NYRR

What NYRR does

New York Road Runners (NYRR) is a 501(c)(3) non-profit organization headquartered in New York City that operates mass-participation running events and provides free youth and community running programs. The organization owns and operates the iconic TCS New York City Marathon, and runs a portfolio of additional events including the NYRR Staten Island Half, the NYRR Frosty 5K, the Virtual TCS New York City Marathon, and the Walt Disney World Marathon Weekend. NYRR serves adult runners and youth/community members in the Northeast US, with a national extension through its Disney co-branded event in Florida.

NYRR's core product surface consists of three offerings: (1) NYRR Team for Kids, a fundraising-focused program where adult runners commit to raising money for NYRR's youth and community programs; (2) NYRR Youth and Community Programs, which provide free running programs for all ages and abilities designed to remove barriers to exercise; and (3) NYRR Running Events, the organized race portfolio that constitutes the primary revenue-generating engine. The organization operates a physical RUNCENTER facility at 320 West 57th Street in New York and a contact office at 156 W 56th Street, FL 5, and reaches participants through a digital registration platform at organizations.nyrr.org alongside active social media channels on Facebook, Instagram, X, and LinkedIn.

NYRR's business model is built on event registration and participation fees from organized races, supplemented by corporate sponsorship (notably TCS as the title sponsor of the NYC Marathon) and donations generated through the Team for Kids fundraising program. The go-to-market motion is community-led: NYRR recruits adult runners to participate in races and/or commit to fundraising, using the prestige of the NYC Marathon as a top-of-funnel engagement driver. The source data discloses no revenue figures, no proprietary technology stack, and no AI/ML capabilities, and lists only 8 employees, which is materially inconsistent with the scale of operations implied by the event portfolio.

Name

NYRR

Legal name

New York Road Runners

Website

https://runwithtfk.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NYRR (New York Road Runners) is a New York-based non-profit that organizes iconic running events including the TCS New York City Marathon and provides free youth and community running programs for all ages and abilities.

Ownership category

akta.pro rank

Product category

Running Events and Community Fitness Programs

NAICS

Civic and Social Organizations (8134)

SIC

Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Running events management
• Youth fitness programs
• Community running clubs
• Charitable fundraising programs
• Marathon event organization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Event Registration and Participation Fees: Revenue generated through registration fees for organized running events including marathons, half marathons, and 5K races. Participants register and pay to participate in scheduled events throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NYRR organizes and operates organized running events, including marathons, half marathons, and 5K races (such as the TCS New York City Marathon, Staten Island Half, Frosty 5K, and Walt Disney World Marathon Weekend). It also delivers free youth and community running programs that remove barriers to exercise and builds healthier lives through running. Funding is supported by event registration fees, sponsorships (e.g., TCS title sponsorship), and charitable donations channeled through the Team for Kids fundraising program.

Product overview

NYRR (New York Road Runners) operates as a single unified offering focused on running-related programs and events. The primary products include Team for Kids (a fundraising program featuring dedicated runners supporting youth and community initiatives), NYRR Youth and Community Programs (free programs removing barriers to exercise), and NYRR Running Events (organized races including the Staten Island Half, TCS NYC Marathon, Frosty 5K, and Disney World Marathon Weekend). The organization builds healthier lives and stronger communities through the transformative power of running.

Differentiator

Problem solved

Functional benefit

Brands

• NYRR Team for Kids: A group of dedicated adult runners who commit to fundraising for NYRR youth and community programs. The tagline is 'We Run So Kids Can' and 'Every Mile Gives Back'.

Products and services

• NYRR Team for Kids

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Walt Disney WorldcoreStrategic or Co-development Partner · 1 January 2027Walt Disney World partners with NYRR to host the Walt Disney World Marathon Weekend (January 6-10, 2027), combining running events with Disney's entertainment and hospitality ecosystem. This is a co-branded event partnership that expands NYRR's reach beyond New York.

Scale indicators1 record

Recent moves5 records

Expansion highlights8 records

Direct peers

• Rock 'n' Roll Marathon Series: A multi-city marathon and half marathon series owned by the IRONMAN Group. Comparable as a for-profit mass-participation road running series targeting similar recreational runner audiences across multiple geographies.
• Bank of America Chicago Marathon: Operates the Chicago Marathon, another World Marathon Major. Closely comparable as a sponsored, large-scale city-based road marathon with similar registration, sponsorship, and community engagement mechanics.
• Marine Corps Marathon: Organizer of the Marine Corps Marathon and associated events in the Washington, D.C. area. Comparable as a large mass-participation road race operator with a strong brand identity and event portfolio.
• Tokyo Marathon Foundation: Organizer of the Tokyo Marathon, a World Marathon Major. Comparable as another destination city marathon with similar registration and sponsorship mechanics serving a global runner audience.
• London Marathon Events: Organizer of the TCS London Marathon, another World Marathon Major. Highly comparable as an iconic destination marathon with major title sponsorship and similar global brand positioning.
• SCC Events (Berlin Marathon): Organizer of the Berlin Marathon, a World Marathon Major. Comparable as a premier European mass-participation road race with strong brand and similar international participant draw.
• Boston Athletic Association: Organizer of the Boston Marathon, one of the six World Marathon Majors. Directly comparable as a nonprofit mass-participation road running event organizer with a flagship marathon and ancillary community programming.

Emerging players

• Students Run LA: Nonprofit that mentors students through marathon training in Los Angeles. Comparable as a smaller nonprofit youth running organization with a similar mission-aligned, community-based model to NYRR's youth programs.
• Back on My Feet: Nonprofit that uses running to help individuals experiencing homelessness regain independence. Comparable as a mission-driven running nonprofit with fundraising-driven community programs similar in spirit to NYRR's Team for Kids.

Broad incumbents

• IRONMAN Group: Owner of IRONMAN triathlons and the Rock 'n' Roll Marathon series. A broader incumbent in mass-participation endurance events with overlapping runner demographics but a wider, multi-discipline portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nyrr
• Facebookfacebook.com/NewYorkRoadRunners
• LinkedInlinkedin.com/company/nyrr
• Instagraminstagram.com/nyrr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYRR