Run Your City

Youth Sports Programsrunyourcity.org

Company typePrivate
Founded2018
HeadquartersStanford, United States
Headcount51–100
GTM typeB2C
OfferingServices

Run Your City firmographics

Firmographics

Name: Run Your City
Legal name: Run Your City
Website: https://runyourcity.org
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 51–100 employees
Ownership category
akta.pro rank

Run Your City industry classification

Industry

Product category: Youth Sports Programs
NAICS: Sports and Recreation Instruction (61162), Child and Youth Services (62411)
SIC: Services-Social Services (8300), Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
akta.pro secondary industry: Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

Youth running programs
Youth sports nonprofit
Athletic mentorship
Community running clubs
College athlete volunteering

Where Run Your City is headquartered

Location

Headquarters

HQ city: Stanford
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Run Your City business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Individual Donations: Primary revenue stream from individual donors. 100% of donations go directly to programming with no administrative overhead deducted.
Merchandise Sales: Sale of branded merchandise including t-shirts, crewnecks, and chapter gear. Proceeds support program funding.
Corporate Sponsorships: Partnerships with brands including Nike, On Running, Puma, and Boston Athletic Association who sponsor the organization.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	$50 provides 1 child with 1 season of free programming
Other	Pay-as-you-go	$200 funds one complete team
Other	Pay-as-you-go	$1,000 sponsors a full chapter for one season

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Run Your City product offering

Product offering

Core offering

Run Your City delivers free youth running programs for K-8 children, led by college student-athletes, through a network of U.S. college campus chapters and international sports camps. The programs combine physical activity with mentorship and are funded entirely by donations, merchandise sales, and corporate sponsorships from brands including Nike, On Running, Puma, and the Boston Athletic Association.

Product overview

Run Your City is a 501(c)(3) nonprofit organization offering a portfolio of free youth sports programs centered around running and track & field activities. The core offering is the RYC Youth Running Program, which operates through a network of U.S. college campus-led chapters and international sports camps. U.S. chapters follow a two 6-week season model (spring and fall) with weekly one-hour sessions led by student-athlete volunteers. International programs provide weeklong camps with local partners. The organization also operates a merchandise shop and donation platform to support its mission of making sports accessible to all children regardless of zip code, ability level, or family income.

Differentiator

Problem solved

Functional benefit

Products and services

RYC Youth Running Program Free in-person running training program for K-8 children delivered through U.S. college campus chapters and staffed by college student-athletes. Includes physical conditioning, mentorship, and community engagement for elementary and middle school youth.

Quantifiable outcome

89% of kids came away more interested in sports and being active
+2 more outcomes

Companies that use Run Your City

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Run Your City technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Run Your City partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core.

NikecoreGTM or Marketing PartnerCorporate sponsor of Run Your City. Nike branding appears on the website as a sponsor alongside other athletic brands, supporting the mission of providing free youth running programs.
On RunningcoreGTM or Marketing PartnerCorporate sponsor providing support for Run Your City's youth running programs.
PumacoreGTM or Marketing PartnerCorporate sponsor supporting free youth running programs through partnership with Run Your City.
Boston Athletic AssociationcoreGTM or Marketing PartnerBAA serves as a corporate sponsor, supporting the nonprofit's mission to provide free youth sports programs.
Every.orgcoreGTM or Marketing PartnerDonation processing platform partner that enables secure online donations. Every.org provides the donation infrastructure for the organization's primary fundraising.
Local Partners (Rwanda, Nigeria, India)coreStrategic or Co-development PartnerLocal organizations in Rwanda, Nigeria, and India partner with Run Your City to run international weeklong sports camps. These partners lead local program delivery including meals, healthcare, and essential services for children.

Scale indicators11 records

Recent moves8 records

Expansion highlights4 records

Run Your City competitors and assessment

Company assessment

Direct peers

Girls on the Run: National 501(c)(3) that delivers curriculum-based running programs for elementary and middle school girls, with trained volunteer coaches. Directly comparable mission, age band, and volunteer-driven delivery model, though more established and curriculum-formalized.
Black Girls RUN! Foundation: National running-focused community and nonprofit promoting health and wellness among Black women and girls. Shares the running-as-mission, community-chapter structure, though aimed at a different demographic.
StudentsRun LA: Los Angeles-based nonprofit pairing student-athlete mentors with at-risk youth to train for the LA Marathon. Closely mirrors Run Your City's college-athlete-as-mentor model with a longer-distance running orientation.
DC SCORES: Nonprofit combining youth soccer with poetry and service-learning for elementary students in under-resourced communities. Strong functional overlap as a youth development nonprofit using sport.
Back on My Feet: Nonprofit using running and community to promote self-sufficiency among individuals experiencing homelessness. Shares the running-as-youth/community-development DNA but serves an adult population.
Grassroot Project: Nonprofit in which college athletes teach health education to local youth through sport-based curricula. Closely matches Run Your City's college-athlete-volunteer-led, sport-as-engagement-mechanism model.
Healthy Kids Running Series: National nonprofit running series for kids ages 2-14 with a multi-week seasonal structure. Comparable age band, free/affordable programming, and recurring community race format.

Broad incumbents

i9 Sports: Multi-sport youth sports league operator with nationwide franchise model for kids ages 3-14. Much larger, paid-program incumbent that competes for the same parental spend and community mindshare.
Up2Us Sports: National nonprofit focused on training and deploying coaches to lead youth sports programs in underserved communities. Operates at a broader scale and policy level than Run Your City but competes for similar funding pools.
National Police Athletics / League (PAL): Long-standing youth development nonprofit delivering sports, education, and mentoring programs to at-risk youth across U.S. chapters. Operates with similar chapter-based, mentor-driven youth sports model at substantially greater scale and institutional backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Run Your City compliance and trust

Trust signal

Compliance2 records

Run Your City financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Run Your City leadership team

Management profile

Number of profiles

Profiles1 record

Run Your City funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Run Your City M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Run Your City

What does Run Your City do?

Is Run Your City a public or private company?

Run Your City is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Run Your City founded?

Run Your City was founded in 2018. It employs 51 to 100 people.

Where is Run Your City based?

Run Your City is headquartered in Stanford, United States, in the North America region.

How does Run Your City make money?

Three revenue lines are on record. Individual Donations are the primary driver. The others are merchandise Sales and corporate Sponsorships.

Who are Run Your City's main competitors?

Direct peers on record are Girls on the Run, Black Girls RUN! Foundation, StudentsRun LA, DC SCORES, Back on My Feet, Grassroot Project and Healthy Kids Running Series. Broad incumbents are i9 Sports, Up2Us Sports and National Police Athletics / League (PAL).

Does Run Your City have an API?

No public API is recorded for Run Your City.

What industry is Run Your City in?

Run Your City's product category is Youth Sports Programs. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 8300.