Rural Rising Philippines

What Rural Rising Philippines does

Rural Rising Philippines Inc. (RuRi) is a Baguio City-based, private non-profit organization founded in 2018 by spouses Ace and Andie Estrada to alleviate poverty among distressed Filipino farmers. The core operation is the "Rescue Buy" mechanism — weekly purchases of over-produced fruits and vegetables from farmers at above-farm-gate prices. Rescued produce is redistributed through the Ruri Club membership model at below-bagsakan prices to consumer-members; unclaimed inventory is donated to food-insecure communities within 48 hours. RuRi reports having moved 4 million kilos of produce across 39 provinces of the Philippines.

Name

Rural Rising Philippines

Legal name

Rural Rising Philippines Inc.

Website

https://ruralrisingph.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rural Rising Philippines is a Baguio-based non-profit that purchases excess produce from distressed Filipino farmers at above-farm-gate prices and redistributes it to Metro Manila consumer-members via three retail hubs, an online marketplace, and community donations.

Ownership category

akta.pro rank

Product category

Community-Supported Agriculture / Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141), Agricultural Services (700)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Local / Farm-to-Wholesale Produce Aggregation & Distribution (AFAIACAG), Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Community-supported agriculture
• Farm produce rescue
• Farmer direct sourcing
• Fresh produce membership
• Rural farmer support

Headquarters

HQ city

Mandaluyong

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Membership-based produce sales: Members pay for access to purchase rescued produce at below-market prices. The membership model creates a community-supported agriculture system where members receive fresh, seasonal produce while supporting sustainable farming practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rural Rising Philippines operates a community-supported agriculture organization that purchases excess produce from distressed Filipino farmers at above-farm-gate prices through weekly Rescue Buys and redistributes that produce to members at below-bagsakan prices via the Ruri Club membership marketplace, three physical retail hubs in Metro Manila, and doorstep delivery within Metro Manila. Unclaimed produce within 48 hours is donated to hungry communities, creating a zero-waste distribution model while supporting sustainable farming and rural economic development.

Product overview

Rural Rising Philippines operates a community-supported agriculture model centered around its Ruri Club membership marketplace. The core offering combines Rescue Buys (purchasing excess produce from farmers at fair prices) with three physical retail locations in Metro Manila—RURI CENTRAL, RURI NORTH, and RURI SOUTH—plus an online marketplace for member shopping. Supporting infrastructure includes a Vegetable Rescue Center in Baguio City and Camp Mingan conservation park. Planned initiatives include the Philippines' first Rescue Kitchen facility. Produce unsold within 48 hours is donated to hungry communities, creating a zero-waste distribution model.

Differentiator

Problem solved

Functional benefit

Brands

• Ruri Club: Membership program offering access to fresh, seasonal produce from Filipino farmers
• Camp Mingan
• Rescue Kitchen

Products and services

• Ruri Club Membership A membership-based online marketplace that connects consumers with fresh, locally-sourced produce from Filipino farmers, offering access to produce at below-bagsakan prices through a community-supported agriculture model. Memberships are available on an annual billing cadence with a founding tier option.
• Rescue Buys Program Weekly purchasing program that buys excess fruits and vegetables from farmers at above-farm-gate prices in over-production areas, redistributing rescued produce to Ruri Club members at below-bagsakan prices and donating unclaimed produce within 48 hours to hungry communities.
• Camp Mingan A conservation park and community space that integrates sustainable agriculture, environmental stewardship, service-learning programs, and community partnerships to transform rural communities in Mt. Mingan.

Quantifiable outcome

• Rescued 4 million kilos of produce over 5 years
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Charities Aid Foundation (CAF) AmericacoreOthersRural Rising Philippines (RuRi) is a Validated Organization of CAF America, a global grant-making organization. This validation provides credibility for the organization's operations and allows USA-based donors to make tax-deductible donations through CAF.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Regional players

• PhilDHRRA (Philippine Partnership for the Development of Human Resources in Rural Areas): Philippine non-profit coalition working on rural development and small farmer livelihoods. Compares on the farmer-welfare and rural-economy dimension of Rural Rising's mission.
• Gawad Kalinga: Large Philippine non-profit focused on poverty alleviation and rural community development. Comparable in mission, donor-base approach, and Philippine operating context, though not produce-specific.
• Bayanihan Foundation: Philippine non-profit focused on grassroots community development and overseas Filipino worker engagement. Comparable as a mission-aligned Philippine non-profit with similar donor and volunteer recruitment model.

Others

• ReFED: US non-profit focused on reducing food waste through data, policy, and innovation. Comparable as a thought-leadership and ecosystem peer in the food-rescue/anti-waste category where Rural Rising operates.
• Food Rescue US: US-based non-profit platform that redirects surplus food to communities in need. Operates in the same food-rescue/anti-waste category as Rural Rising's 48-hour donation arm, though without the membership marketplace.
• Rise Against Hunger: International hunger-relief non-profit active in the Philippines, with comparable donor-funded, last-mile food distribution operations to food-insecure communities.

Direct peers

• Misfits Market: US-based direct-to-consumer subscription service that rescues cosmetically imperfect and surplus produce and delivers it to members. Closely mirrors Rural Rising's rescue-buy + membership model, though operates as a for-profit at much larger scale.
• Imperfect Foods: US D2C subscription grocer that built its business on selling 'imperfect' and surplus produce direct to consumers. Same produce-rescue + subscription flywheel as Rural Rising, serving as a useful for-profit reference point for unit economics and scale.

Broad incumbents

• Feeding America: Largest US hunger-relief non-profit and the benchmark for what a scaled, donor-supported fresh-produce redistribution network can become — relevant for upside optionality benchmarking rather than direct competition.

Emerging players

• Growtopia (Farm-to-Table direct delivery, PH): Emerging Philippine farm-to-consumer produce delivery service. Represents the for-profit direct-delivery category that Rural Rising competes against for the same Metro Manila fresh-produce customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ruralrisingph
• YouTubeyoutube.com/@ruralrisingphilippines1993
• Facebookfacebook.com/ruralrisingph
• Instagraminstagram.com/ruralrisingph
• TikToktiktok.com/@ruralrisingph
• LinkedInlinkedin.com/company/ruriph

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Rising Philippines