessori) Running accessories including orthotics, belts, and water bottles, along with other technical running gear, sold to runners and athletes.
• Barefoot/Minimalist Shoe Department Expanded barefoot and minimalist shoe selection including Vivobarefoot, Vibram Fivefingers, Merrell, Freet, Be Lenka, and Topo Athletic, with associated workshops on transition techniques, foot strengthening, and mobility, sold to barefoot/minimalist enthusiasts.
• In-Store Gait Analysis (Analisi della Corsa / TEST DELLA CORSA PRO) In-store running gait analysis service including the 'TEST DELLA CORSA PRO' and individual SMART and PRO technique courses, delivered at the Milan store to runners seeking personalized footwear and technique recommendations.
• Running Technique Course (Corso Tecnica di Corsa) Three-session running technique course covering posture, foot placement, coordination, rhythm, practical exercises, and personalized advice, taught by instructors certified in Chi Running and Evo Run schools, priced at €95 for ~6 hours of training, delivered to runners.
• Remote Video Gait Analysis (Videoanalisi Corsa Online) Remote video gait analysis service priced at €20 per session; the runner records themselves from four angles (front, back, left side, right side), and certified technicians analyze foot placement, motor patterns, postural imbalances, and overload issues, delivering personalized shoe recommendations via WhatsApp or Telegram.
• Plantar Reflexology (Riflessologia Plantare) Plantar reflexology service including personalized treatments, body-mind balance through digitopression, and dedicated wellness consulting, offered free of charge at the store as introductory wellness events for runners and the general public.
• Osteopathic Consultation (Visita Osteopatica) Osteopathic consultation for psychophysical well-being offered on select Saturdays from 10:00-12:30 at the Milan store, with personalized evaluation and professional suggestions, free for first-time visitors.
• Foot Activation Workshop (Workshop Attiva i Tuoi Piedi) Experiential workshop focused on foot activation and connection with the ground, covering barefoot movement, modern footwear effects, earthing concepts, and practical exercises on grass and experiential mats, delivered to barefoot/minimalist enthusiasts.
• Gift Voucher (Buoni Regalo) Gift vouchers at fixed denominations (e.g., BUONO 250 at €250) redeemable against personalized purchases of products and services at the Milan store and online.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

Two partnerships are on record, tiered minor.

• Chi RunningminorStrategic or Co-development PartnerRunner Store offers running technique courses based on the Chi Running methodology, founded in the United States by Danny Dreyer and based on Tai Chi principles. Instructors at the store are certified in this approach.
• Evo Run (Evorun Academy)minorStrategic or Co-development PartnerRunner Store's running technique courses are also taught by instructors certified in Evo Run, a physiological methodology promoted by the Italian Evorun Academy association.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foot Locker: Global athletic footwear and apparel retailer with Milan locations, carrying many of the same running and lifestyle brands. Competes for the same consumer wallet, though with a much shallower technical running and gait-analysis offering than Runner Store.
• Hoka: Premium running shoe brand with aggressive DTC and direct-to-consumer expansion across Europe. As one of the brands Runner Store leans on for premium revenue, Hoka's DTC push represents structural margin pressure on the multi-brand specialty retail model.
• Intersport: Major multi-brand sporting goods retailer present across Italy including Milan, stocking performance running footwear from the same global brands Runner Store carries. Represents the broad-incumbent competitive pressure Runner Store competes against through specialist expertise.
• Brooks Running: Major global running footwear brand and direct-to-consumer operator. While not a retailer per se, Brooks' growing DTC channel competes directly with multi-brand specialty stores like Runner Store that rely on Brooks as a key brand.
• Decathlon: Largest sporting goods retailer in Europe with multiple stores in Milan and an extensive running assortment at lower price points. Competes on convenience and price across the same customer base; Runner Store differentiates on depth of specialty expertise and barefoot-only brands Decathlon does not match.

Direct peers

• RunColors: Italian specialty running retailer focused on running shoes, apparel, and accessories with strong emphasis on technical fitting and community content. Closest direct peer in terms of niche positioning, brand assortment, and content-driven approach to the Italian running community.
• Running Warehouse Europe: Specialty online running retailer shipping across Europe with deep brand assortment (Hoka, Brooks, Saucony, Altra). Competes with Runner Store's e-commerce channel on selection and price, especially for customers outside Milan.
• Stile Corsa: Italian specialty running store with physical locations and a curated assortment of premium running shoes plus running-specific services. Highly comparable on product depth, service orientation, and target customer.

Emerging players

• Vivobarefoot: Barefoot footwear brand with strong DTC e-commerce and growing physical retail footprint. As the anchor minimalist brand in Runner Store's barefoot department, Vivobarefoot's own retail and DTC ambitions overlap with the store's customer base and assortment strategy.

Regional players

• Sportler: Italian/European specialty sporting goods retailer with running-specific offerings. Comparable in product mix and customer targeting, though primarily serves Northern Italy / Alpine regions with a broader outdoor-and-running assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/runner-store

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runner Store