Run Wild
RunWild is a community running event organization founded in 2011 in St. Albert, Alberta, producing annual 5K, 10K, half marathon, and kids' races, while operating the nationwide RunWild Canada school outreach program benefiting Child Advocacy Centres.
- Company typePrivate
- Founded2011
- HeadquartersSt. Albert, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Run Wild does
RunWild (legally branded as Leading Edge Physiotherapy RunWild) is a community running event organization founded in 2011 in St. Albert, Alberta, Canada, operated as an initiative of Leading Edge Physiotherapy. The organization produces an annual May race weekend built around four core distances: the Burke Group Half Marathon (21.1 km), the FenceLine Rentals 10K, the IG Wealth Management 5K, and the Gateway Pediatric Dentistry WildOnes Kids MaraFun (1.2 km untimed children's race). The flagship St. Albert event is complemented by satellite WildOnes MaraFun races in Spruce Grove and Sherwood Park, with the 2026 event marking the organization's 15th year of operation.
The business operates three revenue streams: tiered race registration fees (Kids MaraFun flat $35; 5K $50-$65; 10K $60-$75; Half Marathon $90-$105, priced in Early Bird / General / Last Minute bands); corporate sponsorships structured across Platinum, Gold, Silver, and Bronze tiers with distance-specific title sponsors; and donations routed to beneficiary charities. Underlying technology is conventional event infrastructure — the ChronoTrack B-Tag disposable chip timing system for race results, the Race Roster platform for online registration and fundraising, and a Strava running club for community engagement. Since inception the event has raised over $1,057,000 for charities including Zebra Child and Youth Advocacy Centre (primary beneficiary) and the St. Albert Seniors Association, with a 2026 fundraising goal of $100,000. The 2025 race drew a record 3,108 participants and the 2026 cap is set at 3,500.
Beyond the race weekend, RunWild operates the RunWild Canada program, a nationwide school outreach initiative through which volunteers present to over 6,000 Edmonton-area students annually on healthy living, cyber safety, and the role of Child Advocacy Centres. The program includes a multilingual educational content library (English, French, and Cree) for schools that cannot attend in-person races, positioning RunWild as a hybrid event-and-education brand. Operations are led by Event Director Paige Armstrong under founder Grant Fedoruk of Leading Edge Physiotherapy.
Run Wild firmographics
Firmographics- Name
- Run Wild
- Legal name
- RunWild
- Website
- https://runwild.ca
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RunWild is a community running event organization founded in 2011 in St. Albert, Alberta, producing annual 5K, 10K, half marathon, and kids' races, while operating the nationwide RunWild Canada school outreach program benefiting Child Advocacy Centres.
- Ownership category
- akta.pro rank
Run Wild industry classification
Industry- Product category
- Organized Running Events
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
- akta.pro secondary industries
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA), Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where Run Wild is headquartered
LocationHeadquarters
- HQ city
- St. Albert
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Run Wild business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Race Registration Fees: Participants pay registration fees for various race distances (5K, 10K, Half Marathon, Kids MaraFun). Pricing varies by race type and registration period (early bird, general, last minute).
- Corporate Sponsorships: Event receives sponsorship support from companies at various levels (Platinum, Gold, Silver, Bronze) who receive branding and marketing benefits in exchange for financial contributions.
- Donations and Fundraising: The event facilitates donations to supported charities (Zebra Child and Youth Advocacy Centre, St. Albert Seniors Association) and other Child Advocacy Centres across Alberta. Participants can pledge and fundraise as part of their registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | WildOnes MaraFun (Kids 1.2K) - Flat fee |
| One time/ perpetual license | Pay-as-you-go | 5km Run/Walk |
| One time/ perpetual license | Pay-as-you-go | 10km Run/Walk |
| One time/ perpetual license | Pay-as-you-go | Half Marathon |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Run Wild product offering
Product offeringCore offering
Run Wild organizes an annual community running event headquartered in St. Albert, Alberta, featuring a 5K, 10K, Half Marathon, and 1.2K Kids MaraFun distance. The company also operates RunWild Canada, a school-based educational program that delivers running and healthy-living curriculum to elementary students across Canada in support of Child Advocacy Centres.
Product overview
Run Wild is a community running event organization founded by and operated through Leading Edge Physiotherapy. The company organizes the annual RunWild running event featuring four core race distances: the Burke Group Half Marathon (21.1 km), FenceLine Rentals 10K, IG Wealth Management 5K, and Gateway Pediatric Dentistry WildOnes Kids MaraFun (1.2 km). The flagship St. Albert event takes place on May 3, 2026, with satellite WildOnes Kids MaraFun events in Sherwood Park and Spruce Grove on May 2, 2026. Beyond the racing events, RunWild operates the RunWild Canada educational program, providing resources for schools and educators nationwide to teach children about healthy living, Child Advocacy Centres, and community philanthropy. The Race Village amenity provides entertainment and refreshments at events.
Differentiator
Problem solved
Functional benefit
Products and services
- Burke Group Half Marathon Competitive 21.1 km half-marathon race distance open to runners of all skill levels, sponsored by Burke Group, serving as the flagship competitive distance of the annual Run Wild event.
- FenceLine Rentals 10K Intermediate 10 km road race distance, sponsored by FenceLine Rentals, available to runners within the annual Run Wild event lineup.
- IG Wealth Management 5K Entry-level 5 km run or walk distance, sponsored by IG Wealth Management, accessible to participants of all ages and abilities within the annual Run Wild event.
- Gateway Pediatric Dentistry WildOnes Kids MaraFun Children's 1.2 km fun run sponsored by Gateway Pediatric Dentistry, designed for children ages 4-12 with a flat registration fee and Kids MaraFun mascot character.
- RunWild Canada Educational Program Nationwide school-based program that delivers running and healthy-living curriculum to elementary students, reaching 6,000+ students across Canada and supporting Child Advocacy Centres.
Companies that use Run Wild
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Run Wild technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Run Wild partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Leading Edge PhysiotherapyflagshipFounding organization that created and operates RunWild. The event is branded as 'Leading Edge Physiotherapy RunWild' and their staff, families, friends and volunteers make the event possible. Grant Fedoruk, a partner at Leading Edge Physiotherapy, is quoted as the founder/spokesperson.
- Gateway Pediatric DentistryflagshipRace name sponsor for the WildOnes Kids MaraFun event. Provides pediatric dental services and supports youth health initiatives through this sponsorship.
- IG Wealth ManagementcoreRace name sponsor for the 5K event. IG Wealth Management is a financial services company supporting community fitness events.
- Burke GroupcoreRace name sponsor for the Half Marathon event. Burke Group provides the sponsorship for this flagship distance event.
- FenceLine Rentals (Fence Line Waste Services)coreRace name sponsor for the 10K event. FenceLine Rentals provides waste services and supports the 10K running event.
- Nitza's PizzaminorGold level sponsor providing food services or sponsorship support for the event.
- Zebra Child and Youth Advocacy CentreflagshipPrimary charity beneficiary. The Zebra Centre has provided a child-friendly safe space for 22 years, supporting thousands of children and youth experiencing abuse. RunWild has raised over $1M for this organization since 2011.
- St. Albert Seniors AssociationcoreSecondary charity beneficiary. The association is the hub for seniors in St. Albert, providing community, recreation, transportation, and support services for adults 50+.
- Chinook Child and Youth Advocacy CentreminorAlberta-wide charity partner receiving funds from RunWild fundraising efforts.
- Caribou Child and Youth CentreminorAlberta-wide charity partner receiving funds from RunWild fundraising efforts.
- Race RostercoreOnline registration and race timing platform provider used for event registration, participant tracking, and results publication.
- Elite PromotionsminorSponsor providing the Elite Promotions Race Village at the St. Albert event.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Run Wild competitors and assessment
Company assessmentBroad incumbents
- Running Room: Canadian running specialty retailer and training-program provider that also hosts community runs and races. Touches RunWild's participant pool and education/training layer; comparable as a broad incumbent in the Canadian running ecosystem.
- Ironman North America: The dominant global endurance mass-participation operator with running-adjacent triathlon and marathon events (e.g., Ironman Canada). Broad incumbent in the mass-participation endurance space where RunWild competes for sponsor and participant dollars.
Others
- Race Roster: Canadian race registration platform (the same platform RunWild uses). Tech/registration infrastructure peer across the Canadian mass-participation race market; useful benchmark for understanding the platform layer RunWild depends on.
- Sportstats: Canada's leading race timing and results service provider, supplying comparable infrastructure (timing systems, results) to hundreds of mass-participation events including competitors to RunWild. Ecosystem/technology peer rather than head-to-head race organizer.
Direct peers
- Calgary Marathon: Long-running Alberta mass-participation road race (marathon, half, 10K, 5K, kids). Comparable in scale and event structure to RunWild and targets the same provincial sponsorship and runner markets.
- Canada Running Series: Canada's flagship mass-participation road running series (Toronto Waterfront Marathon, etc.). Operates multi-distance Canadian road races with corporate naming sponsors, charity partners, and tiered pricing — the closest national analog to RunWild's model.
- Edmonton Marathon: The principal mass-participation road marathon in RunWild's home Edmonton region. Offers half marathon, marathon, 10K, 5K, and kids' distances with charity integration — RunWild's most direct local competitor for sponsorship and runner mindshare.
- Banff Marathon: Smaller-scale Canadian mountain-community road race weekend with multi-distance format. Similar size and "destination/community" positioning to RunWild and operating with similar volunteer-leveraged economics.
- BMO Vancouver Marathon: Long-distance Canadian road marathon with named corporate sponsor, multi-distance offering, and charity partnerships. Comparable product scope and tiered-pricing model.
- Ottawa Race Weekend (Run Ottawa): One of Canada's largest and most established mass-participation race weekends, operated by a not-for-profit with charity and sponsor layers. Strong structural analog for RunWild's community-race-weekend model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Run Wild social profiles
Digital presenceRun Wild financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run Wild leadership team
Management profileNumber of profiles
Profiles3 records
Run Wild funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run Wild M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run Wild
What does Run Wild do?
Run Wild organizes an annual community running event headquartered in St. Albert, Alberta, featuring a 5K, 10K, Half Marathon, and 1.2K Kids MaraFun distance. The company also operates RunWild Canada, a school-based educational program that delivers running and healthy-living curriculum to elementary students across Canada in support of Child Advocacy Centres.
Is Run Wild a public or private company?
Run Wild is a private company. It is classified as corporate owned and is currently operating.
When was Run Wild founded?
Run Wild was founded in 2011. It employs 11 to 50 people.
Where is Run Wild based?
Run Wild is headquartered in St. Albert, Canada, in the North America region.
How does Run Wild make money?
Three revenue lines are on record. Race Registration Fees are the primary driver. The others are corporate Sponsorships and donations and Fundraising.
Who are Run Wild's main competitors?
Broad incumbents on record are Running Room and Ironman North America. Others are Race Roster and Sportstats. Direct peers are Calgary Marathon, Canada Running Series, Edmonton Marathon, Banff Marathon, BMO Vancouver Marathon and Ottawa Race Weekend (Run Ottawa).
Does Run Wild have an API?
No public API is recorded for Run Wild.
What industry is Run Wild in?
Run Wild's product category is Organized Running Events. Its primary akta.pro industry code is MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling), with a secondary code of MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K). Its NAICS code is 71121 and its SIC code is 7948.