Citizens Advice Torridge, North, Mid and West Devon

What Citizens Advice Torridge, North, Mid and West Devon does

Citizens Advice Torridge, North, Mid and West Devon is a registered charity (Charity number 1068496) and company limited by guarantee (Company number 03520698), operating as a local member of the national Citizens Advice network to deliver free, independent advice across four Devon local authority areas. Its service portfolio covers debt and money advice, welfare benefits, energy and consumer issues, housing, employment, and family/relationships matters, delivered via a helpline, email, web self-help, and in-person appointments. The organisation holds Financial Conduct Authority authorisation (FRN: 617776) to provide regulated debt counselling and is accredited by the Advice Services Alliance.

The operational footprint is centred on its Exeter headquarters at Centenary House, Peninsula Park, with branch offices in Barnstaple, Bideford, Okehampton, Meldon, Tavistock and Tiverton, enabling district-level access across Torridge, North Devon, Mid Devon and West Devon. Delivery relies on a small paid team of 8 employees supplemented by trained volunteers, with the national Citizens Advice body providing shared infrastructure, training and referral pathways. Technology integration is limited, though the Entitledto Benefits Calculator is embedded to provide automated online benefit entitlement screening.

All advice is free at the point of use, consistent with the charity's public-benefit purpose. Revenue is derived from local authority grants across the four districts, National Lottery and trust funding, donations, and a community fundraising sub-brand called the Mid Devon Lottery Project. The organisation also operates under the alternative trading name Rural Devon Citizens Advice.

Name

Citizens Advice Torridge, North, Mid and West Devon

Legal name

Citizens Advice Torridge, North, Mid & West

Website

https://ruraldevoncab.org.uk

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

1–10 employees

Short description

Citizens Advice Torridge, North, Mid and West Devon is a registered charity providing free, FCA-authorised debt, benefits, consumer and housing advice to residents across four Devon local authority areas, delivered via helpline, online, and seven office locations.

Ownership category

akta.pro rank

Product category

Charitable Advisory Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

Keywords

• Free legal advice
• Debt counselling
• Welfare benefits advice
• Consumer rights advice
• Energy advice services

Headquarters

HQ city

Barnstaple, Devon

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Charitable Donations: The organization relies on donations from the public as an important part of funding to continue offering free advice services. Donations are solicited through the website and Easy Fundraising platform.
2. Lottery and Trust Funding: Receives funding from National Lottery Community Fund, Postcode Local Trust, and various local trusts including Bideford Bridge Trust and Okehampton United Charities.
3. Local Government Grants: Receives support and funding from multiple local government bodies including Devon County Council, Torridge District Council, Mid Devon Council, North Devon Council, West Devon Borough Council, and various town councils.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Citizens Advice Torridge, North, Mid and West Devon is a registered charity providing free, impartial advice and information services to residents of the Torridge, North Devon, Mid Devon, and West Devon areas. Core offerings include debt and money advice, benefits entitlement support via an online calculator, energy advice, consumer helpline referrals, Universal Credit assistance, and general guidance on rights and responsibilities. Services are delivered through a free telephone adviceline, email advice, and in-person consultations at multiple physical office locations across Devon.

Product overview

Citizens Advice Torridge, North, Mid and West Devon is a registered charity providing free, impartial advice services to residents across Devon. The organization operates as a single integrated service offering multiple advice channels including telephone adviceline, email advice, and in-person consultations at local offices. Core services include debt and money advice, benefits assistance via an online calculator tool, energy advice, and consumer helpline support. The organization also runs specific projects such as the Mid Devon Lottery Project, and partners with the national Citizens Advice service for universal credit help and consumer protection services.

Differentiator

Problem solved

Functional benefit

Brands

• Mid Devon Lottery Project: A specific project focused on Mid Devon area supported by lottery funding.

Products and services

• Adviceline (Free Telephone Helpline)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Citizens Advice National ServicecoreStrategic or Co-development PartnerPart of the national Citizens Advice network, benefiting from shared standards, training, systems, and brand recognition. Accredited by Advice Services Alliance.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Citizens Advice (national): The national umbrella body of which this Devon bureau is a member. Operates the consumer-facing website and national helplines that the local bureau refers clients into; provides shared standards, training, and brand.
• Age UK: National charity for older people offering free advice on benefits, pensions, and financial matters. Comparable as a free, in-person + phone advice charity benefiting older residents in Devon, particularly relevant given the rural, older demographic.
• Money Helper: UK government-backed free money and pensions guidance service. Comparable as a free, impartial advice provider for debt, benefits, and consumer money issues, but operates at national scale with primarily digital and phone channels.

Emerging players

• Shelter: National UK housing charity providing free advice on housing, homelessness, and welfare benefits. Comparable in offering free advice to vulnerable residents and increasingly in benefits navigation, but with a housing-specific focus.
• Turn2us: UK charity helping people access benefits, grants, and financial support through an online benefits calculator and adviser tools. Directly comparable to the bureau's benefits calculator and benefits navigation services.

Direct peers

• Law Centres Network: Network of locally funded Law Centres providing free legal advice on welfare rights, housing, and debt — directly overlapping with the Devon bureau's legal rights and benefits advice services.
• StepChange Debt Charity: National UK charity providing free, regulated debt advice via phone and online channels. Directly comparable as a free debt-advice charity serving UK consumers, and a principal competitor for limited grant funding.
• Christians Against Poverty: UK charity offering free debt advice, money coaching, and personal finance education. Comparable in mission and free-to-client model, with overlapping geographic reach in South West England.
• National Debtline: Free, confidential debt advice service funded by the Money and Pensions Service. Directly overlaps with the bureau's debt and money advice service and is a common referral alternative for UK consumers.

Others

• Citizens Advice Exeter: Adjacent local Citizens Advice bureau covering the Exeter area in Devon. Comparable in operating model and service mix, but operating in a different geographic territory within the same region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/citizens-advice-torridge-north-mid-and-west-devon

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Advice Torridge, North, Mid and West Devon