Running-Coach

What Running-Coach does

Running-Coach is a Belgian personal training and health coaching business founded in 2013 by Tom Vankemmel, operating as a sole proprietorship from Ternat in the Flanders region. Its core product is one-on-one and group running coaching built around a proprietary Heart, Body & Soul methodology that integrates movement, nutrition guidance, and mental resilience. Service delivery combines personalized training programs, running technique and gait analysis, muscle strengthening and core stability work, and ongoing follow-up. The team runs an integrated professional network that includes a sports physician, sports dietitian, sports psychologist, osteopath, podologist, and exercise physiologist, with the firm acting as the delivery layer and referral hub.

The customer base is distributed across adults seeking health improvement, young athletes aged 8-18, friend groups, and corporate clients, with named relationships including the BrasserRunners Jogging Club (185 members), Hockey Club Royal Baudouin, REKO Skeeler Team Zemst, FC Dender, and Stadskriebels Brussel. The business is bootstrapped, founder-owned, and has guided more than 500 people since founding, with no external investors, no app, and no published pricing. Distribution is regional (Flanders), concentrated through direct sales, word-of-mouth referrals, running events, and institutional instructor roles held by the founder at Sport Vlaanderen, the PIVO police school, and Erasmushogeschool Brussel.

Recent activity (2024-2025) indicates a deliberate effort to formalize and extend the offering: a youth program was launched in 2024, professional network partnerships were added in 2024, and three technology and institutional partnerships (Runeasi certification, Fysiocare collaboration, Sport Vlaanderen instructor role) were signed in 2025. Revenue is not publicly disclosed and the firm operates at small scale with 8 employees, suggesting a regional services business rather than a tech-enabled or scaled coaching platform.

Name

Running-Coach

Legal name

Running-Coach

Website

https://running-coach.be

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Running-Coach is a Belgian sole proprietorship founded in 2013 in Ternat, Belgium, providing personalized running and health coaching to individuals, youth athletes, groups, and corporate clients using a Heart, Body & Soul methodology.

Ownership category

akta.pro rank

Product category

Personal Fitness Coaching Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Health Services (8000)

akta.pro primary industry

Endurance & Conditioning Coaching (running, cycling, triathlon) (HSADAEAD)

akta.pro secondary industry

General Health Coaching (HSADAGAA)

Keywords

• Personal running coaching
• Health coaching services
• Running technique analysis
• Youth athletic training
• Corporate wellness programs

Headquarters

HQ city

Ternat

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training & Coaching Services: One-on-one and group running coaching services with personalized training programs, running technique analysis, and ongoing follow-up sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Running-Coach delivers one-on-one and group running coaching services built around personalized training programs, running technique analysis, and the proprietary Heart, Body & Soul holistic approach integrating movement, healthy nutrition, and mental resilience. Services target adults seeking fitness or marathon goals, young athletes from age 9, corporate groups seeking wellness programming, and friends undertaking shared challenges.

Product overview

Running-Coach is a personal training and health coaching business founded in 2013 by Tom Vankemmel, offering a comprehensive suite of running and wellness services. The core offering is Personal Coaching combining customized training programs, running technique analysis, and the proprietary Heart, Body & Soul holistic approach. Key products include the Traject op Maat (Customized Training Program) providing personalized running schedules, muscle strengthening, and functional training; the Running-Coach Jeugdprogramma for youth athletes; ReMind2Move running therapy; Start2Run and BrasserRunStarters beginner programs; and Runningtherapie therapeutic services. The company operates as a unified coaching platform supplemented by a network of professional partners providing specialized services including lactate testing, cardiological examination, sports nutrition, sports psychology, and podology. Services target individuals (from age 8+), groups, and corporate clients seeking improved fitness, injury prevention, or specific goals like completing marathons.

Differentiator

Problem solved

Functional benefit

Brands

• BrasserRunners: A jogging club founded under the leadership of Running-Coach, with approximately 185 members.
• ReMind2Move
• Running-Coach Jeugdprogramma

Products and services

• Traject op Maat (Customized Training Program) Personalized training package including custom running programs, running technique/analysis, muscle strengthening exercises, functional training for specific sports, and stretching exercises for individuals seeking to improve running performance and fitness.
• Running-Coach Jeugdprogramma (Youth Program) Monthly training sessions for young athletes aged 8-18 across football, hockey, rugby, basketball, tennis, padel and other sports, focusing on injury prevention, strength development, explosiveness, and economical running technique.
• BrasserRunStarters (Start2Run Program) 12-week beginner running program with audio lessons and structured coaching that guides participants from non-running to completing 5 km runs, offered through BrasserRunners and various municipalities.
• ReMind2Move (Running Therapy) Running therapy concept founded in 2016 that uses movement and running combined with healthy nutrition to restore energy levels and improve mental well-being, positioned as a healing modality through sport.
• Runningtherapie (Running Therapy Educational Program) Therapeutic running program combining movement with healthy nutrition to improve energy levels, delivered as an educational program through IALA vzw where Tom Vankemmel serves as instructor.

Quantifiable outcome

• More than 500 people guided since founding in 2013
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Sport VlaanderencoreStrategic or Co-development Partner · 11 June 2025Tom Vankemmel works as an instructor/docent at Sport Vlaanderen.
• FysiocarecoreStrategic or Co-development Partner · 2 May 2025Partnership with Fysiocare team to better guide runners/athletes using the Runeasi toolkit for advanced screening and analysis.
• RuneasicoreTechnology or Integration · 13 April 2025Running-Coach obtained Runeasi certification to screen runners and athletes on dynamic stability, impact load, and symmetry.
• Podoloog and InspanningsfysioloogcoreStrategic or Co-development Partner · 5 February 2024Professional network expansion with podologist and exercise physiologist to better guide runners with a holistic approach.
• REKO Skeeler Team ZemstminorStrategic or Co-development Partner · 6 June 2023Working with the REKO inline skating team from Zemst to optimize start technique, focusing on sprint and running experience.
• Youth Sports OrganizationscoreStrategic or Co-development Partner · 12 March 2023Expanding running offerings to guide youth from various sports (football, hockey, rugby, basketball, tennis, padel) toward correct body balance and economical running technique.
• Sportarts, Sportdiëtiste, Sportpsycholoog, OsteopaatcoreStrategic or Co-development Partner · 5 January 2023Building professional running team including sports physician, sports dietitian, sports psychologist, and osteopath to fully support clients.
• BXLRunCrewminorStrategic or Co-development Partner · 8 May 2022Collaborated with BXLRunCrew to provide 2 sessions on correct running technique for Stadskriebels Brussel.
• Sabine Appelmans and Inge DesmetminorStrategic or Co-development Partner · 20 September 2019Collaborated with former tennis professionals Sabine Appelmans and Inge Desmet to lead a Trail Weekend in the Ardennes.
• BrasserRunners Jogging ClubcoreStrategic or Co-development Partner · 10 September 2019Tom Vankemmel took over as chairman of BrasserRunners Jogging Club, a running club with 185 members. He co-founded and serves as Head Running Coach.
• Hockey Club Royal BaudouinminorStrategic or Co-development Partner · 19 June 2018Tom Vankemmel serves as physical coach for the Hockey Club Royal Baudouin.
• Vlaamse Atletiek LigaminorStrategic or Co-development Partner · 16 December 2017Guest lecturer for the Flemish Athletics League on topics of stabilization and flexibility for joggers.
• Runningtherapie/IALA vzwcoreStrategic or Co-development Partner · 14 October 2017Serves as instructor in Running Therapy education program through IALA vzw.
• Bewegen Op Verwijzing (BOV) ProgramcoreStrategic or Co-development Partner · 1 October 2017Works as BOV coach in municipalities of Affligem, Roosdaal, Liedekerke, Dilbeek, and Ternat, referring people to exercise through healthcare providers.
• ReMind2MovecoreStrategic or Co-development Partner · 3 April 2016Co-founded ReMind2Move with Stijn Lintermans, focused on Running Therapy and the healing effects of sport.
• Medisch Centrum TernatcoreStrategic or Co-development Partner · 26 February 2016Works as sport coach at Medisch Centrum Ternat, providing exercise guidance integrated with medical care.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• BXLRunCrew: Brussels-based running community that Running-Coach has partnered with to deliver running-technique sessions. Comparable because it serves the same Brussels/Flanders amateur running community with group runs and technique content.
• IALA vzw (Runningtherapie): Belgian non-profit running-therapy education program through which Tom Vankemmel serves as instructor. Comparable because it delivers running therapy training and instruction in Belgium, overlapping with Running-Coach's ReMind2Move / Runningtherapie offering.

Direct peers

• BrasserRunners Jogging Club: Jogging club co-founded and chaired by Tom Vankemmel with ~185 members, offering group running sessions and community-based training. Directly comparable because it operates as a membership-based running group in the same Flemish geography and is led by Running-Coach's own founder.
• ReMind2Move: Running-therapy concept co-founded by Tom Vankemmel in 2016 focused on using sport in a healing context. Directly comparable to the running therapy sub-service within Running-Coach, sharing the same founder and methodology (movement + nutrition for recovery).
• Personal Running Coach Network (Belgium/Europe): Independent running coaches and small coaching practices across Belgium and Europe offering personalized 1:1 running training plans, technique analysis, and marathon preparation. Directly comparable to Running-Coach in service model, target customer (recreational and competitive adult runners), and delivery format (in-person/regional).

Broad incumbents

• Sport Vlaanderen: Flemish governmental sports organization where Tom Vankemmel serves as an instructor, offering sports instruction, instructor training, and community sport programs across Flanders. Comparable because it operates in the same regional sports instruction market that Running-Coach targets, though at much larger scale and breadth.
• Strava: Global consumer running and cycling platform with training plans, performance analytics, and social community features used by recreational runners and coaches. Comparable because it addresses the same end-customer (adult recreational runners) with training guidance, even though it competes on digital reach rather than personalized human coaching.
• Vlaamse Atletiek Liga: Flemish athletics federation offering training, club affiliation, and coach education across running disciplines. Comparable because it operates as the umbrella body for running clubs and coach instruction in the same region where Running-Coach delivers coaching and where Tom Vankemmel guest-lectures.

Emerging players

• Fysiocare: Belgian physiotherapy/physical care partner of Running-Coach that integrates Runeasi screening into runner guidance. Comparable because it operates in the same injury-prevention and rehabilitation-for-runners niche that Running-Coach's running technique and core stability services address.
• Runeasi: Belgian sports-tech company whose toolkit Running-Coach is now certified to use; offers running gait, impact load and symmetry screening used by coaches and athletes. Comparable because both serve the running performance and injury-prevention use case, though Runeasi sells a technology product rather than human coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/running-coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Running-Coach